{"id":6522,"date":"2023-09-13T21:42:00","date_gmt":"2023-09-13T18:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6522"},"modified":"2024-01-09T16:38:38","modified_gmt":"2024-01-09T14:38:38","slug":"kako-nacrtovati-ucinkovito-strategijo-za-posiljanje-novic","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/como-planificar-una-estrategia-de-newsletter-eficaz\/masterbase\/","title":{"rendered":"Kako na\u010drtovati u\u010dinkovito strategijo po\u0161iljanja novic"},"content":{"rendered":"<p style=\"text-align: justify;\">Glasila so eden najpomembnej\u0161ih elementov tr\u017eenja e-po\u0161te. Ne le, da zagotavljajo dovolj prostora za ogla\u0161evanje, ampak pomagajo tudi pri negovanju odnosa med va\u0161im ob\u010dinstvom in va\u0161im podjetjem.<\/p>\n<p style=\"text-align: justify;\">Na prvi pogled se zdi, da je ustvarjanje glasila eden najla\u017ejih elementov tr\u017eenja: izberete obliko, napi\u0161ete besedilo, izberete seznam stikov in po\u0161ljete.<\/p>\n<p style=\"text-align: justify;\">Vendar to \u017eal ni tako preprosto (ali pa na sre\u010do, ker lahko izzove va\u0161o ustvarjalnost). Vsaj ne, \u010de \u017eelite, da vam uspe.<\/p>\n<p style=\"text-align: justify;\">V tem \u010dlanku vam predstavljamo osnove, ki jih morate upo\u0161tevati pri ustvarjanju in po\u0161iljanju novic.<\/p>\n<h2 style=\"text-align: justify;\">Prednosti glasil<\/h2>\n<p style=\"text-align: justify;\">Glasilo prina\u0161a \u0161tevilne prednosti, od ustvarjanja prometa na spletnem mestu in povezovanja z drugimi platformami do prihranka stro\u0161kov.<\/p>\n<p style=\"text-align: justify;\">Nekatere od teh prednosti so:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">Stalni vir prometa:<\/strong> Eden od glavnih razlogov za ustvarjanje glasila je, da ustvarja redni promet na spletnem mestu. Dobro oblikovane, informativne novice z ustrezno vsebino bodo pove\u010dale mo\u017enosti, da bo bralec kliknil na poziv k akciji za ve\u010d informacij.<\/li>\n<li><strong style=\"font-weight: bold;\">Znaten prihranek:<\/strong> Drugi vidik, ki ga ne smemo podcenjevati, je koli\u010dina prihranjenega denarja v primerjavi z drugimi tr\u017eenjskimi orodji.<\/li>\n<li><strong style=\"font-weight: bold;\">Enostavno merjenje u\u010dinkovitosti:<\/strong> Uspeh tr\u017eenjskega orodja se ocenjuje glede na to, ali dose\u017ee zahtevano ustreznost ali ne. Da bi to ugotovili, mora biti njegova uspe\u0161nost merljiva, to merjenje pa je v primeru glasila preprosto. V statisti\u010dnem razdelku programa MasterBase\u00ae so na voljo vse informacije o stopnjah odprtosti, klikanja in odjave, pa tudi o stopnjah odboja, napravah, ki so bile uporabljene za odprtje glasila in kdaj, kliknjenih povezavah itd. Ti klju\u010dni kazalniki uspe\u0161nosti vam bodo pomagali natan\u010dno izra\u010dunati donosnost nalo\u017ebe (ROI) in pripraviti ustrezno vsebino za va\u0161e ciljno ob\u010dinstvo.<\/li>\n<li><strong style=\"font-weight: bold;\">Enostavno je povezan z drugimi spletnimi tr\u017eenjskimi kanali:<\/strong> Novice in druga orodja za tr\u017eenje, kot so dru\u017ebeni mediji, se lahko zelo dobro kombinirajo in dopolnjujejo, nenazadnje pa lahko novice dose\u017eejo prejemnike kjer koli, ne glede na to, ali so v pisarni, na tabli\u010dnem ra\u010dunalniku ali mobilnem telefonu.