{"id":6641,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6641"},"modified":"2024-01-09T16:41:54","modified_gmt":"2024-01-09T14:41:54","slug":"nabiralnik-je-privilegij-in-ne-pravica","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/la-bandeja-de-entrada-es-un-privilegio-no-un-derecho\/masterbase\/","title":{"rendered":"Prejeta po\u0161ta je privilegij, ne pravica"},"content":{"rendered":"

Pri zagotavljanju dostavljivosti sporo\u010dil v po\u0161tne predale prejemnikov je treba upo\u0161tevati nekaj dejavnikov. Prva je, da ponudniki e-po\u0161tnih ra\u010dunov (Yahoo, Gmail) svojim kon\u010dnim uporabnikom zagotavljajo predvsem dobro izku\u0161njo.<\/p>\n

To pomeni, da uporabniki v svoje po\u0161tne predale prejemajo le ustrezna sporo\u010dila, ne\u017eelena sporo\u010dila pa so prestavljena v mapo za neza\u017eeleno po\u0161to ali blokirana. V zadnjem \u010dasu si ponudniki e-po\u0161tnih predalov prizadevajo pove\u010dati relevantnost na individualni ravni, zato bosta va\u0161 po\u0161tni predal in mapa za ne\u017eeleno po\u0161to morda videti druga\u010de kot moja, \u010deprav uporabljamo istega ponudnika po\u0161tnih predalov in smo naro\u010deni na iste e-novice.<\/p>\n

Ne pozabite tudi, da je ve\u010dina e-po\u0161te neza\u017eelene, zato ponudniki e-po\u0161te nikomur ne dajejo prednosti, ko gre za prejemanje e-po\u0161te.<\/p>\n

Stopnje zaupanja<\/strong><\/h2>\n

Na mape, v katere so razvr\u0161\u010dena sporo\u010dila v uporabnikovem po\u0161tnem predalu, lahko gledamo kot na ravni zaupanja: v mapi prejete po\u0161te so sporo\u010dila, za katera je ponudnik po\u0161tnega ra\u010duna prepri\u010dan, da niso ne\u017eelena, v mapi ne\u017eelena po\u0161ta pa je po\u0161ta, ki je morda ne\u017eelena, vendar bi jo uporabnik morda \u0161e vedno \u017eelel re\u0161iti. Zato ji je dana druga prilo\u017enost.<\/p>\n

Po drugi strani pa po\u0161ta, ki je blokirana ali izgubljena, morda ni uporabna ali zanimiva za uporabnika. Pri tem ima ponudnik po\u0161tnega predala veliko zaupanje, uporabniki pa nimajo mo\u017enosti, da bi to po\u0161to pridobili.<\/p>\n

Kako ponudniki e-po\u0161te vedo, kaj naj po\u0161ljejo v katero mapo? Odgovor se nenehno spreminja, saj ponudniki e-po\u0161te optimizirajo svoje algoritme, res pa je, da temelji predvsem na povratnih informacijah uporabnikov.<\/p>\n

Aktivni in pasivni uporabniki<\/strong><\/h2>\n

Uporabniki posredujejo povratne informacije pasivno in aktivno. Pasivno, ko odprejo in preberejo nekatera sporo\u010dila in prezrejo tista, ki jih ne zanimajo. Aktivna oblika je bolj o\u010ditna: v obliki prito\u017eb. Prito\u017eba se zabele\u017ei, ko uporabnik premakne sporo\u010dilo v neza\u017eeleno mapo s klikom na gumb \"Neza\u017eeleno\" v uporabni\u0161kem vmesniku ponudnika ra\u010duna. Sem pa spadajo tudi sporo\u010dila, ki so izbrisana, ne da bi bila prebrana, in povratne informacije, ki se posredujejo, ko ponudniki internetnih storitev poizvedujejo pri svojih uporabnikih o dolo\u010denih sporo\u010dilih.<\/p>\n

Podatki, pridobljeni iz uporabnikovih dejanj, se nato uporabijo pri odlo\u010ditvi ponudnika ra\u010duna o filtriranju in postanejo del ugleda po\u0161iljatelja. Pregledali bodo tok dolo\u010denih objav v preteklosti in kako so se uporabniki odzvali na te objave, ali so se prito\u017eili, jih prezrli, izbrisali ali prebrali.<\/p>\n

Na ugled po\u0161iljatelja lahko vplivajo va\u0161 naslov IP, domena in celo vsebina. Slike in povezave do pristajalne strani, ki jih vklju\u010dite v svoje predloge, so lahko ozna\u010dene kot sumljiva ne\u017eelena po\u0161ta ali legitimne.<\/p>\n

Ker odlo\u010ditev o filtriranju oblikuje toliko kontrolnih to\u010dk, se je te\u017eko izogniti sistemom za odkrivanje ponudnikov internetnih storitev. Triki, ki so morda delovali \u0161e pred nekaj meseci, danes verjetno ne delujejo ve\u010d. Najbolj trajnosten na\u010din za ohranjanje dobre dostavljivosti je, da se uskladimo s ponudniki po\u0161tnih storitev in storimo vse, kar je mogo\u010de, da zagotovimo dobro uporabni\u0161ko izku\u0161njo. Toda kaj to pomeni?<\/p>\n

To pomeni, da izvajate program tr\u017eenja e-po\u0161te, na katerega bi se sami \u017eeleli naro\u010diti. Tak\u0161nega, ki prina\u0161a vrednost v celotnem \u017eivljenjskem ciklu uporabnika. Ko se prijavite, se ta program predstavi in razlo\u017ei, za kaj gre. Ko prvi\u010d prispe v po\u0161tni predal, na kratko navede svoj namen, nato pa sledi nekaj informativnih sporo\u010dil o blagovni znamki in prednostih sodelovanja v programu.<\/p>\n

Program se nato prilagodi potrebam uporabnika. \u010ce je uporabnik zelo anga\u017eiran in odpira vsa po\u0161tna sporo\u010dila, je treba program po\u0161iljati redno. \u010ce uporabnik ne odpre sporo\u010dila, je treba program umakniti in ga po\u0161iljati redkeje, morda ga nadomestiti s tedenskimi ali mese\u010dnimi povzetki namesto z dnevnim sporo\u010dilom. Za ohranjanje zanimanja je treba vedno zagotoviti nekaj promocijskih vsebin in novic.<\/p>\n

Ne pozabite se zavedati svojih uporabnikov in se izogibajte oblikovanju programa za tr\u017eenje e-po\u0161te samo za svoje poslovne potrebe. Prostor v va\u0161em po\u0161tnem predalu ni zagotovilo za ni\u010d, temve\u010d je privilegij.<\/p>\n

Kot tr\u017enik ste dol\u017eni oblikovati ponudbo vrednosti za svoj program e-po\u0161tnega tr\u017eenja in jo predstaviti prejemnikom sporo\u010dil. To je ob\u010dutljivo ravnovesje, vendar bodo va\u0161i uporabniki cenili visokokakovostno vsebino, ki jim jo po\u0161iljate, vi pa boste nagrajeni s stalnim dostopom do e-po\u0161tnega predala svojih strank, ne da bi vam bilo treba pani\u010dariti vsaki\u010d, ko ponudnik e-po\u0161tnega ra\u010duna posodobi svoje standarde filtriranja.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pri zagotavljanju dostavljivosti sporo\u010dil v po\u0161tne predale prejemnikov je treba upo\u0161tevati nekatere dinamike.<\/p>","protected":false},"author":239642484,"featured_media":7774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nLa 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