{"id":6362,"date":"2025-07-09T21:45:57","date_gmt":"2025-07-09T18:45:57","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6362"},"modified":"2025-09-26T12:19:23","modified_gmt":"2025-09-26T09:19:23","slug":"masterunsubscribe-nadzor-preglednosti-in-vizualno-porocanje-o-vasih-kampanjah","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/","title":{"rendered":"MasterUnsubscribe\u00ae: preglednost, nadzor in vizualno poro\u010danje za va\u0161e kampanje"},"content":{"rendered":"<p>V digitalnem okolju, kjer sta zaupanje in optimalna uporabni\u0161ka izku\u0161nja klju\u010dnega pomena, omogo\u010danje prejemnikom, da se enostavno odjavijo, ni ve\u010d le zakonska obveznost, temve\u010d znak spo\u0161tovanja, strokovnosti in dobre marketin\u0161ke prakse.<\/p>\n<h2>Zakaj je pomembno vklju\u010diti povezavo za odjavo?<\/h2>\n<p>Ker uporabnikom omogo\u010dite jasen in dostopen na\u010din, da prenehajo prejemati va\u0161a sporo\u010dila...<\/p>\n<ul>\n<li>izbolj\u0161ajte svoj <strong>ugled po\u0161iljatelja<\/strong>,<\/li>\n<li>pove\u010da <strong>dostavljivost va\u0161ih kampanj.<\/strong> y<\/li>\n<li>krepi va\u0161 <strong>verodostojnost blagovne znamke<\/strong>.<\/li>\n<\/ul>\n<p>Zato lahko vse po\u0161iljke, poslane prek sistema MasterBase\u00ae, vklju\u010dujejo povezavo do <strong>MasterUnsubscribe<\/strong>Nova storitev je edinstvena storitev, ki vsaki osebi omogo\u010da, da svojo odlo\u010ditev upravlja neposredno iz prejetega sporo\u010dila, brez trenj ali preusmeritev na zunanje strani.\u00a0\u00a0<\/p>\n<h2>Statisti\u010dni podatki o odjavah na posamezno po\u0161to: ve\u010dja preglednost, bolj\u0161e odlo\u010ditve<\/h2>\n<p>Doslej so bili statisti\u010dni podatki o odjavi zbirni in splo\u0161ni. Vendar se je to spremenilo.<\/p>\n<p>Z novo funkcionalnostjo <strong>Statisti\u010dni podatki o odjavi iz naro\u010dni\u0161kega razmerja<\/strong>si lahko podrobno ogledate:<\/p>\n<ul>\n<li>Koliko uporabnikov se je odjavilo za vsako po\u0161iljko.<\/li>\n<li>prek katerega kanala so izrazili namero, da se odjavijo od naro\u010dnine.<\/li>\n<\/ul>\n<h3><strong>Kaj omogo\u010da ta funkcionalnost?<\/strong><\/h3>\n<ul>\n<li>Dostop do posebnih podatkov o odjavi na posamezno sporo\u010dilo.<\/li>\n<li>poznavanje izvora vsake odprave registracije (neposredna povezava, prijava ne\u017eelene po\u0161te, prek dobavitelja, ro\u010dna zahteva).<\/li>\n<li>Sprejemajte bolje utemeljene odlo\u010ditve o svoji bazi stikov in vsebini.<\/li>\n<\/ul>\n<h3><strong>Kako dostopati?<\/strong><\/h3>\n<ol>\n<li>Pojdi na <strong>Poro\u010dila &gt; Mno\u017ei\u010dna po\u0161ta &gt; Ogled posameznih poro\u010dil<\/strong>.<\/li>\n<li>Izberite po\u0161iljko, ki jo \u017eelite analizirati.<\/li>\n<li>V poro\u010dilu kliknite nov zavihek <strong>Odjave<\/strong>.<\/li>\n<\/ol>\n<p><strong>Tam boste videli raz\u010dlenitev po vrstah dopusta:<\/strong><\/p>\n<ul>\n<li><strong>MasterUnsubscribe<\/strong>: kliknite na povezavo v sporo\u010dilu.<\/li>\n<li><strong>FeedbackLoop<\/strong>prejemnik je sporo\u010dilo ozna\u010dil kot ne\u017eeleno po\u0161to.<\/li>\n<li><strong>Seznam-odjava<\/strong>: kliknite na povezave, ki jih ustvarijo ponudniki e-po\u0161te.<\/li>\n<li><strong>Ro\u010dna odjava iz naro\u010dni\u0161kega razmerja<\/strong>Na zahtevo uporabnika odstranite stik prek ekipe za podporo.