{"id":6508,"date":"2025-03-12T22:02:41","date_gmt":"2025-03-12T20:02:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6508"},"modified":"2025-03-18T16:19:54","modified_gmt":"2025-03-18T14:19:54","slug":"varfor-manniskor-markerar-meddelanden-som-skrappost-och-hur-man-undviker-det","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/por-que-la-gente-marca-los-mensajes-como-spam-y-como-evitarlo\/masterbase\/","title":{"rendered":"Varf\u00f6r m\u00e4nniskor markerar meddelanden som skr\u00e4ppost och hur man undviker det"},"content":{"rendered":"<p>Bland de faktorer som p\u00e5verkar leveransf\u00f6rm\u00e5gan \u00e4r en av de mest kritiska <strong>frekvensen av klagom\u00e5l<\/strong>.<\/p>\n<p>Denna indikator ber\u00e4knas genom att dividera antalet personer som markerar ett meddelande som skr\u00e4ppost med det totala antalet mottagare. En h\u00f6g andel kan allvarligt p\u00e5verka avs\u00e4ndarens rykte och minska chanserna f\u00f6r att framtida e-postmeddelanden n\u00e5r inkorgen.<\/p>\n<p>Om du st\u00e5r inf\u00f6r detta problem undrar du f\u00f6rmodligen:<\/p>\n<p><em>\"Varf\u00f6r markeras vi som skr\u00e4ppost om anv\u00e4ndarna har prenumererat p\u00e5 v\u00e5r lista?\"<\/em><br \/><em>\"Vi \u00e4r en legitim avs\u00e4ndare med en v\u00e4rdefull produkt, vi spammar inte!\"<\/em><\/p>\n<p>Men f\u00f6r mottagarna \u00e4r skr\u00e4ppost inte bara o\u00f6nskad post, utan all post som inte l\u00e4ngre \u00e4r av intresse f\u00f6r dem eller som de tycker \u00e4r p\u00e5tr\u00e4ngande. L\u00e5t oss titta p\u00e5 varf\u00f6r detta h\u00e4nder och hur du kan undvika det.<\/p>\n<ol>\n<li><strong> Avsaknad av tydligt samtycke<\/strong><\/li>\n<\/ol>\n<p>En anv\u00e4ndare kan ha angett sin e-postadress vid n\u00e5got tillf\u00e4lle, men det betyder inte att han eller hon har angett sin e-postadress. <strong>uttryckligt tillst\u00e5nd<\/strong> f\u00f6r att ta emot meddelanden fr\u00e5n ditt f\u00f6retag.<\/p>\n<p>Det finns olika niv\u00e5er av samtycke:<\/p>\n<ul>\n<li><strong>Underf\u00f6rst\u00e5tt tillst\u00e5nd<\/strong>En anv\u00e4ndare k\u00f6per en produkt eller laddar ner en resurs, men har inte uttryckligen angett att han\/hon vill ta emot kommunikation.<\/li>\n<li><strong>Negativt alternativ<\/strong>: Prenumerationsrutan \u00e4r ikryssad som standard, vilket kan leda till f\u00f6rvirring och klagom\u00e5l.<\/li>\n<li><strong>Uttryckligt tillst\u00e5nd<\/strong>: Anv\u00e4ndaren har aktivt valt att ta emot e-postmeddelanden, utan n\u00e5gra dolda knep eller villkor.<\/li>\n<\/ul>\n<p>\ud83d\udccc <strong>Ett verkligt fall:<\/strong> Ett sportvaruf\u00f6retag skickade e-postmeddelanden om surfing till en anv\u00e4ndare som hade interagerat med dem tidigare men som inte l\u00e4ngre var intresserad av inneh\u00e5llet. Eftersom databasen inte uppdaterades betraktades meddelandena som irriterande och markerades som skr\u00e4ppost.<\/p>\n<p>\u2705 <strong>L\u00f6sning:<\/strong> Det implementerar ett dubbelt opt-in-system f\u00f6r att s\u00e4kerst\u00e4lla att endast verkligt intresserade personer prenumererar. Dessutom kan du hantera inneh\u00e5llspreferenser.<\/p>\n<ol start=\"2\">\n<li><strong> Ol\u00e4mplig frekvens och relevans<\/strong><\/li>\n<\/ol>\n<p>Att skicka f\u00f6r m\u00e5nga irrelevanta e-postmeddelanden eller meddelanden kan tr\u00f6tta ut anv\u00e4ndarna, vilket leder till att de markerar e-postmeddelanden som skr\u00e4ppost ist\u00e4llet f\u00f6r att avsluta prenumerationen.