{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"zakaj-nihce-ne-klikne-na-sporocila-ki-jih-posljete-po-e-posti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"Zakaj nih\u010de ne klikne na sporo\u010dila, ki jih po\u0161ljete po e-po\u0161ti?"},"content":{"rendered":"<p style=\"text-align: justify;\">Tr\u017eniki se ne spopadajo le z izzivom, da bi stranke odprle in prebrale njihova sporo\u010dila. Od strank potrebujejo interakcijo z njihovo blagovno znamko.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Zato je stopnja klikov na po\u0161tne po\u0161iljke tako pomembna, saj odra\u017ea, kako dobro sodelujete s strankami.<\/p>\n<p style=\"text-align: justify;\">Stopnje klikov so lahko zelo nizke. Vendar ne obupajte, obstaja veliko razlogov, zakaj bralec ne klikne na povezavo v va\u0161em sporo\u010dilu:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Vsebina ni pomembna.<\/li>\n<li>Kopija je neosebna.<\/li>\n<li>CTA (poziv k akciji) je te\u017eko najti ali pa jih je preve\u010d.<\/li>\n<li>Ponudba za prejemnika sporo\u010dila ni privla\u010dna.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Za bolj\u0161e razumevanje te teme se zdi primerno, da si ta koncept podrobneje ogledamo in pojasnimo, v \u010dem se razlikuje od stopnje odpiranja.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Kaj je stopnja klikov?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Stopnja klikov na sporo\u010dilo se izra\u010duna na podlagi \u0161tevila uporabnikov, ki jim je bilo poslano sporo\u010dilo s povezavo s pozivom k dejanju, in meri, koliko od njih je dejansko kliknilo na povezavo.<\/p>\n<p style=\"text-align: justify;\">Meriti je mogo\u010de tudi stopnjo klikov (CTOR), ki je razmerje, saj izra\u017ea, kolik\u0161en odstotek od skupnega \u0161tevila ljudi, ki so odprli va\u0161e sporo\u010dilo, je kliknil na poziv k akciji. Zato bo stopnja odprtosti nujno vi\u0161ja od stopnje klikov, saj so ljudje, ki so odprli va\u0161e sporo\u010dilo, naredili prvi korak, med njimi pa bodo nekateri naredili tudi drugi korak: kliknili na povezavo.<\/p>\n<p style=\"text-align: justify;\">Preprosto povedano, stopnja odprtosti ka\u017ee le \u0161tevilo ljudi, ki so odprli va\u0161e sporo\u010dilo.<\/p>\n<p style=\"text-align: justify;\">To pomeni, da se stopnja odprtosti obi\u010dajno upo\u0161teva kot ocena predmeta sporo\u010dila, njegove personalizacije, \u010di\u0161\u010denja podatkov in priljubljenosti va\u0161e blagovne znamke. Nasprotno pa stopnja klikov ka\u017ee, ali se bralcem zdijo va\u0161a vsebina in ponudbe koristne in ustrezne.<\/p>\n<p style=\"text-align: justify;\">Stopnja odprtosti meri, koliko ljudi meni, da je va\u0161e sporo\u010dilo vredno pozornosti, medtem ko stopnja klikov ka\u017ee, da je va\u0161e sporo\u010dilo uspelo spodbuditi ljudi k dejanju.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Kak\u0161na bi bila dobra stopnja klikov?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Glede na \u0161tudije iz razli\u010dnih virov je stopnja klikov na ciljno usmerjena ali mno\u017ei\u010dna promocijska sporo\u010dila v povpre\u010dju 2,5%. V nekaterih panogah, kot so hobi, mediji in vlada, je stopnja klikov celo 4,5%.<\/p>\n<p style=\"text-align: justify;\">Kljub temu je pomembno, da primerjate svojo lastno uspe\u0161nost in ne uspe\u0161nosti drugih na svojem podro\u010dju.<\/p>\n<p style=\"text-align: justify;\">Glede na to, da potro\u0161niki vsak dan v svoje po\u0161tne predale prejmejo \u0161tevilna sporo\u010dila in oglase iz ve\u010d deset drugih medijev, je pridobivanje njihove pozornosti bistvenega pomena.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Kako izbolj\u0161ati stopnjo klikov<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u010ce va\u0161e stranke ne odpirajo va\u0161ih sporo\u010dil, je to zato, ker jih ne zanimajo. To je tako preprosto in preprosto.