{"id":6818,"date":"2024-12-10T21:43:00","date_gmt":"2024-12-10T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6818"},"modified":"2024-12-16T20:26:24","modified_gmt":"2024-12-16T18:26:24","slug":"6-taktik-personalizacije-e-postnega-trzenja-ki-se-jim-morate-izogibati","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","title":{"rendered":"6 taktik personalizacije e-po\u0161tnega tr\u017eenja, ki se jim je treba izogibati"},"content":{"rendered":"

\u00a0<\/strong>Ta pristop, znan kot metoda serije in eksplozije<\/strong>je bila neu\u010dinkovita in ne osebna. S\u010dasoma so blagovne znamke za\u010dele segmentirati ob\u010dinstvo z uporabo osnovnih demografskih podatkov, kar je bilo bistveno izbolj\u0161anje.<\/h3>\n

Najbolj inovativne blagovne znamke danes uporabljajo pristop, znan kot individualno prilagajanje (1:1)<\/strong>. Tako lahko po\u0161iljajo sporo\u010dila, ki so skrbno prilagojena posebnim potrebam, interesom in vedenju vsake stranke.<\/p>\n

Kljub napredku na podro\u010dju personalizacije pa \u0161tevilna podjetja \u0161e vedno delajo napake, ki lahko \u0161kodijo njihovi strategiji in razo\u010darajo stranke.<\/p>\n

\u010ce \u017eelite \u010dim bolj pove\u010dati prizadevanja za prilagajanje, vam svetujemo, kako to storiti. 6 taktik, ki se jim morate izogniti za vsako ceno<\/strong>:<\/p>\n

1. Prilagajanje na podlagi nizkofrekven\u010dnih iskanj<\/strong><\/h2>\n

Enkratno ali ob\u010dasno iskanje ni dovolj, da bi upravi\u010dilo prilagojeno kampanjo. Nekdo, ki je na primer kupil izdelek za dojen\u010dke kot darilo, najverjetneje ne bi \u017eelel nenehno prejemati promocij, povezanih z izdelki za dojen\u010dke.<\/p>\n

Primer:<\/strong> \u010ce stranka kupi kuharsko knjigo za darilo, je ne ozna\u010dite samodejno kot osebo, ki jo zanimajo recepti. Pred prilagoditvijo kampanj uporabite bolj dosledne vzorce vedenja.<\/p>\n

Svet:<\/strong> Pred opredelitvijo personalizirane dolgoro\u010dne strategije analizirajte kontekst interakcij z uporabniki.<\/p>\n

2. Po\u0161iljanje promocijskih sporo\u010dil brez upo\u0161tevanja konteksta<\/strong><\/h2>\n

Le malo stvari je bolj neprijetnih, kot \u010de kupi\u0161 izdelek in nato takoj prejme\u0161 ponudbo z ni\u017ejo ceno za isti izdelek. To ne razjezi le kupca, ampak tudi \u0161kodi podobi va\u0161e blagovne znamke.<\/p>\n

Primer:<\/strong> \u010ce je stranka pravkar kupila televizor, ji kratkoro\u010dno ne po\u0161iljajte promocijskih akcij, povezanih s tem modelom. Namesto tega lahko ponudite dodatne dodatke.<\/p>\n

Svet:<\/strong> Upo\u0161tevajte zgodovino nakupov in nedavno vedenje, da zagotovite ustreznost in pravo\u010dasnost ponudb.<\/p>\n

3. Zana\u0161anje izklju\u010dno na ciljno usmerjanje na lokacijo<\/strong><\/h2>\n

Geografsko usmerjanje je lahko koristno, vendar ne sme biti edino merilo za prilagajanje sporo\u010dil. \u010ce na primer nekdo i\u0161\u010de restavracijo v mestu, kjer je na po\u010ditnicah, verjetno ne \u017eeli \u0161e naprej prejemati priporo\u010dil, ko se vrne domov.<\/p>\n

Primer:<\/strong> Veriga restavracij lahko podatke o lokaciji zdru\u017ei z zgodovino obiskov strank in njihovimi kulinari\u010dnimi preferencami ter tako zagotovi natan\u010dnej\u0161a priporo\u010dila.<\/p>\n

Svet:<\/strong> \u010ce se stranka po 30 dneh ne odzove na kampanje ponovnega ciljanega tr\u017eenja, jih je najbolje ustaviti, da ne bi bili videti vsiljivi.<\/p>\n

