{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"zakaj-morate-povezavo-za-odjavo-vkljuciti-v-svoje-e-postne-marketinske-posiljke","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Povezava za odjavo: zakaj bi jo morali vklju\u010diti v e-po\u0161tna sporo\u010dila za tr\u017eenje"},"content":{"rendered":"

<\/p>\n\n\n

Poleg tega \u0161tevilne objavljene \u0161tudije zagotavljajo neizpodbitne dokaze, da je zasebnost med pandemijo postala prednostna naloga.<\/h2>\n

Povedano naravnost: omogo\u010danje odjave uporabnikov s seznama prejemnikov ni ve\u010d mo\u017enost, temve\u010d obveznost.<\/p>\n

Mo\u017enost odjave je prijatelj in ne sovra\u017enik.<\/strong><\/h3>\n

To je povezava v nogi sporo\u010dila, ki uporabnikom omogo\u010da, da se odjavijo, \u010de ne \u017eelijo ve\u010d prejemati sporo\u010dil va\u0161ega podjetja.
Ogledate si ga lahko v na\u0161ih novicah, za katere ste dostopali do tega bloga:<\/p>\n

\"Stopka<\/p>\n

Povezave za odjavo varujejo dostavljivost va\u0161ega e-po\u0161tnega sporo\u010dila in jih zahtevajo \u0161tevilni zakoni o ne\u017eeleni po\u0161ti po vsem svetu.<\/p>\n

Res je, da je odjava uporabnikov s seznama stikov bole\u010da, vendar je bolj koristna, kot si mislite.<\/p>\n

Vemo, da se morda zdi, da je ponujanje strankam enostaven na\u010din, da vas zapustijo, vendar \u010de jim zagotovite kakovostno vsebino, ve\u010dina od njih gumba za odjavo sploh ne bo videla.<\/p>\n

Kljub temu v\u010dasih tudi najbolj privla\u010dna vsebina morda ne bo primerna za nekatere va\u0161e naro\u010dnike. \u010ce se to zgodi in va\u0161i stiki ne morejo najti povezave za odjavo, vas lahko ozna\u010dijo kot neza\u017eeleno po\u0161to.<\/p>\n

Tega si ne \u017eelite in mi si tega ne \u017eelimo za vas.<\/p>\n

Prednosti vklju\u010ditve povezave za odjavo<\/h3>\n

Ne gre le za to, da imate \u010dist seznam; vklju\u010ditev povezave za odjavo v sporo\u010dila ima \u0161e veliko drugih prednosti.<\/p>\n

Izogne se frustracijam na strani prejemnika.<\/h3>\n

Pogosto se zgodi, da smo, ne da bi se tega zavedali, privolili v prejemanje novic s spletnega mesta ali blagovne znamke in za\u010deli prejemati sporo\u010dila, ki nas ne zanimajo posebej.<\/p>\n

Pomembno je razumeti potrebe in \u017eelje ljudi ter jim omogo\u010diti, da se odjavijo s seznama prejemnikov, \u010de to \u017eelijo.<\/p>\n

Kon\u010da v prejetih sporo\u010dilih in ne v ne\u017eeleni po\u0161ti<\/h3>\n

Povezava za odjavo je preprosta: z njo imate ve\u010d mo\u017enosti, da pristanete v nabiralniku svojih stikov in ne v mapi za ne\u017eeleno po\u0161to.<\/p>\n

\u010ce ljudje ne \u017eelijo prejemati va\u0161ih glasil in ne najdejo povezave za odjavo, ko jo i\u0161\u010dejo, bodo va\u0161e e-po\u0161tno sporo\u010dilo verjetno ozna\u010dili kot ne\u017eeleno po\u0161to.<\/p>\n

Gotovo \u017ee veste, kako zelo \u0161kodljivo za va\u0161 ugled je, \u010de se znajdejo v mapi za ne\u017eeleno po\u0161to. \u010ce je dele\u017e ne\u017eelene po\u0161te nad dovoljenim pragom, se lahko va\u0161 ra\u010dun za\u010dasno prekli\u010de ali v nekaterih primerih celo ukine. Zato morate prito\u017ebe zaradi ne\u017eelene po\u0161te vedno omejiti na najmanj\u0161o mo\u017eno mero.<\/p>\n

Upo\u0161tevanje zakonodaje proti neza\u017eeleni po\u0161ti<\/h3>\n

Vsaka dr\u017eava ima svoja pravila o vklju\u010ditvi povezave za odjavo, saj jo zahteva zakonodaja proti ne\u017eeleni po\u0161ti.<\/p>\n

Uredba GDPR je od maja 2018, ko je za\u010dela veljati, dolo\u010dila standarde in je postala obvezna za vse blagovne znamke, ki imajo stike v EU. Globe lahko zna\u0161ajo do 20 milijonov EUR ali 4% letnega svetovnega prometa, kar je vi\u0161je.<\/p>\n

V skladu s \u010dlenom 17 te uredbe \"Pravica do izbrisa\" ali \"Pravica biti pozabljen\" imajo posamezniki, na katere se nana\u0161ajo osebni podatki, pravico zahtevati izbris svojih podatkov. Upravljavci podatkov jih morajo izbrisati, ko niso ve\u010d potrebni za namene, za katere so bili zbrani, ali ko posamezniki, na katere se nana\u0161ajo osebni podatki, prekli\u010dejo svoje soglasje za njihovo shranjevanje in uporabo.<\/p>\n

