{"id":6741,"date":"2023-09-13T21:43:00","date_gmt":"2023-09-13T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6741"},"modified":"2024-01-09T16:37:57","modified_gmt":"2024-01-09T14:37:57","slug":"5-grehov-e-postnega-trzenja","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/5-pecados-del-email-marketing\/masterbase\/","title":{"rendered":"5 grehov e-po\u0161tnega tr\u017eenja"},"content":{"rendered":"

Pri\u010dakovati je, da bo pri tr\u017eenju e-po\u0161te pri\u0161lo do nekaterih napak, vendar se je nekaterim od njih treba za vsako ceno izogniti.<\/h2>\n

Imenujemo jih \"grehi\", kar pomeni svobodno in namerno kr\u0161enje pravil e-po\u0161tnega tr\u017eenja.<\/h2>\n

Greh je na splo\u0161no svobodno in namerno kr\u0161enje pravila, v tem primeru pravila o tr\u017eenju e-po\u0161te.<\/p>\n

Zato je treba nekatere napake na tem podro\u010dju zaradi njihove pomembnosti in posledic obravnavati kot grehe in se jim za vsako ceno izogniti.<\/p>\n

Pozorno preberite in se izognite tem glavnim napakam pri tr\u017eenju e-po\u0161te!<\/p>\n

1. Napake pri prilagajanju<\/h2>\n

Pazite, da ne bo va\u0161a osnovna personalizacija napa\u010dno konfigurirana in se vam bodo po\u0161iljala sporo\u010dila z napisom \"Spo\u0161tovani (ime)\" ali podobnimi pomanjkljivostmi.<\/p>\n

Obi\u010dajno je \u017ee tako preprosta napaka dovolj, da izgubite vso verodostojnost, zaupanje in vklju\u010denost naro\u010dnikov, za katere ste porabili toliko \u010dasa in truda.<\/p>\n

Zato pred po\u0161iljanjem sporo\u010dila vedno preizkusite. Preizkusite z manj\u0161o skupino sodelavcev ali agencijo, vendar vedno interno, da odkrijete tak\u0161ne napake in jih popravite.<\/p>\n

2. Upadanje v koncept jaz-jaza<\/h2>\n

\u010ce govorite samo o svojem podjetju, izdelkih in o tem, kako dobro je na trgu, to ne prispeva k zavzetosti va\u0161ega ob\u010dinstva, kaj \u0161ele k dodani vrednosti va\u0161ih sporo\u010dil.<\/p>\n

Ta greh zagre\u0161ijo ne\u0161teta podjetja... pazite se.<\/p>\n

Da bi se temu izognili, poskusite na primer povedati zgodbo, tako da bodo va\u0161e kampanje zelo mo\u010dne (in zabavne); zgodbo, ki prina\u0161a vrednost, ki jasno pojasnjuje, kaj je v njej za va\u0161e naro\u010dnike e-po\u0161te, zakaj naj jo preberejo danes (in ne jutri) in zakaj naj izvedejo dolo\u010deno dejanje.<\/p>\n

Ta zgodba se mora osredoto\u010diti na koristi, ki izhajajo iz ponudbe va\u0161ega podjetja, in ne na to, kaj konkretno ponuja va\u0161e podjetje.<\/p>\n

Primeri: \u010de prodajate televizijske sprejemnike, poro\u010dajte o programski vsebini in ponudite zamisli, kako najbolje u\u017eivati v njih; \u010de prodajate palice za golf, navedite razli\u010dne vrste igri\u0161\u010d, te\u017eavnostne stopnje in podobno. <\/em><\/strong><\/p>\n

3. Prodaja, prodaja in prodaja<\/h3>\n

Velika ve\u010dina sporo\u010dil, ki jih prejmemo, spada v kategorijo promocijske e-po\u0161te, saj je njihov edini namen prodaja. To je sicer upravi\u010den cilj, vendar se njihova oblika in vsebina ne razlikujeta.<\/p>\n

Va\u0161a sporo\u010dila imajo lahko in morajo imeti razli\u010dne teme in cilje. Pomagajte prejemnikom sporo\u010dil re\u0161iti te\u017eavo; izobra\u017eujte jih.<\/p>\n

Prodaja z izobra\u017eevanjem. Ob\u010dinstvu ponudite razli\u010dne prednosti za nakup izdelka, ne da bi izrecno rekli \"kupite izdelek\".<\/p>\n

4. Podoba je vse<\/h2>\n

Sporo\u010dilo, v katerem slike prevladujejo nad besedilom v prepri\u010danju, da bo z vizualnim u\u010dinkom pritegnilo ve\u010d pozornosti, ima lahko ravno nasproten u\u010dinek: ni\u010desar ne vidimo.<\/p>\n

Zaradi razli\u010dnih razlogov imajo ljudje v svojih bralnikih e-po\u0161te (Yahoo, Gmail ali Outlook) pogosto nastavljeno filtriranje slik.<\/p>\n

S tem postanejo slike nevidne, in \u010de ni spremnega besedila, postane sporo\u010dilo prazen list papirja, ki ga obi\u010dajno izbri\u0161emo.<\/p>\n

Besedila morajo imeti glavno vlogo; prevladovati morajo nad sliko, in sicer v razmerju 60\/40. Poleg tega mora slika dopolnjevati in podpirati besedilo, ne pa obratno.<\/p>\n

5. Vedno po\u0161ljite na isti dan in ob istem \u010dasu<\/h2>\n

Na\u010drtovanje vseh po\u0161iljk za isti dan in uro ali upo\u0161tevanje nasvetov \"strokovnjakov\" \"ne po\u0161iljajte v ponedeljek zjutraj ali v petek zve\u010der\" ne pomeni, da ne upo\u0161tevate, kako raznoliko je lahko va\u0161e ob\u010dinstvo.<\/p>\n

Najbolj\u0161i \u010das za po\u0161iljanje sporo\u010dil dolo\u010dite na podlagi lastnih izku\u0161enj.<\/p>\n

Preizkusite razli\u010dne urnike in bodite izvirni; prelomite kalup in ocenite svoje rezultate.<\/p>\n

Zakaj ne po\u0161ljete v petek zve\u010der ali ob koncu tedna? Kako se bo va\u0161e ob\u010dinstvo obna\u0161alo? Ni\u010desar ne izgubite, \u010de testirate s segmentom svoje baze in pregledate metrike, ki jih ta ustvari.<\/p>\n

Bi na seznam dodali \u0161e en greh?<\/strong><\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pri\u010dakovati je, da bo pri tr\u017eenju e-po\u0161te pri\u0161lo do nekaterih napak, vendar se je nekaterim od njih treba za vsako ceno izogniti.<\/p>","protected":false},"author":239642484,"featured_media":7745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 pecados del email marketing 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