4. Preve\u010d osebnega pristopa<\/strong><\/h2>\n

Tudi \u010de imate dostop do \u0161tevilnih informacij o svojih stikih, se izogibajte vklju\u010ditvi prevelikega \u0161tevila podatkov v posamezno prilagojeno sporo\u010dilo. Uporabnik se lahko zaradi tega po\u010duti neprijetno in va\u0161o blagovno znamko dojema kot vsiljivo.<\/p>\n

Primer:<\/strong> Namesto navajanja vseh podatkov, ki jih imate o stranki (ime, lokacija, zgodovina nakupov, preference itd.), omejite personalizacijo na enega ali dva klju\u010dna elementa, ki sporo\u010dilu dodata vrednost.<\/p>\n

Svet:<\/strong> Klju\u010dno je najti ravnovesje med personalizacijo in zasebnostjo.<\/p>\n

5. Prehitro prilagajanje<\/strong><\/h2>\n

Prilagajanje mora biti postopno. \u010ce se je naro\u010dnik ravnokar pridru\u017eil va\u0161emu seznamu, ga ne za\u010dnite takoj bombardirati s prilagojenimi sporo\u010dili, ki ka\u017eejo, koliko veste o njem. To se lahko zdi zastra\u0161ujo\u010de.<\/p>\n

Primer:<\/strong> Za\u010dnite z osebnim pozdravom z njihovim imenom. Nato v naslednjih kampanjah vklju\u010dite dodatne podatke na podlagi njihove interakcije z vsebino.<\/p>\n

Svet:<\/strong> Preden preve\u010d prilagodite sporo\u010dila, vzpostavite odnos s stranko.<\/p>\n

6. Uporaba nepreverjenih podatkov<\/strong><\/h2>\n

Ena najpogostej\u0161ih napak pri personalizaciji je zana\u0161anje na napa\u010dne ali napa\u010dno vnesene podatke. \u010ce na primer stranka ob registraciji napa\u010dno napi\u0161e svoje ime, bodo va\u0161a personalizirana sporo\u010dila napa\u010dna, kar bo povzro\u010dilo nev\u0161e\u010dnosti in zmanj\u0161alo va\u0161o verodostojnost.<\/p>\n

Primer:<\/strong> Namesto da uporabite morebitno napa\u010dno zapisano ime, v prvih kampanjah raje vklju\u010dite splo\u0161nej\u0161i pozdrav, na primer \"Pozdravljeni\", dokler ne potrdite veljavnosti informacij.<\/p>\n

Svet:<\/strong> Pred uporabo podatkov v kampanjah e-po\u0161tnega tr\u017eenja izvajajte postopke preverjanja podatkov.<\/p>\n

Na koncu<\/strong><\/h2>\n

Prilagajanje je mo\u010dno orodje za povezovanje s strankami in pove\u010danje u\u010dinkovitosti kampanj e-po\u0161tnega tr\u017eenja. Vendar pa je lahko tudi dvorezen me\u010d, \u010de ga ne uporabljate previdno. \u010ce se izognete tem taktikam, boste lahko z naro\u010dniki vzpostavili mo\u010dnej\u0161i in pristnej\u0161i odnos.<\/p>\n

\u010ce \u017eelite optimizirati svoje strategije tr\u017eenja e-po\u0161te z zanesljivimi in u\u010dinkovitimi orodji, MasterBase\u00ae<\/strong> je idealna re\u0161itev. Z ve\u010d kot 20-letnimi izku\u0161njami na trgu in prisotnostjo v ve\u010d dr\u017eavah vam ponuja tehnologijo, ki jo potrebujete za varno in u\u010dinkovito prilagajanje svojih kampanj. Za\u010dnite preoblikovati svoje komunikacije \u0161e danes!<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n

\"e-knjiga<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Tr\u017eenje e-po\u0161te se je v zadnjih letih zelo razvilo. V preteklosti so strokovnjaki preprosto ustvarili splo\u0161no sporo\u010dilo in ga poslali celotnemu seznamu stikov.<\/p>","protected":false},"author":239642484,"featured_media":18799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/6-taktik-personalizacije-e-postnega-trzenja-ki-se-jim-morate-izogibati\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing ha evolucionado enormemente en los \u00faltimos a\u00f1os. 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