{"id":6740,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6740"},"modified":"2025-11-11T18:57:56","modified_gmt":"2025-11-11T16:57:56","slug":"ali-je-stopnja-odprtosti-dober-pokazatelj-uspesnosti-vase-kampanje","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/","title":{"rendered":"Ali je stopnja odprtosti dober pokazatelj uspe\u0161nosti va\u0161e kampanje?"},"content":{"rendered":"<h2><strong style=\"font-weight: bold;\">To je odvisno od kon\u010dnega cilja va\u0161e kampanje e-po\u0161tnega tr\u017eenja.<\/strong><\/h2>\n<p data-start=\"167\" data-end=\"306\">Zame osebno to nima velike veljave, zlasti \u010de \u017eelimo sodelovati in spoznati okuse in preference ob\u010dinstva.<\/p>\n<p data-start=\"308\" data-end=\"459\">Stopnja odprtosti \u017ee dolgo velja za pomemben kazalnik pri merjenju u\u010dinkovitosti kampanje e-po\u0161tnega tr\u017eenja.<\/p>\n<p data-start=\"461\" data-end=\"601\">Stopnja odprtosti nam ne more povedati, kaj se je zgodilo, razen tega, ali je bilo e-po\u0161tno sporo\u010dilo odprto ali ne. Ne moremo vedeti, kaj se je zgodilo, ko je bilo sporo\u010dilo odprto.<\/p>\n<h3 data-start=\"603\" data-end=\"679\">Ali je bil odprt za takoj\u0161nje brisanje, ali je bil dejansko prebran in kaj je bilo prebrano?<\/h3>\n<p data-start=\"681\" data-end=\"784\">Morda bi lahko sklepali, da sta imela predmet in po\u0161iljatelj e-po\u0161tnega sporo\u010dila \u017eeleni u\u010dinek, saj sta bila odprta.<\/p>\n<p data-start=\"786\" data-end=\"950\">Kaj pa, \u010de je bilo e-po\u0161tno sporo\u010dilo samodejno predogledano, ko ste kliknili nanj, in je bilo prijavljeno kot odprto, v resnici pa je bilo takoj izbrisano?<\/p>\n<p data-start=\"952\" data-end=\"1043\">Navsezadnje ostaja veliko vpra\u0161anj, ki nam ne pomagajo ugotoviti, ali je bila kampanja uspe\u0161na.<\/p>\n<p data-start=\"1045\" data-end=\"1173\">Po drugi strani pa s stopnjo odprtosti ne dobimo nobenih informacij o interaktivnosti bralca z e-po\u0161tnim sporo\u010dilom.<\/p>\n<h2 data-start=\"1175\" data-end=\"1201\"><strong data-start=\"1175\" data-end=\"1201\">Kliki v primerjavi z odprtji<\/strong><\/h2>\n<p data-start=\"1203\" data-end=\"1302\">Menim, da je stopnja klikov pomembna metrika pri merjenju u\u010dinkovitosti.<\/p>\n<p data-start=\"1304\" data-end=\"1456\">Prvi\u010d, ker nam daje prave informacije o stopnji interaktivnosti (zanimanja), ki jo je imelo ob\u010dinstvo v zvezi z vsebino e-po\u0161tnega sporo\u010dila.<\/p>\n<p data-start=\"1458\" data-end=\"1687\">Pove nam, kaj koga zanima. Vsi, ki so kliknili modro, imajo radi modro, vsi, ki so kliknili rde\u010do, imajo radi rde\u010do. Pri naslednji kampanji, ki se bo izvajala, bo modra poslana tistim, ki so izbrali modro.<\/p>\n<p data-start=\"1689\" data-end=\"1815\">To vsekakor pomaga pri spoznavanju in u\u010denju <strong data-start=\"1742\" data-end=\"1758\">va\u0161e ob\u010dinstvo<\/strong>, s \u010dimer se izbolj\u0161a u\u010dinkovitost <strong data-start=\"1792\" data-end=\"1814\">va\u0161a sporo\u010dila.<\/strong>.<\/p>\n<p data-start=\"1817\" data-end=\"1999\">Klik pomaga ljudem tudi pri napredovanju v procesu komunikacije, od e-po\u0161te do ogleda in <strong data-start=\"1927\" data-end=\"1943\">va\u0161e spletno mesto<\/strong>, na pristajalno stran v iskanju \u017eelene konverzije.<\/p>\n<h3 data-start=\"2001\" data-end=\"2048\">Vendar pa stopnja odprtosti ni povsem \u010drna.<\/h3>\n<p data-start=\"2050\" data-end=\"2160\">\u010ceprav ima svoje pomanjkljivosti, ima stopnja odprtosti pomembno vrednost, zlasti pri pridobivanju dokazov.<\/p>\n<p data-start=\"2162\" data-end=\"2383\">Raziskano je bilo, da predmet sporo\u010dila vpliva do 80% na odlo\u010ditev, ali ga odpremo ali ne. Glede na to je bistveno, da ne ugibate, kateri predmet bo najbolj\u0161i za vklju\u010ditev v va\u0161e e-po\u0161tno sporo\u010dilo, temve\u010d da ustvarite dokaze.<\/p>\n<p data-start=\"2385\" data-end=\"2521\">In tu je stopnja odprtosti. Najbolj\u0161i na\u010din, da ugotovite, kateri predmet je naju\u010dinkovitej\u0161i v testu, je stopnja odprtosti.<\/p>\n<p data-start=\"2523\" data-end=\"2869\">\u010ce na primer prvi skupini 500 e-po\u0161tnih sporo\u010dil po\u0161ljete predmet A, drugi skupini 500 e-po\u0161tnih sporo\u010dil pa predmet B, pri \u010demer imata obe skupini homogene zna\u010dilnosti, in ugotovite, da je bila stopnja odprtosti prve skupine 10%, druge skupine pa 30%, je zelo enostavno ugotoviti, da je predmet B tisti, ki ga je treba poslati celotni bazi.