{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-stvari-ki-jih-preverite-preden-posljete-sporocilo","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 stvari, ki jih preverite, preden po\u0161ljete sporo\u010dilo"},"content":{"rendered":"

Poleg testne po\u0161iljke je treba pregledati \u0161e \u0161tevilne druge vidike.<\/strong><\/h1>\n

<\/strong><\/p>\n

Napako lahko naredi vsak, \u0161e posebej v tem vse bolj zahtevnem svetu, v katerem vsi tekmujejo, da bi pri\u0161li in prodali pred konkurenco.<\/p>\n

Ta pritisk pomeni, da v\u010dasih stvari ne gredo po na\u010drtu, in \u0161e huje, zaradi njega delamo napake, ki jih ni mogo\u010de popraviti, zlasti pri e-po\u0161tnem tr\u017eenju.<\/p>\n

Ko je sporo\u010dilo poslano, ga ni ve\u010d mogo\u010de popraviti. Da bi se izognili zadregi, opravi\u010dilu in slabim rezultatom, ki jih to prina\u0161a, upo\u0161tevajte ta seznam, ki povzema 10 stvari, ki jih je treba preveriti pred vsakim po\u0161iljanjem.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Manjkajo\u010de ali nedelujo\u010de povezave<\/strong><\/h2>\n

Prepri\u010dajte se, da povezave delujejo. Ali gredo tja, kamor bi morale iti. Ali je ljudem jasno, da morajo klikniti, in celo, zakaj morajo klikniti v tistem trenutku. Preverite povezave na svojih profilih v dru\u017eabnih omre\u017ejih.<\/p>\n

Izogibajte se klasi\u010dni napaki \"stran 404 ni bila najdena\". Ni\u010d ni huj\u0161ega kot klikniti in biti razo\u010daran.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Pravopisne napake<\/strong><\/h2>\n

Pravopisne napake so pomembne pri tr\u017eenju, zlasti v e-po\u0161ti, ki je neposreden in oseben medij.<\/p>\n

\u0160koda se odra\u017ea na ugledu va\u0161e blagovne znamke, slabem vtisu, ki ga pustite pri potencialnih strankah in kupcih. Da ne omenjamo, da lahko tak\u0161na napaka spremeni pomen in namen napisanega.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Izkrivljene slike<\/strong><\/h2>\n

Kako so videti va\u0161e slike? To je odli\u010dno vpra\u0161anje, saj obstajajo razli\u010dne vrste bralnikov e-po\u0161te (Gmail, Yahoo, Notes, Outlook), ki lahko popa\u010dijo va\u0161e slike: so skr\u010dene, raz\u0161irjene, pikslirane, predolge ali preprosto niso vidne?<\/p>\n

Ne pozabite, da obstajajo slikovni filtri ali blokatorji slik in da \u010de boste stavili na preve\u010d slik, va\u0161e sporo\u010dilo morda preprosto ne bo ni\u010desar preneslo.<\/p>\n

Prepri\u010dajte se, da so slike videti dobro, kot so bile predvidene za prikaz, \u010de niso, jih pred oddajo popravite.<\/p>\n

\u010ce se slika ne nalo\u017ei, poskrbite tudi, da je za njo besedilo, ki jo opisuje (alternativno besedilo).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Barve<\/strong><\/h2>\n

Ali sta barva \u010drk in barva ozadja ustrezni? S primernostjo mislimo na to, da jih je lahko brati, da ne motijo o\u010di in koncentracije ter da izpolnjujejo namen, za katerega so bile zasnovane: sporo\u010danje.<\/p>\n

V\u010dasih se za poudarjanje sporo\u010dila uporabljajo mo\u010dne barve ozadja (\u010drna, rde\u010da, zelena), ki sicer pritegnejo pogled in se razlikujejo od drugih e-po\u0161tnih sporo\u010dil, vendar jih je zelo te\u017eko prebrati. Bodite previdni.<\/p>\n