<\/li>\n<\/ul>\n<p>MasterBase\u00ae spo\u0161tuje in bele\u017ei vsako odjavo, s \u010dimer zagotavlja, da odjavljenim stikom nikoli ve\u010d ne bodo poslana sporo\u010dila.<\/p>\n<h2>Prikaz in funkcije funkcionalnosti<\/h2>\n<p>Omogo\u010da pregled statisti\u010dnih podatkov o odjavi v <strong style=\"font-weight: bold;\"><em>Poro\u010danje o posameznih po\u0161iljkah<\/em><\/strong>.<\/p>\n<p>Do njega se pride po poti <strong style=\"font-weight: bold;\">Poro\u010dila &gt; Mno\u017ei\u010dna po\u0161ta &gt; Ogled posameznih poro\u010dil<\/strong>:<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"22851\" data-permalink=\"https:\/\/masterbase.com\/sl\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/captura-de-pantalla-2025-07-04-104608\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?fit=752%2C213&amp;ssl=1\" data-orig-size=\"752,213\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Menu Reportes\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?fit=752%2C213&amp;ssl=1\" class=\"wp-image-22851 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608-300x85.png?resize=469%2C133&#038;ssl=1\" alt=\"Poro\u010dila o meniju\" width=\"469\" height=\"133\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?resize=300%2C85&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?w=752&amp;ssl=1 752w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p>Izbrana je po\u0161iljka, ki jo je treba pregledati:<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"22850\" data-permalink=\"https:\/\/masterbase.com\/sl\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/captura-de-pantalla-2025-07-04-104405\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?fit=827%2C525&amp;ssl=1\" data-orig-size=\"827,525\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Listado de reportes de mensajes enviados\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?fit=800%2C508&amp;ssl=1\" class=\"wp-image-22850 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405-300x190.png?resize=517%2C329&#038;ssl=1\" alt=\"Seznam poro\u010dil o poslanih sporo\u010dilih\" width=\"517\" height=\"329\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?w=827&amp;ssl=1 827w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/p>\n<p>Ko je poro\u010dilo prikazano, se prika\u017ee nov zavihek: <strong style=\"font-weight: bold;\">Odjave<\/strong><\/p>\n<p><strong style=\"font-weight: bold;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" style=\"width: 578px; margin-top: 0px; margin-bottom: 0px; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/Unsubscribe-3.png?w=578&#038;ssl=1\" alt=\"Odjava-3\"  \/><\/strong><\/p>\n<p>Ta zavihek vsebuje statisti\u010dne podatke o odjavah, opravljenih s tem sporo\u010dilom, s podrobnostmi o metodi, ki so jo prejemniki sporo\u010dila uporabili za odjavo (MasterUnsubscribe\u00ae, FeedBackLoops, ListUnsubscribe, ro\u010dno).<\/p>\n<p>\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" style=\"width: 589px; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/Unsubscribe-4.png?w=589&#038;ssl=1\" alt=\"Odjava-4\"  \/><\/p>\n<p>Obstajajo razli\u010dni na\u010dini, kako lahko kontakt izrazi svojo namero, da se odjavi od prejemanja sporo\u010dil dolo\u010denega po\u0161iljatelja. Sistemi MasterBase\u00ae bodo v prihodnjih po\u0161iljkah upo\u0161tevali to izrecno izjavo, prepre\u010dili po\u0161iljanje po\u0161iljk temu stiku in jo kot tako vklju\u010dili v ustrezno poro\u010dilo o odjavi.