{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"avregistreringslank-varfor-du-bor-inkludera-den-i-dina-e-postmarknadsforingsutskick","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Avregistreringsl\u00e4nk: varf\u00f6r du b\u00f6r inkludera den i dina e-postutskick"},"content":{"rendered":"

<\/p>\n\n\n

Dessutom ger ett antal publicerade studier obestridliga bevis f\u00f6r att integritetsskyddet prioriterades under pandemin.<\/h2>\n

F\u00f6r att uttrycka det mer rakt p\u00e5 sak: att l\u00e5ta anv\u00e4ndare avsluta prenumerationen p\u00e5 en e-postlista \u00e4r inte l\u00e4ngre ett alternativ; det \u00e4r en skyldighet.<\/p>\n

Avregistreringsalternativet \u00e4r en v\u00e4n, inte en fiende.<\/strong><\/h3>\n

Detta \u00e4r en l\u00e4nk som finns i sidfoten av meddelandet och som g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att avsluta prenumerationen n\u00e4r de inte l\u00e4ngre vill ta emot kommunikation fr\u00e5n ditt f\u00f6retag.
Du kan se det i v\u00e5rt nyhetsbrevsutskick som du anv\u00e4nde f\u00f6r att bes\u00f6ka den h\u00e4r bloggen:<\/p>\n

\"Sidfot<\/p>\n

Avregistreringsl\u00e4nkar skyddar leveransbarheten f\u00f6r ditt e-postmeddelande och kr\u00e4vs enligt m\u00e5nga spamlagar runt om i v\u00e4rlden.<\/p>\n

Det \u00e4r visserligen sm\u00e4rtsamt att se anv\u00e4ndare avregistrera sig fr\u00e5n din kontaktlista, men det \u00e4r mer f\u00f6rdelaktigt \u00e4n du tror.<\/p>\n

Vi vet att det kan verka bakv\u00e4nt att erbjuda dina kunder ett enkelt s\u00e4tt att l\u00e4mna dig, men om du ger dem kvalitetsinneh\u00e5ll kommer de flesta av dem inte ens att se avregistreringsknappen.<\/p>\n

Trots detta kan det h\u00e4nda att \u00e4ven det mest attraktiva inneh\u00e5llet inte passar vissa av dina prenumeranter. Och om detta h\u00e4nder och dina kontakter inte kan hitta l\u00e4nken f\u00f6r att avsluta prenumerationen kan du bli flaggad som skr\u00e4ppost.<\/p>\n

Du vill inte ha det s\u00e5 och vi vill inte ha det f\u00f6r dig.<\/p>\n

F\u00f6rdelar med att inkludera en avregistreringsl\u00e4nk<\/h3>\n

Det handlar inte bara om att ha en ren lista; att inkludera en avregistreringsl\u00e4nk i dina meddelanden har m\u00e5nga andra f\u00f6rdelar.<\/p>\n

Undviker frustration p\u00e5 mottagarsidan<\/h3>\n

Det h\u00e4nder ofta att vi, utan att ens inse det, har gett v\u00e5rt samtycke till att f\u00e5 nyhetsbrev fr\u00e5n en webbplats eller ett varum\u00e4rke och att vi b\u00f6rjar f\u00e5 meddelanden som inte intresserar oss s\u00e4rskilt mycket.<\/p>\n

Det \u00e4r viktigt att f\u00f6rst\u00e5 m\u00e4nniskors behov och preferenser och ge dem m\u00f6jlighet att v\u00e4lja bort din e-postlista om de s\u00e5 \u00f6nskar.<\/p>\n

Hamnar i inkorgen, inte i skr\u00e4pposten<\/h3>\n

Det \u00e4r s\u00e5 enkelt som att om du inkluderar en l\u00e4nk f\u00f6r att avsluta prenumerationen \u00f6kar chansen att du hamnar i dina kontakters inkorg i st\u00e4llet f\u00f6r i skr\u00e4ppostmappen.<\/p>\n

Om m\u00e4nniskor inte vill f\u00e5 dina nyhetsbrev och inte hittar en avregistreringsl\u00e4nk n\u00e4r de letar efter den, kommer de f\u00f6rmodligen att markera ditt e-postmeddelande som skr\u00e4ppost.<\/p>\n

