{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-nacinov-uporabe-personalizacije-v-naslednji-kampanji-e-postnega-trzenja","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 na\u010dinov uporabe personalizacije v naslednjih kampanjah e-po\u0161tnega tr\u017eenja"},"content":{"rendered":"

S personalizacijo lahko vsakega od svojih naro\u010dnikov dose\u017eete, kot da bi bil va\u0161 znanec, zaupanja vreden prijatelj.<\/p>\n

Zaradi personalizacije bodo va\u0161e stranke vzljubile va\u0161a sporo\u010dila, saj jim boste posredovali vsebino, ki je popolnoma prilagojena njihovim potrebam. Zato se va\u0161i naro\u010dniki veselijo prejemanja sporo\u010dil va\u0161e blagovne znamke.<\/p>\n

Z bele\u017eenjem podatkov o naro\u010dnikih in segmentacijo ob\u010dinstva lahko ustvarite prilagojene kampanje, ki bodo navdu\u0161ile va\u0161e ob\u010dinstvo.<\/p>\n

Prilagojeno e-po\u0161tno tr\u017eenje je odli\u010den na\u010din, kako dose\u010di vsakega od va\u0161ih edinstvenih naro\u010dnikov posebej. Prilagojene kampanje prina\u0161ajo 18-krat ve\u010d prihodkov kot mno\u017ei\u010dno e-po\u0161tno tr\u017eenje ali brez prilagajanja.<\/p>\n

\u017delite personalizacijo uresni\u010diti za svojo blagovno znamko? Z vami delimo 6 na\u010dinov uporabe personalizacije v va\u0161i naslednji kampanji e-po\u0161tnega tr\u017eenja.<\/p>\n

    \n
  1. Prilagodite svoje sporo\u010dilo<\/strong>Veliko bolje se po\u010duti\u0161, ko k tebi pristopi stari prijatelj in za\u010dne pogovor z imenom, namesto da bi ti rekel \"spo\u0161tovani gospod\". To zelo spremeni ton pogovora.\n

    Enako velja za e-po\u0161tna sporo\u010dila. Naro\u010dniki \u017eelijo, da jih osebno pozdravite, in radi sli\u0161ijo svoje ime. Zato je ve\u010dja verjetnost, da bodo odprli sporo\u010dila s personaliziranimi 26% naslovi.<\/li>\n

  2. Prilagodite svoje slike<\/strong>\u0160e en odli\u010den na\u010din za pove\u010danje \u0161tevila klikov je, da prilagodite svoje slike. Slike lahko prilagodite na podlagi razli\u010dnih podatkov in profilov strank.\n

    \u010ce imate na primer podatke o lokaciji, lahko slike prilagodite glede na lokacijo.<\/p>\n

    Slike lahko dinami\u010dno spreminjate tudi na podlagi drugih vrst podatkov, ki jih zberete. To lahko vklju\u010duje spol, status programa zvestobe, vremenske vzorce, osebne preference in drugo.<\/li>\n

  3. Prilagodite svoje ponudbe<\/strong>Prilagojena sporo\u010dila lahko izbolj\u0161ajo stopnjo klikov v povpre\u010dju za 14% in stopnjo konverzij za 10%.\n

    S prilagajanjem ponudb lahko pove\u010date \u0161tevilo klikov in konverzij. Tr\u017eniki bodo podatke uporabili za oblikovanje profilov strank in nato za razli\u010dne vrste naro\u010dnikov ustvarili razli\u010dne ponudbe vsebin.<\/p>\n

    Mo\u017enosti za prilagajanje ponudb so obse\u017ene in neskon\u010dne, vendar so tu nekatere blagovne znamke, ki so pri prilagajanju ponudb resni\u010dno uspe\u0161ne.<\/p>\n

    Uber prilagaja podatke glede na lokacijo<\/p>\n

    Uber je \u0161e ena blagovna znamka, ki svoje ponudbe prilagaja glede na lokacijo. Vedo, kje njihovi naro\u010dniki \u017eivijo ali vsaj kam obi\u010dajno potujejo, in jim po\u0161iljajo ponudbe glede na lokacijo.<\/p>\n

