Dostavljivost ni odvisna le od enega samega dejavnika.<\/strong><\/p>\n\n\n\nOdnos z ob\u010dinstvom, zgodovinski potek po\u0161iljk, tehni\u010dna identiteta po\u0161iljatelja, dolo\u010dene nastavitve in signali, ki jih oddajajo prejemniki, so del pogojev, ki lahko vplivajo na to.<\/p>\n\n\n\n
Zato za vzdr\u017eevanje e-po\u0161tnega sistema ni dovolj le zmogljivost obdelave: potrebno je tudi upravljanje dejavnikov, ki vplivajo na dostavljivost.<\/p>\n\n\n\n
V sistemu MasterBase\u00ae MB3 Email Marketing ta na\u010din delovanja temelji na petih dimenzijah.<\/p>\n\n\n\n
Dovoljenje: veljaven odnos z ob\u010dinstvom<\/h2>\n\n\n\n
Uspe\u0161no poslovanje se za\u010dne z dobrim odnosom do ljudi, s katerimi komunicira.<\/p>\n\n\n\n
Pravilno obravnavanje odjav je del tega odnosa. Ko oseba ne \u017eeli ve\u010d prejemati sporo\u010dil, ustrezen mehanizem za prenehanje prejemanja pomaga prepre\u010diti, da bi sporo\u010dilo ozna\u010dila kot spam.<\/p>\n\n\n\n
Na tem podro\u010dju pride v igro MasterUnsubscribe\u00ae, ki omogo\u010da upravljanje odjav kot del postopka po\u0161iljanja.<\/p>\n\n\n\n
Dovoljenje torej ni le za\u010detni pogoj za vzpostavitev stikov. Je pogoj, ki ga je treba ohranjati skozi celoten odnos z ob\u010dinstvom.<\/p>\n\n\n\n
Ugled: vsaka po\u0161iljka pusti sledi<\/h2>\n\n\n\n
Ugled se gradi na podlagi preteklega ravnanja pri po\u0161iljanju.<\/p>\n\n\n\n
Odboji, prito\u017ebe, spam in kakovost baz podatkov ustvarjajo signale, ki lahko vplivajo na to, kako ponudniki e-po\u0161tnih storitev ocenjujejo sporo\u010dila posameznega po\u0161iljatelja.<\/p>\n\n\n\n
Zato MasterBase\u00ae spremlja IP-naslove in po\u0161iljatelje pri ponudnikih internetnih storitev (ISP), pri \u010demer te dejavnike upo\u0161teva kot del svojega delovanja.<\/p>\n\n\n\n
Ugled se ne ustvari z eno samo po\u0161iljko. Gradi se in ohranja s stalnim ravnanjem.<\/p>\n\n\n\n
Preverjanje pristnosti: pravilno dokazati, kdo po\u0161ilja<\/h2>\n\n\n\n
Tehni\u010dna identiteta po\u0161iljatelja je prav tako del pogojev za dostavo.<\/p>\n\n\n\n
MasterBase\u00ae preverja tehni\u010dne zahteve v zvezi s SPF, DKIM, DMARC in MX, ki omogo\u010dajo pravilno dolo\u010ditev identitete, uporabljene pri po\u0161iljanju.<\/p>\n\n\n\n
Avtentifikacija tako prispeva k zagotavljanju zanesljivega delovanja: ni dovolj, da se dolo\u010di, kdo je naveden kot po\u0161iljatelj; infrastruktura mora biti nastavljena tako, da to identiteto tehni\u010dno podpira.<\/p>\n\n\n\n
Nadzor: upravljanje nastavitev delovanja<\/h2>\n\n\n\n
E-po\u0161tni sistem vklju\u010duje nastavitve in pravila, ki lahko vplivajo na po\u0161iljanje e-po\u0161te.<\/p>\n\n\n\n
MasterBase\u00ae izvaja preverjanja in upo\u0161teva pravila v zvezi z nastavitvami, ki bi lahko ogrozile to delovanje.<\/p>\n\n\n\n
Za uporabnika ni pomembno, da si zapomni vsako tehni\u010dno pravilo. Pomembno je, da ve, da se ti pogoji spremljajo in da obstaja nadzorni sistem, namenjen njihovemu stalnemu upravljanju.<\/p>\n\n\n\n
Nadzor tako pretvori \u0161tevilne tehni\u010dne spremenljivke v postopek, ki ga je mogo\u010de upravljati.<\/p>\n\n\n\n
Optimizacija: uporaba signalov za izbolj\u0161anje pogojev dostave<\/h2>\n\n\n\n
