<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nFramg\u00e5ngsrik e-postmarknadsf\u00f6ring handlar inte om att be folk att registrera sig och skicka dem reklammejl tills de avslutar prenumerationen. Det \u00e4r ett utm\u00e4rkt tillf\u00e4lle att bygga unika relationer mellan ditt varum\u00e4rke och din m\u00e5lgrupp.<\/p>\nOm du vill f\u00e5 ut mesta m\u00f6jliga av din e-postmarknadsf\u00f6ring m\u00e5ste du \u00e4ndra ditt tillv\u00e4gag\u00e5ngss\u00e4tt och se registreringsprocessen som en resa som kommer att g\u00f6ra en kontakt till en lojal f\u00f6ljare av ditt varum\u00e4rke. <\/p>\nIdag ska vi f\u00f6rdjupa oss i hur du skapar en effektiv tratt f\u00f6r e-postmarknadsf\u00f6ring som guidar dina leads till konvertering. Denna tratt kan vara en del av en bredare strategi som inkluderar flera kanaler och kundkontaktpunkter.<\/p>\n <\/p>\n<h2>Planering<\/h2>\nI det h\u00e4r skedet definierar vi m\u00e5len och omfattningen av v\u00e5r strategi f\u00f6r e-postmarknadsf\u00f6ring. Det \u00e4r viktigt att vara tydlig med vad vi vill uppn\u00e5 och hur vi ska m\u00e4ta framg\u00e5ng. Med andra ord, definiera dina KPI:er.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka n\u00f6jdhets- och feedbackunders\u00f6kningar f\u00f6r att f\u00f6rst\u00e5 dina potentiella kunders behov och f\u00f6rv\u00e4ntningar.<\/p>\n <\/p>\n<h2>Kunskap<\/h2>\nI den h\u00e4r fasen fokuserar vi p\u00e5 att g\u00f6ra v\u00e5rt varum\u00e4rke och v\u00e5ra produkter eller tj\u00e4nster k\u00e4nda f\u00f6r en bredare publik. F\u00f6r det b\u00f6r du bygga upp en riktad e-postmarknadsf\u00f6ringslista.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka ut nyhetsbrev med v\u00e4rdefullt inneh\u00e5ll relaterat till din bransch f\u00f6r att etablera din auktoritet inom omr\u00e5det och locka s\u00e5 m\u00e5nga prenumeranter som m\u00f6jligt.<\/p>\n <\/p>\n<h2>\u00d6verv\u00e4gande<\/h2>\nH\u00e4r visar prenumeranterna ett st\u00f6rre intresse f\u00f6r ditt erbjudande. De b\u00f6rjar fundera p\u00e5 om din produkt eller tj\u00e4nst \u00e4r vad de letar efter. Det hj\u00e4lper potentiella kunder att engagera sig i ditt varum\u00e4rke och dina produkter.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nErbjud fallstudier eller k\u00f6pvittnesm\u00e5l f\u00f6r att visa hur effektiv din produkt \u00e4r och hur n\u00f6jda andra kunder \u00e4r.<\/p>\n <\/p>\n<h2>K\u00e4nnedom<\/h2>\nI det h\u00e4r l\u00e4get unders\u00f6ker prenumeranterna vad du har att erbjuda dem. Det \u00e4r viktigt att bygga upp en f\u00f6rtroendefull relation. Hj\u00e4lp prenumeranterna med viktig information om dina produkter.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka e-post med produktdemonstrationer, anv\u00e4ndarhandledningar eller exklusivt inneh\u00e5ll. Fokusera p\u00e5 f\u00f6rdelar snarare \u00e4n produktegenskaper.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Syfte<\/h2>\nPrenumeranterna befinner sig i beslutsstadiet. De beh\u00f6ver f\u00f6rst\u00e5 hur ditt erbjudande l\u00f6ser deras problem eller tillgodoser deras behov.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nErbjud rabatter eller kostnadsfria provperioder f\u00f6r att uppmuntra till handling.<\/p>\n <\/strong><\/p>\n<h2>Utv\u00e4rdering<\/h2>\nH\u00e4r j\u00e4mf\u00f6r prenumeranterna ditt erbjudande med dina konkurrenters. Det \u00e4r viktigt att lyfta fram dina s\u00e4rskiljande f\u00f6rdelar. Visa hur din produkt presterar i f\u00f6rh\u00e5llande till konkurrenterna.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka detaljerade j\u00e4mf\u00f6rande exempel eller fallstudier som visar varf\u00f6r just din l\u00f6sning \u00e4r den b\u00e4sta.<\/p>\n <\/p>\n<h2>Omvandling<\/h2>\nDet \u00e4r nu prenumeranterna blir kunder. Se till att k\u00f6pprocessen \u00e4r enkel och transparent.