<\/p>\n<p>\ud83d\udccc <strong>Exempel:<\/strong> En anv\u00e4ndare k\u00f6per en gasolgrill och f\u00e5r sedan e-postmeddelanden med recept i st\u00e4llet f\u00f6r tillbeh\u00f6r som \u00e4r relaterade till hans k\u00f6p. \u00c4ven om detta inte \u00e4r skr\u00e4ppost i strikt mening, g\u00f6r bristen p\u00e5 personalisering att meddelandet blir en missad m\u00f6jlighet och \u00f6kar risken f\u00f6r klagom\u00e5l.<\/p>\n<p>\u2705 <strong>L\u00f6sning:<\/strong><\/p>\n<ul>\n<li>Segmentera din lista efter intressen och beteende.<\/li>\n<li>Anpassar leveransfrekvensen efter varje anv\u00e4ndares engagemangsniv\u00e5.<\/li>\n<li>Anv\u00e4nd dynamiskt inneh\u00e5ll f\u00f6r att anpassa meddelanden.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> D\u00e5lig listhantering och inaktiva kontakter<\/strong><\/li>\n<\/ol>\n<p>F\u00f6r\u00e5ldrade databaser \u00f6kar risken f\u00f6r skr\u00e4ppost. Om du forts\u00e4tter att skicka e-post till anv\u00e4ndare som inte l\u00e4ngre interagerar med dig \u00e4r risken f\u00f6r klagom\u00e5l mycket h\u00f6gre.<\/p>\n<p>\u2705 <strong>L\u00f6sning:<\/strong><\/p>\n<ul>\n<li>Implementera strategier f\u00f6r \u00e5teraktivering av inaktiva kontakter.<\/li>\n<li>Om en anv\u00e4ndare inte har interagerat p\u00e5 flera m\u00e5nader kan du minska frekvensen p\u00e5 inl\u00e4ggen eller ta bort dem fr\u00e5n listan.<\/li>\n<li>Den respekterar och behandlar avregistreringsf\u00f6rfr\u00e5gningar snabbt.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong> Bristande autentisering och op\u00e5litlig design<\/strong><\/li>\n<\/ol>\n<p>E-postmeddelanden utan autentisering (SPF, DKIM, DMARC) eller med vilseledande \u00e4mnesrader kan skapa misstankar och \u00f6ka antalet klagom\u00e5l om skr\u00e4ppost.<\/p>\n<p>\u2705 <strong>L\u00f6sning:<\/strong><\/p>\n<ul>\n<li>Se till att dina e-postmeddelanden uppfyller kraven f\u00f6r autentisering.<\/li>\n<li>Anv\u00e4nd igenk\u00e4nnliga och p\u00e5litliga avs\u00e4ndarnamn.<\/li>\n<li>Undvik vilseledande eller sensationslystna \u00e4mnesrader.<\/li>\n<\/ul>\n<p><strong>Slutsats: Ta hand om ditt rykte och optimera dina leveranser.<\/strong><\/p>\n<p>Att minska antalet klagom\u00e5l \u00e4r nyckeln till att f\u00f6rb\u00e4ttra leveransbarheten och effektiviteten i dina e-postmarknadsf\u00f6ringskampanjer. Genom att till\u00e4mpa bra metoder f\u00f6r lead acquisition, segmentering och personalisering kan du undvika att dina meddelanden markeras som skr\u00e4ppost.<\/p>\n<p>F\u00f6r att s\u00e4kerst\u00e4lla att dina kampanjer blir framg\u00e5ngsrika rekommenderar vi att du anv\u00e4nder <strong>MasterBase<\/strong>en ledande plattform f\u00f6r e-postmarknadsf\u00f6ring med mer \u00e4n 20 \u00e5rs erfarenhet i flera l\u00e4nder. Med hj\u00e4lp av avancerade verktyg f\u00f6r segmentering, automatisering och analys kan du optimera leveransen av dina meddelanden och f\u00f6rb\u00e4ttra dina prenumeranters upplevelse.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=optimizacion-del-tiempo-y-frecuencia\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/sv\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=370%2C240&#038;ssl=1\" alt=\"ebok e-post 20 tips f\u00f6r att f\u00f6rb\u00e4ttra\" class=\"wp-image-14851\" style=\"width:624px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Att f\u00e5 in e-postmeddelanden i inkorgen hos Internet Service Providers (ISP) som Yahoo, Outlook eller Gmail \u00e4r en st\u00e4ndig utmaning.<\/p>","protected":false},"author":239642484,"featured_media":21643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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