{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-satt-att-anvanda-personalisering-i-din-nasta-e-postkampanj","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 s\u00e4tt att anv\u00e4nda personalisering i din n\u00e4sta e-postkampanj"},"content":{"rendered":"

Med personalisering kan du n\u00e5 var och en av dina prenumeranter som om de vore n\u00e5gon du k\u00e4nner, en p\u00e5litlig v\u00e4n.<\/p>\n

Personalisering f\u00e5r dina kunder att \u00e4lska dina meddelanden, eftersom du levererar inneh\u00e5ll som \u00e4r perfekt anpassat till deras behov. Resultatet blir att dina prenumeranter ser fram emot att f\u00e5 meddelanden fr\u00e5n ditt varum\u00e4rke.<\/p>\n

Genom att registrera information om dina prenumeranter och segmentera din m\u00e5lgrupp kan du skapa personliga kampanjer som g\u00f6r din m\u00e5lgrupp n\u00f6jd.<\/p>\n

Personlig e-postmarknadsf\u00f6ring \u00e4r det perfekta s\u00e4ttet att n\u00e5 var och en av dina unika prenumeranter. Personaliserade kampanjer genererar 18 g\u00e5nger mer int\u00e4kter \u00e4n massutskick eller ingen personalisering alls.<\/p>\n

Vill du g\u00f6ra personalisering till verklighet f\u00f6r ditt varum\u00e4rke? Vi delar med oss av 6 s\u00e4tt att anv\u00e4nda personalisering i din n\u00e4sta e-postmarknadsf\u00f6ringskampanj.<\/p>\n

    \n
  1. Anpassa ditt meddelande<\/strong>Det k\u00e4nns s\u00e5 mycket b\u00e4ttre n\u00e4r en gammal v\u00e4n kommer fram till dig och inleder ett samtal med att s\u00e4ga ditt namn i st\u00e4llet f\u00f6r \"Dear Sir\". Det g\u00f6r en stor skillnad n\u00e4r det g\u00e4ller att s\u00e4tta tonen f\u00f6r samtalet.\n

    Samma sak g\u00e4ller f\u00f6r e-postmeddelanden. Prenumeranterna vill att du ska ge dem en personlig h\u00e4lsning och de gillar att h\u00f6ra sitt eget namn. Det \u00e4r d\u00e4rf\u00f6r meddelanden med personliga \u00e4mnesrader har 26% h\u00f6gre sannolikhet att \u00f6ppnas.<\/li>\n

  2. Anpassa dina bilder<\/strong>Ett annat fantastiskt s\u00e4tt att \u00f6ka klickfrekvensen \u00e4r att personifiera dina bilder. Du kan anpassa bilder baserat p\u00e5 olika data och kundprofiler.\n

    Om du t.ex. har platsdata kan du anpassa bilder efter plats.<\/p>\n

    Du kan ocks\u00e5 dynamiskt \u00e4ndra bilder baserat p\u00e5 andra typer av data som du samlar in. Det kan handla om k\u00f6n, status f\u00f6r lojalitetsprogram, v\u00e4derm\u00f6nster, personliga preferenser och mycket mer.<\/li>\n

  3. Anpassa dina erbjudanden<\/strong>Personliga meddelanden kan f\u00f6rb\u00e4ttra klickfrekvensen med i genomsnitt 14% och konverteringsfrekvensen med 10%.\n

    Du kan \u00f6ka klickfrekvensen och konverteringen genom att anpassa dina erbjudanden. Marknadsf\u00f6rare kommer att anv\u00e4nda data f\u00f6r att skapa kundprofiler och sedan skapa olika inneh\u00e5llserbjudanden f\u00f6r olika typer av prenumeranter.<\/p>\n

    M\u00f6jligheterna att anpassa erbjudanden \u00e4r robusta och o\u00e4ndliga, men h\u00e4r \u00e4r n\u00e5gra varum\u00e4rken som verkligen g\u00f6r succ\u00e9 n\u00e4r det g\u00e4ller att anpassa erbjudanden.<\/p>\n

    Uber personaliserar baserat p\u00e5 plats<\/p>\n

    Uber \u00e4r ett annat varum\u00e4rke som anpassar sina erbjudanden baserat p\u00e5 plats. De vet var deras prenumeranter bor, eller \u00e5tminstone vart de brukar resa, och skickar erbjudanden baserade p\u00e5 plats.<\/p>\n

