{"id":6784,"date":"2025-08-12T13:18:04","date_gmt":"2025-08-12T10:18:04","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6784"},"modified":"2025-08-14T13:04:02","modified_gmt":"2025-08-14T10:04:02","slug":"novi-v-e-postnem-trzenju-7-korakov-da-zacnete-s-pravo-nogo","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/","title":{"rendered":"Novinec v e-po\u0161tnem tr\u017eenju? 7 korakov, kako za\u010deti s pravo nogo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tr\u017eenje po e-po\u0161ti se je uveljavilo kot eno naju\u010dinkovitej\u0161ih orodij za vzpostavljanje stikov s strankami, ustvarjanje prodaje, krepitev zvestobe in gradnjo mo\u010dne blagovne znamke. Vendar je njegov pravi potencial izkori\u0161\u010den le, \u010de se uporabljajo dobre prakse, spo\u0161tuje soglasje in deluje z jasno strategijo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tukaj je 7 bistvenih korakov za oblikovanje uspe\u0161nih kampanj e-po\u0161tnega tr\u017eenja.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Opredelite svojo strategijo in ob\u010dinstvo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kak\u0161ne vrste kampanj \u017eelite izvajati? Kaj je cilj va\u0161ih sporo\u010dil? Komu ste namenjeni? Kako nameravate pridobiti nove stike in vzdr\u017eevati svojo podatkovno bazo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017ee na za\u010detku dolo\u010dite jasno strategijo, lahko u\u010dinkovito usmerite svoja prizadevanja. Za\u010dnite z organizacijo informacij, ki jih \u017eelite sporo\u010diti, in jih na\u010drtujte v koledarju po\u0161iljanja: glasila, predstavitve, promocije, izobra\u017eevalne vsebine in drugo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ocenite, kako boste pritegnili nove naro\u010dnike - kaj bi va\u0161e stranke in potencialne stranke spodbudilo, da izpolnijo obrazec in se naro\u010dijo na va\u0161 seznam? Razmislite o ponudbi dragocene vsebine v zameno za njihove podatke: vodniki, popusti, ekskluzivni dostop itd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upo\u0161tevajte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prediktivna personalizacija<\/strong>s pomo\u010djo umetne inteligence lahko predvidite interese in ustvarite samodejne segmente, ki se posodabljajo glede na vedenje vsakega stika.<\/li>\n\n\n\n<li><strong>Granularno soglasje<\/strong>omogo\u010da naro\u010dniku, da izbere vrsto vsebine, ki jo \u017eeli prejemati (ponudbe, novice, dogodki, tehni\u010dne vsebine), s \u010dimer se izbolj\u0161a ustreznost vsakega sporo\u010dila.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> ekolo\u0161ka blagovna znamka ponuja naro\u010dnino na novice, kjer lahko uporabnik izbere, ali \u017eeli prejemati recepte, promocije ali novice z bloga. Poleg tega umetna inteligenca analizira zgodovino brskanja in prilagodi vsebino glede na najbolj obiskane izdelke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Opredelitev ciljev<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pred oblikovanjem vsebine in zasnove sporo\u010dil ugotovite, katere cilje \u017eelite dose\u010di s tr\u017eenjem e-po\u0161te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vklju\u010dite svojo ekipo in dolo\u010dite jasne cilje: pove\u010danje spletnega prometa, ustvarjanje vodil, krepitev blagovne znamke, zmanj\u0161anje \u0161tevila klicev za podporo, pove\u010danje stopnje ponovnih nakupov ali doseganje dolo\u010denega odstotka klikov ali konverzij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bistveno je, da razli\u010dnih kampanj ne primerjamo med seboj, saj ima vsaka svojo logiko, ob\u010dinstvo in cilje. Najpomembneje je, da si ustvarite zgodovinsko zbirko podatkov z lastnimi rezultati in jo nato izbolj\u0161ate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upo\u0161tevajte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merjenje dejanskega u\u010dinka<\/strong>Metrike e-po\u0161tnega tr\u017eenja: Metrike e-po\u0161tnega tr\u017eenja pove\u017eite s prodajnimi sistemi in sistemi CRM, da ugotovite, kako vsaka kampanja prispeva k va\u0161im poslovnim ciljem.<\/li>\n\n\n\n<li><strong>Testiranje<\/strong>A\/B testiranje tem, pozivov k akciji ali vsebine.