<\/p>\n<p>Te razli\u010dne poti odjave so prikazane v tej podrobnosti:<\/p>\n<ol>\n<li><strong style=\"font-weight: bold;\">Odjava z MasterUnsubscribe\u00ae:<\/strong> Kontakt se je odjavil s klikom na povezavo MasterUnsubscribe\u00ae, ki jo je po\u0161iljatelj vklju\u010dil v dolo\u010deno sporo\u010dilo.<\/li>\n<li><strong style=\"font-weight: bold;\">Odjava iz sistema FeedbackLoop:<\/strong> Kontakt je sporo\u010dilo v svojem ponudniku e-po\u0161te (Gmail, Hotmail, Yahoo) ozna\u010dil kot SPAM.<\/li>\n<li><strong style=\"font-weight: bold;\">Odjava s seznama Odjava:<\/strong> Kontakt je kliknil na povezavo za odjavo, ki jo imajo nekateri ponudniki po\u0161tnih storitev vgrajeno v svoj vmesnik za dolo\u010dena sporo\u010dila dolo\u010denih po\u0161iljateljev.<\/li>\n<li><strong style=\"font-weight: bold;\">Ro\u010dna odjava:<\/strong> Dru\u017eba MasterBase\u00ae je stik ozna\u010dila kot odjavljen, potem ko je imetnik tega po\u0161tnega predala to zahteval pri na\u0161i slu\u017ebi za stranke.<\/li>\n<\/ol>\n<p><strong style=\"font-weight: bold;\">Vrsta po\u0161iljke ni pomembna: <\/strong><span style=\"color: initial;\">Z vsakim dnem se med prejemniki e-po\u0161te, ne glede na njihovo naravo, pove\u010duje potreba po mo\u017enosti odjave od prejete po\u0161te. Zato ima MasterBase\u00ae to funkcionalnost, ki jo je mogo\u010de vklju\u010diti v mno\u017ei\u010dna po\u0161tna sporo\u010dila (komercialna ali tr\u017eenjska), pa tudi v posamezna po\u0161tna sporo\u010dila (transakcijska in vedenjska).<\/span><\/p>\n<h2><strong>Zaklju\u010dek<\/strong><\/h2>\n<p>\u00a0MasterBase\u00ae \u0161e naprej napreduje pri ponudbi orodij, ki zdru\u017eujejo <strong>operativna u\u010dinkovitost<\/strong>, <strong>nadzor podatkov<\/strong> in <strong>bolj\u0161a uporabni\u0161ka izku\u0161nja<\/strong>.<\/p>\n<p>MasterUnsubscribe\u00ae ni le orodje za zagotavljanje skladnosti, temve\u010d prilo\u017enost za krepitev odnosa z ob\u010dinstvom in sprejemanje odlo\u010ditev na podlagi zanesljivih podatkov.<\/p>\n<p>Ste pripravljeni za\u010deti uporabljati te funkcije?<br \/>Prijavite se v svoj ra\u010dun MasterBase\u00ae in razi\u0161\u010dite, kaj vse vam ponujamo.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>V dana\u0161njem digitalnem okolju omogo\u010danje odjave ni le zakonska zahteva.<\/p>","protected":false},"author":239642484,"featured_media":22888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MasterUnsubscribe\u00ae: Transparencia, control y reportes visuales para tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/masterunsubscribe-nadzor-preglednosti-in-vizualno-porocanje-o-vasih-kampanjah\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MasterUnsubscribe\u00ae: Transparencia, control y reportes visuales para tus campa\u00f1as - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En el entorno digital actual, facilitar la desuscripci\u00f3n no es solo un requisito legal.\" \/>\n<meta property=\"og:url\" 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