{"id":6872,"date":"2023-02-09T21:43:00","date_gmt":"2023-02-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6872"},"modified":"2024-01-09T16:56:17","modified_gmt":"2024-01-09T14:56:17","slug":"e-postno-trzenje-kapljicno-zvoncki-in-piscalke-kar-morate-vedeti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Kampanje e-po\u0161tnega tr\u017eenja s kaplji\u010dnim tr\u017eenjem. Kaj morate vedeti"},"content":{"rendered":"<p>V tem \u010dlanku bomo obravnavali najpomembnej\u0161e stvari, ki jih morate vedeti, \u010de \u017eelite pove\u010dati \u0161tevilo naro\u010dnikov s kampanjo kapljanja (<em>kaplji\u010dno<\/em>) in pridobiti prodajo z zaporedji sporo\u010dil.<\/p>\n<p><strong style=\"font-weight: bold;\">Kaj je kampanja e-po\u0161tnega tr\u017eenja s kaplji\u010dnim tr\u017eenjem?<\/strong><\/p>\n<p>V\u010dasih se imenuje cikel samodejnega odzivnika in je zaporedje sporo\u010dil, ki se potencialnemu naro\u010dniku v dolo\u010denem \u010dasovnem obdobju po\u0161ljejo po elektronski po\u0161ti.<\/p>\n<p>To so samodejne kampanje, ki jih lahko nastavite in pozabite. Najpogostej\u0161i sta zaporedje pozdravnih sporo\u010dil in zaporedje opustitve ko\u0161arice.<\/p>\n<p>Kampanja kaplji\u010dnega obve\u0161\u010danja je lahko tako zapletena ali preprosta, kot \u017eelite. Kampanja dobrodo\u0161lice je lahko na primer sestavljena iz ve\u010d sporo\u010dil, ki se po\u0161iljajo zaporedoma, in sicer po eno na dan, z uporabo programske opreme za samodejno odzivanje na e-po\u0161to, kot jo ponuja MasterBase\u00ae.<\/p>\n<p>Videti bo tako, kot je prikazano na teh slikah:<\/p>\n<p><a style=\"user-select: auto;\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1010\/63ebcdeb17dcfa0010c4692e\/plsj2sx2bfaa7k7xc614nlnfd2f9xvpujdice7h9hqaf1dvgwn3c50arvlyahg8d\" width=\"640\" data-pin-me-only=\"true\" \/><\/a><\/p>\n<p>Vendar pa tak\u0161nih rezultatov ni mogo\u010de dose\u010di le s pogostostjo sporo\u010dil. Dobra kaplji\u010dna kampanja je u\u010dinkovita, ker je bila ustvarjena z upo\u0161tevanjem vseh razlogov, zakaj bi oseba morala klikniti na povezavo, in ker so bila ta vpra\u0161anja nato med kampanjo obravnavana eno za drugim.<\/p>\n<p>Tukaj je primer kampanje za opustitev ko\u0161arice, ki vklju\u010duje majhen mo\u017eganski zemljevid, na katerem so prikazani razli\u010dni razlogi, zakaj nekdo morda ne opravi nakupa.<\/p>\n<p>Razlogi za opustitev nakupa;<\/p>\n<ul>\n<li>Na\u0161li bolj\u0161o ceno<\/li>\n<li>Dostava je bila zelo draga<\/li>\n<li>Nejasna politika vra\u010danja<\/li>\n<li>dvomite o kakovosti izdelka<\/li>\n<li>Raje kupujte osebno<\/li>\n<\/ul>\n<p>Ideja je, da prepoznate najpomembnej\u0161e dejavnike s tega seznama in jih obravnavate v svoji kampanji. Ve\u010d kot jih boste obravnavali, ve\u010d ljudi boste pritegnili.<\/p>\n<p>Sporo\u010dilo, ki ga uporabljate v kampanji, mora biti osredoto\u010deno na dolo\u010deno temo. Prav tako ne delajte napake, \u010de mislite, da bo rezultat bolj\u0161i, \u010de boste poslali ve\u010d e-po\u0161tnih sporo\u010dil. Obstajajo e-po\u0161tna sporo\u010dila, ki jih ljudje ne \u017eelijo prejemati.