{"id":6866,"date":"2023-01-16T21:43:00","date_gmt":"2023-01-16T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6866"},"modified":"2024-01-09T16:42:09","modified_gmt":"2024-01-09T14:42:09","slug":"kako-izboljsati-dostavljivost-v-e-postnem-trzenju-da-bi-dosegli-postni-predal","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/como-mejorar-la-capacidad-de-entrega-en-email-marketing-para-llegar-a-la-bandeja-de-entrada\/masterbase\/","title":{"rendered":"Kako izbolj\u0161ati dostavljivost v e-po\u0161tnem tr\u017eenju, da bi dosegli po\u0161tni predal"},"content":{"rendered":"<h3><\/h3>\n<p>\u010ce va\u0161a e-po\u0161tna sporo\u010dila pristanejo v mapi za ne\u017eeleno po\u0161to, bi morala biti va\u0161a prednostna naloga izbolj\u0161anje dostavljivosti.<\/p>\n<p>Le \u010de boste dosegli e-po\u0161tni predal prejemnikov, boste imeli prilo\u017enost pritegniti svoje ob\u010dinstvo in spodbuditi prodajo s svojimi kampanjami e-po\u0161tnega tr\u017eenja.<\/p>\n<p>Nekaj nasvetov za izbolj\u0161anje dostavljivosti<\/p>\n<h2>1. Ocenite svoj polo\u017eaj<\/h2>\n<p>Pred vsem drugim je najbolje analizirati situacijo, v kateri se nahajate. Na podlagi te analize se lahko odlo\u010dite, kaj storiti naprej.<\/p>\n<p>Za\u010dnite s preverjanjem dostavljivosti ter ocenjevanjem kakovosti seznama in rezultatov zadnjih kampanj.<\/p>\n<p>Po pregledu teh podro\u010dij morate vedeti:<\/p>\n<ul>\n<li>\u010ce va\u0161a e-po\u0161tna sporo\u010dila pri vseh ponudnikih e-po\u0161te pristanejo v mapi za ne\u017eeleno po\u0161to<\/li>\n<li>\u010ce ste uvr\u0161\u010deni na katerega od glavnih \u010drnih seznamov<\/li>\n<li>\u010ce je preverjanje pristnosti (SPF, DKIM, DMARC) pravilno konfigurirano<\/li>\n<li>Kako anga\u017eirani so va\u0161i stiki.<\/li>\n<li>Kolik\u0161en odstotek va\u0161ih stikov je neaktivnih.<\/li>\n<li>Kolik\u0161en odstotek va\u0161ih stikov se odjavi ali ozna\u010di va\u0161a e-po\u0161tna sporo\u010dila kot ne\u017eeleno po\u0161to.<\/li>\n<li>Kako se va\u0161a uspe\u0161nost primerja z referen\u010dnimi vrednostmi v panogi e-po\u0161tnega tr\u017eenja<\/li>\n<\/ul>\n<h2>2. Odstranite svoj IP s \u010drnih seznamov e-po\u0161te<\/h2>\n<p>\u010ce va\u0161a e-po\u0161tna sporo\u010dila romajo v mapo za ne\u017eeleno po\u0161to, obstaja velika verjetnost, da so uvr\u0161\u010dena na \u010drno listo. Glavni ponudniki e-po\u0161te pri ocenjevanju kakovosti e-po\u0161tnih sporo\u010dil, poslanih uporabnikom, upo\u0161tevajo najbolj ugledne \u010drne liste.<\/p>\n<p>\u010ce ste svoj naslov IP ali po\u0161tno domeno na\u0161li na katerem od glavnih \u010drnih seznamov (to lahko preverite z orodji za upravljanje ugleda, kot je MxToolbox), se lahko obrnete na skrbnike seznamov. Prosite jih za pomo\u010d in nasvete, kako izbolj\u0161ati svoje po\u0161tne prakse; pogosto boste ugotovili, da vam bodo z veseljem zagotovili dodatne smernice.<\/p>\n<p>\u010ce ne boste spremenili postopkov in na\u010dina izvajanja e-po\u0161tnih kampanj, se lahko znova znajdete na tem seznamu.<\/p>\n<h2>3. Ustvarite edinstveno identiteto blagovne znamke<\/h2>\n<p>Z mo\u010dno in edinstveno identiteto blagovne znamke lahko pove\u010date sodelovanje prejemnikov z va\u0161imi e-po\u0161tnimi sporo\u010dili.