    Uber: prilagojeno e-po\u0161tno tr\u017eenje na podlagi lokacije<\/p>\n

    Imate lahko najbolj\u0161o ponudbo na svetu, vendar \u010de ni pomembna za va\u0161e stranke, jih ne bo zanimala. Uporabite podatke za prilagajanje ponudb za vsakega naro\u010dnika.<\/li>\n

  4. Prilagajanje priporo\u010dil izdelkov<\/strong>Teoreti\u010dno bi bilo \u010dudovito, \u010de bi potro\u0161niki kupovali tisto, kar jim je bilo priporo\u010deno. V praksi bodo naro\u010dniki kupili priporo\u010dila le, \u010de bodo ustrezna na podlagi preteklih nakupov ali osebnih preferenc.\n

    Dana\u0161nja tehnologija omogo\u010da vklju\u010ditev nedavnih nakupov, zgodovine brskanja po spletu ali celo e-po\u0161te. Tr\u017eniki lahko podatke o vedenju strank uporabijo za ustvarjanje ustreznej\u0161ih e-po\u0161tnih kampanj. Ko se relevantnost pove\u010da, postaneta navzkri\u017ena in vi\u0161ja prodaja bolj smiselni.<\/p>\n

    Posebna in ustrezna priporo\u010dila za izdelke v e-po\u0161tnem tr\u017eenju pomagajo krepiti dolgoro\u010dne odnose in pove\u010dujejo \u017eivljenjsko vrednost stranke.<\/li>\n

  5. Prilagajanje na podlagi vedenja<\/strong>Bolj zapletena, vendar izjemno koristna taktika tr\u017eenja e-po\u0161te je prilagajanje na podlagi vedenja strank.\n

    Podatke je mogo\u010de zbirati iz dru\u017eabnih medijev, notranjih sistemov podjetja (ERP, CRM), spletnega mesta in e-po\u0161tnega tr\u017eenja za po\u0161iljanje ustreznej\u0161ih ponudb. Ti zelo ciljno usmerjeni segmenti temeljijo na zanimanju, vedenju in sodelovanju strank. Ko so seznami segmentirani, lahko tr\u017eniki spro\u017eijo samodejne poti strank z osebnimi ponudbami.<\/p>\n

    Obstaja ve\u010d razli\u010dnih na\u010dinov za prilagajanje sporo\u010dil, avtomatizacijo vsebine in segmentacijo seznamov glede na vedenje.<\/p>\n

    Najbolje je, da to storite z oznakami, tako da se personalizacija ustvarja na individualni osnovi, tako da se vsaki\u010d, ko nekdo nekaj stori, po\u0161lje nekaj na individualni osnovi, in ne prek skupin segmentov v kampanjah.<\/p>\n

    V podjetju MasterBase\u00ae temu pravimo individualno prilagajanje s pomo\u010djo avtomata.<\/p>\n

    Kako boste to prakso uporabili, je odvisno od va\u0161ega podjetja, podatkov, ki jih zbirate, in od tega, kaj najbolje ustreza va\u0161i blagovni znamki.<\/p>\n

    V dana\u0161njem \u010dasu tr\u017eenja uporaba podatkov za izbolj\u0161anje izku\u0161nje strank ni le odli\u010den na\u010din za privabljanje strank, temve\u010d tudi nujen pogoj za ohranjanje konkuren\u010dnosti.<\/li>\n<\/ol>\n

    Na kratko<\/h4>\n

    Prilagajanje vsebine za e-po\u0161tno tr\u017eenje je odli\u010den na\u010din za doseganje naro\u010dnikov, ohranjanje ustreznosti sporo\u010dil in pove\u010danje stopnje konverzije.<\/p>\n

    S pomo\u010djo vodilnega ponudnika storitev e-po\u0161tnega tr\u017eenja lahko sporo\u010dila prilagodite z uporabo podatkov, dinami\u010dne vsebine, segmentacije in \u0161e ve\u010d.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    S personalizacijo lahko vsakega od svojih naro\u010dnikov dose\u017eete, kot da bi bil va\u0161 znanec, zaupanja vreden 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