{"id":16721,"date":"2024-10-08T14:36:54","date_gmt":"2024-10-08T11:36:54","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=16721"},"modified":"2024-10-17T14:13:55","modified_gmt":"2024-10-17T11:13:55","slug":"forandra-dina-kampanjer-hur-interaktiva-meddelanden-driver-engagemang-och-forsaljning","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/transforma-tus-campanas-como-los-mensajes-interactivos-impulsan-la-participacion-y-las-ventas\/masterbase\/","title":{"rendered":"F\u00f6r\u00e4ndra dina kampanjer: Hur interaktiva meddelanden driver engagemang och f\u00f6rs\u00e4ljning"},"content":{"rendered":"

Tiden \u00e4r f\u00f6rbi n\u00e4r ett e-postmeddelande var ett enkelt statiskt meddelande som bara inneh\u00f6ll text eller bilder.<\/h2>\n

Varum\u00e4rken utnyttjar nu interaktiva element som omr\u00f6stningar, videor, fr\u00e5gesporter och dynamiska knappar f\u00f6r att omvandla sina budskap till engagerande upplevelser som f\u00e5ngar anv\u00e4ndarens uppm\u00e4rksamhet redan fr\u00e5n b\u00f6rjan.<\/p>\n

Vad \u00e4r interaktiva upplevelser i e-postv\u00e4rlden?<\/h3>\n

Detta \u00e4r meddelanden som inneh\u00e5ller element som g\u00f6r det m\u00f6jligt f\u00f6r mottagarna att interagera direkt med inneh\u00e5llet utan att beh\u00f6va l\u00e4mna meddelandet.<\/p>\n

Dessa element kan vara fr\u00e5gesporter, spel, omr\u00f6stningar, inb\u00e4ddade videor, bildkaruseller eller till och med element som lyckohjul f\u00f6r att vinna rabatter. Allt detta f\u00f6rvandlar det som en g\u00e5ng var en env\u00e4gskommunikation till en dynamisk interaktion.<\/p>\n

Ett typiskt exempel \u00e4r n\u00e4r ett varum\u00e4rke inkluderar ett fr\u00e5geformul\u00e4r i ett meddelande som anv\u00e4ndaren kan besvara f\u00f6r att f\u00e5 personliga produktrekommendationer.<\/p>\n

Ett annat fall \u00e4r n\u00e4r en video anv\u00e4nds f\u00f6r att ge en snabb demonstration av en produkt, som mottagaren kan titta p\u00e5 direkt i sin inkorg.<\/p>\n

Interaktiva upplevelser: F\u00f6r alla anv\u00e4ndare?<\/h3>\n

\u00c4ven om interaktiva upplevelser kan vara mycket engagerande \u00e4r de inte alltid det b\u00e4sta alternativet f\u00f6r alla e-postklienter och m\u00e5lgrupper. Trots tekniska framsteg \u00e4r det inte alla interaktiva element som fungerar smidigt i alla e-postklienter, vilket kan p\u00e5verka kampanjens effektivitet.<\/p>\n

Begr\u00e4nsningar med inb\u00e4ddade videor:
\nEtt av de tydligaste exemplen \u00e4r anv\u00e4ndningen av inb\u00e4ddade videor direkt i e-postmeddelanden. Vissa e-postklienter som Apple Mail till\u00e5ter uppspelning av HTML5-video, men de flesta, inklusive Gmail och Outlook, st\u00f6der inte direkt uppspelning av inb\u00e4ddade videor. I dessa fall kommer mottagarna bara att se en statisk bild ist\u00e4llet f\u00f6r videon.<\/p>\n

Dessutom kan videor \u00f6ka e-postmeddelandets storlek avsev\u00e4rt, vilket kan orsaka leveransproblem eller leda till att meddelandet markeras som skr\u00e4ppost. En b\u00e4sta praxis \u00e4r d\u00e4rf\u00f6r att anv\u00e4nda en bild eller GIF med en play-knapp som l\u00e4nkar till videon p\u00e5 en extern plattform som YouTube eller din egen webbplats. Detta g\u00f6r att upplevelsen f\u00f6rblir dynamisk utan att det g\u00e5r ut \u00f6ver leveransen av meddelandet.<\/p>\n

Betydelsen av interaktiva upplevelser<\/h3>\n

Den st\u00f6rsta f\u00f6rdelen med att integrera interaktiva element i dina e-postmarknadsf\u00f6ringskampanjer \u00e4r den betydande \u00f6kningen av anv\u00e4ndarnas engagemang. Interaktiva meddelanden f\u00e5ngar uppm\u00e4rksamhet och uppmuntrar till interaktion, vilket \u00f6kar den tid som mottagaren spenderar p\u00e5 meddelandet. Detta leder till h\u00f6gre engagemang, b\u00e4ttre klickfrekvenser och i slut\u00e4ndan fler konverteringar.<\/p>\n

