{"id":6489,"date":"2025-12-09T21:42:00","date_gmt":"2025-12-09T19:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6489"},"modified":"2025-12-11T16:43:40","modified_gmt":"2025-12-11T14:43:40","slug":"zakaj-je-ustreznost-kljuc-do-uspeha-v-e-postnem-trzenju","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/por-que-la-relevancia-es-la-clave-para-el-exito-en-email-marketing\/masterbase\/","title":{"rendered":"Zakaj je ustreznost klju\u010d do uspeha v e-po\u0161tnem tr\u017eenju"},"content":{"rendered":"

\u010ce \u017eelite biti dober tr\u017enik e-po\u0161te, morate poskrbeti, da so va\u0161a sporo\u010dila pomembna za va\u0161e naro\u010dnike.<\/p>\n

<\/p>\n

\u010ce \u017eelite, da se va\u0161 seznam hitro skr\u010di in iz\u010drpa, po\u0161iljajte nepomembna sporo\u010dila. Nedvomno boste dobili prav to. Pravzaprav je \u0161tudija, ki jo je izvedlo priznano podjetje za tr\u017ene raziskave Forrester Research<\/a> ugotovili, da je nepomembnost glavni razlog, zakaj se ljudje odjavijo s seznama prejemnikov.<\/p>\n

Skoraj tri \u010detrtine anketirancev je navedlo, da se odjavijo, kadar prejmejo nepomembna sporo\u010dila. Tak\u0161na sporo\u010dila preprosto ignorirajo. Obstaja pa \u0161e slab\u0161i scenarij: prejemanje veliko, veliko<\/em> nepomembna sporo\u010dila. Od teh nadle\u017enih sporo\u010dil se bodo zagotovo odjavili.<\/p>\n

Kaj je pomembnost?<\/strong><\/h3>\n

Ne glede na naravo va\u0161ega podjetja je ustreznost klju\u010d do uspeha pri tr\u017eenju e-po\u0161te. Ko pripravljate tr\u017eenjske kampanje, najprej razmislite o tem, kaj je va\u0161e naro\u010dnike spodbudilo k prijavi, nato pa si zastavite nekaj pomembnih vpra\u0161anj:<\/p>\n

    \n
  • Kako je sporo\u010dilo, ki ga ustvarjam, povezano z mojimi naro\u010dniki?<\/li>\n
  • Kak\u0161no vrednost prina\u0161a to sporo\u010dilo mojim naro\u010dnikom?<\/li>\n
  • Ali sporo\u010dilo mojim naro\u010dnikom pomaga re\u0161iti te\u017eavo ali jim posku\u0161am le nekaj prodati?<\/li>\n<\/ul>\n

    \u010ce se pri tej vaji izka\u017ee, da sporo\u010dilo, ki ga ustvarjate, za va\u0161e naro\u010dnike nima prave vrednosti, je verjetno, da se jim bo zdelo nepomembno.<\/p>\n

    \u010ce \u017eelite pove\u010dati svoj seznam naro\u010dnikov ali ga le ohraniti na trenutni ravni, je bistveno, da je vsako sporo\u010dilo, ki jim ga po\u0161ljete, \u010dim bolj relevantno.<\/p>\n

    \u00a0<\/strong><\/h3>\n

    Zakaj je ustreznost tako pomembna?<\/strong><\/h3>\n

    Kot je navedeno zgoraj, je nepomembnost najpomembnej\u0161i razlog, zakaj ljudje zapu\u0161\u010dajo sezname naslovnikov, na katere so se naro\u010dili. \u010ce naro\u010dnikov ne pritegnete k sodelovanju, ne morete pri\u010dakovati, da bodo va\u0161a sporo\u010dila prebrali, kaj \u0161ele, da bi se nanje odzvali.<\/p>\n

    Po\u0161iljanje ustreznih tr\u017enih sporo\u010dil svoji bazi naro\u010dnikov izbolj\u0161a odzivnost, pove\u010da prodajo, naro\u010dniki se vra\u010dajo po nova sporo\u010dila in, kar je najpomembneje, pove\u010da donosnost nalo\u017eb.<\/p>\n

    Ob\u010dinstvo postavlja eno vpra\u0161anje, ki ga ne smete prezreti: \"Kaj je v tem sporo\u010dilu zame?\"<\/p>\n

    Nekaj nasvetov <\/strong>za oblikovanje ustreznih sporo\u010dil:<\/strong><\/h3>\n
      \n
    • Osredoto\u010dite se na re\u0161evanje te\u017eav naro\u010dnikov:<\/strong>Res je, da imate izdelek, ki ga \u017eelite prodati, vendar pozornost ob\u010dinstva usmerite na to, kako lahko ta izdelek re\u0161i njihov problem.<\/li>\n
    • Sporo\u010dilo mora biti razumljivo:<\/strong>\u00a0 Enostavnost je bistvenega pomena, zlasti v kratkem formatu, kot je e-po\u0161tno sporo\u010dilo.<\/li>\n
    • Prilagodite sporo\u010dila:<\/strong>\u00a0 To storite v skladu s tem, kar veste o svojih naro\u010dnikih. Bolj ko boste izkoristili to, kar veste o njih, bolj ustrezna jim bodo va\u0161a sporo\u010dila.<\/li>\n
    • \u010dim bolj segmentirajte svoje sezname<\/strong>. Eno sporo\u010dilo ne ustreza vsem. Segmentiranje seznama naro\u010dnikov glede na njihove izra\u017eene \u017eelje (eksplicitne informacije) in predhodno vedenje (implicitne informacije) olaj\u0161a izbiro vsebine za prihodnja sporo\u010dila in prispeva k ustreznim kampanjam.<\/li>\n<\/ul>\n

      Razmi\u0161ljajte kot stranka. \u010ce bi bili naro\u010deni na novice trgovine, kaj bi radi vedeli in kaj bi se vam zdelo zanimivo?<\/p>\n

      \u010ce se postavite v ko\u017eo svojih strank, lahko svoja sporo\u010dila prilagodite temu, kar je zanje resni\u010dno pomembno.<\/p>","protected":false},"excerpt":{"rendered":"

      \u010ce \u017eelite biti dober tr\u017enik e-po\u0161te, morate poskrbeti, da so va\u0161a sporo\u010dila pomembna za va\u0161e naro\u010dnike.<\/p>","protected":false},"author":239642484,"featured_media":7758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nPor 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