{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maksimalno-prilagodite-sporocila-z-masterbase-smartdata","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Pove\u010dajte personalizacijo svojih sporo\u010dil s storitvijo MasterBase\u00ae SmartData"},"content":{"rendered":"

Da bi izpolnili te zahteve, si tr\u017eniki prizadevajo izkoristiti personalizacijo e-po\u0161te in se pribli\u017eati izku\u0161njam 1:1, ki ne le izpolnjujejo, temve\u010d tudi presegajo pri\u010dakovanja potro\u0161nikov in jih razlikujejo od konkurence.<\/p>\n

Zato ni presenetljivo, da je 33% tr\u017enikov na vpra\u0161anje, kateri dejavnik je najpomembnej\u0161i za tr\u017eenje v prihodnosti, odgovorilo: \"personalizacija\". Poleg tega 74% tr\u017enikov trdi, da ciljno usmerjena personalizacija pove\u010duje vklju\u010denost strank, in opa\u017eajo povpre\u010dno 20% pove\u010danje prodaje ob uporabi personaliziranih izku\u0161enj.<\/p>\n

Tr\u017eniki na vseh ravneh in z vsemi zmogljivostmi lahko izkoristijo prednosti po\u0161iljanja ustreznej\u0161ih in bolj prilagojenih sporo\u010dil, ki prina\u0161ajo rezultate.<\/p>\n

Prilagajanje v e-po\u0161tnem tr\u017eenju<\/h3>\n

Prilagajanje v okviru tr\u017eenja e-po\u0161te je usmerjanje e-po\u0161tne kampanje na dolo\u010denega naro\u010dnika z uporabo informacij, ki jih imate o njem.<\/p>\n

To so lahko podatki, kot so njihovo ime, zadnji izdelek, ki so ga kupili, kje \u017eivijo, kolikokrat na dan se prijavijo v va\u0161o aplikacijo in \u0161tevilni drugi.<\/p>\n

Prilagajanje je \u0161irok pojem in je lahko razli\u010dno izpopolnjeno. Osnovna personalizacija vklju\u010duje taktike, kot je uporaba naro\u010dnikovega imena v vrstici predmeta, naprednej\u0161e taktike pa lahko vklju\u010dujejo spreminjanje vsebine sporo\u010dila glede na spol, lokacijo ali druge stvari, ki jih veste o naro\u010dniku.<\/p>\n

Prilagajanje e-po\u0161tnih kampanj je dokazan na\u010din za pove\u010danje stopnje odprtosti in \u0161tevila klikov ter lahko merljivo vpliva na donosnost nalo\u017ebe in prihodke.<\/p>\n

\u0160tudije so pokazale, da je verjetnost odprtja sporo\u010dil s personaliziranimi vrsticami predmeta 26% ve\u010dja kot pri tistih brez njih, Rich Relevance pa je ugotovil, da je prihodek od personaliziranih sporo\u010dil 5,7-krat ve\u010dji.<\/strong><\/p>\n

<\/p>\n

Ti rezultati so posledica dejstva, da so personalizirana sporo\u010dila za naro\u010dnike privla\u010dnej\u0161a. Namesto kampanje s splo\u0161nimi ponudbami bodo va\u0161i naro\u010dniki prejeli sporo\u010dilo, namenjeno neposredno njim, ki bo vsebovalo njihovo ime in ponudbe (izdelke, promocije itd.), ki ustrezajo njihovim interesom.<\/p>\n

Prilagajanje z MasterBase\u00ae SmartData<\/h3>\n

Kaj je to?<\/strong><\/p>\n

MasterBase\u00ae SmartData je re\u0161itev, ki obogatiti<\/strong> mo\u017enosti za personalizacija<\/strong> ki je \u017ee na voljo v MasterBase\u00ae, z dodajanjem niza funkcij, ki omogo\u010dajo konfiguriranje podatkov, uporabljenih pri personalizaciji, bodisi za prilagoditev njihove oblike bodisi za vzpostavitev razmerij med njimi ali iz njih.<\/p>\n

S storitvijo MasterBase\u00ae SmartData je personalizacija obogatena z nastavitvijo podatkov glede na va\u0161e komunikacijske potrebe in pri\u010dakovanja prejemnika.<\/p>\n