Dessutom m\u00f6jligg\u00f6r interaktiva upplevelser ytterligare personalisering av inneh\u00e5llet. Genom att ge anv\u00e4ndarna m\u00f6jlighet att interagera erh\u00e5lls v\u00e4rdefulla realtidsdata om deras intressen och beteenden, vilket g\u00f6r det l\u00e4ttare att rikta och skicka mer relevanta erbjudanden till dem. Det \u00e4r dock viktigt att se till att interaktiva element \u00e4r tillg\u00e4ngliga f\u00f6r s\u00e5 m\u00e5nga anv\u00e4ndare som m\u00f6jligt, med h\u00e4nsyn till begr\u00e4nsningarna hos vissa e-postklienter.<\/p>\n

F\u00f6rdelar med interaktiv e-postmarknadsf\u00f6ring<\/h2>\n

H\u00f6gre engagemang: Interaktiva meddelanden ger h\u00f6gre engagemang. Studier visar att de kan \u00f6ka klickfrekvensen med upp till 73%. Genom att l\u00e5ta anv\u00e4ndarna interagera med ditt inneh\u00e5ll k\u00e4nner de sig mer kopplade till varum\u00e4rket.<\/p>\n

F\u00f6rb\u00e4ttrad f\u00f6rm\u00e5ga att h\u00e5lla kvar information: Element som videor eller fr\u00e5gesporter g\u00f6r att information kan f\u00f6rmedlas tydligare och mer visuellt, vilket hj\u00e4lper anv\u00e4ndarna att b\u00e4ttre komma ih\u00e5g ditt budskap. Videor \u00e4r visserligen effektiva f\u00f6r produktdemonstrationer, men b\u00f6r anv\u00e4ndas med f\u00f6rsiktighet p\u00e5 grund av de begr\u00e4nsningar som n\u00e4mns i popul\u00e4ra e-postklienter.<\/p>\n

\u00d6kad konvertering: Genom att vara mer engagerande och relevanta har interaktiva meddelanden ofta en direkt inverkan p\u00e5 f\u00f6rs\u00e4ljningen. Interaktiva element g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att vidta \u00e5tg\u00e4rder utan att beh\u00f6va l\u00e4mna sin e-post, vilket f\u00f6rkortar k\u00f6pprocessen och eliminerar potentiella friktionspunkter.<\/p>\n

\u00d6verv\u00e4ganden vid anv\u00e4ndning av interaktivitet<\/h3>\n

Det \u00e4r viktigt att du, innan du implementerar interaktiva element, tar h\u00e4nsyn till din m\u00e5lgrupp och vilken typ av e-postklient de vanligtvis anv\u00e4nder. Alla mottagare kommer inte att kunna njuta av dessa funktioner p\u00e5 samma s\u00e4tt, vilket kan p\u00e5verka upplevelsen om inte ett l\u00e4mpligt alternativ erbjuds.<\/p>\n

Om du till exempel v\u00e4ljer att inkludera en video, se till att du har en reservl\u00f6sning, till exempel en bild eller en l\u00e4nk som \u00e4r synlig f\u00f6r de e-postklienter som inte st\u00f6der den. Det viktigaste \u00e4r att se till att interaktionen inte hindrar anv\u00e4ndarupplevelsen.<\/p>\n

Mest drabbade e-postklienter:<\/strong><\/p>\n

Gmail<\/strong>Du kan inte spela upp inb\u00e4ddade videor direkt. Du kan dock anv\u00e4nda en bild med en l\u00e4nk till videon (p\u00e5 YouTube, Vimeo eller din egen webbplats).
\nUtsikter<\/strong> (b\u00e5de skrivbords- och mobilversion): Outlook st\u00f6der inte heller inb\u00e4ddade videor. Precis som i Gmail \u00e4r det b\u00e4ttre att anv\u00e4nda en f\u00f6rhandsgranskningsbild med en l\u00e4nk till videon.
\nYahoo Mail<\/strong>St\u00f6der inte heller direktuppspelning av inb\u00e4ddade videor.
\nApple Mail och iOS Mail:<\/strong> Dessa klienter st\u00f6der uppspelning av vissa HTML5-videoformat, men garanterar \u00e4nd\u00e5 inte kompatibilitet med alla anv\u00e4ndare.<\/p>\n

