{"id":6775,"date":"2023-02-13T21:43:00","date_gmt":"2023-02-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6775"},"modified":"2024-01-09T16:41:29","modified_gmt":"2024-01-09T14:41:29","slug":"glasilo-je-odlicno-orodje-za-gradnjo-zvestobe","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","title":{"rendered":"Glasilo, odli\u010dno orodje za gradnjo zvestobe"},"content":{"rendered":"<h2>Za glasilo je zna\u010dilno, da gre za sporo\u010dilo, poslano po elektronski po\u0161ti, ki vam omogo\u010da, da ste v stalnem in pogostem stiku s svojimi strankami.<\/h2>\n<p>Pomembno je, da jih obve\u0161\u010date o svojih izdelkih in storitvah ter jim zagotavljate ustrezne informacije.<\/p>\n<p><!--more--><\/p>\n<p>Obstajajo razli\u010dne vrste sporo\u010dil za e-po\u0161tno tr\u017eenje, nekatera so primernej\u0161a za zvestobo strank kot druga.<\/p>\n<p>Obstajajo transakcijska e-po\u0161tna sporo\u010dila, ki so povezana z nakupom ali nadaljnjim dejanjem, ankete, glasila in e-po\u0161tna sporo\u010dila zvestobe.<\/p>\n<p>Glasila so ena od elektronskih sporo\u010dil, ki gradijo zvestobo strank. \u010ce so pravilno pripravljena in uporabljena, dodajajo vrednost odnosu z va\u0161imi strankami.<\/p>\n<p>Na splo\u0161no jih po\u0161iljamo ob\u010dasno, vendar se tega ne dr\u017eite, temve\u010d jih po\u0161ljite, kadar koli \u017eelite sporo\u010diti kaj pomembnega.<\/p>\n<h2><strong style=\"font-weight: bold;\">Prednosti<\/strong><\/h2>\n<ul>\n<li><strong style=\"font-weight: bold;\">Z njimi lahko organsko pove\u010date \u0161tevilo potencialnih strank v svoji bazi strank:\u00a0<\/strong>S spodbujanjem naro\u010dnine prek spletnega mesta ali drugega kanala boste pritegnili pozornost tistih ljudi, ki o vas ne vedo dovolj, in v njih vzbudili zanimanje za ve\u010d informacij o va\u0161em podjetju in storitvah ter \u017eeljo po vsakodnevnem poglabljanju znanja.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Pomagajo ustvariti navzkri\u017eno prodajo:<\/strong> Doslednost in pogostost sporo\u010dil pomagata, da se blagovna znamka va\u0161ega podjetja iz meseca v mesec bolj vtisne v zavest va\u0161ih strank, in omogo\u010data bolj\u0161e obve\u0161\u010danje o razli\u010dnih storitvah ali izdelkih, ki jih ponujate, kar spodbuja navzkri\u017eno prodajo.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Pove\u010da zaupanje strank, da so cenjene:<\/strong> Va\u0161a konkurenca se lahko kosa z va\u0161imi cenami, ponuja podobne storitve in izdelke ter je celo podobna podobi va\u0161ega podjetja. Ne more pa se kosati z odnosom, ki ga je uspelo vzpostaviti z va\u0161imi strankami, niti z njihovo zvestobo. Ta vrsta sporo\u010dil pripomore k temu, da se vzpostavi zvestoba.<\/li>\n<\/ul>\n<h2><strong style=\"font-weight: bold;\">Kaj je treba upo\u0161tevati pri oblikovanju glasila<\/strong><\/h2>\n<p><strong style=\"font-weight: bold;\">Vsebina:<br \/>\n<\/strong>Poskrbite, da boste ustvarili ustrezno, zanimivo in privla\u010dno vsebino za svoje ob\u010dinstvo.<\/p>\n<p><strong style=\"font-weight: bold;\">Oblika in oblikovanje:<\/strong><\/p>\n<p>Tako kot pri reviji brez povezave morata biti oblika in oblikovanje s\u010dasoma dosledna, tako da bo va\u0161e ob\u010dinstvo poznalo va\u0161e glasilo in vedelo, kje najde najustreznej\u0161e informacije.<\/p>\n<p><strong style=\"font-weight: bold;\">Upravljanje naro\u010dnikov:<\/strong><\/p>\n<p>Poznavanje ob\u010dinstva je bistvenega pomena, kar pomeni, da morate vedno jasno vedeti, kdo je naro\u010den in kdo so stiki, ki jim boste po\u0161iljali e-novice.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea6684716ae60010121640\/gozzi167o21hhtcmjnh81rrbrk0pedzyq7snyi8cbmu2hwus7h6ls6k1f0zihtdp\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Za glasilo je zna\u010dilno, da gre za sporo\u010dilo, poslano po elektronski po\u0161ti, ki vam omogo\u010da, da ste v stalnem in pogostem stiku s svojimi strankami.<\/p>","protected":false},"author":239642484,"featured_media":7772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized 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