{"id":6663,"date":"2023-07-07T21:43:00","date_gmt":"2023-07-07T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6663"},"modified":"2023-12-29T09:04:02","modified_gmt":"2023-12-29T07:04:02","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/__trashed-2\/masterbase\/","title":{"rendered":"Kako deluje transakcijska po\u0161ta in kako jo u\u010dinkovito uporabljati"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong style=\"font-weight: bold;\">Kot lastnik internetnega podjetja ali tr\u017enik se morate nedvomno zavedati obstoja transakcijske po\u0161te in tega, kako lahko pomembno vpliva na va\u0161a promocijska prizadevanja.<\/strong><\/span><\/p>\n<p><strong style=\"font-size: 18px; background-color: transparent; font-weight: bold;\">\u010ce imate stranke, s katerimi morate redno komunicirati prek e-po\u0161te (kdo nima?), potem na neki na\u010din \u017ee uporabljate transakcijsko po\u0161to.<\/strong><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Kaj je transakcijska po\u0161iljka?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Gre za sporo\u010dilo, ki ga podjetje po\u0161lje svojim stikom, potencialnim kupcem ali strankam, da bi jim omogo\u010dilo nadaljnje ukrepanje na podlagi dejanja, ki so ga opravili na spletnem mestu podjetja ali v drugem mediju ali instanci, bodisi na spletu ali zunaj njega.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Dejanja, ki jih ti stiki, potencialni kupci ali stranke izvedejo, spro\u017eijo transakcijsko po\u0161iljanje, najpogosteje pa so to sporo\u010dila in obvestila, kot so na primer naslednja:<\/span><\/p>\n<ul>\n<li>Potrditev nakupa<\/li>\n<li>Obvestilo o odpremi ali dostavi blaga<\/li>\n<li>Prenos dokumentov, bro\u0161ur ali \u010dlankov<\/li>\n<li>Status vra\u010dil, zamenjav<\/li>\n<li>Odzivi slu\u017ebe za pomo\u010d strankam<\/li>\n<li>Zbirka pisem<\/li>\n<li>Elektronski ra\u010duni<\/li>\n<li>Opozorila o nepla\u010devanju, zamudah pri pla\u010dilih<\/li>\n<li>Jamstvene politike<\/li>\n<li>Ban\u010dne, zavarovalni\u0161ke ali pokojninske transakcije<\/li>\n<\/ul>\n<p>V nekaterih primerih lahko od prejemnika zahtevajo, da izvede kak\u0161no dodatno dejanje, v drugih pa \u017eelijo le potrditi, da je bil postopek, ki se je za\u010del s stikom, uspe\u0161no zaklju\u010den.<\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Glavne zna\u010dilnosti, ki so skupne vsem transakcijskim po\u0161iljkam, so:<\/strong><\/p>\n<ol>\n<li>Pomembna morajo biti za dolo\u010deno transakcijo ali interakcijo, ki jo je prejemnik opravil na spletnem mestu ali v aplikaciji.<\/li>\n<li>Ne po\u0161iljajo se redno ali mno\u017ei\u010dno kot promocijska sporo\u010dila.<\/li>\n<\/ol>\n<p>Transakcijska po\u0161ta je tako mo\u010dna, ker je statisti\u010dno dokazano, da ima neverjetno visoko stopnjo odprtosti in klikov.<\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Dovolj je, \u010de si ogledate naslednje. <\/span><a style=\"font-size: 1em; background-color: transparent; user-select: auto;\" href=\"http:\/\/www.theemailguide.com\/images\/infographics\/easySMTP_infographic_small.jpg\">infografike<\/a><span style=\"font-size: 1em; background-color: transparent;\"> in upo\u0161tevajte razliko med transakcijskimi in mno\u017ei\u010dnimi ali promocijskimi po\u0161tnimi po\u0161iljkami.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px;\" title=\"transakcijski_blog_2.png\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/transaccional_blog_2.png?w=600&#038;ssl=1\" alt=\"transakcijski_blog_2.png\"  data-constrained=\"true\" \/><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Zakaj je tako?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Najprej je treba opozoriti, da je dnevno\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">ve\u010d kot 191 milijonov sporo\u010dil<\/strong><span style=\"font-size: 1em; background-color: transparent;\">\u00a0po vsem svetu. To je enako pribli\u017eno\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">48 novih sporo\u010dil v vsakem predalu na dan<\/strong><span style=\"font-size: 1em; background-color: transparent;\">. Ve\u010d kot polovica jih prihaja iz podjetij in je namenjena promociji izdelkov ali storitev.