Framg\u00e5ngsrika exempel p\u00e5 anv\u00e4ndning av interaktiva meddelanden<\/h3>\n

H\u00e4r \u00e4r tre framg\u00e5ngshistorier fr\u00e5n olika branscher, d\u00e4r implementeringen av interaktiva meddelanden har haft en direkt inverkan p\u00e5 f\u00f6rs\u00e4ljningstillv\u00e4xten:<\/p>\n

Detaljhandel: Adidas implementerade fr\u00e5gesporter f\u00f6r att hj\u00e4lpa anv\u00e4ndarna att v\u00e4lja de b\u00e4sta sportskorna baserat p\u00e5 deras typ av tr\u00e4ning. Strategin f\u00e5ngade inte bara anv\u00e4ndarnas uppm\u00e4rksamhet utan gav ocks\u00e5 personliga rekommendationer, vilket resulterade i en \u00f6kning av konverteringarna med 40% inom segmentet f\u00f6r sportskor.<\/p>\n

E-handel: Sephora anv\u00e4nde interaktiva videor i sina e-postkampanjer f\u00f6r att erbjuda sminkhandledning. Detta \u00f6kade klickfrekvensen med 20% j\u00e4mf\u00f6rt med de tidigare statiska meddelandena. Det \u00e4r dock viktigt att notera att dessa videor \u00e5tf\u00f6ljdes av synliga l\u00e4nkar, med anv\u00e4ndare vars e-postklient inte st\u00f6dde videouppspelning direkt i \u00e5tanke.<\/p>\n

Utbildning: Coursera anv\u00e4nde interaktiva enk\u00e4ter i sina meddelanden f\u00f6r att identifiera studenternas intresseomr\u00e5den. Detta gjorde det m\u00f6jligt f\u00f6r dem att b\u00e4ttre segmentera sin publik och skicka personliga kursrekommendationer, vilket resulterade i en 35% \u00f6kning av kursregistreringar.<\/p>\n

Slutsats<\/h2>\n

Interaktiva e-postupplevelser har revolutionerat det s\u00e4tt p\u00e5 vilket varum\u00e4rken interagerar med sina anv\u00e4ndare. De f\u00f6rb\u00e4ttrar engagemanget, beh\u00e5ller information och driver i m\u00e5nga fall konverteringar. Det \u00e4r dock viktigt att bed\u00f6ma om dessa element \u00e4r kompatibla med din m\u00e5lgrupp och de e-postklienter de anv\u00e4nder.<\/p>\n

Om du \u00e4nnu inte har inf\u00f6rlivat dessa element i dina e-postmarknadsf\u00f6ringskampanjer \u00e4r det ett perfekt tillf\u00e4lle att b\u00f6rja. Och f\u00f6r att hantera och skicka dessa interaktiva meddelanden p\u00e5 ett effektivt s\u00e4tt rekommenderar vi att du g\u00f6r det med oss. Med n\u00e4stan ett kvarts sekels erfarenhet av e-postmarknadsf\u00f6ring i flera l\u00e4nder i regionen erbjuder MasterBase\u00ae dig de n\u00f6dv\u00e4ndiga verktygen f\u00f6r att skapa dynamiska och personliga kampanjer, vilket hj\u00e4lper dig att f\u00f6rb\u00e4ttra dina resultat och uppn\u00e5 dina marknadsf\u00f6ringsm\u00e5l.<\/p>\n

 <\/p>\n

\"ebook:<\/a><\/p>","protected":false},"excerpt":{"rendered":"