<\/p>\n<p style=\"text-align: justify;\">To pomeni, da jim ponudba, ki ste jim jo poslali, ni bila v\u0161e\u010d, da se jim vsebina ni zdela ustrezna, da so naleteli na neosebno sporo\u010dilo ali na nekaj, kar se jim je zdelo neza\u017eeleno.<\/p>\n<p style=\"text-align: justify;\">Kako spremeniti ta neugoden scenarij?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segmentiranje <\/strong><\/p>\n<p style=\"text-align: justify;\">Dobro upravljajte svojo zbirko podatkov o strankah in zdru\u017eujte stike s podobnimi lastnostmi. S segmentacijo baze stikov lahko tem manj\u0161im skupinam po\u0161ljete ustrezno vsebino, ki se jim bo skupaj zdela zanimiva.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) Prilagajanje vsebine<\/strong><\/p>\n<p style=\"text-align: justify;\">Nikogar ne pritegnejo nepomembne ponudbe, tudi \u010de gre za priljubljeno blagovno znamko. V dobi tr\u017eenja, ki temelji na ljudeh, stranke pri\u010dakujejo, da bo vsebina prilagojena njihovim potrebam in \u017eeljam. Zato je nujno, da izkoristite svoje podatke in jih dopolnite z demografskimi podatki tretjih oseb, da boste bolje razumeli stranke ter jim po\u0161iljali prilagojene vsebine in priporo\u010dila.<\/p>\n<p><strong style=\"font-weight: bold;\">c) Izbolj\u0161anje poziva k akciji<\/strong><\/p>\n<p style=\"text-align: justify;\">Prepri\u010dajte se, da je va\u0161 poziv k akciji (CTA) jasen, da bodo stranke natan\u010dno vedele, kaj morajo storiti. Razmislite tudi o dodajanju ve\u010d povezav, da bodo stranke imele ve\u010d prilo\u017enosti za klik.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">(d) Odstranjevanje nepomembne vsebine<\/strong><\/p>\n<p style=\"text-align: justify;\">Poskrbite, da bo vsebina sporo\u010dila vklju\u010devala le najpomembnej\u0161e, besedilo in slike oblikujte ustvarjalno in izpustite vse, kar je odve\u010d. Prepri\u010dajte se, da ima va\u0161e sporo\u010dilo jasen namen in da vsi elementi vodijo stranke do klika na CTA.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Pridobivanje novih strank<\/strong><\/p>\n<p style=\"text-align: justify;\">Va\u0161i sledilci se bodo zmanj\u0161ali, va\u0161 seznam pa se bo zmanj\u0161al. Na tej to\u010dki se morate posvetiti kampanjam za vra\u010danje. S privla\u010dno ponudbo spodbudite stranke, da se vrnejo (in kliknejo na va\u0161a sporo\u010dila).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) U\u010denje iz preteklih izku\u0161enj<\/strong><\/p>\n<p style=\"text-align: justify;\">Vsako poslano sporo\u010dilo je prilo\u017enost za u\u010denje, ne le za komunikacijo in doseganje konverzij. Preglejte metrike in naredite zaklju\u010dke, ugotovite, kaj je delovalo in kaj ne, s kom in kdaj. Ta izku\u0161nja je u\u010denje, ki bo izbolj\u0161alo va\u0161o stopnjo klikov.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Testiranje, testiranje, testiranje in... testiranje<\/strong><\/p>\n<p style=\"text-align: justify;\">Po\u0161iljanje sporo\u010dil, stiskanje pesti in molitev so stvar preteklosti. Zakaj bi to po\u010deli, \u010de lahko najprej po\u0161ljete dve razli\u010dici sporo\u010dila dvema majhnima segmentoma svoje celotne baze in ocenite, katera je dosegla bolj\u0161i rezultat za po\u0161iljanje preostali bazi.<\/p>\n<p style=\"text-align: justify;\">Nizka stopnja klikov je lahko neprijetna. Na sre\u010do jih je mogo\u010de s pravimi tehnikami in pravimi podatki obrniti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u017eniki se ne spopadajo le z izzivom, da bi stranke odprle in prebrale njihova sporo\u010dila. Od strank potrebujejo interakcijo z njihovo blagovno znamko.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/zakaj-nihce-ne-klikne-na-sporocila-ki-jih-posljete-po-e-posti\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. 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