Du vet s\u00e4kert redan hur skadligt det \u00e4r f\u00f6r ditt rykte att hamna i skr\u00e4ppostmappen. Om din skr\u00e4ppostfrekvens ligger \u00f6ver det till\u00e5tna tr\u00f6skelv\u00e4rdet kan ditt konto st\u00e4ngas av eller i vissa fall till och med avslutas. D\u00e4rf\u00f6r b\u00f6r du alltid h\u00e5lla klagom\u00e5len om skr\u00e4ppost till ett minimum.<\/p>\n

F\u00f6lja anti-spam-lagstiftningen<\/h3>\n

Varje land har sina egna regler om att inkludera en l\u00e4nk f\u00f6r avregistrering, eftersom det kr\u00e4vs enligt antispamlagstiftningen.<\/p>\n

Sedan GDPR tr\u00e4dde i kraft i maj 2018 har den satt standarden och blivit ett krav f\u00f6r alla varum\u00e4rken som har kontakter inom EU. B\u00f6terna kan uppg\u00e5 till 20 miljoner euro eller 4% av den \u00e5rliga globala oms\u00e4ttningen, beroende p\u00e5 vilket som \u00e4r h\u00f6gst.<\/p>\n

Enligt artikel 17 i denna f\u00f6rordning, \"R\u00e4tt till radering\" eller \"R\u00e4tt att bli bortgl\u00f6md\", har registrerade r\u00e4tt att beg\u00e4ra radering av sina uppgifter. Personuppgiftsansvariga \u00e4r skyldiga att radera uppgifterna n\u00e4r de inte l\u00e4ngre \u00e4r n\u00f6dv\u00e4ndiga f\u00f6r de \u00e4ndam\u00e5l f\u00f6r vilka de samlades in, eller n\u00e4r de registrerade \u00e5terkallar sitt samtycke till lagring och anv\u00e4ndning av dem.<\/p>\n

Hur MasterBase\u00ae kan hj\u00e4lpa till: MasterUnsubscribe<\/h2>\n

P\u00e5 MasterBase\u00ae gjorde vi f\u00f6r flera \u00e5r sedan en automatiserad avregistreringsprocess tillg\u00e4nglig f\u00f6r v\u00e5ra kunder och fastst\u00e4llde att den m\u00e5ste uppfylla tre huvudsakliga egenskaper:<\/p>\n

    \n
  1. Enkelt:<\/strong>Det ska vara enkelt b\u00e5de att l\u00e4gga in l\u00e4nken i HTML-texten i meddelandet och att utf\u00f6ra den f\u00f6r den som vill avsluta sin prenumeration p\u00e5 ett utskick.<\/li>\n
  2. F\u00f6rs\u00e4kring:<\/strong>S\u00e4kert och fels\u00e4kert nog f\u00f6r att s\u00e4kerst\u00e4lla att de som avregistrerar sig genom det inte f\u00e5r utskick igen, \u00e4ven om de av misstag laddas om i kontaktbasen.<\/li>\n
  3. Kontanter:<\/strong> Och inte bara effektivt, utan ocks\u00e5 automatiskt (n\u00e4stan magiskt) f\u00f6r dem som ligger efter leveransschemat.<\/li>\n<\/ol>\n

    Naturligtvis f\u00f6ruts\u00e4tts dessa egenskaper ocks\u00e5 g\u00e4lla f\u00f6r dem som avslutar sin prenumeration, dvs. i ett enda steg, utan att bli ombedd att l\u00e4mna ytterligare uppgifter, med m\u00f6jlighet (frivillig) att ge feedback och med alternativet att avbryta processen n\u00e4r den har genererats (vad vi skulle kunna kalla en ny prenumeration).<\/p>\n

    Och s\u00e5 f\u00f6ddes MasterUnsubscribe<\/p>\n

    Hur fungerar MasterUnsubscribe\u00ae?<\/h2>\n

    1) F\u00f6r dem som schemal\u00e4gger meddelanden som ska skickas<\/h3>\n

    Genom MasterBase\u00ae \u00e4r det lika enkelt att aktivera denna avregistreringsmodul som att b\u00e4dda in MasterUnsubscribe\u00ae-koden som en hyperl\u00e4nk i HTML-meddelandet via den assisterade redigeraren.<\/p>\n

    F\u00f6ljande \u00e4r ett steg-f\u00f6r-steg exempel:<\/p>\n

    \"Steg<\/p>\n

    Identifiera den text som ska vara l\u00e4nken till MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"Steg<\/p>\n