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> Podjetje za finan\u010dne storitve \u017eeli zmanj\u0161ati \u0161tevilo poizvedb v klicnem centru za 15 %. Opredelite kampanjo s segmentirano izobra\u017eevalno vsebino in izmerite, koliko uporabnikov dostopa do virov iz e-po\u0161te, s \u010dimer se zmanj\u0161a potreba po klicu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Zgradite segmentno podlago<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dobro segmentirana baza je gonilo vsake uspe\u0161ne kampanje. Ve\u010d ko veste o svojih naro\u010dnikih, ve\u010dja je verjetnost, da jim boste dostavili vsebino, ki jih resni\u010dno zanima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baza se gradi postopoma. Pri vsaki interakciji morate zajeti ustrezne podatke, ki vam bodo omogo\u010dili, da jo obogatite: med drugim lokacijo, zgodovino nakupov, tematske preference, stopnjo interakcije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oblikujte kratke obrazce ali ankete, s katerimi lahko v zameno za nekaj koristnega pridobite dragocene informacije za segmentacijo. Interaktivno vsebino lahko uporabite tudi za dinami\u010dno profiliranje interesov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upo\u0161tevajte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dinami\u010dna in inteligentna segmentacija<\/strong>Segmenti se lahko samodejno posodabljajo glede na obna\u0161anje vsakega stika (zadnji klik, obiskan izdelek, vrsta odziva).<\/li>\n\n\n\n<li><strong>Redno \u010di\u0161\u010denje<\/strong>: izlo\u010di neaktivne stike, da ohrani visok ugled po\u0161iljanja in izbolj\u0161a dostavljivost.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> potovalno podjetje pripravi kampanjo, v kateri uporabniki izbirajo med \"pustolov\u0161\u010dino\", \"sprostitvijo\" in \"kulturo\". Glede na izbiro se samodejno razvrstijo v segmente, ki bodo prejeli razli\u010dne kampanje, kar pove\u010da stopnjo konverzije.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Ustvarjanje sporo\u010dil z u\u010dinkom<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V prvih sporo\u010dilih je treba pozdraviti, se zahvaliti in dolo\u010diti ton odnosa. Nato oblikujte kampanje, ki odra\u017eajo, da poznate svoje ob\u010dinstvo in da lahko zagotovite ustrezno, neposredno in dragoceno vsebino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prepri\u010dajte se, da je vsako sporo\u010dilo lahko berljivo, vizualno jasno in vsebuje natan\u010dne pozive k ukrepanju. Uporabite kratke stavke, povezave do dodatne vsebine in pristajalne strani, optimizirane za konverzijo. Oblika mora biti skladna z identiteto va\u0161e blagovne znamke in prijazna do mobilnih naprav.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upo\u0161tevajte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interaktivna vsebina<\/strong>ankete, gumbi za povratne informacije, minitesti ali vrtiljaki v sporo\u010dilu podalj\u0161ajo \u010das branja in stopnjo interakcije.<\/li>\n\n\n\n<li><strong>Pristop <em>mobilno usmerjeno<\/em><\/strong>Ve\u010d kot 60 % odpiranj se zgodi na mobilnih napravah. Prepri\u010dajte se, da je va\u0161a zasnova dobro videti in deluje na majhnih zaslonih.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> trgovina s tehnologijo po nakupu po\u0161lje sporo\u010dilo z interaktivno raziskavo o izku\u0161njah, gumbi za hitro ocenjevanje izdelkov in prilagojenimi priporo\u010dili na podlagi prej\u0161njega nakupa.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Pregled in testiranje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Preden po\u0161ljete kampanjo, preverite, ali vse pravilno deluje. Ocenite, kako je videti v razli\u010dnih ponudnikih e-po\u0161te, preverite razmerje med besedilom in slikami ter izvedite interne teste za zbiranje povratnih informacij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izvedite teste A\/B z razli\u010dicami vrstic, oblik, pozivov k akciji ali vsebine in primerjajte rezultate s homogenimi vzorci svoje baze. Tako boste preostalim stikom poslali naju\u010dinkovitej\u0161o razli\u010dico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upo\u0161tevajte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prepre\u010devanje la\u017enih klikov<\/strong>Prepoznajte in zavrzite samodejne interakcije, ki jih ustvarjajo varnostni filtri podjetja in lahko izkrivljajo va\u0161e metrike.