{"id":6756,"date":"2024-09-05T19:37:22","date_gmt":"2024-09-05T16:37:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6756"},"modified":"2024-09-13T13:24:02","modified_gmt":"2024-09-13T10:24:02","slug":"kako-ustvariti-ucinkovito-ponudbo-vrednosti-za-svoje-kampanje","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/","title":{"rendered":"Kako ustvariti u\u010dinkovito ponudbo vrednosti za svoje kampanje"},"content":{"rendered":"<h2>Predstavljajte si, da ste predstavili nov izdelek, ki bo bistveno izbolj\u0161al \u017eivljenje va\u0161ih strank.<\/h2>\n<h2>Nato ustvarite sporo\u010dilo za promocijo in ga po\u0161ljete na svoj seznam stikov, a ko preverite svoje metrike, opazite zaskrbljujo\u010d trend.<\/h2>\n<p>\u010ceprav je stopnja odprtosti visoka, je stopnja klikov nizka. Zakaj va\u0161i stiki niso navdu\u0161eni nad novim izdelkom?<\/p>\n<p>Lahko se zgodi, da izbrana ponudba vrednosti ni bila prava.<\/p>\n<h3>Kaj je ponudba vrednosti?<\/h3>\n<p>Gre za kratko izjavo, ki jedrnato pojasnjuje koristi, ki jih bo prinesla uporaba dolo\u010denega izdelka ali storitve, in je glavni razlog, zakaj bi se potencialni kupec ali stranka morala odlo\u010diti za nakup pri vas in ne pri va\u0161em konkurentu.<\/p>\n<p>Ponudba vrednosti mora prejemnika spodbuditi, da klikne in konvertira.<\/p>\n<h3>Zakaj so pomembni predlogi vrednosti?<\/h3>\n<p>Ker so ena od prvih stvari, ki jih ljudje vidijo v va\u0161em e-po\u0161tnem marketin\u0161kem sporo\u010dilu.<\/p>\n<p>Dana\u0161nje stranke prejmejo ve\u010d kot 120 sporo\u010dil na dan; \u010de va\u0161a kampanja nima prepri\u010dljivega in ustreznega predloga vrednosti, ste zapravili prilo\u017enost, da bi prejemnik prebral preostanek sporo\u010dila in kliknil gumb za poziv k dejanju.<\/p>\n<h4>Ponudba vrednosti pojasnjuje:<\/h4>\n<ul>\n<li>Kako va\u0161i izdelki re\u0161ujejo te\u017eave in izbolj\u0161ujejo razmere<\/li>\n<li>Katere posebne prednosti zagotavlja<\/li>\n<li>Zakaj kupovati pri vas in ne pri konkurentih?<\/li>\n<\/ul>\n<h4>Ponudba vrednosti ni:<\/h4>\n<ul>\n<li>Slogan, kot je Nikejev \"Just do it\", Applov \"Think different\" ali L'Or\u00e9alov \"Because we're worth it\".<\/li>\n<li>Izjava, kot je \"prvi na trgu\" ali \"vodilni v e-po\u0161tnem tr\u017eenju\".<\/li>\n<\/ul>\n<h3>Elementi ponudbe vrednosti:<\/h3>\n<ul>\n<li><strong>Naslov:<\/strong> Povzemite prednosti, ki jih boste ponudili svojim stikom.<\/li>\n<li><strong>Zni\u017eanje ali odstavki:<\/strong> Podrobno razlo\u017eite, kaj je vsebina va\u0161e ponudbe, komu je namenjena in zakaj.<\/li>\n<li><strong>Izto\u010dnice:<\/strong> Seznam prednosti ali funkcionalnosti.<\/li>\n<li><strong>Vizualna podpora:<\/strong> Videoposnetek ali slika, ki poudari va\u0161e sporo\u010dilo.<\/li>\n<\/ul>\n<h3>Ocenite svojo trenutno ponudbo vrednosti in preverite, ali odgovarja na naslednja vpra\u0161anja:<\/h3>\n<ul>\n<li>Kateri izdelek ali storitev prodaja va\u0161e podjetje?<\/li>\n<li>Kak\u0161na je kon\u010dna korist njegove uporabe?<\/li>\n<li>Katera je ciljna skupina za ta izdelek ali storitev?<\/li>\n<li>V \u010dem je va\u0161a ponudba edinstvena in druga\u010dna?<\/li>\n<\/ul>\n<h2><strong>3 klju\u010dni elementi, ki jih mora vsebovati ponudba vrednosti<\/strong><\/h2>\n<p>Ne glede na to, ali po\u0161iljate kampanjo o novem izdelku, novi funkciji ali celo novem zapisu na blogu, so trije klju\u010dni elementi, ki ne smejo manjkati v va\u0161i ponudbi vrednosti:<\/p>\n<ol>\n<li>\n<h3><strong> Prednosti<\/strong><\/h3>\n<p>Ljudje ne kupujejo va\u0161ega izdelka ali storitve samo zato, ker radi zapravljajo svoj denar, temve\u010d ker \u017eelijo re\u0161iti te\u017eavo ali prejeti korist, ki jo ponuja va\u0161 izdelek.<\/li>\n<\/ol>\n<p>Zato se mora ponudba vrednosti osredoto\u010diti na koristi, ki jih bo imel uporabnik od uporabe tega izdelka ali storitve.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Jasnost<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Ena najpogostej\u0161ih napak pri oblikovanju predloga vrednosti je prepri\u010danje, da bo izdelek zaradi uporabe modnih besed postal inovativen ali revolucionaren.<\/p>\n<p>Nasprotno, v predlogu vrednosti je treba uporabiti skupno besedi\u0161\u010de, ki ga va\u0161e stranke razumejo.<\/p>\n<p>Govorite v jeziku svojih strank. Zelo pomembno je, da pri opisovanju izdelka, ki ga i\u0161\u010dejo, uporabljate enak jezik kot va\u0161e stranke.