    Uber: platsbaserad personlig e-postmarknadsf\u00f6ring<\/p>\n

    Du kan ha v\u00e4rldens b\u00e4sta erbjudande, men om det inte \u00e4r relevant f\u00f6r dina kunder kommer de inte att bry sig. Anv\u00e4nd uppgifterna f\u00f6r att skr\u00e4ddarsy erbjudanden f\u00f6r var och en av dina prenumeranter.<\/li>\n

  4. Anpassa dina produktrekommendationer<\/strong>I teorin skulle det vara fantastiskt om konsumenterna k\u00f6pte det som rekommenderades till dem. I praktiken k\u00f6per prenumeranterna bara rekommendationer om de \u00e4r relevanta utifr\u00e5n tidigare k\u00f6p eller personliga preferenser.\n

    Dagens teknik g\u00f6r det m\u00f6jligt att integrera en kunds senaste ink\u00f6p, webbl\u00e4sarhistorik eller till och med e-post. Marknadsf\u00f6rare kan anv\u00e4nda data om kundbeteende f\u00f6r att skapa mer relevanta e-postkampanjer. N\u00e4r relevansen \u00f6kar blir korsf\u00f6rs\u00e4ljning och merf\u00f6rs\u00e4ljning mer l\u00f6nsamt.<\/p>\n

    Att ge specifika och relevanta produktrekommendationer i e-postmarknadsf\u00f6ring bidrar till att skapa en l\u00e5ngsiktig relation och \u00f6kar kundens livstidsv\u00e4rde.<\/li>\n

  5. Anpassa baserat p\u00e5 beteende<\/strong>En mer komplex men otroligt f\u00f6rdelaktig taktik f\u00f6r e-postmarknadsf\u00f6ring \u00e4r att anpassa baserat p\u00e5 kundbeteenden.\n

    Data kan samlas in fr\u00e5n sociala medier, interna f\u00f6retagssystem (ERP, CRM), webbplatser och e-postmarknadsf\u00f6ring f\u00f6r att skicka mer relevanta erbjudanden. Dessa mycket m\u00e5linriktade segment baseras p\u00e5 kundernas intresse, beteende och engagemang. N\u00e4r listorna \u00e4r segmenterade kan marknadsf\u00f6rare trigga automatiserade kundresor med personliga erbjudanden.<\/p>\n

    Det finns flera olika s\u00e4tt att anpassa meddelanden, automatisera inneh\u00e5ll och segmentera listor baserat p\u00e5 beteende.<\/p>\n

    Det \u00e4r b\u00e4st att g\u00f6ra detta genom taggar s\u00e5 att personalisering genereras p\u00e5 en-till-en-basis, s\u00e5 att varje g\u00e5ng n\u00e5gon g\u00f6r n\u00e5got, skickas n\u00e5got till dem p\u00e5 en-till-en-basis och inte genom segmentgrupper via kampanjer.<\/p>\n

    Det vi p\u00e5 MasterBase\u00ae kallar en-till-en-anpassning via automat.<\/p>\n

    Hur du i slut\u00e4ndan anv\u00e4nder denna metod beror p\u00e5 din verksamhet, de data du samlar in och vad som fungerar b\u00e4st f\u00f6r ditt varum\u00e4rke.<\/p>\n

    Att anv\u00e4nda data f\u00f6r att f\u00f6rb\u00e4ttra kundupplevelsen \u00e4r inte bara ett bra s\u00e4tt att locka kunder, det \u00e4r ocks\u00e5 ett m\u00e5ste f\u00f6r att beh\u00e5lla konkurrenskraften.<\/li>\n<\/ol>\n

    I ett n\u00f6tskal<\/h4>\n

    Att anpassa inneh\u00e5llet i din e-postmarknadsf\u00f6ring \u00e4r det perfekta s\u00e4ttet att n\u00e5 prenumeranterna, h\u00e5lla dina meddelanden relevanta och \u00f6ka din konverteringsgrad.<\/p>\n

    Med hj\u00e4lp av en ledande leverant\u00f6r av e-postmarknadsf\u00f6ringstj\u00e4nster kan du anpassa dina meddelanden med hj\u00e4lp av data, dynamiskt inneh\u00e5ll, segmentering och mycket mer.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Med personalisering kan du n\u00e5 var och en av dina prenumeranter som om de vore n\u00e5gon du k\u00e4nner, en p\u00e5litlig 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