{"id":6895,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6895"},"modified":"2024-01-09T16:39:03","modified_gmt":"2024-01-09T14:39:03","slug":"kljucne-sestavine-e-postnega-sporocila-za-iskanje-ki-ne-smejo-manjkati","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/componentes-claves-de-un-email-de-prospeccion-que-nunca-deben-faltar\/masterbase\/","title":{"rendered":"Klju\u010dne sestavine e-po\u0161tnega sporo\u010dila za iskanje, ki jih nikoli ne sme manjkati"},"content":{"rendered":"<p>Pridobivanje odzivov na prodajna prospektivna sporo\u010dila je te\u017eje kot kdaj koli prej: glede na nedavno \u0161tudijo je povpre\u010dna stopnja odzivnosti na hladno po\u0161to le 8,5%. Dobra novica je, da ima 8 od 10 kupcev \u0161e vedno raje, \u010de jih kontaktiramo po elektronski po\u0161ti.<\/p>\n<p>\u010ce \u017eelite uspeti v dana\u0161njem konkuren\u010dnem prodajnem okolju, pa boste morali ubrati bolj ciljno usmerjen pristop in poskrbeti, da boste s pravim sporo\u010dilom in ob pravem \u010dasu dosegli prave kupce.<\/p>\n<p>V tem \u010dlanku bomo preu\u010dili 5 klju\u010dnih sestavin u\u010dinkovitih e-po\u0161tnih sporo\u010dil za iskanje<\/p>\n<h2>Kaj je e-po\u0161ta za iskanje prodajnih ponudnikov?<\/h2>\n<p>Sporo\u010dilo za iskanje se uporablja za za\u010detek pogovora s potencialno stranko. \u0160teje se za hladen stik, ker prodajni predstavnik prejemnika ne pozna. Cilj je predstaviti sebe in svoje podjetje, vzbuditi zanimanje in znanje o va\u0161em izdelku ter v idealnem primeru zagotoviti sestanek, na katerem se boste pogovorili o potrebah potencialnega kupca.<\/p>\n<p>Prilagajanje, \u010das in pomembnost za prejemnika lahko pomenijo razliko med odzivom in kon\u010danjem v mapi z neza\u017eeleno po\u0161to. Na primer sporo\u010dila, poslana med 13. in 16. uro ob delavnikih, prejmejo najve\u010d odgovorov, medtem ko sporo\u010dila, poslana ob petkih in koncih tedna, obi\u010dajno prejmejo najmanj odgovorov.<\/p>\n<p>\u010ce \u017eelite napisati u\u010dinkovito prodajno sporo\u010dilo, se morate potruditi. Pogosto to pomeni, da si morate vzeti \u010das za vklju\u010ditev edinstvenih informacij o va\u0161em potencialnem kupcu in dolo\u010diti optimalen \u010das za dolo\u010deno ob\u010dinstvo.<\/p>\n<h2>5 klju\u010dnih elementov u\u010dinkovitega e-po\u0161tnega sporo\u010dila za iskanje prodajalcev<\/h2>\n<p>Prepri\u010dajte se, da va\u0161a prospecting sporo\u010dila vsebujejo naslednje elemente:<\/p>\n<p><strong>1. Privla\u010den predmet<\/strong><\/p>\n<p>Vsebina je klju\u010dnega pomena za pritegnitev pozornosti potencialnih strank. \u0160tudije ka\u017eejo, da 33% ljudi odpre sporo\u010dila samo na podlagi vrstice predmeta. Po podatkih podjetja Yes Lifecycle Marketing je stopnja odprtosti e-po\u0161tnih sporo\u010dil s personaliziranimi vrsticami predmeta 50% vi\u0161ja.<\/p>\n<p>Druge tehnike, ki dokazano pove\u010dujejo stopnjo odprtosti, vklju\u010dujejo dodajanje vpra\u0161anja, emotikonov ali \u0161tevilk v vrstico predmeta. Uporaba emojija je odvisna od tega, ali ciljate na kon\u010dnega potro\u0161nika (B2C) ali na podjetja (B2B): emoji je primernej\u0161i, \u010de ciljate na podjetja.<\/p>\n<p><strong>2. Osredoto\u010dite se na vrednost<\/strong><\/p>\n<p>\u010ce v va\u0161em sporo\u010dilu ni ni\u010desar, kar bi se nana\u0161alo na interese va\u0161e potencialne stranke, ste lahko prepri\u010dani, da je ne boste motivirali. Za\u010dni s prvim stavkom in izpostavi prednosti in vrednost, ki jo lahko dobijo z va\u0161im izdelkom. Ne pozabite poudariti, kako lahko re\u0161i njihove specifi\u010dne te\u017eave ali izbolj\u0161a njihov polo\u017eaj.