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Kaj je uspe\u0161na strategija za po\u0161iljanje novic?<\/h2>\n<p style=\"text-align: justify;\">Na\u010drtovanje je klju\u010dnega pomena za uspeh vsake kampanje in ga nikakor ne smete zanemariti. Vzemite si \u010das za opredelitev svoje strategije. Pri na\u010drtovanju glasila je pomembno, da ste sistemati\u010dni in da greste skozi razli\u010dne faze. To je lahko izziv, vendar je strategija za po\u0161iljanje novic vredna truda, saj se vam bo to po\u010detje dolgoro\u010dno obrestovalo.<\/p>\n<h2 style=\"text-align: justify;\">Korak 1. Postavite svoje cilje<\/h2>\n<p style=\"text-align: justify;\">Najprej je vedno treba opredeliti, kaj pri\u010dakujete. \u010ce pred tem pregledate svoje poslovne cilje, vizije in korporativne vrednote, boste dobili dober pregled nad svojim podjetjem in njegovimi glavnimi cilji. Tudi va\u0161e glasilo mora biti usmerjeno k njihovemu uresni\u010devanju.<\/p>\n<p style=\"text-align: justify;\">Da bi dolo\u010dili cilje svoje strategije za po\u0161iljanje novic, morate razmisliti, zakaj \u017eelite ustvariti kampanjo. Jasneje ko boste opredelili razloge zanjo, uspe\u0161nej\u0161i boste. Zastavite si naslednja vpra\u0161anja:<\/p>\n<p style=\"text-align: justify;\">Kaj \u017eelite dose\u010di - \u017eelite obstoje\u010de in potencialne stranke obve\u0161\u010dati o novih objavah na blogih, posebnih dogodkih ali izdelkih ali gre bolj za pridobivanje novih strank in krepitev vezi z obstoje\u010dimi?<\/p>\n<p style=\"text-align: justify;\">Cilji, na katere se morate osredoto\u010diti, so odvisni od va\u0161ega podjetja, saj se lahko cilji v razli\u010dnih panogah in organizacijah zelo razlikujejo.<\/p>\n<h2 style=\"text-align: justify;\">Korak 2. Razvijte svoje klju\u010dne kazalnike uspe\u0161nosti<\/h2>\n<p style=\"text-align: justify;\">Pri na\u010drtovanju glasila je zelo pomembno opredeliti posebne klju\u010dne kazalnike uspe\u0161nosti. KPI so klju\u010dni podatki, ki vam pomagajo meriti uspe\u0161nost va\u0161e kampanje tr\u017eenja e-po\u0161te in posledi\u010dno va\u0161e celotne strategije. So odraz tega, kako dobro delujeta oba na\u010dina.<\/p>\n<p style=\"text-align: justify;\">Nekatere klju\u010dne metrike vklju\u010dujejo: Odpiranje, kliki, dostavljivost, registracija, ocene klikov, stopnja odboja, stopnja ne\u017eelene po\u0161te, pretvorba, nove naro\u010dnine itd.<\/p>\n<p style=\"text-align: justify;\">Ne pozabite, da so klju\u010dni kazalniki uspe\u0161nosti odvisni od predhodno zastavljenih ciljev. Opredeliti in oceniti morate KPI, ki so klju\u010dni za doseganje opredeljenih ciljev. Tako boste lahko analizirali in ocenili svoje kampanje ter objektivno ugotovili njihov uspeh ali neuspeh, tako da boste lahko kadar koli prilagodili svojo strategijo.