{"id":6282,"date":"2024-03-11T12:49:39","date_gmt":"2024-03-11T10:49:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6282"},"modified":"2024-03-11T12:49:39","modified_gmt":"2024-03-11T10:49:39","slug":"4-razlogi-zakaj-personalizacija-izboljsa-vase-trzenje","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/","title":{"rendered":"4 razlogi, zakaj personalizacija izbolj\u0161a va\u0161e tr\u017eenje"},"content":{"rendered":"

Raziskave so pokazale, da so kampanje prilagojenega e-po\u0161tnega tr\u017eenja dele\u017ene 29 % vi\u0161jih stopenj odprtja in 41 % vi\u0161jih stopenj klikov kot obi\u010dajne kampanje.<\/p>\n

\u010ce v svojo strategijo tr\u017eenja \u0161e niste vklju\u010dili personalizacije, ste izgubili. Zakaj.<\/p>\n

Kaj je prilagojeno tr\u017eenje?<\/h3>\n

S pojmom prilagojeno tr\u017eenje mislimo veliko ve\u010d kot le na to, da v sporo\u010dila, ki jih po\u0161iljate svojim strankam, vklju\u010dite njihovo ime.<\/p>\n

Sama po sebi je strategija, ki jo lahko vklju\u010dite v razli\u010dne kanale interakcije, kot so tr\u017eenje e-po\u0161te, dru\u017eabni mediji in blogi, ter tako dose\u017eete bolj\u0161e rezultate.<\/p>\n

Prilagojeno tr\u017eenje vklju\u010duje zbiranje podatkov o va\u0161ih strankah in ustvarjanje tr\u017eenjskih izku\u0161enj z diferencirano vsebino, namenjeno dolo\u010denim vrstam strank.<\/p>\n

Verjemite: podatki so va\u0161 prijatelj<\/h3>\n

Prilagojena tr\u017eenjska strategija se za\u010dne s podatki o uporabniku. Uspeh va\u0161ih kampanj bo odvisen od tega, kako dobro boste zbirali in merili podatke. Ne glede na to, ali gre za segmente po\u0161tnih seznamov ali ankete, lahko zbirate razli\u010dne podatke, da bi izvedeli ve\u010d o svojih uporabnikih. Le tako boste lahko s svojimi tr\u017eenjskimi kampanjami zagotovili bolj prilagojene izku\u0161nje.<\/p>\n

Ko boste imeli dovolj podatkov in boste za\u010deli oblikovati svojo tipi\u010dno stranko, boste lahko za\u010deli ustrezno prilagajati svoje tr\u017eenjske kampanje.<\/p>\n

V nadaljevanju so navedeni 4 razlogi, ki vas bodo prepri\u010dali o mo\u010di personalizacije.<\/span><\/p>\n

1. U\u010dinkovito ciljanje na dolo\u010deno ob\u010dinstvo<\/h3>\n

Glavna prednost personaliziranega tr\u017eenja je mo\u017enost doseganja specifi\u010dnega ob\u010dinstva. Z zbiranjem podatkov o uporabnikih iz segmentov seznamov, anket ali \u0161tudij lahko ustvarite u\u010dinkovitej\u0161e kampanje e-po\u0161tnega tr\u017eenja, ki ciljajo na dolo\u010deno ob\u010dinstvo glede na njegove interese ali nakupne navade.<\/p>\n

\u010ce ima va\u0161e ob\u010dinstvo rado filme, lahko na primer v kampanjah, objavah na blogih ali celo v obrazcih za naro\u010dnino na e-po\u0161to uporabite sklicevanja na priljubljeno filmsko kulturo, da jim zagotovite bolj prilagojeno izku\u0161njo in pove\u010date \u0161tevilo konverzij.<\/p>\n

2. Ustvarite bolj\u0161o vsebino<\/h3>\n

Prilagajanje vam pomaga izstopati iz mno\u017eice z ustvarjanjem edinstvene vsebine, ki pritegne pozornost in ostane v spominu va\u0161ih strank.<\/p>\n

3. Gradite globlje odnose s strankami<\/h3>\n

Druga prednost prilagajanja je, da s strankami vzpostavite mo\u010dnej\u0161e in bolj osebne odnose. S hvale\u017enostjo poka\u017eete, kako zelo vam je mar za vsakega od njih, tako da jim po\u0161ljete sporo\u010dilo za rojstni dan ali zahvalno sporo\u010dilo vsako novo leto, odkar so se pridru\u017eili va\u0161emu naro\u010dni\u0161kemu seznamu.<\/p>\n

Lahko naredite \u0161e korak dlje in personalizacijo vklju\u010dite v celotno spletno mesto in pristajalne strani. To vam ne bo pomagalo le pri ve\u010dji prodaji in konverzijah, temve\u010d se bodo va\u0161e stranke med brskanjem po va\u0161i spletni strani po\u010dutile doma\u010de.<\/p>\n

4. Oblikovanje obraza podjetja<\/h3>\n

\u010ce \u017eelite s tr\u017eenjem ponuditi resni\u010dno osebno izku\u0161njo, morate svojemu podjetju dati tudi dolo\u010deno identiteto. To vklju\u010duje prikaz \u010dlove\u0161ke plati va\u0161ega podjetja.<\/p>\n

V avtomatizirana sporo\u010dila vklju\u010dite naslov za odgovor, da vam bodo stranke lahko zastavljale vpra\u0161anja in pustile komentarje. Poka\u017eite, kdo stoji za po\u0161tnimi po\u0161iljkami va\u0161ega podjetja, tako da vklju\u010dite obraz in ime svojih zaposlenih. Stranke naj vedo, da za vsakim sporo\u010dilom stojijo ljudje in ne roboti.<\/p>\n

\u010ce stranki poka\u017eete \u010dlove\u0161ko plat svojega podjetja z osebnim dotikom, kot je na primer ime na po\u0161tni po\u0161iljki, lahko pove\u010date njeno sodelovanje.<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Prilagajanje je lahko mo\u010dno orodje, \u010de se pravilno uporablja. Tr\u017eniki \u017ee desetletja uporabljajo to strategijo za optimizacijo svojih tr\u017eenjskih prizadevanj.<\/p>","protected":false},"author":239642484,"featured_media":10617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1423],"class_list":["post-6282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-personalizacion-11"],"yoast_head":"\n4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/4-razlogi-zakaj-personalizacija-izboljsa-vase-trzenje\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n puede ser una herramienta poderosa cuando se usa correctamente. 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