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Tak\u0161ne \u0161tevilke pojasnjujejo, zakaj je tako te\u017eko pritegniti in obdr\u017eati pozornost prejemnikov s kampanjo e-po\u0161tnega tr\u017eenja.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Po tem scenariju naj bi prevladala transakcijska po\u0161ta.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Transakcijsko po\u0161iljanje ne more prinesti le stopnje odprtosti\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">100%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">Poleg tega jih veliko od tistih, ki odprejo in preberejo sporo\u010dila, odpre ve\u010d kot enkrat. Dosegajo tudi ciljne stopnje klikov !\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">17%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">! Ravno nasprotno, ve\u010dina promocijskih kampanj in mno\u017ei\u010dnih po\u0161tnih sporo\u010dil odra\u017ea le\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">15% odprtosti in zanemarljivih 3% dele\u017eev klikov.<\/strong><span style=\"font-size: 1em; background-color: transparent;\">.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Transakcijska po\u0161ta je namre\u010d odziv na neposredno dejanje prejemnika in ga zato zanima; to je nekaj, kar pri\u010dakuje, da bo prejel, ali pa vsaj ni presene\u010den, da bo prejel. Tak\u0161no sporo\u010dilo bo neizogibno pritegnilo prejemnikovo pozornost, ko ga bo videl v svojem po\u0161tnem nabiralniku in ga bo odprl.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u010ce veste, kako, lahko s tem pridobite veliko koristi.<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Izbolj\u0161ajte stopnjo klikov in prihodke s svojimi transakcijskimi po\u0161tnimi po\u0161iljkami<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Vsaka od teh po\u0161iljk je odli\u010dna prilo\u017enost za promocijo va\u0161ega podjetja in nadaljnje sodelovanje va\u0161ih strank. Pomembno je, da je poslano sporo\u010dilo vedno v okviru transakcijskega obsega, da ohranite zanimanje prejemnikov in upo\u0161tevate zakonodajo (Can Spam, Robinsonovi izklju\u010ditveni seznami itd.).<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Kako to dose\u010di in kak\u0161ne so mo\u017ene izbolj\u0161ave?\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Najprej poskrbite, da bodo va\u0161a sporo\u010dila bolj zanimiva. Uporabite razli\u010dne predloge, v katerih bo podoba va\u0161e blagovne znamke vedno izstopala in bo zlahka prepoznavna; nato preizkusite razli\u010dne oblike, da ugotovite, katere so najbolj u\u010dinkovite z vidika pove\u010danja konverzij. Poskrbite, da bo to, kar vidijo (oblikovanje), in na\u010din interakcije s tem, kar vidijo (uporabni\u0161ka izku\u0161nja), nepozabno.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Po drugi strani pa pove\u010dajte izpostavljenost ob\u010dinstva transakcijskim po\u0161tnim sporo\u010dilom, kolikor je to smiselno, v ve\u010djem \u0161tevilu manj\u0161ih sporo\u010dil. Po\u0161ljite jim na primer dve ali ve\u010d pozdravnih sporo\u010dil, ki si sledijo v nizu, vmes pa naj bo transakcijska komponenta. Dokazano je bilo, da to pove\u010da prihodke za 13% ali ve\u010d.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Po\u0161iljke s transakcijsko po\u0161to lahko prilagodite in jih uporabite za navzkri\u017eno prodajo s sklicevanjem na posebne informacije za vsako posamezno stranko\/uporabnika. V sporo\u010dila vklju\u010dite prejemnikovo ime in ga, \u010de je mogo\u010de (npr. pri po\u0161iljanju prodajnih ra\u010dunov), spodbudite k nakupu drugih izdelkov ali storitev, ki dopolnjujejo njegov prej\u0161nji nakup.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Na koncu se v sporo\u010dilih nau\u010dite zahvaljevati. \u010ce stranki po\u0161ljete ra\u010dun, pozdravno sporo\u010dilo ali obvestilo o podalj\u0161anju, se ji izrecno zahvalite v naslovu in v besedilu sporo\u010dila. \u017de tako preprosta stvar lahko pove\u010da stopnjo odprtosti in klikov za ve\u010d kot 35%!<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Skratka, transakcijska po\u0161ta je lahko mo\u010dno orodje za podjetnike in tr\u017enike, \u010de se pametno uporablja.