{"id":21651,"date":"2025-03-12T22:19:42","date_gmt":"2025-03-12T20:19:42","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=21651"},"modified":"2025-03-18T16:15:48","modified_gmt":"2025-03-18T14:15:48","slug":"10-taktik-za-izboljsanje-relevantnosti-kampanj-e-postnega-trzenja","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/10-tacticas-para-mejorar-la-relevancia-de-tus-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"10 taktik za izbolj\u0161anje ustreznosti kampanj e-po\u0161tnega tr\u017eenja"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vendar klju\u010d do uspeha ni v \u0161tevilu poslanih e-po\u0161tnih sporo\u010dil, temve\u010d v njihovi ustreznosti. Za uspeh je klju\u010dnega pomena poslati pravo sporo\u010dilo pravi osebi ob pravem \u010dasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V nadaljevanju navajamo <strong>10 klju\u010dnih taktik<\/strong> za izbolj\u0161anje ustreznosti kampanj e-po\u0161tnega tr\u017eenja in pove\u010danje sodelovanja z ob\u010dinstvom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Segmentirajte svojo podatkovno zbirko in prilagodite svoje po\u0161tne po\u0161iljke.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vsi va\u0161i naro\u010dniki nimajo enakih interesov ali potreb. Segmentacija vam omogo\u010da, da svoje ob\u010dinstvo razvrstite v skupine glede na merila, kot so lokacija, zgodovina nakupov ali stopnja interakcije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Spletni prodajalec tehnologije je svoj seznam razdelil na uporabnike iPhona in Androida. Vsaki skupini je nato poslal prilagojene ponudbe, s \u010dimer se je stopnja klikov pove\u010dala za <strong>20%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Uporabite dinami\u010dne oznake in sezname za sprotno posodabljanje ciljnih skupin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Optimizirajte vrstico predmeta, da izbolj\u0161ate stopnjo odprtosti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predmet e-po\u0161te je prva stvar, ki jo bo va\u0161e ob\u010dinstvo videlo, zato mora biti jasen, privla\u010den in vzbujati radovednost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> E-trgovina je za promocijo preizkusila dve vpra\u0161anji:<br>\ud83d\udd34 \"Ekskluzivna ponudba za vas!\" \u2192 12% odpiranje<br>\ud83d\udfe2 \"50% popust na va\u0161e naslednje naro\u010dilo, velja samo danes\" \u2192 25% odprtje<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Izvedite testiranje A\/B in ugotovite, katere vrste tem najbolj spodbujajo interakcijo med va\u0161im ob\u010dinstvom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Uporabite prejemnikovo ime, da sporo\u010dilo prilagodite.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sporo\u010dila s personalizacijo v pozdravu ali vsebini so odprta do <strong>26% glavni<\/strong> kot splo\u0161na po\u0161ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Restavracija je poslala e-po\u0161tno sporo\u010dilo s stavkom \"Juan, za vas imamo presene\u010denje\" in pove\u010dala stopnjo konverzije za <strong>30%<\/strong> v primerjavi z \"Imamo za vas presene\u010denje\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Prilagodite ne le z imenom prejemnika, temve\u010d tudi s priporo\u010denimi izdelki glede na zgodovino nakupov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Dolo\u010dite ustrezno frekvenco po\u0161iljanja<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce po\u0161ljete preve\u010d sporo\u010dil, lahko uporabnike zasi\u010dite in se odjavijo, \u010de pa po\u0161ljete premalo sporo\u010dil, vas lahko pozabijo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Na enem od tr\u017ei\u0161\u010d so zmanj\u0161ali pogostost po\u0161iljanja s 5 na 3 e-po\u0161tna sporo\u010dila na teden in opazili zmanj\u0161anje \u0161tevila poslanih e-po\u0161tnih sporo\u010dil s 5 na 3 na teden. <strong>40% v odjavah<\/strong>Stopnja pretvorbe ostaja stabilna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Pogostost prilagodite glede na interakcijo posameznega uporabnika. Uporabite avtomatizacijo, da ugotovite, kdo potrebuje ve\u010d ali manj sporo\u010dil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Ustvarite ustrezno in dragoceno vsebino za svoje ob\u010dinstvo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a e-po\u0161tna sporo\u010dila morajo vsebovati ve\u010d kot le promocije. Delite uporabno vsebino, kot so vodniki, nasveti ali novice, pomembne za va\u0161e ob\u010dinstvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Ekolo\u0161ki trgovec na drobno je razposlal e-po\u0161to s \"5 nasvetov za zmanj\u0161anje uporabe plastike doma\" in opazil pove\u010danje uporabe plastike v gospodinjstvu. <strong>35% v stopnji klikanja<\/strong> v primerjavi s promocijskimi e-po\u0161tnimi sporo\u010dili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Izmenjajte izobra\u017eevalne in promocijske vsebine, da bodo va\u0161e naro\u010dnike zanimale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Optimizacija zasnove in strukture e-po\u0161tnega sporo\u010dila<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobro zasnovano e-po\u0161tno sporo\u010dilo izbolj\u0161a uporabni\u0161ko izku\u0161njo in pove\u010da verjetnost konverzije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Podjetje za e-trgovino v modni industriji je preoblikovalo svoja e-po\u0161tna sporo\u010dila z ve\u010djimi in bolj razmaknjenimi gumbi za blagajno ter tako pove\u010dalo stopnjo konverzije za <strong>18%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Uporabite odzivne oblike, ki se dobro prilagajajo mobilnim napravam, in poskrbite, da so klici CTA jasni in vidni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Vklju\u010dite jasne in privla\u010dne pozive k akciji (CTA).