{"id":6692,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6692"},"modified":"2026-04-10T00:46:55","modified_gmt":"2026-04-09T21:46:55","slug":"4-preprosti-nacini-za-povecanje-stopnje-odprtosti-e-postnega-trzenja","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing\/masterbase\/","title":{"rendered":"4 preprosti na\u010dini za pove\u010danje stopnje odprtosti v e-po\u0161tnem tr\u017eenju"},"content":{"rendered":"

Ali so va\u0161a e-po\u0161tna sporo\u010dila pometena pod preprogo, ne da bi jih vsaj odprli?<\/h2>\n

Ali pa jih izbri\u0161ete, preden lahko vidijo, kaj sporo\u010date, ponujate ali obve\u0161\u010date svoje potencialne kupce ali stranke?<\/p>\n

<\/div>\n

Morda ustvarjate tr\u017eenjska sporo\u010dila po e-po\u0161ti, ki so izjemna z vidika oblikovanja in komercialne ponudbe.<\/p>\n

Tudi na\u010din, kako pi\u0161ete svoja sporo\u010dila, je kreativno gledano \u010dudovito dodelan, vendar \u0161tevilo odprtih sporo\u010dil ne nara\u0161\u010da, temve\u010d se celo zmanj\u0161uje.<\/p>\n

Kaj se dogaja? Imamo ponudbo, grafi\u010dni predlog in odli\u010dno besedilo, a kljub temu se \u0161tevilo odprtih sporo\u010dil zmanj\u0161a.<\/p>\n

Tukaj so 4 preprosti na\u010dini, kako obrniti ta trend upadanja in pove\u010dati stopnjo odprtosti.<\/p>\n

1. Vsebina<\/strong><\/p>\n

Tema sporo\u010dila je prvi vtis, ki ga oseba dobi, ko prejme e-po\u0161tno sporo\u010dilo v svoj e-po\u0161tni predal.<\/p>\n

\u010ce je va\u0161a tema mo\u010dna, se bo stopnja odprtosti hitro pove\u010dala.<\/p>\n

Za to morate poenostaviti svoje sporo\u010dilo. Ustvarjalnost je lahko neverjetna, a \u010de ji manjka preprostosti v smislu napada na bistvo, naravnost k koristi, brez ustvarjalnih ovinkov, lahko dose\u017eete veliko ve\u010d. Preprosto k ponudbi vrednosti.<\/p>\n

Prilagodite vrstico predmeta. Dodajte prejemnikovo ime (\"Francisca, danes vam po\u0161iljamo odli\u010dne novice, ki jih najdete na .....\"), uporabljajte besede za akcijo (\"zmagati, kupiti, vzeti, registrirati\"), govorite z bralcem in ne z vami ali podjetjem.<\/p>\n

Vedno ne pozabite preizkusiti razli\u010dnih vpra\u0161anj za isto sporo\u010dilo s testiranjem A\/B.<\/p>\n

2. \u010cas dostave<\/strong><\/p>\n

Dan in ura po\u0161iljanja lahko znatno pove\u010data stopnjo odprtosti.<\/p>\n

Katera ura in dan odpreme sta idealna?<\/p>\n

Odgovor ni v tem, kaj pravi strokovnjak na to temo ali kaj pravi knjiga, ni priro\u010dnikov ali receptov, temve\u010d le izku\u0161nje, kaj deluje in je najbolj\u0161e za va\u0161o skupino naro\u010dnikov, strank ali potencialnih strank.<\/p>\n

Pomembno je optimizirati, torej ugotoviti, kaj deluje in kaj ne. Na to lahko odgovorite le s testiranjem. In edini na\u010din za odgovor na to je testiranje. Upravljajte razli\u010dne homogene skupine svoje baze in po\u0161iljajte isto kampanjo ob razli\u010dnih urah in dnevih. Nato preverite, katera od njih ima najvi\u0161jo stopnjo odprtosti.<\/p>\n

3. Segmentiranje seznama stikov<\/strong><\/p>\n

Na seznamu stikov so po definiciji razli\u010dne skupine ljudi z razli\u010dnimi okusi in potrebami.<\/p>\n

Samo zato, ker so va\u0161e stranke, niso vse enake.<\/p>\n

Poskusite ugotoviti, po \u010dem se razlikujejo, bodisi po tem, kaj so kupili, povpra\u0161ali, prenesli (s spleta), bodisi po tem, o \u010dem so vpra\u0161ali.<\/p>\n

Ve\u010d segmentov kot ustvarite, bolj natan\u010dno lahko dolo\u010dite vrste komunikacij, ki jih lahko ustvarite.<\/p>\n

To pomeni, da je treba zagotoviti ustreznost in vrednost. \u010ce naro\u010dniki vedo, da so va\u0161a e-po\u0161tna sporo\u010dila pomembna, se pove\u010da zaupanje in \u017eelja po odpiranju va\u0161ih e-po\u0161tnih sporo\u010dil.<\/p>\n

4. Raznolikost<\/strong><\/p>\n

Vedno enako sporo\u010danje zmanj\u0161uje pri\u010dakovanja va\u0161ih naro\u010dnikov. Ni prave motivacije, da bi si ustvarili pri\u010dakovanja ali \u017eeljo po odpiranju va\u0161ih e-po\u0161tnih sporo\u010dil v prihodnosti.<\/p>\n

\u010ce vem, da mi podjetje XYZ vsak mesec po\u0161lje promocije in popuste za izdelke A, B ali C, kak\u0161no motivacijo bom imel, da ob tretjem ali \u010detrtem po\u0161iljanju odprem eno od njihovih e-po\u0161tnih sporo\u010dil?<\/p>\n

Velika prednost e-po\u0161te je, da je ve\u010dnamenska. Ustvarite lahko promocijske e-po\u0161tne marketin\u0161ke kampanje, rojstnodnevne \u010destitke, novice, reaktivacijske kampanje, informacijske kampanje, zabavne kampanje itd.<\/p>\n

Dobra raznovrstnost, ne da bi se pri tem osredoto\u010dili na pomembnost, pove\u010duje verjetnost, da bodo va\u0161a e-po\u0161tna sporo\u010dila nedvomno odprta.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ali so va\u0161a e-po\u0161tna sporo\u010dila pometena pod preprogo, ne da bi jih vsaj odprli?<\/p>","protected":false},"author":239642484,"featured_media":7750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n4 simples formas de aumentar la 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