<\/p>\n<p>Ker je vklju\u010denost pomemben element dostavljivosti e-po\u0161te, je klju\u010dnega pomena, da za po\u0161iljanje e-po\u0161tnih kampanj uporabljate lastno domeno po meri (v nasprotju z brezpla\u010dnimi e-po\u0161tnimi domenami, kot je Gmail).<\/p>\n<p>V vseh kampanjah uporabljajte dosledna e-po\u0161tna polja (od, ime in naslov).<\/p>\n<h2>4. Prepri\u010dajte se, da so va\u0161a e-po\u0161tna sporo\u010dila pravilno preverjena.<\/h2>\n<p>Druga stvar, ki pogosto povzro\u010da te\u017eave pri dostavi in jo je mogo\u010de enostavno re\u0161iti, je povezana z avtentikacijo.<\/p>\n<p>Ponudniki internetnih storitev (ISP), kot sta Gmail ali Outlook, lahko zavrnejo ali filtrirajo va\u0161a e-po\u0161tna sporo\u010dila v mapi za ne\u017eeleno po\u0161to, \u010de so videti sumljiva.<\/p>\n<p>To je povezano s tem, kdo ste, kako po\u0161iljate e-po\u0161tna sporo\u010dila in kaj je v njih.<\/p>\n<p>\u010ce \u017eelite, da vas bodo obravnavali kot zaupanja vrednega po\u0161iljatelja, lahko storite naslednje:<\/p>\n<p>e-po\u0161tna sporo\u010dila po\u0161iljajte prek domene podjetja in ne prek javno dostopne brezpla\u010dne e-po\u0161tne domene (na primer Gmail ali Comcast).<\/p>\n<p>Uporablja ustrezne protokole za preverjanje pristnosti, kot so DKIM (Domain Key Identified Mail), SPF (Sender Policy Framework), DMARC (Domain-based Message Authentication, Reporting and Conformance) in BIMI (Badges for Message Identification).<\/p>\n<h2>5. Ponovno pove\u017eite manj aktivne stike<\/h2>\n<p>Med ocenjevanjem vklju\u010denosti prejemnikov (korak 1) ste morda odkrili naro\u010dnike, ki so nedavno postali neaktivni. Na primer osebe, ki v zadnjih treh mesecih niso odprle ali kliknile nobenega od va\u0161ih e-po\u0161tnih sporo\u010dil.<\/p>\n<p>Ker ima ta skupina morda \u0161e vedno komercialni potencial, jo poskusite obnoviti. Najbolj priljubljen na\u010din za to je izvajanje kampanje za izterjavo.<\/p>\n<h2>6. O\u010distite svoj po\u0161tni seznam<\/h2>\n<p>Higiena seznamov je pomemben del dostavljivosti e-po\u0161te.<\/p>\n<p>\u010ce \u017eelite, da va\u0161 seznam velja za higienskega, morate odstraniti mrtvo te\u017eo in vklju\u010diti tiste, ki so nenehno dejavni.<\/p>\n<p>Ker smo v 5. koraku govorili o ponovnem sodelovanju s stiki, ki imajo \u0161e vedno poslovni potencial, si morate zdaj ogledati tiste, ki bi jih morali odstraniti s seznamov.<\/p>\n<p>Ko govorimo o mrtvi te\u017ei, imamo v mislih dva segmenta.<\/p>\n<p>Prvo skupino sestavljajo ljudje, ki so izrecno povedali, da ne \u017eelijo ve\u010d prejemati po\u0161tnih sporo\u010dil od vas ali da so se njihovi e-po\u0161tni naslovi odbili. Te osebe je treba takoj odstraniti s seznama, ne glede na to, kako velik je ta segment.<\/p>\n<p>Drugo skupino sestavljajo ljudje, ki \u017ee dlje \u010dasa (pribli\u017eno eno leto) niso bili v stiku z va\u0161imi sporo\u010dili. Ve\u010dinoma ti stiki nimajo komercialnega potenciala. Vendar pa predstavljajo veliko tveganje za va\u0161o dostavljivost.<\/p>\n<h2>7. Ponudite prejemnikom mo\u017enost izbire<\/h2>\n<p>Tukaj je \u0161e en na\u010din, kako lahko zmanj\u0161ate odhajanje z va\u0161ega po\u0161tnega seznama in izbolj\u0161ate dostavljivost: ponudite svojim naro\u010dnikom mo\u017enost izbire!