<\/p>\n<p>Najti morate ravnovesje med \u0161tevilom poslanih sporo\u010dil, njihovo dejansko vrednostjo in \u017eelenim rezultatom. Najpogostej\u0161a napaka, ki jo delajo tisti, ki upravljajo e-po\u0161tni seznam, je, da po\u0161iljajo nesmiselna sporo\u010dila.<\/p>\n<p><strong style=\"font-weight: bold;\">Koliko e-po\u0161tnih sporo\u010dil naj bo v kampanji kaplji\u010dnega po\u0161iljanja?<\/strong><\/p>\n<p>Vendar pa tak\u0161nih rezultatov ni mogo\u010de dose\u010di le s pogostostjo sporo\u010dil. Dobra kaplji\u010dna kampanja je u\u010dinkovita, ker je bila ustvarjena z upo\u0161tevanjem vseh razlogov, zakaj bi oseba morala klikniti na povezavo, in ker so bila ta vpra\u0161anja nato med kampanjo obravnavana eno za drugim.<\/p>\n<p>Tukaj je primer kampanje za opustitev ko\u0161arice, ki vklju\u010duje majhen mo\u017eganski zemljevid, na katerem so prikazani razli\u010dni razlogi, zakaj nekdo morda ne opravi nakupa.<\/p>\n<p>Razlogi za opustitev nakupa;<\/p>\n<ul>\n<li>Na\u0161li bolj\u0161o ceno<\/li>\n<li>Dostava je bila zelo draga<\/li>\n<li>Nejasna politika vra\u010danja<\/li>\n<li>dvomite o kakovosti izdelka<\/li>\n<li>Raje kupujte osebno<\/li>\n<\/ul>\n<p>Ideja je, da prepoznate najpomembnej\u0161e dejavnike s tega seznama in jih obravnavate v svoji kampanji. Ve\u010d kot jih boste obravnavali, ve\u010d ljudi boste pritegnili.<\/p>\n<p>Sporo\u010dilo, ki ga uporabljate v kampanji, mora biti osredoto\u010deno na dolo\u010deno temo. Prav tako ne delajte napake, \u010de mislite, da bo rezultat bolj\u0161i, \u010de boste poslali ve\u010d e-po\u0161tnih sporo\u010dil. Obstajajo e-po\u0161tna sporo\u010dila, ki jih ljudje ne \u017eelijo prejemati.<\/p>\n<p>Najti morate ravnovesje med \u0161tevilom poslanih sporo\u010dil, njihovo dejansko vrednostjo in \u017eelenim rezultatom. Najpogostej\u0161a napaka, ki jo delajo tisti, ki upravljajo e-po\u0161tni seznam, je, da po\u0161iljajo nesmiselna sporo\u010dila.<\/p>\n<p><strong style=\"font-weight: bold;\"><u>3 Primeri kaplji\u010dnih kampanj <\/u><\/strong><\/p>\n<h2>Kampanja dobrodo\u0161lice<\/h2>\n<p>Prvo e-po\u0161tno sporo\u010dilo, ki ga bo prejela ve\u010dina va\u0161ega ob\u010dinstva, je pozdravno e-po\u0161tno sporo\u010dilo. Priporo\u010dljivo je, da v nekaj dneh po\u0161ljete tri sporo\u010dila. Namen te pozdravne sekvence je obiskovalcem predstaviti va\u0161o spletno stran in va\u0161e podjetje. Va\u0161a sporo\u010dila bodo predstavila, kdo, kaj, kje, kdaj in kako predstavlja zgodovino va\u0161ega podjetja.<\/p>\n<p>Kaj mora vsebovati zaporedje pozdravnih e-po\u0161tnih sporo\u010dil: Prvo e-po\u0161tno sporo\u010dilo<\/p>\n<ul>\n<li>Predstavite sebe in\/ali podjetje, ki ga zastopate.<\/li>\n<li>Delite nekaj zanimivega ali nepri\u010dakovanega o sebi ali svojem podjetju.<\/li>\n<li>Postavite pri\u010dakovanja o tem, kaj boste zagotovili.