I e-postmarknadsf\u00f6ringsmilj\u00f6n har interaktiva upplevelser vunnit mycket mark. Tiden \u00e4r f\u00f6rbi n\u00e4r ett e-postmeddelande var ett enkelt statiskt meddelande som bara inneh\u00f6ll text eller bilder.<\/p>","protected":false},"author":239642484,"featured_media":16763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-16721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nTransforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"En el entorno del email marketing, las experiencias interactivas han ganado un amplio terreno. Atr\u00e1s quedaron los d\u00edas en que un email era un simple mensaje est\u00e1tico que conten\u00eda s\u00f3lo texto o im\u00e1genes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/forandra-dina-kampanjer-hur-interaktiva-meddelanden-driver-engagemang-och-forsaljning\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En el entorno del email marketing, las experiencias interactivas han ganado un amplio terreno. Atr\u00e1s quedaron los d\u00edas en que un email era un simple mensaje est\u00e1tico que conten\u00eda s\u00f3lo texto o im\u00e1genes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sv\/forandra-dina-kampanjer-hur-interaktiva-meddelanden-driver-engagemang-och-forsaljning\/masterbas\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T11:36:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T11:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/1.png?fit=2250%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Transforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas\",\"datePublished\":\"2024-10-08T11:36:54+00:00\",\"dateModified\":\"2024-10-17T11:13:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/\"},\"wordCount\":1277,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1.png?fit=2250%2C2250&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/\",\"name\":\"Transforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1.png?fit=2250%2C2250&ssl=1\",\"datePublished\":\"2024-10-08T11:36:54+00:00\",\"dateModified\":\"2024-10-17T11:13:55+00:00\",\"description\":\"En el entorno del email marketing, las experiencias interactivas han ganado un amplio terreno. Atr\u00e1s quedaron los d\u00edas en que un email era un simple mensaje est\u00e1tico que conten\u00eda s\u00f3lo texto o im\u00e1genes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1.png?fit=2250%2C2250&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1.png?fit=2250%2C2250&ssl=1\",\"width\":2250,\"height\":2250,\"caption\":\"mensajes interactivos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"F\u00f6r\u00e4ndra dina kampanjer: Hur interaktiva meddelanden driver engagemang och f\u00f6rs\u00e4ljning - MasterBase\u00ae","description":"I e-postmarknadsf\u00f6ringsmilj\u00f6n har interaktiva upplevelser vunnit mycket mark. Tiden \u00e4r f\u00f6rbi n\u00e4r ett e-postmeddelande var ett enkelt statiskt meddelande som bara inneh\u00f6ll text eller bilder.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sv\/forandra-dina-kampanjer-hur-interaktiva-meddelanden-driver-engagemang-och-forsaljning\/masterbas\/","og_locale":"sv_SE","og_type":"article","og_title":"Transforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas - MasterBase\u00ae","og_description":"En el entorno del email marketing, las experiencias interactivas han ganado un amplio terreno. Atr\u00e1s quedaron los d\u00edas en que un email era un simple mensaje est\u00e1tico que conten\u00eda s\u00f3lo texto o im\u00e1genes.","og_url":"https:\/\/masterbase.com\/sv\/forandra-dina-kampanjer-hur-interaktiva-meddelanden-driver-engagemang-och-forsaljning\/masterbas\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-10-08T11:36:54+00:00","article_modified_time":"2024-10-17T11:13:55+00:00","og_image":[{"width":2250,"height":2250,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/1.png?fit=2250%2C2250&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Alejandro Dur\u00e1n","Ber\u00e4knad l\u00e4stid":"6 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/ko\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Transforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas","datePublished":"2024-10-08T11:36:54+00:00","dateModified":"2024-10-17T11:13:55+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/"},"wordCount":1277,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/ko\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/1.png?fit=2250%2C2250&ssl=1","articleSection":["Email Marketing"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/","url":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/","name":"F\u00f6r\u00e4ndra dina kampanjer: Hur interaktiva meddelanden driver engagemang och f\u00f6rs\u00e4ljning - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/ko\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/1.png?fit=2250%2C2250&ssl=1","datePublished":"2024-10-08T11:36:54+00:00","dateModified":"2024-10-17T11:13:55+00:00","description":"I e-postmarknadsf\u00f6ringsmilj\u00f6n har interaktiva upplevelser vunnit mycket mark. Tiden \u00e4r f\u00f6rbi n\u00e4r ett e-postmeddelande var ett enkelt statiskt meddelande som bara inneh\u00f6ll text eller bilder.","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/1.png?fit=2250%2C2250&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/1.png?fit=2250%2C2250&ssl=1","width":2250,"height":2250,"caption":"mensajes interactivos"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/transform-your-campaigns-how-interactive-messaging-drives-engagement-and-sales\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/en\/"},{"@type":"ListItem","position":2,"name":"Transforma tus campa\u00f1as: C\u00f3mo los mensajes interactivos impulsan la participaci\u00f3n y las ventas"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/ko\/#website","url":"https:\/\/masterbase.com\/ko\/","name":"MasterBase","description":"Automater som arbetar f\u00f6r dig","publisher":{"@id":"https:\/\/masterbase.com\/ko\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/ko\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/ko\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/ko\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/masterbase.com\/ko\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/ko\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/ko\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/sv\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-4lH","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/1.png?fit=2250%2C2250&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/16721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/comments?post=16721"}],"version-history":[{"count":7,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/16721\/revisions"}],"predecessor-version":[{"id":16775,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/16721\/revisions\/16775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/media\/16763"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/media?parent=16721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/categories?post=16721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/tags?post=16721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}