<\/p>\n<p>Tr\u017eniki \u017ee dolgo vedo, da morajo prilagoditi svojo uporabni\u0161ko izku\u0161njo. Vendar to le redko storijo, ko gre za pogostost in vsebino kampanj e-po\u0161tnega tr\u017eenja.<\/p>\n<p>\u010ce \u017eelite ponuditi bolj\u0161o izku\u0161njo, razmislite o oblikovanju centra za nastavitve ali vklju\u010ditvi dodatnih izbirnih polj v spletne obrazce, ki bodo va\u0161im stikom omogo\u010dili, da izrazijo svoje po\u0161tne preference.<\/p>\n<p>Vklju\u010dite ga lahko tudi na stran za odjavo, tako da bodo va\u0161e stranke imele mo\u017enost, da se odjavijo, namesto da bi se odjavile od va\u0161e e-po\u0161tne naro\u010dnine.<\/p>\n<p>Ta korak se morda zdi te\u017eaven za izvajanje in vzdr\u017eevanje, vendar vam daje prilo\u017enost, da svoje stranke dlje \u010dasa ohranite v stiku z njimi. Poleg tega jim daste ob\u010dutek, da so odgovorni, kar lahko izbolj\u0161a njihovo dojemanje va\u0161e blagovne znamke.<\/p>\n<h2>8. Omogo\u010dite enostavno odjavo s seznama<\/h2>\n<p>Morda se to zdi protislovno, vendar dejstvo, da se ljudje odjavljajo z va\u0161ega seznama, ni pomembno. Zakaj? Ker to pomeni, da dejansko prejemajo va\u0161a e-po\u0161tna sporo\u010dila, le da jih ne zanimajo.<\/p>\n<p>Te\u017eava se za\u010dne, ko se ne odjavijo, ampak a) va\u0161a sporo\u010dila filtrirajo v mapo za ne\u017eeleno po\u0161to ali, \u0161e huje, b) jih prijavijo kot ne\u017eeleno po\u0161to.<\/p>\n<p>Pri obravnavi prito\u017eb zaradi ne\u017eelene po\u0161te je polo\u017eaj nekoliko te\u017eji, saj so potrebne spremembe na ve\u010d mestih.<\/p>\n<p>Najprej morate pregledati postopek prijave in se prepri\u010dati, da je vse pregledno in jasno. Va\u0161i stiki morajo popolnoma razumeti, na kaj se prijavljajo in kak\u0161no vsebino jim boste po\u0161iljali. Te informacije dodajte na pristajalne strani, spletne obrazce, zahvalne strani in v noge e-po\u0161tnih sporo\u010dil.<\/p>\n<p>Drugi\u010d, omogo\u010diti morate enostavno odjavo s seznama. V ve\u010dini primerov je dovolj, \u010de postopek odjave ne zahteva dodatnih korakov, kot je prijava v va\u0161o platformo, in je povezava za odjavo zlahka dostopna v va\u0161ih e-po\u0161tnih sporo\u010dilih.<\/p>\n<p>To je za zdaj vse. \u0160e naprej bomo objavljali ve\u010d nasvetov, saj je seznam dolg.<\/p>\n<p><a href=\"https:\/\/ebook.masterbase.com\/guia-de-la-entregabilidad\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/63c7206e98d1740019f6b238\/yuihehobs04r2lh0pktfdt99nruh3cyuv1tdnpdvokeh58r6yivhk9xveo7gn6hq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u010ce va\u0161a e-po\u0161tna sporo\u010dila pristanejo v mapi za ne\u017eeleno po\u0161to, bi morala biti va\u0161a prednostna naloga izbolj\u0161anje dostavljivosti.<\/p>","protected":false},"author":239642484,"featured_media":7213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/kako-izboljsati-dostavljivost-v-e-postnem-trzenju-da-bi-dosegli-postni-predal\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si tus emails est\u00e1n llegando a la carpeta de correos no deseados, mejorar la capacidad de entrega debe convertirse en tu prioridad.\" \/>\n<meta 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