    V\u00e4lj inst\u00e4llningen MasterUnsubscribe\u00ae fr\u00e5n ikonen f\u00f6r anpassning.<\/strong><\/p>\n

    \"Steg<\/p>\n

    Denna \u00e5tg\u00e4rd klistrar in MasterUnsubscribe\u00ae-parametern (#!masterunsubscribelink!#) i meddelandetexten.<\/strong><\/p>\n

    \"Steg<\/p>\n

    Slutligen m\u00e5ste du klippa ut och klistra in denna parameter som hyperl\u00e4nk i den l\u00e4nkbara texten, i det h\u00e4r fallet \"Klicka h\u00e4r\".<\/strong><\/p>\n

    MasterUnsubscribe\u00ae-parametern kommer alltid att vara densamma, s\u00e5 du kan skapa en mall som du kan anv\u00e4nda som grund f\u00f6r framtida utskick.<\/p>\n

    2) F\u00f6r dig som vill avregistrera dig fr\u00e5n en f\u00f6rs\u00e4ndelse:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae fungerar i ett par enkla steg.<\/p>\n

    Den f\u00f6rsta \u00e4r att klicka p\u00e5 alternativet f\u00f6r att avsluta prenumerationen:<\/p>\n

    \"u-6\"<\/p>\n

    Anv\u00e4ndaren kommer att h\u00e4nvisas till MasterUnsubscribe\u00ae-sidan, d\u00e4r han eller hon kommer att h\u00e4nvisas till den box som han eller hon beg\u00e4r att f\u00e5 avsluta prenumerationen p\u00e5, namnet p\u00e5 det f\u00f6retag som skickar f\u00f6rs\u00e4ndelserna och den interna koden f\u00f6r det kontot.<\/p>\n

    \"Steg<\/p>\n

    N\u00e4r kontakten har skickat beg\u00e4ran inleds avregistreringsprocessen inom den angivna tidsramen (24 timmar). Kontaktpersonen har ocks\u00e5 m\u00f6jlighet (frivilligt) att informera om sk\u00e4len till avregistreringen.<\/p>\n

    \"Steg<\/p>\n

    Om kontaktpersonen svarar p\u00e5 enk\u00e4ten h\u00e4nvisas han eller hon till en bekr\u00e4ftelseplats:<\/p>\n

    \"Steg<\/p>\n

    Slutligen f\u00e5r kontaktpersonen ett avregistreringsmeddelande i sitt e-postkonto, som inneh\u00e5ller en m\u00f6jlighet att \u00e5terkalla avregistreringen och p\u00e5 nytt prenumerera p\u00e5 utskicken, om han eller hon vill g\u00e5 tillbaka i processen.<\/p>\n

    Vid avregistrering kommer kontaktpersonen att se denna bekr\u00e4ftelsesida.<\/span><\/p>\n

    \"upps\u00e4gning<\/p>\n

    Sammanfattningsvis<\/h2>\n

    Det \u00e4r viktigt att f\u00f6retagen inser hur n\u00f6dv\u00e4ndigt det \u00e4r att ha en enkel, s\u00e4ker och effektiv avregistreringsprocess f\u00f6r sina kontakter. MasterBase\u00ae har redan gjort detta. Det \u00e4r d\u00e4rf\u00f6r denna avregistreringsmodul uppfyller de kr\u00e4vande branschstandarderna och b\u00e4sta praxis f\u00f6r denna process. Vi inbjuder alla v\u00e5ra kunder att l\u00e4ra sig mer om och aktivera MasterUnsubscribe\u00ae fr\u00e5n v\u00e5r plattform.<\/p>\n

    Att ta hand om avregistreringsprocessen \u00e4r det f\u00f6rsta steget i kontakt\u00e5terg\u00e5ngen. Se till att din kommunikation \u00e4r den b\u00e4sta upplevelsen f\u00f6r din m\u00e5lgrupp.<\/p>\n

    \"ebook:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    P\u00e5 grund av de stora framstegen n\u00e4r det g\u00e4ller dataskyddspolicyer runt om i v\u00e4rlden \u00e4r processen med att avsluta prenumerationen av kontakter p\u00e5 dina e-postlistor en allt k\u00e4nsligare fr\u00e5ga.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes 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