{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-misstag-du-bor-undvika-nar-det-galler-innehall-i-e-postmarknadsforing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 misstag du b\u00f6r undvika n\u00e4r det g\u00e4ller inneh\u00e5ll i e-postmarknadsf\u00f6ring"},"content":{"rendered":"

<\/p>\n

De flesta konsumenter s\u00e4ger att de bara vill interagera med personligt anpassade meddelanden. D\u00e4rf\u00f6r k\u00e4mpar varum\u00e4rken med att f\u00e5 till personaliseringen p\u00e5 r\u00e4tt s\u00e4tt, men m\u00e5nga g\u00f6r fortfarande grundl\u00e4ggande automatiseringsfel som kan avskr\u00e4cka kunderna.<\/p>\n

H\u00e4r \u00e4r tre vanliga misstag inom e-postmarknadsf\u00f6ring och hur du undviker dem.<\/p>\n

F\u00f6r mycket anpassning<\/strong><\/h3>\n

Med det \u00f6verfl\u00f6d av annonser som finns i onlinev\u00e4rlden har vi alla sett n\u00e5gra som \u00e4r s\u00e5 personligt anpassade att de \u00e4r skr\u00e4mmande, s\u00e4rskilt de som visas efter att en produkt har interagerats med, n\u00e4mnts eller bara visats.<\/p>\n

Trots att Facebook upprepade g\u00e5nger har f\u00f6rnekat att de avlyssnar dina samtal har de kritiserats f\u00f6r sin obehagliga annonsinriktning baserad p\u00e5 data som de flesta anv\u00e4ndare inte ens k\u00e4nde till att den sociala j\u00e4tten sp\u00e5rade.<\/p>\n

\u00c4ven om det finns en tendens att tro att det skulle vara bra att veta allt om sina anv\u00e4ndare och anpassa deras upplevelse, kan det f\u00e5 precis motsatt effekt om man g\u00e5r f\u00f6r l\u00e5ngt.<\/p>\n

Vi anser att den b\u00e4sta strategin \u00e4r \u00f6ppenhet. Att vara \u00f6ppen med vilka uppgifter man samlar in, att uppmana anv\u00e4ndarna att godk\u00e4nna datainsamlingen och att ge dem specifika uppgifter om vad man samlar in och hur man anv\u00e4nder det, \u00e4r den strategi som g\u00e4ller i dag.<\/p>\n

Om du ber din publik att registrera sig genom att fylla i ett formul\u00e4r f\u00f6r att f\u00e5 ett nyhetsbrev eller en bloggprenumeration rekommenderar vi att du \u00e4r mycket tydlig med vad de kan f\u00f6rv\u00e4nta sig och, \u00e4nnu viktigare, hur de kan v\u00e4lja bort om de vill g\u00f6ra det. Detta skapar en mycket h\u00f6gre niv\u00e5 av f\u00f6rtroende och visar att du verkligen har dina anv\u00e4ndares b\u00e4sta intresse\/upplevelse i \u00e5tanke.<\/p>\n

D\u00e5lig synkronisering<\/strong><\/h3>\n

Ett s\u00e4kert s\u00e4tt att irritera dina kunder \u00e4r att visa dem en annons f\u00f6r en produkt som de skulle \u00e4lska, men n\u00e4r de klickar f\u00f6r att k\u00f6pa den f\u00e5r de reda p\u00e5 att den \u00e4r slut i lager. Eller, n\u00e4r de v\u00e4l har k\u00f6pt den, ser de samma annons hela tiden.<\/p>\n

D\u00e4rf\u00f6r \u00e4r det idag mer \u00e4n n\u00f6dv\u00e4ndigt, det \u00e4r absolut n\u00f6dv\u00e4ndigt, att kunna skicka e-postmarknadsf\u00f6ringskampanjer p\u00e5 schemalagd basis, i realtid, i enlighet med produktinventeringsdata. P\u00e5 s\u00e5 s\u00e4tt kan du n\u00e5 kunderna med e-postkampanjer med personliga kampanjer och realtidserbjudanden som effektivt leder till konvertering och inte till att konsumenterna avvisar dig.<\/p>\n

