{"id":6606,"date":"2025-10-10T21:05:11","date_gmt":"2025-10-10T18:05:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6606"},"modified":"2025-10-15T21:35:12","modified_gmt":"2025-10-15T18:35:12","slug":"5-nacinov-uporabe-podatkov-ki-maksimirajo-vase-rezultate-v-e-postnem-marketingu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/","title":{"rendered":"5 na\u010dinov uporabe podatkov za pove\u010danje rezultatov tr\u017eenja e-po\u0161te."},"content":{"rendered":"<p>Pametna uporaba podatkov lahko spremeni usodo va\u0161ih kampanj. \u010ce boste uspeli pretvoriti dolo\u010dene signale v konkretne odlo\u010ditve, boste poslali manj sporo\u010dil, vendar z ve\u010djim u\u010dinkom, va\u0161i naro\u010dniki pa bodo naredili korak naprej v nakupnem procesu. Nadaljujte z branjem tega \u010dlanka in izvedeli boste, kako lahko podatki postanejo va\u0161i veliki zavezniki.<\/p>\n<h2><strong>Kaj pomeni e-po\u0161tno tr\u017eenje na podlagi podatkov?<\/strong><\/h2>\n<p>To pomeni, da vsako odlo\u010ditev sprejmete na podlagi dokazov: komu pisati, kaj mu povedati, kdaj poslati in kako meriti u\u010dinek. To se gradi na podlagi lastnih podatkov (evidenc, interakcij, nakupov, brskanja, odgovorov na obrazce) in podatkov, ki jih navedejo va\u0161i naro\u010dniki (prednosti, interesi, \u017eelena pogostost). Bolje kot boste integrirali te vire, bolj relevantna bo vsaka po\u0161iljka.<\/p>\n<ol>\n<li>\n<h3><strong> Ustvarite tipi\u010dne osebe z dejanskimi dokazi<\/strong><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Opredelite tipi\u010dne osebe na podlagi podatkov, ki jih \u017ee imate: kupljeni izdelek, povpre\u010dni ra\u010dun, cikel ponovnega nakupa, ogledane strani, odgovori na ankete in razlogi za stik.<\/li>\n<li>Te ugotovitve pretvorite v potrebe, ugovore in \u201cnaloge, ki jih je treba opraviti\u201d za vsako osebo.<\/li>\n<li>Sestavi predloge vrednosti in sporo\u010dila v jeziku te osebe.<\/li>\n<li>Oblikovajte ponudbe, vsebine in pozive k akciji, ki so prilagojeni vsakemu profilu.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Kako ga uporabiti pri po\u0161iljanju:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Prilagodite zadevo z ugodnostjo, ki jo vsaka oseba najbolj ceni.<\/li>\n<li>Uporabite dinami\u010dne vsebinske bloke, ki prikazujejo razli\u010dne primere, primere ali izdelke glede na profil.<\/li>\n<li>Prilagodite dol\u017eino e-po\u0161tnega sporo\u010dila in vrsto socialnega dokaza glede na to, na kaj se posameznik najbolje odzove.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3><strong> Segmentirajte po vedenju in ocenite svoje potencialne stranke<\/strong><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Razvrsti svoje sezname po nedavnem vedenju: odprtje, klik, nakup, opustitev ko\u0161arice, brskanje po kategorijah, prenos virov.<\/li>\n<li>Ustvarite sistem \u201clead scoring\u201d, ki dodaja to\u010dke tistim, ki sodelujejo, in odvzema tistim, ki se ne odzivajo.<\/li>\n<li>Aktivirajte razli\u010dne tokove glede na raven to\u010dk: dobrodo\u0161lica, izobra\u017eevanje, pretvorba, obnovitev ali ponovna aktiviranje.<\/li>\n<li>Za\u010dasno izklju\u010di tiste, ki ne komunicirajo, da za\u0161\u010diti\u0161 svoj ugled in izbolj\u0161a\u0161 dostavljivost.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Kako ga uporabiti pri po\u0161iljanju:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Po\u0161lji neposredne koristi visokim ocenam in izobra\u017eevalne vsebine srednjim ocenam.<\/li>\n<li>Po\u0161ljite sporo\u010dila o re\u0161evanju, z ustreznim spodbudnim ukrepom in jasnim rokom, tistim, katerih ocene se poslab\u0161ujejo.<\/li>\n<li>Avtomatizirajte ne\u017eno \u010di\u0161\u010denje neaktivnih uporabnikov s serijo sporo\u010dil, kot je \u201c\u017delite \u0161e naprej prejemati te novice?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h3><strong> Opravite A\/B teste po segmentih in se u\u010dite iz vsakega po\u0161iljanja.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Opredelite eno hipotezo naenkrat: vsebina, prednaslov, oblika, dol\u017eina, ponudba, CTA, vrstni red modulov.<\/li>\n<li>Izvedite A\/B teste znotraj vsakega segmenta, saj tisto, kar deluje za enega, morda ne bo delovalo za drugega.<\/li>\n<li>Merite z doslednimi merili: stopnja klikov na dostavljene, enkratni klik, konverzija po kliku in ustvarjena vrednost.<\/li>\n<li>Zabele\u017eite nau\u010deno in ga pretvorite v notranja navodila, ki jih bo lahko uporabljal celoten tim.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Predlogi za A\/B testiranje:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Primerjajte racionalne in \u010dustvene koristi v tej zadevi.<\/li>\n<li>Primerjaj glavni CTA na za\u010detku in na koncu.<\/li>\n<li>Ocenite kratko obliko tipa \u201copomba\u201d v primerjavi z uredni\u0161ko obliko z moduli.