{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-vidikov-trzenja-e-poste-ki-jih-je-treba-preizkusiti-a-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"5 vidikov e-po\u0161tnega tr\u017eenja, ki jih lahko testirate A\/B"},"content":{"rendered":"<h2 style=\"text-align: justify;\">\u0160e vedno nimate testiranja A\/B?<\/h2>\n<p style=\"text-align: justify;\">Testiranje A\/B je klju\u010dnega pomena za pove\u010danje stopnje klikov in zmanj\u0161anje stopnje odjav. To je najla\u017eja in najzanesljivej\u0161a metoda za ocenjevanje oblike in vsebine sporo\u010dil ter taktik po\u0161iljanja, da bi ugotovili, kaj prina\u0161a najbolj\u0161e rezultate.<\/p>\n<p style=\"text-align: justify;\">Preprosto povedano, preizkusite dve razli\u010dni razli\u010dici istega sporo\u010dila, vsako po\u0161ljete manj\u0161emu delu seznama stikov (najbolje 10% in 10%) in po\u010dakate, da vidite, katera je bila bolje sprejeta, nato pa jo po\u0161ljete preostalim stikom na seznamu (80%).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">To samodejno stori funkcija A\/B testiranja v MasterBase\u00ae.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Ciljna stran<\/strong>dolo\u010danje elementov sporo\u010dila, ki jih je treba spremeniti za najbolj\u0161e rezultate.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/pruebab2.jpg?resize=683%2C339&#038;ssl=1\" alt=\"testb2.jpg\" width=\"683\" height=\"339\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">1. Po\u0161iljatelj (ime in naslov)<\/strong><\/h2>\n<p style=\"text-align: justify;\">Poskusite uporabiti dva razli\u010dna po\u0161iljatelja: kdo po\u0161ilja sporo\u010dila in od kod. Priporo\u010damo, da ste pri po\u0161iljateljih dosledni pri vseh poslanih sporo\u010dilih. Zato upo\u0161tevajte, kako ime in e-po\u0161tni naslov po\u0161iljatelja vplivata na metriko odprtosti, da boste lahko v prihodnje uporabljali tisto, ki vam daje najbolj\u0161e rezultate.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">2.    Predmet<\/strong><\/h2>\n<p style=\"text-align: justify;\">Predmet sporo\u010dila je zelo pomemben in lahko dolo\u010di, ali bo sporo\u010dilo odprto ali zavr\u017eeno. To lahko preverite s testom A\/B, v katerem spremenite vrstico predmeta. Poskusite z:<\/p>\n<p style=\"text-align: justify;\">- Prilagodite predmet v eni od dveh razli\u010dic<\/p>\n<p style=\"text-align: justify;\">- Uporabite dve razli\u010dno dolgi besedili v enem in drugem besedilu.<\/p>\n<p style=\"text-align: justify;\">- V eno vklju\u010dite poziv k akciji, v drugo pa ga ne vklju\u010dite.<\/p>\n<p style=\"text-align: justify;\">- V vsakem od njih uporabljajte razli\u010dne besede in razli\u010den jezikovni slog.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">3. Oblikovanje<\/strong><\/h2>\n<p style=\"text-align: justify;\">Vedno je priporo\u010dljivo imeti predlogo za redna sporo\u010dila. Lahko jo ohranite kot razli\u010dico A in ustvarite nekoliko druga\u010dno, ki jo boste uporabljali kot razli\u010dico B.<\/p>\n<p style=\"text-align: justify;\">Videz sporo\u010dila je lahko pomemben, zato poskusite spremeniti nekatere elemente oblikovanja prvotne razli\u010dice v razli\u010dici B in preverite, ali to vpliva na stopnjo klikov ali odjav. Nekateri elementi oblikovanja, ki jih lahko preklapljate, so:<\/p>\n<p style=\"text-align: justify;\">- Krepka pisava proti navadni pisavi<\/p>\n<p style=\"text-align: justify;\">- Uporaba velikih tiskanih \u010drk<\/p>\n<p style=\"text-align: justify;\">- Velikost in barva pisave<\/p>\n<p style=\"text-align: justify;\">- Barve ozadja<\/p>\n<p style=\"text-align: justify;\">- Slike<\/p>\n<p style=\"text-align: justify;\">- Sporo\u010dila HTML in navadna besedilna sporo\u010dila<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u00a04. Vsebina<\/strong><\/h2>\n<p style=\"text-align: justify;\">Vsebina po\u0161tnih po\u0161iljk je odli\u010den primer za preizku\u0161anje razli\u010dnih stvari. Ni\u010d ni bolj\u0161ega kot A\/B testiranje, s katerim lahko preverite, kako to ali ono vsebino sprejema va\u0161e ob\u010dinstvo.