{"id":2689,"date":"2023-09-14T19:39:00","date_gmt":"2023-09-14T16:39:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2689"},"modified":"2024-01-09T16:37:10","modified_gmt":"2024-01-09T14:37:10","slug":"izgradnja-lijaka-za-e-postno-trzenje-ucinkovita-pot-do-konverzije","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\/masterbase\/","title":{"rendered":"Oblikovanje lijaka za e-po\u0161tno tr\u017eenje, u\u010dinkovita pot do konverzije"},"content":{"rendered":"<p><!DOCTYPE html><br \/>\n<html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\n<p>Uspe\u0161no e-po\u0161tno tr\u017eenje ne pomeni, da ljudi prosite, naj se prijavijo, in jim po\u0161iljate promocijska e-po\u0161tna sporo\u010dila, dokler se ne odjavijo. Je odli\u010dna prilo\u017enost za vzpostavitev edinstvenih odnosov med va\u0161o blagovno znamko in va\u0161im ob\u010dinstvom.<\/p>\n<p>\u010ce \u017eelite kar najbolje izkoristiti tr\u017eenje e-po\u0161te, spremenite svoj pristop in postopek registracije obravnavajte kot potovanje, ki bo stik spremenilo v zvestega sledilca va\u0161e blagovne znamke.&nbsp;<\/p>\n<p>Danes se bomo poglobili v ustvarjanje u\u010dinkovitega lijaka za e-po\u0161tno tr\u017eenje, ki bo vodil pot va\u0161ih potencialnih uporabnikov do konverzije. Ta lijak je lahko del \u0161ir\u0161ega pristopa, ki vklju\u010duje ve\u010d kanalov in sti\u010dnih to\u010dk s strankami.<\/p>\n<p>&nbsp;<\/p>\n<h2>Na\u010drtovanje<\/h2>\n<p>Na tej stopnji opredelimo cilje in obseg strategije e-po\u0161tnega tr\u017eenja. Pomembno je, da je jasno, kaj \u017eelimo dose\u010di in kako bomo merili uspeh. Z drugimi besedami, opredelite svoje klju\u010dne kazalnike uspe\u0161nosti.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p>Po\u0161ljite ankete o zadovoljstvu in povratnih informacijah, da bi spoznali potrebe in pri\u010dakovanja svojih potencialnih strank.<\/p>\n<p>&nbsp;<\/p>\n<h2>Znanje<\/h2>\n<p>V tej fazi se osredoto\u010damo na to, da bi na\u0161o blagovno znamko in na\u0161e izdelke ali storitve spoznalo \u0161ir\u0161e ob\u010dinstvo. V ta namen morate ustvariti ciljno usmerjen seznam za e-po\u0161tno tr\u017eenje.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p>Po\u0161iljajte novice z dragoceno vsebino, povezano z va\u0161o panogo, da boste vzpostavili svojo avtoriteto na tem podro\u010dju in pritegnili \u010dim ve\u010d naro\u010dnikov.<\/p>\n<p>&nbsp;<\/p>\n<h2>Razmislek<\/h2>\n<p>Pri tem naro\u010dniki poka\u017eejo ve\u010dje zanimanje za va\u0161o ponudbo. Za\u010dnejo razmi\u0161ljati, ali je va\u0161 izdelek ali storitev tisto, kar i\u0161\u010dejo. To potencialnim strankam pomaga, da se vklju\u010dijo v odnos z va\u0161o blagovno znamko in va\u0161imi izdelki.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p>Ponudite \u0161tudije primerov ali pri\u010devanja kupcev, ki dokazujejo u\u010dinkovitost va\u0161ega izdelka in stopnjo zadovoljstva drugih kupcev.<\/p>\n<p>&nbsp;<\/p>\n<h2>Poznavanje<\/h2>\n<p>Na tej to\u010dki naro\u010dniki \u0161e naprej raziskujejo, kaj jim lahko ponudite. Pomembno je vzpostaviti odnos zaupanja. Naro\u010dnikom pomagajte s klju\u010dnimi informacijami o va\u0161ih izdelkih.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p>Po\u0161ljite e-po\u0161tna sporo\u010dila s predstavitvami izdelkov, navodili za uporabo ali ekskluzivno vsebino. Osredoto\u010dite se na prednosti in ne na lastnosti izdelka.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<h2>Namen<\/h2>\n<p>Naro\u010dniki so v fazi odlo\u010danja. Razumeti morajo, kako va\u0161a ponudba re\u0161uje njihove te\u017eave ali zadovoljuje njihove potrebe.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p>Ponudite popuste ali brezpla\u010dne preizkuse, da bi spodbudili ukrepanje.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<h2>Ocenjevanje<\/h2>\n<p>Pri tem naro\u010dniki primerjajo va\u0161o ponudbo s ponudbo va\u0161ih konkurentov. Pomembno je, da poudarite svoje posebne prednosti. Prika\u017eite, kako se va\u0161 izdelek odre\u017ee v primerjavi s konkurenco.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p>Po\u0161ljite podrobne primerjalne primere ali \u0161tudije primerov, ki ka\u017eejo, zakaj je va\u0161a re\u0161itev najbolj\u0161a.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pretvorba<\/h2>\n<p>To je trenutek, ko naro\u010dniki postanejo stranke. Poskrbite, da bo postopek nakupa enostaven in pregleden.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p>Po\u0161ljite opomnike o zapu\u0161\u010deni ko\u0161arici in ekskluzivne ponudbe za spodbujanje nakupa.<\/p>\n<p>&nbsp;<\/p>\n<h2>Fidelity<\/h2>\n<p>Ko ste naro\u010dnika spremenili v stranko, je pomembno, da ga ohranite anga\u017eiranega in zadovoljnega, saj s tem spodbujate dolgoro\u010dno zvestobo. Gradite prave odnose.<\/p>\n<p><em>Nasveti za kampanje e-po\u0161tnega tr\u017eenja v tej fazi:<\/em><\/p>\n<p><em><br \/><\/em><\/p>\n<p>Ponuja ekskluzivno vsebino, posodobitve izdelkov in programe nagrajevanja.<\/p>\n<p>Ne pozabite, da vsaka faza lijaka zahteva poseben pristop in ustrezno vsebino. Prilagodite svoje kampanje za vsako od njih in opazujte, kako se bo pove\u010dala stopnja konverzije.<\/p>\n<p>&nbsp;<\/p>\n<p>Ustvarite lijak za e-po\u0161tno tr\u017eenje, ki bo vodil do zadovoljstva va\u0161ih potencialnih strank!<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\n\t\t\t\n\t\t<\/p>\n<p>\t<\/body><br \/>\n<\/html><\/p>","protected":false},"excerpt":{"rendered":"<p>Uspe\u0161no e-po\u0161tno tr\u017eenje ne pomeni, da ljudi prosite, naj se prijavijo, in jim po\u0161iljate promocijska e-po\u0161tna sporo\u010dila, dokler se ne odjavijo. Je odli\u010dna prilo\u017enost za vzpostavitev edinstvenih odnosov med va\u0161o blagovno znamko in va\u0161im ob\u010dinstvom.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/izgradnja-lijaka-za-e-postno-trzenje-ucinkovita-pot-do-konverzije\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sl\/izgradnja-lijaka-za-e-postno-trzenje-ucinkovita-pot-do-konverzije\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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