{"id":9745,"date":"2024-02-12T12:12:01","date_gmt":"2024-02-12T10:12:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=9745"},"modified":"2024-02-16T16:12:48","modified_gmt":"2024-02-16T14:12:48","slug":"povecanje-potenciala-e-postnega-trzenja-znanost-o-higieni-podatkov-v-letu-2024","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/","title":{"rendered":"Pove\u010danje potenciala e-po\u0161tnega tr\u017eenja: znanost o higieni podatkov v letu 2024"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kot pove \u017ee ime, higiena podatkov poskrbi za zdravo, \u010disto in urejeno zbirko podatkov za e-po\u0161tno tr\u017eenje. Izbolj\u0161uje va\u0161e rezultate in zagotavlja, da va\u0161a sporo\u010dila dose\u017eejo po\u0161tne predale prejemnikov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kaj je higiena podatkov v e-po\u0161tnem tr\u017eenju?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tako kot vsaka dobra higiena tudi \"higiena podatkov za e-po\u0161tno tr\u017eenje\" ni le eno dejanje, temve\u010d niz dejanj, ve\u010dstopenjski na\u010drt za izbolj\u0161anje kampanj e-po\u0161tnega tr\u017eenja blagovne znamke z nenehnim posodabljanjem in ponovnim preverjanjem podatkov o naro\u010dnikih.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Storitve za higieno podatkov za e-po\u0161tno tr\u017eenje v najpreprostej\u0161i obliki pregledujejo podatke in odstranjujejo neveljavne ali zastarele naslove za e-po\u0161tno tr\u017eenje. Gre za na\u010din \u010di\u0161\u010denja, vzdr\u017eevanja in potrjevanja tr\u017eenjskih podatkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podjetja bi morala vzpostaviti redne postopke za higieno podatkov o tr\u017eenju prek e-po\u0161te, ki bi morali biti vsaj enkrat na leto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zakaj uporabiti higieno pri tr\u017eenju e-po\u0161te?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razlogov za brisanje zapisov s seznamov podatkov je veliko, najpogostej\u0161i pa so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vrnjena sporo\u010dila (ki ka\u017eejo na neto\u010dne ali neveljavne naslove).<\/li>\n\n\n\n<li>Neto\u010dni podatki (npr. e-po\u0161tni naslovi z napakami).<\/li>\n\n\n\n<li>Neaktivnost<\/li>\n\n\n\n<li>Pomanjkanje zavezanosti (v razumnem roku in ugotovljeno z neodpiranjem sporo\u010dil)<\/li>\n\n\n\n<li>Nizka stopnja dostave (npr. pogosti odmevi in prito\u017ebe zaradi ne\u017eelene po\u0161te).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Teh e-po\u0161tnih naslovov vam ni treba takoj izbrisati. Po vsakem pregledu si lahko daste nekaj \u010dasa, da ponovno nagovorite neaktivne prejemnike in pridobite nazaj neaktivne naro\u010dnike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kak\u0161ne so prednosti higiene podatkov v e-po\u0161tnem tr\u017eenju?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koristi za va\u0161e upravljanje so povsem o\u010ditne:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Znebite se nezainteresiranih naro\u010dnikov.<\/li>\n\n\n\n<li>Ohranjate resni\u010dno zavzeto bazo obo\u017eevalcev.<\/li>\n\n\n\n<li>Spodbujate dobro digitalno vedenje. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dobra higiena podatkov pa ne koristi le vam, ampak tudi va\u0161im naro\u010dnikom!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potrjujete, da so informacije o va\u0161em ob\u010dinstvu \"\u010diste\", tj. brez napa\u010dnih podatkov.<\/li>\n\n\n\n<li>Popravite neto\u010dne in zastarele informacije. Poleg e-po\u0161tnih naslovov je treba preveriti tudi po\u0161tne naslove, imena in preference.<\/li>\n\n\n\n<li>S tem izbolj\u0161ate ciljno usmerjena sporo\u010dila za e-po\u0161tno tr\u017eenje in raz\u0161irite mo\u017enost uporabe personaliziranih vrstic predmeta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Medtem so koristi higiene podatkov za va\u0161e podjetje prav tako pomembne:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ima ve\u010d mo\u017enosti, da bo dosegla nabiralnike naro\u010dnikov.<\/li>\n\n\n\n<li>Manj vidna prednost je mo\u017enost izbolj\u0161anja ugleda va\u0161ega podjetja kot po\u0161iljatelja. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ta nekoliko bolj skriti vidik ponudnikom tr\u017eenja e-po\u0161te pove, ali je va\u0161a blagovna znamka vredna zaupanja, in v skladu s tem se organizirajo prejeta sporo\u010dila. Sporo\u010dila, ki jih po\u0161ljejo ra\u010duni z dobrim ugledom, so na vrhu, medtem ko so sporo\u010dila ra\u010dunov s povpre\u010dnim ugledom pogosto prestavljena v mapo za ne\u017eeleno po\u0161to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ra\u010duni s slabim ugledom do\u017eivijo \u0161e huj\u0161o usodo: uvrstijo se na \u010drno listo, njihova po\u0161ta pa je blokirana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prazen po\u0161tni predal je konkreten dokaz izgubljenega prihodka. Noben ponudnik e-po\u0161te ne \u017eeli blokirati dragocene vsebine, prav tako pa ne \u017eeli, da bi se uporabniki utapljali v prevarah in ne\u017eeleni po\u0161ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zato imamo ta sistem ugleda po\u0161iljateljev: \u0161\u010diti nas in na\u0161e potro\u0161nike. Izkoristite ga!