<\/li>\n<li>Povabite jih, naj vam sledijo v dru\u017eabnih medijih, ali pa va\u0161 e-po\u0161tni naslov uvrstite na beli seznam.<\/li>\n<li>Zagotovite posodobitev vsebine, ki ste jim jo obljubili.<\/li>\n<\/ul>\n<p>Prvo e-po\u0161tno sporo\u010dilo je primerljivo s prvim zmenkom: Vtis, ki ga pusti, je odlo\u010dilen.<\/p>\n<p>Naslednji dan lahko po\u0161ljete drugo e-po\u0161tno sporo\u010dilo.<\/p>\n<p>Vsebuje lahko povezavo do va\u0161e najbolj\u0161e objave na blogu, videoposnetek ali kaj drugega, kar se vam zdi koristno. Najbolje bi bilo, \u010de bi bila ta vsebina ekskluzivna ali \"te\u017eko dostopna\" na va\u0161em spletnem mestu.<\/p>\n<p>Poskrbite, da bo vsako poslano e-po\u0161tno sporo\u010dilo vsebovalo povezavo do drugega vira. V prvem sporo\u010dilu lahko na primer najdete povezavo do datoteke PDF, v drugem povezavo do va\u0161e spletne strani, v tretjem pa povezavo do videoposnetka.<\/p>\n<p>Posredovanje ob\u010dinstva v razli\u010dne kraje pomaga ustvariti ob\u010dutek nepri\u010dakovanega. Ljudje se naveli\u010dajo prejemati isto stvar iz tedna v teden.<\/p>\n<h2>2. Kampanja Upsell<\/h2>\n<p>Naravni rezultat e-po\u0161tne promocije je dodatna prodaja. Ta \u017eelja po nakupu drugih izdelkov je del cikla: takrat je kupec bolj odprt za izdelek, ki dopolnjuje njegov prvotni nakup.<\/p>\n<p>To potrebo po dodatnih izdelkih morate upo\u0161tevati v svojem prodajnem ciklu.<\/p>\n<p>Dodatno prodajo lahko upravljate na dva na\u010dina.<\/p>\n<p>Prvi je na spletnem mestu na mestu nakupa. Svoje ob\u010dinstvo lahko pozovete k dodatnemu nakupu pred prvim nakupom ali takoj po njem.<\/p>\n<p>Drugi na\u010din je zaporedje e-po\u0161tnih sporo\u010dil. Zaporedje nadgradnje morate izvesti v petnajstih dneh po prvem nakupu izdelka na va\u0161em spletnem mestu.<\/p>\n<p>Zaporedje e-po\u0161tnih sporo\u010dil, ki jih uporabljate za povi\u0161ano prodajo, bi bilo podobno tistemu, ki bi ga uporabili za promocijo, vendar je treba upo\u0161tevati, da je oseba, ki jo ciljate, pravkar nekaj kupila od vas. Zato ni treba, da je zaporedje e-po\u0161tnih sporo\u010dil tako dolgo kot pri za\u010detni promociji. Predlagana sta dve e-po\u0161tni sporo\u010dili: eno za obve\u0161\u010danje, da so na voljo ponudbe, drugo pa za opozarjanje, da se ponudba izteka.<\/p>\n<h2>3. Zaporedje rojstnih dni<\/h2>\n<p>Kampanja za rojstni dan je odli\u010den na\u010din za povezovanje z ob\u010dinstvom in ustvarjanje dodatnih prihodkov. Poleg tega lahko ljudem po\u0161ljete rojstnodnevne \u017eelje, kar je dobro.<\/p>\n<p>Za izvedbo rojstnodnevne kampanje morate poznati njihov datum rojstva.<\/p>\n<p>Te informacije lahko navedete v obrazcu za naro\u010dnino, vendar je to za nekatere ljudi lahko ovira. \u010ce se odlo\u010dite za to pot, naj ne bo obvezna. Tisti, ki ne \u017eelijo navesti svojega datuma rojstva, bodo preprosto vnesli napa\u010dne podatke.