<\/li>\n\n\n\n<li><strong>Avtomatizacija testiranja<\/strong>uporablja umetno inteligenco za neprekinjeno testiranje in sprejemanje odlo\u010ditev na podlagi dejanske u\u010dinkovitosti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> Podjetje za e-trgovino ugotovi, da rde\u010di gumb ustvari ve\u010d klikov kot modri. V prihodnjih po\u0161iljkah uvede avtomatizirano testiranje, da bi to logiko dinami\u010dno uporabilo glede na vedenje uporabnikov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Po\u0161iljanje sporo\u010dil<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dolo\u010dite, kdaj naj se po\u0161iljajo kampanje. Dan in ura neposredno vplivata na stopnjo odprtosti in stopnjo klikov. Preizkusite z nadzorovanimi skupinami ob razli\u010dnih \u010dasih in tako ugotovite bralne navade svojega ob\u010dinstva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uporabite lahko tudi algoritme, ki dolo\u010dijo idealen \u010dasovni interval za vsakega uporabnika, in tako optimizirate rezultate s prilagojenimi po\u0161tnimi po\u0161iljkami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upo\u0161tevajte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prediktivne prijave uporabnikov<\/strong>na podlagi zgodovine odpiranj in vedenja dolo\u010di, kdaj bo stik najverjetneje odprl va\u0161e sporo\u010dilo.<\/li>\n\n\n\n<li><strong>Pogostost odgovornih<\/strong>Prevelika nasi\u010denost zmanj\u0161uje u\u010dinkovitost. Pogostost po\u0161iljanja po\u0161te prilagodite glede na stopnjo interakcije in \u017eelje uporabnikov.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> blagovna znamka zdrave hrane ugotovi, da njeno ob\u010dinstvo odpre ve\u010d sporo\u010dil ob delavnikih ob 10:00. Za tiste, ki takrat ne reagirajo, pa sporo\u010dilo prilagodi za soboto zjutraj, kar izbolj\u0161a stopnjo klikov za 20 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Spremljajte svoje rezultate<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanja se ne kon\u010da s po\u0161iljanjem. Oglejte si njeno uspe\u0161nost in analizirajte klju\u010dne metrike: odprtja, kliki, odjave, odkloni, odkloni, konverzije, \u010das branja, lokacija klika itd. To vam bo pomagalo ugotoviti, kaj je delovalo in kaj morate izbolj\u0161ati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poglobite se v podatke, da bi razumeli, zakaj je pri\u0161lo do dolo\u010denega vedenja. Stalna optimizacija je tisto, kar zagotavlja trajni uspeh va\u0161ih kampanj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upo\u0161tevajte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrirane nadzorne plo\u0161\u010de<\/strong>Povezujte svojo platformo za po\u0161iljanje z drugimi orodji za analitiko, CRM ali e-trgovino, da boste videli celoten u\u010dinek.<\/li>\n\n\n\n<li><strong>Prediktivna analitika<\/strong>prepoznava vzorce in predvideva vedenje ter tako samodejno prilagaja prihodnje kampanje.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> Dru\u017eba B2B analizira svoj tok e-po\u0161tnega vklopa in ugotovi, da so uporabniki, ki kliknejo na tretje sporo\u010dilo, bolj zadr\u017eani. Preoblikujte vrstni red vsebine, da bi okrepili to to\u010dko stika in pove\u010dali vrednost vsake nove stranke.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zaklju\u010dek<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010detek e-po\u0161tnega tr\u017eenja na podlagi dovoljenja je temelj za vzpostavitev trajnih, u\u010dinkovitih in dragocenih odnosov z va\u0161imi stiki. Uporaba teh 7 korakov - s strate\u0161ko vizijo, sodobnimi orodji in osredoto\u010denostjo na personalizacijo - vam bo omogo\u010dila, da se izlo\u010dite med stotinami sporo\u010dil, ki vsak dan tekmujejo za uporabnikovo pozornost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za uspeh celotnega procesa je klju\u010dnega pomena zanesljiva, prilagodljiva in izku\u0161ena platforma. MasterBase\u00ae je va\u0161 strate\u0161ki partner za razvoj kampanj e-po\u0161tnega tr\u017eenja z ve\u010d kot 20-letnimi izku\u0161njami v ve\u010d dr\u017eavah, ki podjetjem, kot je va\u0161e, pomaga komunicirati natan\u010dno, samozavestno in z rezultati.