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nasveti za delo na podro\u010dju higiene podatkov:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>Ne kupujte seznamov stikov<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Poleg tega, da so te tako imenovane \"enostavne\" strategije rasti neeti\u010dne, so dale\u010d od tega, kar trdijo, da so, saj so ti seznami polni ljudi, ki ne \u017eelijo imeti ni\u010desar skupnega z va\u0161im podjetjem. Poleg tega jih ve\u010dina vsebuje pasti za neza\u017eeleno po\u0161to in neveljavna e-po\u0161tna sporo\u010dila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To je zapravljanje denarja in zanesljiv na\u010din za zmanj\u0161anje va\u0161ega ugleda. Poleg tega bodo \u0161tevilni ponudniki e-po\u0161te blokirali va\u0161 ra\u010dun zaradi uporabe podatkov dvomljivega izvora in ugleda. Elektronska sporo\u010dila lahko po\u0161iljate ves dan, vendar ne bodo prispela v po\u0161tni predal!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bodite pozorni na neaktivne stike<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spremljajte svoje neaktivne naro\u010dnike. Ne usmerjajte vse svoje energije na anga\u017eirane naro\u010dnike. Neaktivni in neanga\u017eirani uporabniki so enako pomembni, saj slu\u017eijo kot kazalniki uspe\u0161nosti vsake kampanje e-po\u0161tnega tr\u017eenja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poleg tega so prav tako pomembni kot dosledni kliki. Povedo vam, kaj ne deluje. In \u010de potrebujete ve\u010d informacij, jih lahko s pomo\u010djo spletnih obrazcev vpra\u0161ate, zakaj jih va\u0161a vsebina ne zanima.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spoznajte osnove e-po\u0161tnega tr\u017eenja<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spremljanje metrike je ena od \u0161tevilnih najbolj\u0161ih praks, ki jih je treba upo\u0161tevati na za\u010detku tr\u017eenja e-po\u0161te.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bodite profesionalni<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vedno po\u0161iljajte e-po\u0161tna sporo\u010dila s profesionalnega e-po\u0161tnega naslova s preverjanjem pristnosti sporo\u010dil na podlagi domene. Natan\u010dneje, uporabite profesionalno ime po\u0161iljatelja in domeno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elektronsko sporo\u010dilo, ki ga je poslal \"info@example.com\", je bolj zanesljivo kot \"steviefromsales@hotmail.com\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napredne strategije za vzdr\u017eevanje higiene<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Podrobne revizije:<\/strong> Izvajajte redne in poglobljene revizije, da odkrijete ne le neveljavne e-po\u0161tne naslove, temve\u010d tudi vzorce nizke interakcije, ki lahko ka\u017eejo na neudele\u017ebo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanje za ponovno vklju\u010ditev in povratne kampanje:<\/strong> Razvijte posebne strategije za ponovno aktivacijo neaktivnih naro\u010dnikov, tako da jim ponudite ekskluzivno vsebino ali spodbude, ki bodo ponovno vzbudile njihovo zanimanje.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aktivne povratne informacije od naro\u010dnikov:<\/strong> Izvedite mehanizme za pridobivanje neposrednih povratnih informacij od naro\u010dnikov o njihovih \u017eeljah in zaznavah, da boste lahko dinami\u010dno prilagajali svoje strategije.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nadaljnje izobra\u017eevanje:<\/strong> Naro\u010dnike obve\u0161\u010dajte o tem, kako upravljati svoje nastavitve naro\u010dnine in kak\u0161no vrednost prina\u0161ajo va\u0161a e-po\u0161tna sporo\u010dila, s \u010dimer spodbujate bolj zavzeto in ozave\u0161\u010deno bazo podatkov.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pogled v prihodnost: higiena podatkov v letu 2024 in pozneje<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V letu 2024 je higiena podatkov klju\u010dni element uspeha e-po\u0161tnega tr\u017eenja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podjetja s proaktivnim in strate\u0161kim pristopom ne bodo le izbolj\u0161ala svojih trenutnih kazalnikov, temve\u010d bodo tudi v ospredju glede u\u010dinkovitosti svojih digitalnih komunikacij in bodo postavila vi\u0161je standarde interakcije s svojim ob\u010dinstvom.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/sl\/es\/es\/es\/seznam-stikov-nakup-zakup-gradnja\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/sl\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-10240\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Tr\u017eenje po e-po\u0161ti je kot vozilo. Je u\u010dinkovit in izjemen stroj, ki zahteva redno vzdr\u017eevanje, pri \u010demer je higiena podatkov bistven del tega vzdr\u017eevanja.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414,1421],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-higiene-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/povecanje-potenciala-e-postnega-trzenja-znanost-o-higieni-podatkov-v-letu-2024\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing es como un veh\u00edculo. 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