<\/p>\n<h2 style=\"text-align: justify;\">Korak 3. Poi\u0161\u010dite najbolj\u0161i \u010das za po\u0161iljanje<\/h2>\n<p style=\"text-align: justify;\">Pri na\u010drtovanju morate upo\u0161tevati najbolj\u0161i \u010das za po\u0161iljanje glasila. To je klju\u010dnega pomena za va\u0161 uspeh. Bistveno je, da s prejemniki komunicirate takrat, ko so najverjetneje pred ra\u010dunalnikom ali imajo v rokah svoj telefon ali tabli\u010dni ra\u010dunalnik. Toda kako ugotoviti, kateri \u010das je idealen?<\/p>\n<p style=\"text-align: justify;\">Preizkus, preizkus, preizkus. Po\u0161ljite ga ob razli\u010dnih dnevih v tednu in ob razli\u010dnih urah ter glede na to, kdaj je stopnja odprtosti najve\u010dja, ugotovite, kdaj ga prebere najve\u010d prejemnikov.<\/p>\n<h2 style=\"text-align: justify;\">4. korak. Razvoj vsebinskih smernic<\/h2>\n<p style=\"text-align: justify;\">Vsebina glasila je klju\u010dnega pomena za doseganje ciljev. Glede na te cilje morate razviti smernice za vsebino. Zato mora biti to, kar vklju\u010dite v svoje glasilo, ciljno usmerjeno in mora va\u0161o ciljno skupino tudi motivirati za izvajanje dolo\u010denih dejavnosti.<\/p>\n<p style=\"text-align: justify;\">Razmislite, katera vrsta vsebine je najprimernej\u0161a za va\u0161o strategijo in ob\u010dinstvo. \u010ce te\u017eko najdete prave teme za razvoj, vam priporo\u010damo, da si ogledate najuspe\u0161nej\u0161a glasila drugih blagovnih znamk in podjetij. Opazovanje obna\u0161anja na trgu je dobra prilo\u017enost, da najdete navdih za nova vsebinska podro\u010dja, izdelke in dogodke ter celo naredite korak ali dva pred drugimi.<\/p>\n<p style=\"text-align: justify;\">Druga metoda, ki se lahko dobro obnese, je predhodna raziskava. Ciljno ob\u010dinstvo neposredno vpra\u0161ajte, kak\u0161no vsebino bi radi na\u0161li v va\u0161em glasilu.<\/p>\n<h2 style=\"text-align: justify;\">Korak 5. Ustvarite seznam stikov<\/h2>\n<p style=\"text-align: justify;\">Seveda va\u0161e glasilo potrebuje prejemnike. Oblikovanje kakovostnega seznama stikov je pogosto izziv, vendar ob upo\u0161tevanju nekaj klju\u010dnih dejavnikov to ni tako te\u017eko.<\/p>\n<p style=\"text-align: justify;\">Najprej se izogibajte kupljenih seznamov. \u0160koda je prevelika, saj bosta trpela va\u0161a dostavljivost in ugled.<\/p>\n<p style=\"text-align: justify;\">Pridobite naro\u010dnike z odzivnim pripomo\u010dkom za prijavo. Vstavite gradnik za prijavo na celotno spletno mesto, na doma\u010do stran, blog, strani z viri itd. Ob prijavi od uporabnikov zahtevajte \u010dim manj informacij, saj jih lahko preve\u010d podatkov odvrne od prijave.<\/p>\n<h2 style=\"text-align: justify;\">Korak 6. Bodite pozorni na te tri elemente: oblikovanje, vsebino in pravne informacije.<\/h2>\n<ul style=\"text-align: justify; list-style: none;\">\n<li><strong style=\"font-weight: bold;\">Oblikovanje glasila, prvi u\u010dinek<\/strong>\n<p>Prvi korak pri ustvarjanju je nastavitev ustrezne predloge. Uporabite lahko eno od predlog, ki jih zagotavlja MasterBase\u00ae, in jo po \u017eelji spremenite. Druga mo\u017enost je, da nalo\u017eite predlogo, ki ste jo ustvarili vi ali tretja oseba. V tem primeru poskrbite, da bo izbrana postavitev rekurzivna, tako da bodo va\u0161e kampanje odli\u010dno prikazane na vseh kon\u010dnih napravah.