<\/p>\n<p data-start=\"2871\" data-end=\"3042\">Tako je stopnja odprtosti kot posamezen kazalnik nepomembna za uspeh ali neuspeh kampanje, kot del sklopa kazalnikov pa je pomembna.<\/p>\n<h3 data-start=\"3044\" data-end=\"3136\">Stopnja odpiranja je prva \u2018ovira\u2019 pri pribli\u017eevanju k <strong data-start=\"3114\" data-end=\"3135\">va\u0161 kon\u010dni cilj<\/strong>.<\/h3>\n<p data-start=\"3138\" data-end=\"3331\">\u010ce ugotovite, da velika skupina ljudi ne odpira va\u0161ih sporo\u010dil, bo morda treba preveriti razli\u010dne te\u017eave: zamenjati po\u0161iljatelja ali morda preveriti, ali sporo\u010dila niso dostavljena.<\/p>\n<p data-start=\"3333\" data-end=\"3425\">Navsezadnje je nemogo\u010de, da bi bilo prebrano, \u010de ne prestane prve ovire v postopku predlo\u017eitve.<\/p>\n<h3 data-start=\"3427\" data-end=\"3475\">Kaj menite o stopnji odprtosti?<\/h3>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/tipos-de-campanas-de-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1012\/640f2c6bd6a37f001053f982\/n3bte76zgcqx7wdw0b3di5x22o0mqgspoyovt8qdd54ucdhicdke8bthv0wo54fe\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Stopnja odprtosti \u017ee dolgo velja za pomemben kazalnik pri merjenju u\u010dinkovitosti kampanje e-po\u0161tnega tr\u017eenja.<\/p>","protected":false},"author":239642484,"featured_media":23387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/ali-je-stopnja-odprtosti-dober-pokazatelj-uspesnosti-vase-kampanje\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Por mucho tiempo se ha considerado la tasa de apertura como un indicador relevante a la hora de medir la efectividad de una campa\u00f1a de email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sl\/ali-je-stopnja-odprtosti-dober-pokazatelj-uspesnosti-vase-kampanje\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T16:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T16:57:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/\"},\"wordCount\":646,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/\",\"name\":\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T16:57:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"email marketing permiso\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ali je stopnja odprtosti dober pokazatelj uspe\u0161nosti va\u0161e kampanje? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sl\/ali-je-stopnja-odprtosti-dober-pokazatelj-uspesnosti-vase-kampanje\/masterbase\/","og_locale":"sl_SI","og_type":"article","og_title":"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae","og_description":"Por mucho tiempo se ha considerado la tasa de apertura como un indicador relevante a la hora de medir la efectividad de una campa\u00f1a de email marketing.","og_url":"https:\/\/masterbase.com\/sl\/ali-je-stopnja-odprtosti-dober-pokazatelj-uspesnosti-vase-kampanje\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-11-01T19:43:00+00:00","article_modified_time":"2025-11-11T16:57:56+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T16:57:56+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/"},"wordCount":646,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"sl-SI","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/","url":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/","name":"Ali je stopnja odprtosti dober pokazatelj uspe\u0161nosti va\u0161e kampanje? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T16:57:56+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"email marketing permiso"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ru\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"MasterBase\u00ae","description":"Avtomati, ki delajo za vas","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Glavni direktor za tr\u017eenje","url":"https:\/\/masterbase.com\/sl\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1KI","_links":{"self":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/comments?post=6740"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6740\/revisions"}],"predecessor-version":[{"id":25238,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6740\/revisions\/25238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media\/23387"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media?parent=6740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/categories?post=6740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/tags?post=6740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}