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h3><strong> Prilagodite vsebino, ponudbo in potek<\/strong><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Uporabite preprosta pravila za priporo\u010dila: zadnja obiskana kategorija, izdelki, ki dopolnjujejo zadnje naro\u010dilo, ali vsebine, povezane z virom, ki ste ga prenesli.<\/li>\n<li>Vstavi dinami\u010dne bloke s pri\u010devanji, primeri ali jamstvi, ki so usklajeni z zaznanim tveganjem posameznika.<\/li>\n<li>Prilagodite ponudbo fazi: brezpla\u010dno preizku\u0161anje in izobra\u017eevalne vsebine v razmislek, nujnost in ekonomska vrednost pri odlo\u010ditvi, zvestoba in dodatna prodaja po prodaji.<\/li>\n<li>Prilagodite ton in dol\u017eino besedila glede na stopnjo zavezanosti: bolj neposredno za tiste, ki veliko komunicirajo, kraj\u0161e in usmerjeno v vrednost za tiste, ki se ponovno vklju\u010dijo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Seznam za prakti\u010dno prilagajanje:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Potrdite ime prejemnika in se prepri\u010dajte, da je za\u010detnica velika.<\/li>\n<li>Vsakemu posamezniku najprej prika\u017ei njegove najljub\u0161e kategorije.<\/li>\n<li>Spremenite CTA glede na pri\u010dakovano dejanje: \u201cOdkrijte\u201d, \u201cPreizkusite\u201d, \u201cKupite\u201d, \u201cNaro\u010dite\u201d.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h3><strong> Optimizirajte \u010das in pogostost po\u0161iljanja<\/strong><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Analizirajte odprtja in kliki po dnevu in uri za vsak segment in \u010dasovno obmo\u010dje.<\/li>\n<li>Uporabi \u201csend-time optimization\u201d, kar pomeni, da po\u0161ilja\u0161 takrat, ko posamezniki obi\u010dajno komunicirajo, ne pa takrat, ko ti to ustreza.<\/li>\n<li>Nadzirajte najve\u010djo frekvenco na uporabnika, da prepre\u010dite preobremenitev in prito\u017ebe.<\/li>\n<li>Po intenzivnih kampanjah ali poslovnih dogodkih si privo\u0161\u010dite premor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Dobre prakse \u010dasovnega na\u010drtovanja:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Ko poteka ve\u010d kampanj hkrati, daj prednost tistim, ki \u017ee dlje \u010dasa niso prejeli ni\u010desar.<\/li>\n<li>Ponovno po\u0161lji z alternativnim predmetom samo tistim, ki niso odprli sporo\u010dila, in to najmanj 48 ur pozneje.<\/li>\n<li>Programirajte zaporedne po\u0161iljke, da lahko spremljate dostavljivost in se pravo\u010dasno odzovete.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>Kako izmeriti in zaklju\u010diti u\u010dni cikel<\/strong><\/h2>\n<ol>\n<li>Opredelite merila uspe\u0161nosti in zdravja: dostavljivost, prito\u017ebe, odboji, edinstveni kliki, konverzije in vrednost po\u0161iljke.<\/li>\n<li>Izdelajte tabelo za vsako fazo poti: pridobivanje, aktiviranje, monetizacija in zadr\u017eevanje.<\/li>\n<li>Vsaka kampanja naj bo usmerjena v en sam cilj in ocenite, ali so podatki, ki ste jih uporabili, izbolj\u0161ali ta cilj.<\/li>\n<li>Ugotovitve pretvorite v trajne pravila: segmentacije, izklju\u010ditve, predloge in pogostost.<\/li>\n<\/ol>\n<h2><strong>Osnovni predlog za pretvorbo podatkov v ukrepe<\/strong><\/h2>\n<ol>\n<li>Identificirajte dogodek ali signal: obisk, prenos, nakup, nedejavnost.<\/li>\n<li>Dolo\u010dite namen: izobra\u017eevati, spreobrniti, zadr\u017eati ali ponovno aktivirati.<\/li>\n<li>Izberite segment in tipi\u010dno osebo.<\/li>\n<li>Izberite konkretno sporo\u010dilo, ponudbo in poziv k akciji.<\/li>\n<li>Dolo\u010dite najbolj\u0161i \u010das in ustrezno pogostost.<\/li>\n<li>Merite vpliv in dokumentirajte u\u010denje.<\/li>\n<\/ol>\n<h2><strong>Zaklju\u010dek<\/strong><\/h2>\n<p>Uporaba podatkov je ve\u010d kot le zbiranje informacij, je pretvarjanje teh informacij v koristne in primerne izku\u0161nje za vsakega naro\u010dnika. Ko va\u0161e kampanje govorijo o tem, kar posameznik potrebuje, v trenutku, ko to potrebuje, in s pravo pogostostjo, se va\u0161e metrike izbolj\u0161ajo in va\u0161a blagovna znamka se utrdi.<\/p>\n<p>Za uspeh tega procesa je klju\u010dna robustna, prilagodljiva in izku\u0161ena platforma. <strong>MasterBase\u00ae<\/strong> je va\u0161 strate\u0161ki partner za razvoj e-po\u0161tnih marketin\u0161kih kampanj, z ve\u010d kot 20 leti izku\u0161enj v ve\u010d dr\u017eavah pomaga podjetjem, kot je va\u0161e, komunicirati natan\u010dno, z zaupanjem in rezultati.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/sl\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"e-knjiga e-po\u0161ta Kako zgraditi uspe\u0161ne kampanje e-po\u0161tnega tr\u017eenja\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Podatke spremenite v odlo\u010ditve, ki pove\u010dajo u\u010dinek va\u0161ih kampanj.