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Ve\u010d podrobnosti, nasvetov in napotkov o tem, kako pove\u010dati koristi svojih transakcijskih po\u0161tnih po\u0161iljk, najdete v tej e-knjigi.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00a0<\/span><\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/el-poder-del-email-transaccional\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/64b0263510ca22001129ff92\/emzg426xjsy8wtsppeygq2lougf8dbqsxm5rlio22n97tqul6kqu2k218rnqsw18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Kot lastnik internetnega podjetja ali tr\u017enik se morate nedvomno zavedati obstoja transakcijske po\u0161te in tega, kako lahko pomembno vpliva na va\u0161a promocijska prizadevanja.<\/p>","protected":false},"author":239642484,"featured_media":7748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/__trashed-2\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Como due\u00f1o de un negocio de Internet o como gente de marketing, sin lugar a dudas necesitas estar al tanto de la existencia de los env\u00edos transaccionales y c\u00f3mo pueden impactar tus esfuerzos promocionales de una manera importante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sl\/__trashed-2\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-29T07:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1301\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente\",\"datePublished\":\"2023-07-07T18:43:00+00:00\",\"dateModified\":\"2023-12-29T07:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\"},\"wordCount\":970,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\",\"name\":\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"datePublished\":\"2023-07-07T18:43:00+00:00\",\"dateModified\":\"2023-12-29T07:04:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"width\":1301,\"height\":785,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kako deluje transakcijska po\u0161ta in kako jo u\u010dinkovito uporabiti - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sl\/__trashed-2\/masterbase\/","og_locale":"sl_SI","og_type":"article","og_title":"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae","og_description":"Como due\u00f1o de un negocio de Internet o como gente de marketing, sin lugar a dudas necesitas estar al tanto de la existencia de los env\u00edos transaccionales y c\u00f3mo pueden impactar tus esfuerzos promocionales de una manera importante.","og_url":"https:\/\/masterbase.com\/sl\/__trashed-2\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-07-07T18:43:00+00:00","article_modified_time":"2023-12-29T07:04:02+00:00","og_image":[{"width":1301,"height":785,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente","datePublished":"2023-07-07T18:43:00+00:00","dateModified":"2023-12-29T07:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/"},"wordCount":970,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","articleSection":["Email Marketing"],"inLanguage":"sl-SI","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/","url":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/","name":"Kako deluje transakcijska po\u0161ta in kako jo u\u010dinkovito uporabiti - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","datePublished":"2023-07-07T18:43:00+00:00","dateModified":"2023-12-29T07:04:02+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","width":1301,"height":785,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"Avtomati, ki delajo za vas","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Glavni direktor za tr\u017eenje","url":"https:\/\/masterbase.com\/sl\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Jt","_links":{"self":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/comments?post=6663"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6663\/revisions"}],"predecessor-version":[{"id":7749,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6663\/revisions\/7749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media\/7748"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media?parent=6663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/categories?post=6663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/tags?post=6663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}