Kako lahko pomaga MasterBase\u00ae: MasterUnsubscribe<\/h2>\n

V podjetju MasterBase\u00ae smo pred nekaj leti strankam dali na voljo avtomatiziran postopek odjave in ugotovili, da mora izpolnjevati tri glavne zna\u010dilnosti:<\/p>\n

    \n
  1. Preprosto:<\/strong>Povezavo je treba preprosto vklju\u010diti v HTML sporo\u010dila in jo izvesti za tiste, ki se \u017eelijo odjaviti od po\u0161iljanja.<\/li>\n
  2. Zavarovanje:<\/strong>Je dovolj varen in varen pred napakami, da zagotavlja, da tisti, ki se prek njega odjavijo, ne bodo ve\u010d prejemali po\u0161tnih sporo\u010dil, tudi \u010de so po pomoti ponovno nalo\u017eeni v zbirko stikov.<\/li>\n
  3. Gotovina:<\/strong> In ne le u\u010dinkovito, ampak tudi samodejno (skoraj \u010darobno) za tiste, ki zamujajo z urnikom dostave.<\/li>\n<\/ol>\n

    Seveda se te zna\u010dilnosti predpostavljajo tudi kot predpostavka za tiste, ki se odjavijo, tj. v enem koraku, brez zahteve po dodatnih podatkih, z mo\u017enostjo (prostovoljnega) posredovanja povratnih informacij in z mo\u017enostjo preklica postopka, ko je bil ustvarjen (kar bi lahko \u0161teli za ponovno prijavo).<\/p>\n

    Tako se je rodil MasterUnsubscribe<\/p>\n

    Kako deluje MasterUnsubscribe\u00ae?<\/h2>\n

    1) Za tiste, ki na\u010drtujejo po\u0161iljanje sporo\u010dil<\/h3>\n

    V programu MasterBase\u00ae je aktivacija tega modula za odjavo tako preprosta, kot \u010de kodo MasterUnsubscribe\u00ae kot hiperpovezavo vnesete v HTML sporo\u010dila prek pomo\u017enega urejevalnika.<\/p>\n

    V nadaljevanju je prikazan primer po korakih:<\/p>\n

    \"Korak<\/p>\n

    Dolo\u010dite besedilo, ki bo povezava na MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"Korak<\/p>\n

    Izberite nastavitev MasterUnsubscribe\u00ae na ikoni za prilagajanje.<\/strong><\/p>\n

    \"Korak<\/p>\n

    S tem dejanjem se v telo sporo\u010dila prilepi parameter MasterUnsubscribe\u00ae (#!masterunsubscribelink!#).<\/strong><\/p>\n

    \"4.<\/p>\n

    Na koncu morate ta parameter izrezati in prilepiti kot hiperpovezavo povezljivega besedila, v tem primeru \"Kliknite tukaj\".<\/strong><\/p>\n

    Parameter MasterUnsubscribe\u00ae bo vedno enak, zato lahko nastavite predlogo, ki jo boste uporabili kot osnovo za prihodnja po\u0161iljanja.<\/p>\n

    2) Za tiste, ki se \u017eelijo odjaviti od po\u0161iljke:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae deluje v nekaj preprostih korakih.<\/p>\n

    Najprej kliknite mo\u017enost odjave:<\/p>\n

    \"u-6\"<\/p>\n

    Uporabnik bo preusmerjen na stran MasterUnsubscribe\u00ae, kjer bo preusmerjen v polje, ki ga \u017eeli odjaviti, ime podjetja, ki po\u0161ilja po\u0161iljke, in notranjo kodo za ta ra\u010dun.<\/p>\n

    \"5.<\/p>\n

    Ko stik po\u0161lje zahtevo, se postopek odjave za\u010dne v navedenem \u010dasovnem okviru (24 ur). Stik ima tudi mo\u017enost (prostovoljno), da sporo\u010di razloge za odjavo.<\/p>\n

    \"Korak<\/p>\n

    \u010ce se stik odzove na anketo, je napoten na spletno mesto za potrditev:<\/p>\n

    \"Korak<\/p>\n

    Na koncu kontaktna oseba v svoj e-po\u0161tni ra\u010dun prejme obvestilo o odjavi, ki vsebuje mo\u017enost preklica odjave in ponovne prijave na po\u0161iljanje sporo\u010dil, \u010de bi se \u017eelela vrniti v postopek.<\/p>\n

    V primeru odjave od naro\u010dnine bo kontaktna oseba videla to potrditveno stran.<\/span><\/p>\n

    \"odjava\"<\/p>\n

    Na koncu<\/h2>\n

    Bistveno je, da se podjetja zavedajo, kako nujen je preprost, varen in u\u010dinkovit postopek odjave za njihove stike. Podjetje MasterBase\u00ae je to \u017ee storilo. Zato ta modul za odjavo izpolnjuje stroge industrijske standarde in najbolj\u0161e prakse za ta postopek. Vse na\u0161e stranke vabimo, da se seznanijo z orodjem MasterUnsubscribe\u00ae in ga aktivirajo v na\u0161i platformi.<\/p>\n

    Postopek odjave je prvi korak pri vra\u010danju stikov. Poskrbite, da bodo va\u0161e komunikacije najbolj\u0161a izku\u0161nja za va\u0161e ob\u010dinstvo.<\/p>\n

    \"e-knjiga:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Zaradi velikega napredka politik zasebnosti podatkov po vsem svetu je danes postopek odjave stikov z va\u0161ih po\u0161tnih seznamov vse bolj ob\u010dutljivo vpra\u0161anje.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes 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