<\/p>\n<p>Da bi to uspe\u0161no opravili, morate nekaj \u010dasa nameniti temeljitemu raziskovanju potencialne stranke, da spoznate njeno podro\u010dje delovanja, njene slabosti in posebne potrebe. Malo raziskovanja vam lahko prihrani veliko \u010dasa.<\/p>\n<p><strong>3. Kratka sporo\u010dila<\/strong><\/p>\n<p>\u0160e en dejavnik, ki ga je treba upo\u0161tevati pri sestavljanju hladnega e-po\u0161tnega sporo\u010dila, je, da prejemniku po\u0161iljate nekaj, za kar ni zaprosil, kar pomeni, da morate, \u010de se ga odlo\u010di odpreti, hitro stopiti v ospredje in predstaviti svojo idejo.<\/p>\n<p>\u010ce je sporo\u010dilo predolgo, ga potencialni kupec ne bo prebral. \u010ceprav ni strogih pravil glede dol\u017eine prodajnega e-po\u0161tnega sporo\u010dila, na splo\u0161no velja, da \u010dim kraj\u0161e, tem bolj\u0161e. Poskusite, da va\u0161a prospektivna sporo\u010dila ne bodo dalj\u0161a od 200 besed (vendar spet velja, da manj pomeni ve\u010d).<\/p>\n<p><strong>4. Personalizacija in ustreznost<\/strong><\/p>\n<p>Kot smo \u017ee omenili, je personalizacija bistvenega pomena, \u010de pri\u010dakujete, da bo e-po\u0161tno sporo\u010dilo za iskanje prodajalcev prineslo rezultate. To je u\u010dinkovita taktika, s katero se va\u0161i potencialni kupci po\u010dutijo cenjene, in lahko v povpre\u010dju pove\u010da stopnjo odzivnosti za 17%. \u010ce \u017eelite resni\u010dno izstopati v e-po\u0161tnem predalu potencialnih strank, mora vsako e-po\u0161tno sporo\u010dilo zveneti, kot da je bilo ustvarjeno posebej zanje in samo zanje.<\/p>\n<p>Svoja sporo\u010dila prilagodite konkretnemu prejemniku in poka\u017eite, da razumete njegove potrebe in izzive. Za za\u010detek lahko vklju\u010dite njihovo ime, naziv delovnega mesta in ime podjetja, lahko pa jih nagovorite \u0161e bolj neposredno in jim \u010destitate za nedavno pridobljeno financiranje ali novo delovno mesto ali jih pohvalite za nedavni \u010dlanek ali zanimivo objavo na LinkedInu. Ne pozabite, da ste jih predhodno preu\u010dili.<\/p>\n<p>Strokovni nasvet: Nastavite opozorila za spremljanje potencialnih potencialnih strank in prejemanje e-po\u0161tnih obvestil, ko podjetje zbere denar, se pojavi na naslovnicah ali zaposli novo vodstvo.<\/p>\n<p><strong>5. Vklju\u010dite poziv k akciji<\/strong><\/p>\n<p>Nikoli ne smete po\u0161iljati e-po\u0161tnih sporo\u010dil, ki so \"samo za preverjanje\" in potencialnemu kupcu ne prina\u0161ajo nobene vrednosti: vsa e-po\u0161tna sporo\u010dila morajo pomagati pri pospe\u0161evanju prodajnega procesa. Razmislite o vklju\u010ditvi \"interesno naravnanega\" CTA (Call To Action) v naslednje hladno sporo\u010dilo, ki je prilagojeno specifi\u010dnim interesom ali preferencam prejemnika, namesto splo\u0161nega CTA, kot je \"kupi zdaj\".<\/p>\n<p>Na kratko: kolikor je mogo\u010de, potencialnih strank ne spra\u0161ujte, kaj si mislijo in ali se \u017eelijo dogovoriti za sestanek, temve\u010d uporabite CTA, ki temelji na interesu.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-aumentar-sus-ventas-de-e-commerce-con-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b01f461ea3dd0010b0ca6f\/z0qbq7gmkwwo5jd3e2b3srlac4tmtcja5x443wjlkiwxyiq687fb5erzm4q5hv18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pridobivanje odzivov na prodajna prospektivna sporo\u010dila je te\u017eje kot kdaj koli prej: glede na nedavno \u0161tudijo je povpre\u010dna stopnja odzivnosti na hladno po\u0161to le 8,5%.<\/p>","protected":false},"author":239642484,"featured_media":7001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with 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