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka p\u00e5minnelser om \u00f6vergivna varukorgar och exklusiva erbjudanden f\u00f6r att uppmuntra till k\u00f6p.<\/p>\n <\/p>\n<h2>Trohet<\/h2>\nNu n\u00e4r du har omvandlat en prenumerant till en kund \u00e4r det viktigt att h\u00e5lla dem engagerade och n\u00f6jda f\u00f6r att skapa en l\u00e5ngsiktig lojalitet. Bygg upp verkliga relationer.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\n <\/em><\/p>\nDen erbjuder exklusivt inneh\u00e5ll, produktuppdateringar och bel\u00f6ningsprogram.<\/p>\nKom ih\u00e5g att varje steg i tratten kr\u00e4ver en specifik strategi och relevant inneh\u00e5ll. Anpassa dina kampanjer f\u00f6r varje steg och se din konverteringsgrad stiga.<\/p>\n <\/p>\nSkapa en tratt f\u00f6r e-postmarknadsf\u00f6ring som g\u00f6r dina leads n\u00f6jda!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Framg\u00e5ngsrik e-postmarknadsf\u00f6ring handlar inte om att be folk att registrera sig och skicka dem reklammejl tills de avslutar prenumerationen. Det \u00e4r ett utm\u00e4rkt tillf\u00e4lle att bygga unika relationer mellan ditt varum\u00e4rke och din m\u00e5lgrupp.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/bygga-en-tratt-for-e-postmarknadsforing-den-effektiva-vagen-till-konvertering\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sv\/bygga-en-tratt-for-e-postmarknadsforing-den-effektiva-vagen-till-konvertering\/masterbas\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" 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{"id":2689,"date":"2023-09-14T19:39:00","date_gmt":"2023-09-14T16:39:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2689"},"modified":"2024-01-09T16:37:10","modified_gmt":"2024-01-09T14:37:10","slug":"bygga-en-tratt-for-e-postmarknadsforing-den-effektiva-vagen-till-konvertering","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\/masterbase\/","title":{"rendered":"Bygg en tratt f\u00f6r e-postmarknadsf\u00f6ring - den effektiva v\u00e4gen till konvertering"},"content":{"rendered":"

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\n\t
\n\t\t<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nFramg\u00e5ngsrik e-postmarknadsf\u00f6ring handlar inte om att be folk att registrera sig och skicka dem reklammejl tills de avslutar prenumerationen. Det \u00e4r ett utm\u00e4rkt tillf\u00e4lle att bygga unika relationer mellan ditt varum\u00e4rke och din m\u00e5lgrupp.<\/p>\nOm du vill f\u00e5 ut mesta m\u00f6jliga av din e-postmarknadsf\u00f6ring m\u00e5ste du \u00e4ndra ditt tillv\u00e4gag\u00e5ngss\u00e4tt och se registreringsprocessen som en resa som kommer att g\u00f6ra en kontakt till en lojal f\u00f6ljare av ditt varum\u00e4rke. <\/p>\nIdag ska vi f\u00f6rdjupa oss i hur du skapar en effektiv tratt f\u00f6r e-postmarknadsf\u00f6ring som guidar dina leads till konvertering. Denna tratt kan vara en del av en bredare strategi som inkluderar flera kanaler och kundkontaktpunkter.<\/p>\n <\/p>\n<h2>Planering<\/h2>\nI det h\u00e4r skedet definierar vi m\u00e5len och omfattningen av v\u00e5r strategi f\u00f6r e-postmarknadsf\u00f6ring. Det \u00e4r viktigt att vara tydlig med vad vi vill uppn\u00e5 och hur vi ska m\u00e4ta framg\u00e5ng. Med andra ord, definiera dina KPI:er.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka n\u00f6jdhets- och feedbackunders\u00f6kningar f\u00f6r att f\u00f6rst\u00e5 dina potentiella kunders behov och f\u00f6rv\u00e4ntningar.<\/p>\n <\/p>\n<h2>Kunskap<\/h2>\nI den h\u00e4r fasen fokuserar vi p\u00e5 att g\u00f6ra v\u00e5rt varum\u00e4rke och v\u00e5ra produkter eller tj\u00e4nster k\u00e4nda f\u00f6r en bredare publik. F\u00f6r det b\u00f6r du bygga upp en riktad e-postmarknadsf\u00f6ringslista.