Potrebujete le osnovo, ki izhaja iz CRM, ERP ali drugega, saj, kot vsi vemo, so podatki temeljni dejavnik ne le za MasterBase\u00ae SmartData, temve\u010d za kakr\u0161no koli personalizacijo, da bi resni\u010dno delovala. Kot boste videli, je potek zelo preprost, \u0161e preprostej\u0161i pa je na\u010din njegove uporabe za zagotavljanje vrednosti va\u0161im strankam.<\/p>\n

MasterBase\u00ae SmartData\u00ae Flow<\/h3>\n

\"sm-1\"<\/p>\n

Prilagodite lahko znake, \u0161tevilke, datume, binarne podatke, polja - celo vrsto dejavnikov, ki olaj\u0161ajo in izbolj\u0161ajo uporabni\u0161ko izku\u0161njo na vseh to\u010dkah dotika v celotnem \u017eivljenjskem ciklu uporabnika.<\/p>\n

10 najpogostej\u0161ih na\u010dinov uporabe MasterBase\u00ae SmartData<\/h3>\n

Med \u0161tevilnimi mo\u017enostmi prilagajanja, ki jih ponuja MasterBase\u00ae SmartData, smo izbrali 10, ki najbolje ponazarjajo njegove mo\u017enosti:<\/p>\n

    \n
  1. Oblika za za\u010detno veliko \u010drko<\/li>\n
  2. \u0160tevilke v formatu<\/li>\n
  3. Sprememba oblike datuma<\/li>\n
  4. Veri\u017eenje znakovnih blokov<\/li>\n
  5. Zaokro\u017eevanje \u0161tevilk<\/li>\n
  6. Ocenjevanje, ali je en datum ve\u010dji od drugega<\/li>\n
  7. Zamenjava vrednosti<\/li>\n
  8. Mno\u017eenje dveh \u0161tevil<\/li>\n
  9. Dodajanje let k datumu<\/li>\n
  10. Odstranjevanje praznih delov<\/li>\n<\/ol>\n
      \n
    1. Oblikovanje v za\u010detne velike \u010drke - $capitalize <\/strong>\n

      V vsaki vrednosti vzame prvi znak in ga napi\u0161e z veliko za\u010detnico; preostali znaki se ohranijo ali pretvorijo v male \u010drke, kot je primerno.<\/p>\n

      \u010ce so bila imena va\u0161ih stikov vnesena v zbirko podatkov razli\u010dno, nekatera z malimi, druga z velikimi \u010drkami, bo z uporabo te funkcije sporo\u010dilo poslano celotni zbirki podatkov z imenom prejemnika z velikimi za\u010detnimi \u010drkami, kar je pravilo za pisanje lastnih imen.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. \u0160tevilke formata - $formatNumber <\/strong>\n

      pretvori podatke tipa \u0161tevilo v podatke tipa znak in jih oblikuje v uporabni\u0161ko dolo\u010deno obliko z uporabo funkcije<\/p>\n

      \u0160tevilke lahko oblikujete v lokalne valute, odstotke, \u010dasovne izraze ali druge merske enote ter jih med drugim predstavite kot cela ali decimalna \u0161tevila, z lo\u010devanjem tiso\u010dink ali brez njega.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. Sprememba oblike datuma - $formatDate <\/strong>\n

      S to funkcijo lahko dolo\u010dite na\u010din izra\u017eanja datuma.<\/p>\n

      \u010ce imajo datumi, shranjeni v poljih va\u0161e zbirke podatkov, razli\u010dne oblike ali obliko, ki ne ustreza uporabi v va\u0161i dr\u017eavi, nekateri samo s \u0161tevilkami, drugi s \u0161tevilkami, vendar v druga\u010dni obliki, tretji z mesecem v besedah in dnevom v \u0161tevilkah, se lahko sporo\u010dilo po\u0161lje v vse te zbirke podatkov z enako obliko datuma, dolo\u010deno ob vstavitvi funkcije.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. Veri\u017eenje znakovnih blokov - $concat <\/strong>\n

      Pove\u017ee niz znakov, opredeljen kot \"initial\", z drugim nizom, opredeljenim kot \"final\".<\/p>\n

      Ta funkcija vzame vsebino (vrednost) polja v zbirki podatkov, ki je ob uporabi funkcije opredeljeno kot \"za\u010detno\", in jo zdru\u017ei z vsebino drugega polja, ki ste ga opredelili kot \"kon\u010dno\". Idealno je na primer v eni vrstici zdru\u017eiti ime in priimek stranke, ki sta v zbirki podatkov v lo\u010denih poljih.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Zaokro\u017eevanje \u0161tevilk - $round<\/strong>\n

