{"id":6696,"date":"2024-04-11T19:27:14","date_gmt":"2024-04-11T16:27:14","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6696"},"modified":"2024-04-11T20:00:45","modified_gmt":"2024-04-11T17:00:45","slug":"kako-do-nabiralnika-5-dejavnikov-za-uspeh-dostavljivosti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","title":{"rendered":"Kako priti do po\u0161tnega predala: 5 dejavnikov za uspe\u0161no dostavo"},"content":{"rendered":"<p>Morda mislite, da je klju\u010d do uspe\u0161ne kampanje e-po\u0161tnega tr\u017eenja v dejavnikih, kot so privla\u010dna tema, u\u010dinkovit poziv k akciji ter celo inovativna in odzivna zasnova.<\/p>\n<p>To so nedvomno pomembni kazalniki za ocenjevanje u\u010dinka kampanje, vendar so v ozadju, \u010de upo\u0161tevamo pomen dostavljivosti. \u010ce sporo\u010dilo ne prispe v po\u0161tni predal va\u0161ih stikov, so vsa prej\u0161nja prizadevanja brez u\u010dinka.<\/p>\n<p>\u017delimo vam povedati, kako MasterBase\u00ae igra klju\u010dno vlogo pri dostavljivosti va\u0161ih sporo\u010dil in kako lahko pomagate pri tem pomembnem poslanstvu.<\/p>\n<h3>5 dejavnikov, ki dolo\u010dajo dostavljivost sporo\u010dila:<\/h3>\n<h3>1. Ugled:<\/h3>\n<p>To je klju\u010dni vidik, ki ga je najte\u017eje dose\u010di, vendar se ne ustra\u0161ite, saj je to odvisno od nas kot ponudnikov e-po\u0161tnih storitev.<\/p>\n<p>Dober ugled pri ponudnikih internetnih storitev (Yahoo, Gmail, Hotmail itd.) je mogo\u010de dose\u010di le z doslednim po\u0161iljanjem ustreznih sporo\u010dil ob\u010dinstvu, ki izrazi zanimanje za njihovo prejemanje.<\/p>\n<p>V podjetju MasterBase\u00ae \u017ee ve\u010d kot 20 let skrbimo za ugled pri ponudnikih internetnih storitev, upo\u0161tevamo vse tehnolo\u0161ke standarde in zagotavljamo, da ve\u010d kot 600 milijonov po\u0161iljk vsak mesec dose\u017ee po\u0161tne predale prejemnikov, zaradi \u010desar smo najbolj\u0161i zavezniki na\u0161ih strank za uspeh njihovih kampanj.<\/p>\n<p>Zaradi dolgoletnega po\u0161tenega delovanja smo si pridobili resno ime na trgu in priznanje ponudnikov internetnih storitev, kar nam omogo\u010da, da ne po\u0161iljamo, temve\u010d dostavljamo sporo\u010dila.<\/p>\n<h3>2. Preverjanje pristnosti:<\/h3>\n<p>Ta tema je podrobneje obravnavana v \u010dlanku <a href=\"https:\/\/masterbase.com\/sl\/es\/es\/es\/avtentikacija-v-svetu-e-poste-pomembna-vloga-spf-dkim-in-dmarc\/masterbase\/\">Preverjanje pristnosti v svetu e-po\u0161te: Pomembna vloga SPF, DKIM in DMARC.<\/a><\/p>\n<p>To je najbolj tehni\u010dni vidik na\u0161e predstavitve, ki je povezan z vrsto preverjanj, tako v sporo\u010dilu kot pri po\u0161iljateljih po\u0161tnih po\u0161iljk, katerih skladnost nas postavlja v ospredje industrije in zahtev glavnih ponudnikov internetnih storitev, ki so ta preverjanja zasnovali za odpravljanje ne\u017eelene po\u0161te in la\u017enih sporo\u010dil.<\/p>\n<p>Obstajajo tri glavne validacije in \u010de delate z nami, ste zanje skoraj zagotovo \u017ee sli\u0161ali:<\/p>\n<ul>\n<li><strong>ID po\u0161iljatelja in SPF:<\/strong> To so metode avtentikacije na podlagi protokola IP. S to metodologijo po\u0161iljatelj dolo\u010di, kateri IP-ji so poobla\u0161\u010deni za po\u0161iljanje sporo\u010dil iz dolo\u010dene domene. Ko po\u0161iljatelj od ponudnika internetnih storitev zahteva povezavo, ta preveri, ali ima naslov IP stre\u017enika, ki po\u0161ilja sporo\u010dilo, dovoljenje za po\u0161iljanje iz domene, ki je navedena kot po\u0161iljatelj.<\/li>\n<li><strong>Domenski klju\u010d in DKIM:<\/strong> Gre za preverjanje pristnosti na podlagi kriptografije. Po\u0161iljatelj sporo\u010dila v glavo sporo\u010dila doda digitalni podpis (klju\u010d), ki ga lahko preverijo samo ponudniki internetnih storitev. Ti zaznajo ime domene po\u0161iljatelja in njegov digitalni podpis ter izvedejo iskanje DNS, da preverijo, ali je digitalni podpis verodostojen.<\/li>\n<li><strong>Dmarc<\/strong>Gre za nekoliko novej\u0161o potrditev med \u0161tevilnimi, ki jih za zagotavljanje veljavnosti sporo\u010dil spodbujajo veliki ponudniki internetnih storitev, in temelji na uskladitvi identifikatorjev, ki preverja SPF in DKIM sporo\u010dila, kar je del zanesljivej\u0161ega postopka preverjanja kot njegove lo\u010dene komponente.