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka ut nyhetsbrev med v\u00e4rdefullt inneh\u00e5ll relaterat till din bransch f\u00f6r att etablera din auktoritet inom omr\u00e5det och locka s\u00e5 m\u00e5nga prenumeranter som m\u00f6jligt.<\/p>\n <\/p>\n<h2>\u00d6verv\u00e4gande<\/h2>\nH\u00e4r visar prenumeranterna ett st\u00f6rre intresse f\u00f6r ditt erbjudande. De b\u00f6rjar fundera p\u00e5 om din produkt eller tj\u00e4nst \u00e4r vad de letar efter. Det hj\u00e4lper potentiella kunder att engagera sig i ditt varum\u00e4rke och dina produkter.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nErbjud fallstudier eller k\u00f6pvittnesm\u00e5l f\u00f6r att visa hur effektiv din produkt \u00e4r och hur n\u00f6jda andra kunder \u00e4r.<\/p>\n <\/p>\n<h2>K\u00e4nnedom<\/h2>\nI det h\u00e4r l\u00e4get unders\u00f6ker prenumeranterna vad du har att erbjuda dem. Det \u00e4r viktigt att bygga upp en f\u00f6rtroendefull relation. Hj\u00e4lp prenumeranterna med viktig information om dina produkter.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka e-post med produktdemonstrationer, anv\u00e4ndarhandledningar eller exklusivt inneh\u00e5ll. Fokusera p\u00e5 f\u00f6rdelar snarare \u00e4n produktegenskaper.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Syfte<\/h2>\nPrenumeranterna befinner sig i beslutsstadiet. De beh\u00f6ver f\u00f6rst\u00e5 hur ditt erbjudande l\u00f6ser deras problem eller tillgodoser deras behov.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nErbjud rabatter eller kostnadsfria provperioder f\u00f6r att uppmuntra till handling.<\/p>\n <\/strong><\/p>\n<h2>Utv\u00e4rdering<\/h2>\nH\u00e4r j\u00e4mf\u00f6r prenumeranterna ditt erbjudande med dina konkurrenters. Det \u00e4r viktigt att lyfta fram dina s\u00e4rskiljande f\u00f6rdelar. Visa hur din produkt presterar i f\u00f6rh\u00e5llande till konkurrenterna.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka detaljerade j\u00e4mf\u00f6rande exempel eller fallstudier som visar varf\u00f6r just din l\u00f6sning \u00e4r den b\u00e4sta.<\/p>\n <\/p>\n<h2>Omvandling<\/h2>\nDet \u00e4r nu prenumeranterna blir kunder. Se till att k\u00f6pprocessen \u00e4r enkel och transparent.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\nSkicka p\u00e5minnelser om \u00f6vergivna varukorgar och exklusiva erbjudanden f\u00f6r att uppmuntra till k\u00f6p.<\/p>\n <\/p>\n<h2>Trohet<\/h2>\nNu n\u00e4r du har omvandlat en prenumerant till en kund \u00e4r det viktigt att h\u00e5lla dem engagerade och n\u00f6jda f\u00f6r att skapa en l\u00e5ngsiktig lojalitet. Bygg upp verkliga relationer.<\/p>\nTips f\u00f6r e-postmarknadsf\u00f6ringskampanjer i detta skede:<\/em><\/p>\n <\/em><\/p>\nDen erbjuder exklusivt inneh\u00e5ll, produktuppdateringar och bel\u00f6ningsprogram.<\/p>\nKom ih\u00e5g att varje steg i tratten kr\u00e4ver en specifik strategi och relevant inneh\u00e5ll. Anpassa dina kampanjer f\u00f6r varje steg och se din konverteringsgrad stiga.<\/p>\n <\/p>\nSkapa en tratt f\u00f6r e-postmarknadsf\u00f6ring som g\u00f6r dina leads n\u00f6jda!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Framg\u00e5ngsrik e-postmarknadsf\u00f6ring handlar inte om att be folk att registrera sig och skicka dem reklammejl tills de avslutar prenumerationen. Det \u00e4r ett utm\u00e4rkt tillf\u00e4lle att bygga unika relationer mellan ditt varum\u00e4rke och din m\u00e5lgrupp.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/bygga-en-tratt-for-e-postmarknadsforing-den-effektiva-vagen-till-konvertering\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sv\/bygga-en-tratt-for-e-postmarknadsforing-den-effektiva-vagen-till-konvertering\/masterbas\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" 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