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/sl\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"e-knjiga e-po\u0161ta Kako zgraditi uspe\u0161ne kampanje e-po\u0161tnega tr\u017eenja\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u017eenje prek e-po\u0161te je zelo u\u010dinkovito, vendar svoj polni potencial dose\u017ee le z dobro prakso, soglasjem in opredeljeno strategijo.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/novi-v-e-postnem-trzenju-7-korakov-da-zacnete-s-pravo-nogo\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing es altamente eficaz, pero s\u00f3lo alcanza su m\u00e1ximo potencial con buenas pr\u00e1cticas, consentimiento y una estrategia definida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sl\/novi-v-e-postnem-trzenju-7-korakov-da-zacnete-s-pravo-nogo\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T10:18:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T10:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho\",\"datePublished\":\"2025-08-12T10:18:04+00:00\",\"dateModified\":\"2025-08-14T10:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/\"},\"wordCount\":1461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/\",\"name\":\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-08-12T10:18:04+00:00\",\"dateModified\":\"2025-08-14T10:04:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novinec v e-po\u0161tnem tr\u017eenju? 7 korakov, da za\u010dnete s pravo nogo - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sl\/novi-v-e-postnem-trzenju-7-korakov-da-zacnete-s-pravo-nogo\/masterbase\/","og_locale":"sl_SI","og_type":"article","og_title":"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae","og_description":"El email marketing es altamente eficaz, pero s\u00f3lo alcanza su m\u00e1ximo potencial con buenas pr\u00e1cticas, consentimiento y una estrategia definida.","og_url":"https:\/\/masterbase.com\/sl\/novi-v-e-postnem-trzenju-7-korakov-da-zacnete-s-pravo-nogo\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-08-12T10:18:04+00:00","article_modified_time":"2025-08-14T10:04:02+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/sv\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho","datePublished":"2025-08-12T10:18:04+00:00","dateModified":"2025-08-14T10:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/"},"wordCount":1461,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/sv\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"sl-SI","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/","url":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/","name":"Novinec v e-po\u0161tnem tr\u017eenju? 7 korakov, da za\u010dnete s pravo nogo - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","datePublished":"2025-08-12T10:18:04+00:00","dateModified":"2025-08-14T10:04:02+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/new-to-email-marketing-7-steps-to-get-off-on-the-right-foot\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/nb\/"},{"@type":"ListItem","position":2,"name":"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/sv\/#website","url":"https:\/\/masterbase.com\/sv\/","name":"MasterBase\u00ae","description":"Avtomati, ki delajo za vas","publisher":{"@id":"https:\/\/masterbase.com\/sv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/sv\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/sv\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/sv\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/sv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/sv\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Glavni direktor za tr\u017eenje","url":"https:\/\/masterbase.com\/sl\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Lq","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/comments?post=6784"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6784\/revisions"}],"predecessor-version":[{"id":23329,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6784\/revisions\/23329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media\/22368"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media?parent=6784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/categories?post=6784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/tags?post=6784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}