Tudi dostavljivost ni stati\u010dna. Obna\u0161anje prejemnikov ustvarja signale, ki omogo\u010dajo oceno relevantnosti sporo\u010dil.<\/p>\n\n\n\n
Tu pride v igro Delivery Relevance Optimizer (DRO), ki analizira signale o vedenju in relevantnosti, da bi pomagal izbolj\u0161ati pogoje dostave.<\/p>\n\n\n\n
Logika, ki vodi to dimenzijo, je naslednja:<\/p>\n\n\n\n
ve\u010dja pomembnost \u2192 bolj\u0161i signali \u2192 ve\u010dja zmogljivost dostave.<\/strong><\/p>\n\n\n\nOptimizacija torej pomeni, da se ti signali vklju\u010dijo v delovanje in se jih uporabi za nenehno izbolj\u0161evanje pogojev.<\/p>\n\n\n\n
Od obdelave e-po\u0161tnih sporo\u010dil do upravljanja njihove dostavljivosti<\/h2>\n\n\n\n
Te pet dimenzij ne delujejo kot samostojni ukrepi. Skupaj omogo\u010dajo obravnavanje izpolnjevanja obveznosti kot pogoja, ki ga je treba ohranjati skozi \u010das:<\/p>\n\n\n\n
Dovoljenje \u2192 Reputacija \u2192 Avtentifikacija \u2192 Nadzor \u2192 Optimizacija.<\/strong><\/p>\n\n\n\nTo je sprememba perspektive: MasterBase\u00ae MB3 Email Marketing ne omejuje svoje vloge zgolj na obdelavo e-po\u0161te. Aktivno upravlja pogoje, ki vplivajo na dostavljivost, in si prizadeva za njihovo nenehno optimizacijo.<\/p>\n\n\n\n
Ko ta postopek poteka pravilno, dostavljivost ni ve\u010d zgolj tehni\u010dna zadeva, temve\u010d postane pogoj za ohranjanje aktivne komunikacije s strankami in potencialnimi strankami.<\/p>\n\n\n\n
In, mimogrede: PRACO<\/h2>\n\n\n\n
V podjetju MasterBase\u00ae smo tej obliki delovanja dali ime: PRACO<\/strong>.<\/p>\n\n\n\nTo ni \u0161e en seznam priporo\u010dil niti kratica, ki si jo mora uporabnik zapomniti. Gre za akronim, ki povzema pet \u017ee pojasnjenih dimenzij, ki morajo delovati skupaj, da zagotovijo izvedljivost:<\/p>\n\n\n\n
P \u2014 Dovoljenje
R \u2014 Ugled
A \u2014 Preverjanje pristnosti
C \u2014 Nadzor
O \u2014 Optimizacija<\/p>\n\n\n\n
PRACO v eni besedi opisuje, kako MasterBase\u00ae MB3 Email Marketing obravnava dostavljivost: ne le z obdelavo sporo\u010dil, temve\u010d tudi z upravljanjem pogojev, ki omogo\u010dajo nemoteno po\u0161iljanje.<\/p>\n\n\n\n
Preberite, kako MasterBase\u00ae MB3 Email Marketing zagotavlja dostavljivost \u2192<\/strong><\/p>\n\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"
Po\u0161iljanje e-po\u0161te se ne kon\u010da, ko je sporo\u010dilo obdelano. Med po\u0161iljanjem in dejanskim prispetjem k prejemniku vpliva vrsta razmerij, ki se nenehno spreminjajo.<\/p>","protected":false},"author":239642484,"featured_media":36588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1442,1389],"tags":[],"class_list":["post-37219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-factory","category-automatizacion"],"yoast_head":"\n
MasterBase\u00ae MB3 Email Marketing: la entregabilidad tambi\u00e9n se gobierna - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/masterbase-mb3-e-postno-trzenje-tudi-dostavljivost-se-nadzoruje\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MasterBase\u00ae MB3 Email Marketing: la entregabilidad tambi\u00e9n se gobierna - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Enviar un email no termina cuando el mensaje es procesado. 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