<\/p>\n<p>Drugi na\u010din zbiranja rojstnega datuma osebe je, \u010de je ta \u017ee na va\u0161em seznamu. Prednost tega pristopa je v tem, da boste za te podatke zaprosili, ko boste s to osebo \u017ee vzpostavili odnos. \u0160e pomembneje je, da bodo osebe, ki bodo sodelovale v postopku, to storile prostovoljno, zato je ve\u010dja verjetnost, da bodo podatki resni\u010dni.<\/p>\n<p>Kampanja za rojstni dan je kratka in mora biti prijetna. Prvo e-po\u0161tno sporo\u010dilo po\u0161ljite okoli poldneva na rojstni dan osebe. To sporo\u010dilo je lahko vo\u0161\u010dilo z dobrimi \u017eeljami in kuponom za popust.<\/p>\n<p>Hkrati lahko naslednji dan po\u0161ljete nadaljnje e-po\u0161tno sporo\u010dilo, v katerem osebo obvestite, da boste ponudbo s popustom zaklju\u010dili v sedmih urah. To je dober na\u010din, da ne pozabite, da ima veliko ljudi na svoj rojstni dan bolj\u0161e stvari za po\u010deti, kot je spletno nakupovanje. Prav tako ustvarja ob\u010dutek strahu pred zamujanjem.<\/p>\n<p><strong style=\"font-weight: bold;\">Povzetek<\/strong><\/p>\n<p>Opisali smo nekaj kampanj, ki jih tr\u017eniki najpogosteje uporabljajo. \u010ce imate te\u017eave <u>monetizacija<\/u> \u010ce \u017eelite pove\u010dati svoj seznam ali pritegniti svoje bralce, upam, da vam bo ta \u010dlanek slu\u017eil kot okvir za prihodnjo uporabo. Kajti kaplji\u010dne kampanje bi morale biti osrednji del va\u0161e strategije tr\u017eenja e-po\u0161te.<\/p>\n<p>Z na\u010drtovanjem in uporabo orodja za e-po\u0161tno tr\u017eenje MasterBase\u00ae jih boste lahko vklju\u010dili na preprost na\u010din.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-armar-campanas-de-email-marketing-exitosas\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea65fe10e27d0010a81de6\/7234qbsbw8aw2esw8inqq70bzqh8muzya8sy51k6cwfkzcwwgmq3ibofbuszr4y2\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V tem \u010dlanku bomo razpravljali o najpomembnej\u0161ih stvareh, ki jih morate poznati, \u010de \u017eelite pove\u010dati \u0161tevilo naro\u010dnikov s kampanjo kaplji\u010dnega po\u0161iljanja in pridobiti prodajo z zaporedji sporo\u010dil.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de goteo de email marketing. 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Lo que necesitas saber - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo abordaremos los aspectos m\u00e1s importantes que debes conocer para aumentar el n\u00famero de suscriptores con una campa\u00f1a de goteo (drip) y para obtener ventas mediante secuencias de mensajes.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sl\/e-postno-trzenje-kapljicno-zvoncki-in-piscalke-kar-morate-vedeti\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/it\\\/campane-e-fischietti-dellemail-marketing-drip-quello-che-ce-da-sapere\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/it\\\/campane-e-fischietti-dellemail-marketing-drip-quello-che-ce-da-sapere\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Campa\u00f1as de goteo de email marketing. 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