<\/p>\n<p>Jasna struktura, ki sledi najbolj\u0161i praksi oblikovanja, zagotavlja, da naro\u010dniki takoj razumejo vsebino in glavno sporo\u010dilo.<\/p>\n<p>Dodajte slike, ki pritegnejo pozornost bralcev, nato pa kratko besedilo in jasen poziv k akciji (CTA).<\/li>\n<li><strong style=\"font-weight: bold;\">Ustvarjanje vsebine <\/strong>\n<p>Je osrednji del glasila in lahko vklju\u010duje:<\/p>\n<p>Promocija najnovej\u0161ih \u010dlankov na blogu, novih daril, kot so vodniki, bele knjige, \u0161tudije itd.; vabila na seminarje, spletne seminarje in druge dogodke; posebne tr\u017ene akcije, kot so adventni koledarji, letni koledarji itd.<\/p>\n<p>V e-po\u0161tnem tr\u017eenju velja to pravilo: imejte klju\u010dno sporo\u010dilo. Glasilo je ena redkih izjem. Tu lahko opozorite na ve\u010d vsebin, vendar pazite, da jih ne zasi\u010dite s preve\u010d so\u010dasnimi vsebinami.<\/p>\n<p>Najpomembnej\u0161e informacije postavite na vrh ali blizu vrha. Bolj ko se morajo naro\u010dniki pomikati navzdol, ve\u010dja je verjetnost, da vsebine na dnu ne bodo opazili.<\/li>\n<li><strong style=\"font-weight: bold;\">Pravna obvestila<\/strong>\n<p>Upo\u0161tevati morate dolo\u010dene pravne smernice. Glasilo mora vsebovati splo\u0161ne pogoje in povezavo za odjavo.<\/p>\n<p>Prav tako je zakonska zahteva, da je prejemnik dal soglasje za prejemanje glasila. Zato se izogibajte po\u0161iljanju neza\u017eelenih e-po\u0161tnih sporo\u010dil, saj se po zakonu \u0161tejejo za ogla\u0161evanje.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Korak 8. Po\u0161iljanje: zdaj bo zanimivo<\/h2>\n<p style=\"text-align: justify;\">Najprej s predogledom preverite, kako se glasilo prikazuje na razli\u010dnih napravah. \u010ce je vse v redu, ga po\u0161ljite ali na\u010drtujte za pozneje...<\/p>\n<h2 style=\"text-align: justify;\">9. korak. Analizirajte in optimizirajte<\/h2>\n<p style=\"text-align: justify;\">Ni dovolj, da samo ustvarite in po\u0161ljete glasilo. \u010ce \u017eelite biti dolgoro\u010dno uspe\u0161ni, morate temeljito analizirati svoje delovanje. To vam pomaga ugotoviti va\u0161e prednosti in morebitne slabosti ter optimizirati prihodnja po\u0161iljanja.<\/p>\n<p style=\"text-align: justify;\">Spremlja zgoraj opisane metrike, kot so stopnja odprtosti in stopnja klikov, pa tudi konverzije in\/ali prihodek na klik.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/6501c24f66d07300138dd1a1\/sdvifw80heb6xygfgitrhpjnm60l0aowsw1q2xpvfmuvt2vmlho6ic4la9zd1y8o\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Glasila so eden najpomembnej\u0161ih elementov tr\u017eenja e-po\u0161te. Ne le, da zagotavljajo dovolj prostora za ogla\u0161evanje, ampak pomagajo tudi pri negovanju odnosa med va\u0161im ob\u010dinstvom in va\u0161im podjetjem.<\/p>","protected":false},"author":239642484,"featured_media":7742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/kako-nacrtovati-ucinkovito-strategijo-za-posiljanje-novic\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los newsletters o boletines son una de las piezas m\u00e1s importantes del email marketing. 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