<\/li>\n<\/ul>\n<h3>3. Ustreznost:<\/h3>\n<p>Je tudi eden klju\u010dnih strate\u0161kih dejavnikov. Vendar je v tem primeru od va\u0161ega podjetja odvisno, ali bodo va\u0161a sporo\u010dila \u010dim bolj ustrezala va\u0161im strankam.<\/p>\n<p>Strategija tr\u017eenja e-po\u0161te, ki se ne osredoto\u010da na ustreznost, je kot napoved smrti, saj razo\u010dara va\u0161e stike, zasi\u010di va\u0161a sporo\u010dila in povzro\u010di zavra\u010danje va\u0161ih sporo\u010dil, v najslab\u0161em primeru pa so va\u0161a sporo\u010dila ozna\u010dena kot ne\u017eelena po\u0161ta.<\/p>\n<p>Ustreznost in ugled sta strate\u0161ka vidika, ki se gradita skozi \u010das, vendar obstajajo preprosti na\u010dini za merjenje ustreznosti, na primer kazalniki, kot sta CTO (Click to Open) in CTR (Click through rate), ki odra\u017eajo, kako aktivno so se va\u0161i stiki ukvarjali z va\u0161im sporo\u010dilom.<\/p>\n<p>Priporo\u010damo vam, da se ne zadovoljite z otvoritvami, temve\u010d s svojim sporo\u010dilom vedno posku\u0161ate spodbuditi k dejanju, da bi potrdili resni\u010dno zanimanje za va\u0161a sporo\u010dila. Delati morate korak za korakom, kampanjo za kampanjo, se u\u010diti od svojih stikov in se u\u010diti, kako jih navdu\u0161iti z ustreznimi sporo\u010dili.<\/p>\n<p>Danes ponudniki internetnih storitev spremljajo obna\u0161anje stikov pri sporo\u010dilih in s pomo\u010djo zapletenih algoritmov lahko ocenijo cilj prihodnjih sporo\u010dil podjetja.<\/p>\n<p>\u010ce ponudnik internetnih storitev ugotovi, da je eno od va\u0161ih po\u0161tnih sporo\u010dil precej\u0161nje \u0161tevilo stikov ozna\u010dilo kot ne\u017eeleno po\u0161to, bodo preostala po\u0161tna sporo\u010dila iz iste kampanje (in morda tudi iz prihodnjih kampanj) padla v mapo za neza\u017eeleno po\u0161to. Z drugimi besedami, pri uporabi zgodnjih za\u0161\u010ditnih ukrepov se zana\u0161ajo na vedenje svojih uporabnikov.<\/p>\n<h3>4. Predmet in oblika:<\/h3>\n<p>To je morda najbolj o\u010darljiv vidik dostavljivosti, vendar je tudi najbolj kozmeti\u010den. Znano je, da je treba paziti na besede, ki jih uporabljate v naslovih, in na vsebino samega sporo\u010dila.<\/p>\n<p>Na na\u0161em spletnem dnevniku je na voljo veliko koristnega gradiva na to temo. Poleg tega mo\u010dno priporo\u010damo uporabo odzivnih oblik predlog, ki jih je mogo\u010de prilagoditi razli\u010dnim trenutnim napravam (mobilni telefon, tabli\u010dni ra\u010dunalnik, namizni ra\u010dunalnik).<\/p>\n<h3>5. Odpravljanje napak na kontaktnih bazah:<\/h3>\n<p>\u0160e en pomemben vidik dostavljivosti: bistveno je, da nenehno pregledujete metriko kampanje, da bi odpravili te\u017eko vra\u010dajo\u010de se stike in pridobili dovoljenje za vsak nov stik, ki ga dodate v svoje zapise v MasterBase\u00ae.<\/p>\n<p>S tem zagotovite, da va\u0161e podjetje deluje na veljavni in dovoljeni podlagi. Da bi zagotovili to dobro prakso, so ponudniki internetnih storitev razvili razli\u010dne tehnike, na primer uporabo \"pasti za ne\u017eeleno po\u0161to\": ko nekateri po\u0161tni predali lastne domene - ki so zastareli ali se ne uporabljajo - ka\u017eejo nenadno aktivnost, sklepajo, da po\u0161iljate v kupljene in zastarele zbirke podatkov. V tak\u0161nih primerih vzpostavijo tudi mehanizme za blokiranje prihodnjih po\u0161iljk.<\/p>\n<p>Dostopnost je vstopna to\u010dka za kar najve\u010djo u\u010dinkovitost va\u0161e strategije e-po\u0161tnega tr\u017eenja. K uspe\u0161nemu rezultatu prispeva mo\u010dno partnerstvo med po\u0161iljateljem (va\u0161e podjetje) in po\u0161iljateljem (MasterBase\u00ae).<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/sl\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ugotovite, kako vam MasterBase\u00ae pomaga dose\u010di po\u0161tni predal va\u0161ih stikov in kako klju\u010dno vlogo ima pri tem va\u0161e podjetje.<\/p>","protected":false},"author":239642484,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/kako-do-nabiralnika-5-dejavnikov-za-uspeh-dostavljivosti\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo MasterBase\u00ae te ayuda a alcanzar la bandeja de entrada de tus contactos y qu\u00e9 tan clave es el rol que tu empresa juega en ello.\" \/>\n<meta property=\"og:url\" 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