Brist p\u00e5 uppmaningar till handling <\/strong><\/h3>\n

Som du s\u00e4kert har h\u00f6rt dussintals g\u00e5nger beh\u00f6ver ditt inneh\u00e5ll minst en call to action (CTA). Detta g\u00e4ller b\u00e5de f\u00f6r en landningssida, ett blogginl\u00e4gg och dina meddelanden.<\/p>\n

Utan en uppmaning till handling hindrar du din publik fr\u00e5n att ta reda p\u00e5 vad du f\u00f6rv\u00e4ntar dig av dem. Visst \u00e4r dina l\u00e4sare smarta, men det skulle vara att beg\u00e4ra f\u00f6r mycket av dem. De \u00e4r inte sp\u00e5kvinnor.<\/p>\n

Det f\u00f6rsta du beh\u00f6ver g\u00f6ra \u00e4r att ha en tydlig vision av ditt syfte.<\/p>\n

Vilket resultat f\u00f6rv\u00e4ntar du dig?<\/strong><\/h3>\n

Vill du marknadsf\u00f6ra ett inneh\u00e5ll som du har skrivit? Vill du informera om en kommande lansering eller ett evenemang? Vill du g\u00f6ra en f\u00f6rs\u00e4ljning?<\/p>\n

Fokusera texten, bilderna och utformningen av ditt meddelande f\u00f6r att v\u00e4gleda dina l\u00e4sare mot detta resultat. Innan du sedan skickar iv\u00e4g det, se till att din call to action \u00e4r tydlig, engagerande och leder dem till det resultat du hoppas p\u00e5.<\/p>\n

Perfekt, men hur g\u00f6r man en bra call to action? H\u00e4r \u00e4r n\u00e5gra f\u00f6rslag:<\/p>\n

# 1: G\u00f6r din CTA l\u00e4tt att hitta<\/h3>\n

D\u00f6lj inte din uppmaning till handling. Anv\u00e4nd ljusa f\u00e4rger, fet text eller stora knappar. Placera den p\u00e5 en plats d\u00e4r den sticker ut.<\/p>\n

# 2: Anv\u00e4nd r\u00e4tt ord f\u00f6r att uppmana till handling<\/h3>\n

Ord \u00e4r viktiga. Om din CTA \u00e4r tr\u00e5kig eller vag kanske l\u00e4sarna hoppar \u00f6ver den.<\/p>\n

Anv\u00e4nd handlingsord som \"l\u00e4s mer\" eller \"k\u00f6p nu\". Anv\u00e4nd en k\u00e4nsla av br\u00e5dska. Uppmuntra nyfikenhet.<\/p>\n

# 3: Blanda inte ihop<\/h3>\n

\u00d6verfl\u00f6d \u00e4r alltid d\u00e5ligt. Om du har flera uppmaningar till handling i ett meddelande kan det f\u00f6rv\u00e4xlas med andra meddelanden och f\u00f6rvirra din publik.<\/p>\n

Ist\u00e4llet f\u00f6r att vidta de \u00e5tg\u00e4rder som du f\u00f6rv\u00e4ntade dig kommer l\u00e4sarna att v\u00e4lja att inte vidta n\u00e5gra \u00e5tg\u00e4rder alls.<\/p>\n

# 4: Upprepa CTA<\/h3>\n

Upprepa din uppmaning till handling mer \u00e4n en g\u00e5ng n\u00e4r det \u00e4r l\u00e4mpligt.<\/p>\n

Du f\u00f6rs\u00f6ker g\u00f6ra det s\u00e5 enkelt som m\u00f6jligt f\u00f6r din l\u00e4sare att g\u00e5 direkt fr\u00e5n e-postmeddelandet till din webbplats eller produkt. Om du upprepar uppmaningen till handling flera g\u00e5nger f\u00e5r de fler chanser att l\u00e4gga m\u00e4rke till och interagera med den.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Det \u00e4r allm\u00e4nt k\u00e4nt, men det \u00e4r v\u00e4rt att upprepa: personlig anpassning \u00e4r nyckeln till effektiv e-postmarknadsf\u00f6ring, eftersom det \u00f6kar relevansen och f\u00e5r m\u00e5lgruppen att l\u00e4sa dina meddelanden och g\u00f6ra vad du vill att de ska g\u00f6ra, snarare \u00e4n att bara \u00f6ppna dem.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 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