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sporo\u010dila CTA morajo biti specifi\u010dna in prepri\u010dljiva, da uporabnika usmerijo k dejanju, ki ga \u017eeli izvesti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Programska oprema za upravljanje je preizkusila dva CTA:<br>\ud83d\udd34 \"Dodatne informacije\" \u2192 5% pretvorba<br>\ud83d\udfe2 \"Za\u010dnite z brezpla\u010dnim preizkusom zdaj\" \u2192 15% stopnja konverzije<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Uporabite akcijske glagole in ustvarite ob\u010dutek nujnosti s stavki, kot sta \"Zadnja prilo\u017enost\" ali \"Ponudba velja 24 ur\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Preizkusite razli\u010dne \u010dase dostave<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cas po\u0161iljanja sporo\u010dil vpliva na njihovo odprtost in stopnjo konverzije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Naro\u010dni\u0161ka storitev je analizirala svoje podatke in ugotovila, da je bila stopnja odprtosti e-po\u0161tnih sporo\u010dil, poslanih ob torkih ob 10. uri dopoldne, vi\u0161ja kot pri e-po\u0161tnih sporo\u010dilih, poslanih ob torkih ob 10. uri dopoldne. <strong>30% vi\u0161je<\/strong> kot tiste, poslane ob petkih popoldne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Eksperimentirajte z razli\u010dnimi dnevi in urami, da najdete najbolj\u0161i \u010das za svoje ob\u010dinstvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. Z usmerjenimi kampanjami ponovno aktivirajte neaktivne naro\u010dnike.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vsi naro\u010dniki ne komunicirajo z va\u0161imi e-po\u0161tnimi sporo\u010dili. Pomembno je, da odkrijete neaktivne naro\u010dnike in jim po\u0161ljete kampanje za ponovno aktivacijo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Prodajalec obla\u010dil je neaktivnim naro\u010dnikom poslal e-po\u0161tno sporo\u010dilo z naslovom \"Pogre\u0161ali smo vas, tukaj je 10% off\" in uspel ponovno aktivirati <strong>12% od njih<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Izvedite avtomatizacije za odkrivanje neaktivnih uporabnikov in jim po\u0161ljite spodbude za ponovno sodelovanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Nenehno merjenje, analiziranje in optimizacija<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u017eenje po e-po\u0161ti omogo\u010da merjenje rezultatov v realnem \u010dasu, kar vam pomaga nenehno izbolj\u0161evati svoje kampanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Primer:<\/strong> Neko podjetje SaaS je pregledalo svoje metrike in ugotovilo, da so imela e-po\u0161tna sporo\u010dila z animiranimi GIF-i <strong>25% ve\u010d klikov<\/strong>Uporabili so jih v vseh svojih kampanjah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Priporo\u010dilo:<\/strong> Uporabite platforme, kot so <strong>MasterBase\u00ae<\/strong> za analizo stopnje odprtosti, klikanja in konverzije ter optimizacijo vsake kampanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zaklju\u010dek: Ustreznost je klju\u010dnega pomena pri tr\u017eenju e-po\u0161te<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z uporabo teh taktik lahko izbolj\u0161ate u\u010dinkovitost svojih kampanj, pove\u010date sodelovanje z ob\u010dinstvom in optimizirate stopnjo konverzije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za najbolj\u0161e rezultate priporo\u010damo uporabo <strong>MasterBase\u00ae<\/strong>vodilna platforma za tr\u017eenje e-po\u0161te z ve\u010d kot 20-letnimi izku\u0161njami. Z naprednimi orodji za segmentacijo, avtomatizacijo in analitiko lahko svoje kampanje dvignete na vi\u0161jo raven in izbolj\u0161ate donosnost nalo\u017eb.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=relevancia-critica-para-el-exito-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"371\" height=\"240\" data-attachment-id=\"15744\" data-permalink=\"https:\/\/masterbase.com\/sl\/como-escribir-mensajes-de-seguimiento-eficaces\/masterbase\/captura-de-pantalla-2024-08-12-182107\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" data-orig-size=\"371,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook: Relevancia: Cr\u00edtica para el \u00e9xito de email marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=371%2C240&#038;ssl=1\" alt=\"ebook: Relevantnost: klju\u010dna za uspeh e-po\u0161tnega tr\u017eenja\" class=\"wp-image-15744\" style=\"width:557px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?w=371&amp;ssl=1 371w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u017eenje prek e-po\u0161te je \u0161e vedno ena naju\u010dinkovitej\u0161ih strategij za povezovanje z ob\u010dinstvom in ustvarjanje konverzij.<\/p>","protected":false},"author":239642484,"featured_media":21653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-21651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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