V\u010dasih nekateri bralniki po\u0161te ne prika\u017eejo barve ozadja, temve\u010d belo, in \u010de bi bile \u010drke enako bele, bi bilo va\u0161e sporo\u010dilo izgubljeno. Poskrbite, da vidnost va\u0161ih sporo\u010dil ne bo odvisna od barve ozadja.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Urejen format<\/strong><\/h2>\n

Preverite razmike med stavki, ali so fotografije dovolj zra\u010dne glede na besedilo in ali gumb za poziv k akciji ni prekrit z drugimi elementi vsebine.<\/p>\n

Preverite, ali je vse na svojem mestu.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Zadeva \/ po\u0161iljatelj<\/strong><\/h2>\n

Po\u0161iljatelj, torej tisti, ki po\u0161ilja sporo\u010dilo, mora biti ime va\u0161ega podjetja ali ime, ki je najbolj prepoznavno za va\u0161e ob\u010dinstvo.<\/p>\n

Glede vrstice predmeta se v\u010dasih zgodi, da ko prenesete e-po\u0161tno sporo\u010dilo v sistem, ostane vrstica predmeta kot opis. Bodite previdni! Predmetna vrstica ni opis; je poziv k dejanju, ki ljudi spodbudi, da odprejo sporo\u010dilo. Preverite, ali izpolnjuje to predpostavko.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personalizacija<\/strong><\/h2>\n

Osnovna personalizacija vklju\u010duje pozdrav in ime osebe, na katero je sporo\u010dilo naslovljeno.<\/p>\n

Prepri\u010dajte se, da so pravilne. Preverite tudi, ali je seznam stikov posodobljen in pravopisno pravilen.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>Skladen z zahtevami za prepre\u010devanje ne\u017eelene po\u0161te<\/strong><\/h2>\n

\u010ce ne \u017eelite imeti te\u017eav, upo\u0161tevajte zakon. Prepri\u010dajte se, da e-po\u0161tno sporo\u010dilo vsebuje fizi\u010dni naslov va\u0161ega podjetja in da je v njem navedeno, da ste ga poslali vi (ime podjetja) prek po\u0161iljatelja (npr. MasterBase<\/a>).<\/p>\n

Predmet je jasen in usklajen s sporo\u010dilom.<\/p>\n

Nazadnje se prepri\u010dajte, da ne le vklju\u010dujete mo\u017enost odjave, temve\u010d da ta tudi deluje. Vedno upo\u0161tevajte zavezo, da tistim, ki so se odjavili, ne boste ponovno po\u0161iljali sporo\u010dil.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Mo\u017enost ogleda na spletu<\/strong><\/h2>\n

Vedno vklju\u010dite mo\u017enost \"oglejte si to sporo\u010dilo na spletu\" \/ \"oglejte si na spletu\". Ker ni popolnega zagotovila, da bo sporo\u010dilo v vsakem bralniku po\u0161te prikazano to\u010dno tako, kot je zasnovano, prejemniku zagotovite najvarnej\u0161o mo\u017enost standardne oblike: ogled na spletu.<\/p>\n

10.\u00a0<\/strong>\u00a0Razli\u010dne naprave<\/strong><\/h2>\n

Obstajajo ne le razli\u010dni bralniki e-po\u0161te, temve\u010d tudi razli\u010dne naprave, na katerih uporabniki preverjajo svoj e-po\u0161tni predal: namizni ra\u010dunalniki ali mobilni telefoni (pametni telefoni ali tabli\u010dni ra\u010dunalniki). Priporo\u010dilo je, da vedno najprej pomislite na mobilne naprave, saj \u010de je sporo\u010dilo dobro videti na mobilnih napravah, bo dobro videti tudi na namiznih ra\u010dunalnikih.<\/p>\n

Najbolje bi bilo, \u010de bi pred po\u0161iljanjem sporo\u010dil preizkusili vse razli\u010dne naprave.<\/p>\n

Ali menite, da je treba pred po\u0161iljanjem sporo\u010dila preveriti \u0161e kaj drugega?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Motiti se je \u010dlove\u0161ko. Toda nekaterim napakam se je mogo\u010de izogniti, zato je dobro vedeti, na kaj je treba biti pozoren, preden po\u0161ljete sporo\u010dilo. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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