<\/p>\n<p>\u010ce bi MasterBase\u00ae za svoje potencialne kupce uporabil naslednji predlog vrednosti: \"orodje za pove\u010danje prihodkov z avtomatizacijo tr\u017eenjskih in prodajnih komunikacij\", je verjetno, da se ne bi veliko prodajalo.<\/p>\n<p>Priporo\u010damo tudi, da se izogibate \u017eargonu, kot sta \"vodilni na svetu\" ali \"revolucionarni izdelek\". \u010ce iz svoje ponudbe vrednosti odstranite tak\u0161ne izraze, se bodo ljudje lahko osredoto\u010dili na to, kako jim lahko va\u0161 izdelek pomaga.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Diferenciacija<\/strong><\/h3>\n<p>Predpostaviti moramo, da bodo obstajali konkurenti, ki bodo ponujali podobne izdelke in se potegovali za podobno bazo strank.<\/li>\n<\/ol>\n<p>Da bi potencialne stranke izbrale vas, se mora va\u0161 predlog vrednosti razlikovati od konkuren\u010dnih izdelkov ali storitev in poudariti, zakaj ste prava izbira zanje.<\/p>\n<p>Razmislite, po \u010dem se razlikujete od drugih mo\u017enosti, ki so na voljo, in to poudarite v svoji ponudbi vrednosti.<\/p>\n<h2>Nekaj dobrih primerov ponudb vrednosti:<\/h2>\n<p>Te\u017eko je ustvariti dober predlog vrednosti, zato popolnih primerov ni veliko. Tudi v ve\u010dini od njih so lahko pomanjkljivosti ali prostor za izbolj\u0161ave, vendar so po na\u0161em mnenju dobri primeri:<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CDUQFjAA&amp;url=http%3A%2F%2Fwww.shopify.com%2F&amp;ei=WcrYVKTFIOqwsASXr4KIDQ&amp;usg=AFQjCNHD_no0rZRLLgD_ea91dc6Ti0r79A&amp;sig2=_CvukdPLO_OWkuuc16Rymg&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>:<\/strong> Shopify je vse, kar potrebujete za prodajo kjer koli.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CC4QFjAA&amp;url=https%3A%2F%2Fwww.kissmetrics.com%2F&amp;ei=bsrYVKuxHOLHsQTbioGAAQ&amp;usg=AFQjCNFQjw1OZKt7YoDqbxlxDwD9JrXElg&amp;sig2=89ea7qajK7J7AUQZ5tKfcQ&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">KISSmetrics<\/a>:<\/strong> KISSmetrics vam omogo\u010da vpogled, ki ga potrebujete za optimizacijo tr\u017eenja.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB8QFjAA&amp;url=http%3A%2F%2Fwww.geekdom.com%2F&amp;ei=g8rYVODBO-_dsATMuYLYAw&amp;usg=AFQjCNHMKiLq9zJMNGR-ftT0ztAkS-xe0Q&amp;sig2=aGjF9ryJ_gxvcNDxolZ_9w&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Geekdom<\/a>:<\/strong> Geekdom je nova vrsta sodelovalnega coworking prostora, kjer si podjetniki, tehnologi, razvijalci, ustvarjalci in kreativci pomagajo pri gradnji podjetij in drugih zanimivih stvari.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB4QFjAA&amp;url=https%3A%2F%2Fevernote.com%2F&amp;ei=lMrYVK3sJ-PnsATyxYHACA&amp;usg=AFQjCNGrjOQRxY_1Edm8FEIcQa0rNQ_8lA&amp;sig2=yVhGIhEysN5TsWLYntFdhA&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Evernote<\/a>:<\/strong> Va\u0161e \u017eivljenjsko delo. Evernote je delovni prostor za vse, kar boste po\u010deli. Za vse, kar boste po\u010deli, je Evernote delovni prostor, v katerem lahko to opravite.)<\/p>\n<p>Vsi zgornji primeri so zelo jasni, osredoto\u010deni na koristi, \u0161tevilne besede pa spremljajo slike, ki preprosto in jasno podkrepijo koncepte.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-crear-una-propuesta-de-valor-efectiva\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"16151\" data-permalink=\"https:\/\/masterbase.com\/sl\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/captura-de-pantalla-2024-09-05-185810\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=832%2C531&amp;ssl=1\" data-orig-size=\"832,531\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook C\u00f3mo crear una propuesta de valor efectiva\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=800%2C511&amp;ssl=1\" class=\"aligncenter wp-image-16151\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810-300x191.png?resize=800%2C512&#038;ssl=1\" alt=\"ebook Kako ustvariti u\u010dinkovito ponudbo vrednosti \" width=\"800\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ponudba vrednosti lahko pomeni razliko med doseganjem in nedoseganjem cilja kampanje. Dobra ponudba vrednosti bralcu pojasni, za kaj gre pri ponudbi in zakaj bi moral biti pozoren nanjo ter takoj ukrepati.<\/p>","protected":false},"author":239642484,"featured_media":16163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear una propuesta de valor efectiva para tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Imagina que has lanzado un producto nuevo. 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