{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"posiljanje-e-postnega-sporocila-ni-isto-kot-njegovo-posiljanje-v-prejemnikov-postni-predal","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"Po\u0161iljanje e-po\u0161tnega sporo\u010dila ni isto kot njegovo po\u0161iljanje v prejemnikov po\u0161tni predal."},"content":{"rendered":"<h1>Igralci v tej te\u017eki igri so izku\u0161nje, tehnologija in ve\u010d kot nekaj te\u017eav.<\/h1>\n<p>V svetovnem merilu je le 20% e-po\u0161tnih sporo\u010dil legitimnih, tj. ne \u0161tejejo za ne\u017eeleno po\u0161to. Vsi ostali so.<\/p>\n<p>Zaradi tega ponudniki e-po\u0161tnih storitev (ISP) postavljajo vedno ve\u010d ovir za filtriranje zlonamerne po\u0161te in ne\u017eelene po\u0161te, zato je doseganje e-po\u0161tnih predalov prejemnikov velik izziv.<\/p>\n<p>Zato po\u0161iljanje sporo\u010dil ni isto kot njihovo dostavljanje v po\u0161tne predale stikov. Da bi to dosegli, je treba upo\u0161tevati ve\u010d vidikov, ki so vsi vklju\u010deni v koncept dostavljivosti, katerega obseg je podrobno opisan v tem \u010dlanku.<\/p>\n<p>Najprej je dobro razumeti verigo, ki je vklju\u010dena v postopek.<\/p>\n<h2>Veriga dostavljivosti<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogsept9\"  \/><\/p>\n<ul>\n<li>Izvajalec je podjetje ali oseba, ki ustvarja sporo\u010dila, ki jih \u017eelite poslati svoji bazi strank.<\/li>\n<li>Po\u0161iljatelj je podjetje, ki ponuja storitev elektronske dostave v razsutem stanju, v na\u0161em primeru: MasterBase\u00ae.<\/li>\n<li>Avtor nato svoja sporo\u010dila po\u0161lje prek po\u0161iljatelja, ta pa se po\u0161ljejo prek interneta.<\/li>\n<li>Sporo\u010dila prispejo do prejemnika, ki je obi\u010dajno podjetje, ki zagotavlja storitev po\u0161tnega ra\u010duna.<\/li>\n<li>Odlo\u010dajo o tem, ali bodo sporo\u010dila dostavljena prejemnikom ali ne, saj dolo\u010dajo, ali gre za neza\u017eeleno ali legitimno po\u0161to.<\/li>\n<li>Naslovnik je stranka ali potencialna stranka, na katero je avtor naslovil po\u0161to: kon\u010dni naslovnik.<\/li>\n<\/ul>\n<p>Po razlagi verige dostavljivosti si oglejmo, kaj dolo\u010da, da prejemnik (ponudnik internetnih storitev) razvrsti sporo\u010dilo kot ne\u017eeleno po\u0161to.<\/p>\n<p>Postopek ponudnika internetnih storitev za ocenjevanje va\u0161ih po\u0161iljk je klju\u010dnega pomena, saj odlo\u010da o uspehu ali neuspehu kampanje za tr\u017eenje e-po\u0161te. Kak\u0161en smisel ima baza registracij, razvijanje privla\u010dnih kampanj in ponudb, \u010de te na koncu ne dose\u017eejo prejemnika?<\/p>\n<p>Dobro dostavljivost dose\u017eemo tako, da ugodno obravnavamo vse vidike, ki jih ponudnik e-po\u0161tnih storitev oceni, preden posreduje va\u0161a sporo\u010dila.<\/p>\n<p>Poglejmo, kaj so:<\/p>\n<h3>1. Podpora za preverjanje pristnosti<\/h3>\n<p>V bistvu gre za pritrdilen odgovor na vpra\u0161anje ponudnika internetnih storitev: Ali ste po\u0161iljatelj, za katerega se izdajate? Sam ponudnik e-po\u0161tnih storitev vam zagotavlja potrebna orodja za preverjanje pristnosti va\u0161ega po\u0161iljanja: SPF, domenske klju\u010de, SenderID in DKIM.<\/p>\n<h3>2. Dobri odnosi s ponudniki internetnih storitev<\/h3>\n<p>Neposreden stik z Gmailom, Hotmailom ali Yahoojem za re\u0161evanje morebitnih te\u017eav s po\u0161iljanjem je nekaj, \u010desar ne zmore vsakdo. To lahko dose\u017eejo le podjetja z veliko koli\u010dino po\u0161iljk, dobrim ugledom in dobrim ravnanjem pri dostavi v dalj\u0161em \u010dasovnem obdobju.<\/p>\n<h3>3. Upravljanje odbojev<\/h3>\n<p>U\u010dinkovito ravnanje po\u0161iljatelja (MasterBase\u00ae) z odmevi je bistveno za ohranjanje dobrega odnosa s prejemniki (ponudniki internetnih storitev).<\/p>\n<h3>4. Povratna zanka<\/h3>\n<p>To so mehanizmi, ki jih ustvarijo ponudniki internetnih storitev za obve\u0161\u010danje po\u0161iljateljev o prito\u017ebah prejemnikov glede ne\u017eelene po\u0161te. Te informacije po\u0161iljatelju omogo\u010dajo, da oceni kakovost po\u0161iljke, opozori avtorja na morebitne te\u017eave in posledi\u010dno poskrbi za ugled po\u0161iljke.<\/p>\n<h3>5. Popravek strukture HTML<\/h3>\n<p>imajo potrebno tehnologijo za samodejno popravljanje napak v delih, oblikovanih v jeziku HTML. Vsaka napaka lahko povzro\u010di, da se po\u0161iljanje \u0161teje za neza\u017eeleno po\u0161to.<\/p>\n<h3>6. Upo\u0161tevajte nasvete dobre prakse<\/h3>\n<p>Vedeti, kaj storiti in \u010desa ne, je klju\u010dnega pomena za u\u010dinkovito dostavljivost in prepre\u010ditev, da bi si pri ponudnikih internetnih storitev \u0161kodovali ugledu po\u0161iljanja. Vedno je dobro poslu\u0161ati nasvete in najbolj\u0161e prakse, ki jih zagotavlja po\u0161iljatelj, da se ne znajdete v prime\u017eu ne\u017eelene po\u0161te.<\/p>\n<p>Ni smiselno zdaj na\u0161tevati nasvetov, vendar je dobro omeniti enega, ki je klju\u010dnega pomena za va\u0161 ugled pri ponudnikih internetnih storitev:<\/p>\n<p>Izogibajte se po\u0161iljateljem, ki najemajo ali tr\u017eijo baze stikov in ne morejo dokazati svoje legitimnosti. Najpomembnej\u0161i razlog je, da je zelo verjetno, da nih\u010de od prejemnikov ni dal dovoljenja za po\u0161iljanje sporo\u010dil.<\/p>\n<p>To nedvomno pove\u010duje \u0161tevilo prito\u017eb in povratnih informacij ter \u0161koduje ugledu va\u0161e blagovne znamke pri ponudnikih internetnih storitev, ne glede na to, ali je bilo sporo\u010dilo poslano z IP ponudnika, ki vam je zakupil dnevnike.<\/p>\n<p>Skratka, prepustite dostavljivost strokovnjakom...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/sl\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sporo\u010dila lahko po e-po\u0161ti po\u0161ilja vsakdo, vendar jih le redki uspe\u0161no prenesejo v po\u0161tne predale prejemnikov.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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