<\/p>","protected":false},"author":239642484,"featured_media":24252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 formas de utilizar datos que maximizan tus resultados en email marketing. - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/5-nacinov-uporabe-podatkov-ki-maksimirajo-vase-rezultate-v-e-postnem-marketingu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 formas de utilizar datos que maximizan tus resultados en email marketing. - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Convierte los datos en decisiones que multiplican el impacto de tus campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sl\/5-nacinov-uporabe-podatkov-ki-maksimirajo-vase-rezultate-v-e-postnem-marketingu\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-10T18:05:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T18:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email04.png?fit=617%2C311&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"617\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"5 formas de utilizar datos que maximizan tus resultados en email marketing.\",\"datePublished\":\"2025-10-10T18:05:11+00:00\",\"dateModified\":\"2025-10-15T18:35:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/\"},\"wordCount\":1038,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email04.png?fit=617%2C311&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/\",\"name\":\"5 formas de utilizar datos que maximizan tus resultados en email marketing. - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email04.png?fit=617%2C311&ssl=1\",\"datePublished\":\"2025-10-10T18:05:11+00:00\",\"dateModified\":\"2025-10-15T18:35:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email04.png?fit=617%2C311&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email04.png?fit=617%2C311&ssl=1\",\"width\":617,\"height\":311,\"caption\":\"mensajes interactivos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 formas de utilizar datos que maximizan tus resultados en email marketing.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 na\u010dinov uporabe podatkov, ki maksimirajo va\u0161e rezultate v e-po\u0161tnem marketingu. - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sl\/5-nacinov-uporabe-podatkov-ki-maksimirajo-vase-rezultate-v-e-postnem-marketingu\/masterbase\/","og_locale":"sl_SI","og_type":"article","og_title":"5 formas de utilizar datos que maximizan tus resultados en email marketing. - MasterBase\u00ae","og_description":"Convierte los datos en decisiones que multiplican el impacto de tus campa\u00f1as.","og_url":"https:\/\/masterbase.com\/sl\/5-nacinov-uporabe-podatkov-ki-maksimirajo-vase-rezultate-v-e-postnem-marketingu\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-10-10T18:05:11+00:00","article_modified_time":"2025-10-15T18:35:12+00:00","og_image":[{"width":617,"height":311,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email04.png?fit=617%2C311&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"5 formas de utilizar datos que maximizan tus resultados en email marketing.","datePublished":"2025-10-10T18:05:11+00:00","dateModified":"2025-10-15T18:35:12+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/"},"wordCount":1038,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email04.png?fit=617%2C311&ssl=1","articleSection":["Email Marketing"],"inLanguage":"sl-SI","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/","url":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/","name":"5 na\u010dinov uporabe podatkov, ki maksimirajo va\u0161e rezultate v e-po\u0161tnem marketingu. - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email04.png?fit=617%2C311&ssl=1","datePublished":"2025-10-10T18:05:11+00:00","dateModified":"2025-10-15T18:35:12+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email04.png?fit=617%2C311&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email04.png?fit=617%2C311&ssl=1","width":617,"height":311,"caption":"mensajes interactivos"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/sl\/5-formas-de-utilizar-datos-que-maximizan-tus-resultados-en-email-marketing\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/ro\/"},{"@type":"ListItem","position":2,"name":"5 formas de utilizar datos que maximizan tus resultados en email marketing."}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase\u00ae","description":"Avtomati, ki delajo za vas","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Glavni direktor za tr\u017eenje","url":"https:\/\/masterbase.com\/sl\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Iy","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email04.png?fit=617%2C311&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/comments?post=6606"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6606\/revisions"}],"predecessor-version":[{"id":24102,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/posts\/6606\/revisions\/24102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media\/24252"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/media?parent=6606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/categories?post=6606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sl\/wp-json\/wp\/v2\/tags?post=6606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}