      Ta funkcija omogo\u010da zaokro\u017eitev decimalnega \u0161tevila, da ga izrazite v celih \u0161tevilih.<\/p>\n

      Z uporabo te funkcije se \u0161tevilke, ki vsebujejo decimalna \u0161tevila, pretvorijo v cela \u0161tevila. To stori tako, da po dogovoru pri\u0161teje celo \u0161tevilo od decimalnega \u0161tevila 0,5 in od\u0161teje celo \u0161tevilo od decimalnega \u0161tevila 0,49 navzdol.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. Ocenjevanje, ali je en datum ve\u010dji od drugega - $maxDate <\/strong>\n

      Ta funkcija preveri, ali je vrednost datuma, ki ga je treba oceniti, ve\u010dja od referen\u010dnega datuma.<\/p>\n

      Funkcija je predpomnjena, dolo\u010dena pa so tudi polja z datumi, ki jih je treba ovrednotiti, in referen\u010dnim datumom. Na primer datumi podpisa zavarovalne police v primerjavi s trenutnim datumom, da se obvesti o izteku avtomobilske zavarovalne police.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. Zamenjava znakov - $replace <\/strong>\n

      Vsebino niza nadomestite z vrednostjo, ki jo vsebuje drug niz, opredeljen kot zamenjava.<\/p>\n

      Ta funkcija omogo\u010da zamenjavo niza, ki ustreza polju v bazi in je pri uporabi funkcije opredeljen kot iskalni niz, z vrednostjo, ki jo vsebuje niz, opredeljen kot zamenjava, ki mora prav tako ustrezati polju v bazi.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. Mno\u017eenje dveh \u0161tevilk - $multiply <\/strong>\n

      Pomno\u017eite dve \u0161tevilki in prika\u017eite rezultat te operacije.<\/p>\n

      Najbolj\u0161i primer uporabe te funkcije je izra\u017eanje cene razli\u010dnih izdelkov z \u017ee uporabljenim davkom na dodano vrednost (DDV) kot rezultat pomno\u017eitve \u0161tevilk iz polja cena s \u0161tevilkami iz polja DDV.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. Dodajanje let na datum-$addYears <\/strong>\n

      Ta funkcija omogo\u010da dodajanje let k danemu datumu.<\/p>\n

      Vrednosti datuma iz polja v zbirki podatkov se\u0161teje s \u0161tevilom let, ki ga uporabnik dolo\u010di ob uporabi funkcije, in prika\u017ee vsoto obeh vrednosti. \u0160e posebej uporabno za opozarjanje strank na datum samodejnega podalj\u0161anja pogodbe glede na individualne podatke vsake od njih.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. Odstranjevanje praznih delov - $trim<\/strong>\n

      Pri uporabi te funkcije bodo prikazani samo veljavni znaki, saj bodo odstranjeni dodatni presledki med segmenti.<\/p>\n

      Ta funkcija prepozna segmente in \u0161teje presledke ter konfigurira podatke za prikaz segmentov znakov, lo\u010denih samo s presledkom.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Kako uporabljati MasterBase\u00ae SmartData?<\/h3>\n

      Ustvarite ali uredite sporo\u010dilo in vanj vklju\u010dite funkcijo MasterBase\u00ae SmartData, ki bo spremenila polje, kot se vam zdi primerno.<\/p>\n

      \"sm-11\"<\/p>\n

      Za ve\u010d podrobnosti o uporabi MasterBase\u00ae SmartData se obrnite na svojega prodajnega predstavnika ali na na\u0161o portal za stranke<\/a> ali pa v na\u0161i platformi obi\u0161\u010dite Ukrepanje > Po\u0161iljanje mno\u017ei\u010dnih sporo\u010dil > Ustvarjanje sporo\u010dila<\/strong>Na\u0161li boste vir pomo\u010di, ki vam bo poleg povzetka zna\u010dilnosti in prednosti sistema MasterBase\u00ae SmartData omogo\u010dil prenos enega od treh priro\u010dnikov, ki smo jih pripravili za vas: obi\u010dajna raven, napredna raven in strokovna raven.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Potro\u0161niki zahtevajo in pri\u010dakujejo ustrezno in prilagojeno vsebino ter izku\u0161nje.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza 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