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Nosilec<\/strong>To je prva stvar, ki jo nekdo vidi, ko odpre sporo\u010dilo. \u010ceprav mora biti skladna z vrstico predmeta, jo obvezno preizkusite. Ena od mo\u017enosti je, da ga spremenite v povezavo.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Postavitev<\/strong>Poskusite s spreminjanjem umestitve vsebine. Vendar bodite previdni: najpomembnej\u0161o stvar vedno postavite na za\u010detek sporo\u010dila.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Poziv k ukrepanju<\/strong>Preizkusite razli\u010dne pozive k akciji v dveh razli\u010dicah sporo\u010dila in ugotovite, kako vplivajo na stopnjo konverzije ali klikanja. Poziv k akciji mora biti tesno povezan z vrstico predmeta.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Vrsta vsebine<\/strong>Vsako poslano sporo\u010dilo mora imeti cilj, da lahko izmerite, kaj je delovalo in kaj ne. Vsebini namenite razli\u010dne pristope in jo ocenite.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00a0\u00a0Povezave do dru\u017eabnih omre\u017eij<\/strong>Ikone dru\u017eabnih medijev v eni razli\u010dici postavite na vrh sporo\u010dila, v drugi pa jih postavite na dno. Nato bodite pozorni na to, katera od obeh razli\u010dic je povzro\u010dila ve\u010d klikov.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u0160tevilo povezav<\/strong>\u010ce imajo va\u0161e prijave dobro stopnjo klikov, poskusite pove\u010dati \u0161tevilo povezav v eni od obeh razli\u010dic. Povezavo vedno vklju\u010dite v prvi ali drugi odstavek besedila sporo\u010dila.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Dol\u017eina sporo\u010dila<\/strong>Preizkusite razli\u010dne dol\u017eine besedila in ugotovite, koliko vsebine ali informacij va\u0161e ob\u010dinstvo najbolje sprejme. \u010ce opazite, da prejemniki kliknejo le na prvo povezavo, je to znak, da morate skraj\u0161ati sporo\u010dila.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">5. \u010casovni razpored in pogostost po\u0161iljanja<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ta vidik je najla\u017eje preizkusiti. V samem sporo\u010dilu ni treba ni\u010desar spreminjati, temve\u010d le dneve in ure po\u0161iljanja.<\/p>\n<p style=\"text-align: justify;\">Vedno si lahko pomagate z anketo o tem, kdaj in ob kateri uri najraje prejemajo sporo\u010dila va\u0161ega podjetja. Pri testiranju A\/B pa sta dva glavna dejavnika, ki ju lahko ocenite s po\u0161iljanjem iste vsebine z enako postavitvijo, vsebino in po\u0161iljateljem, dan v tednu in ura dneva, ko jih po\u0161iljate.<\/p>\n<p style=\"text-align: justify;\">\u0160e en element, ki ga lahko preizkusite s to funkcijo, je \u0161tevilo po\u0161iljk, ki so jih va\u0161i stiki pripravljeni prejeti v enem tednu ali mesecu. Z drugimi besedami, pogostost. Glede na \u0161tevilne \u0161tudije ima pove\u010danje ali zmanj\u0161anje pogostosti komunikacije pomemben vpliv na stopnjo klikov in odjav.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/sl\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"aligncenter wp-image-15740\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=633%2C403&#038;ssl=1\" alt=\"ebook Osnovni vodnik za TESTIRANJE v e-po\u0161tnem tr\u017eenju\" width=\"633\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V tem \u010dlanku vam \u017eelimo predstaviti pet elementov va\u0161ih komunikacijskih sporo\u010dil, ki jih je mogo\u010de in zelo koristno oceniti s testiranjem A\/B.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 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