{"id":21331,"date":"2025-02-10T22:01:45","date_gmt":"2025-02-10T20:01:45","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=21331"},"modified":"2025-02-12T13:33:53","modified_gmt":"2025-02-12T11:33:53","slug":"kako-napisati-naslove-ki-povecajo-stopnjo-odprtosti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","title":{"rendered":"Neustavljive vrstice predmeta e-po\u0161te: kako napisati naslove, ki pove\u010dajo stopnjo odprtosti"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Obvladovanje umetnosti pisanja privla\u010dnih vsebin ni le stvar ustvarjalnosti, temve\u010d tudi strategije. Tukaj je nekaj u\u010dinkovitih tehnik, podprtih z resni\u010dnimi primeri, s katerimi lahko ob\u010dutno pove\u010date stopnjo odprtosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Uporabite mo\u010dne besede, da vzbudite radovednost.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u010dni in privla\u010dni izrazi vzbujajo \u010dustva in vzbujajo radovednost pri bralcih. Izrazi, kot so \"ekskluzivno\", \"skrivnost\", \"zadnja prilo\u017enost\" ali \"brezpla\u010dno\", so idealni za pritegnitev pozornosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Zgodba o uspehu:<\/em><\/strong> Spletni trgovec z modnimi obla\u010dili je za promocijo posebne ponudbe preizkusil dve razli\u010dici izdaje:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica A: \"Odkrijte na\u0161e nove ponudbe\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica B: \"Razkrita skrivnost: popust za 40% samo danes\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tema \"Razkrita skrivnost\" je pove\u010dala stopnjo odprtosti za 22% zaradi u\u010dinka intrige, ki ga je ustvaril izraz \"skrivnost\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Svet<\/em><\/strong>Vklju\u010dite besede, ki ustvarjajo nujnost ali ekskluzivnost, vendar jih ne zlorabljajte, saj bi jih lahko razumeli kot ne\u017eeleno po\u0161to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Prilagodite svoje podjetje: mo\u010d lastnega imena<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prilagoditev je klju\u010dna za vzpostavitev takoj\u0161nje povezave. Vklju\u010ditev imena prejemnika v naslovno vrstico lahko pove\u010da \u0161tevilo odprtih sporo\u010dil, vendar jo za najbolj\u0161e rezultate zdru\u017eite s posebnimi ponudbami ali ugodnostmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Zgodba o uspehu:<\/em><\/strong> Tehnolo\u0161ko podjetje je poslalo dve razli\u010dici promocijskega e-po\u0161tnega sporo\u010dila:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica A: \"Novice za vas\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica B: \"Maria, ta ponudba je kot nala\u0161\u010d za va\u0161e potrebe.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prilagojena razli\u010dica je bila 15% bolj odprta. To je dokazalo, da lahko va\u0161e ime v kombinaciji z ustreznim sporo\u010dilom naredi razliko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Svet<\/em><\/strong>Prilagodite ne le ime, temve\u010d tudi sporo\u010dilo glede na prejemnikove interese ali prej\u0161nje vedenje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ustvarja ob\u010dutek nujnosti in pomanjkanja ob pravem \u010dasu.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vsebine, ki izra\u017eajo nujnost, so pogosto zelo u\u010dinkovite, vendar jih je treba uporabiti ob pravem \u010dasu. \u010ce jih boste uporabljali preve\u010d, lahko naro\u010dniki izgubijo zanimanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Frazemi, ki se dobro obnesejo:<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Zadnja prilo\u017enost, da izkoristite to ponudbo\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Za popust 50% je na voljo le \u0161e nekaj ur.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Zgodba o uspehu:<\/em><\/strong> E-trgovina z elektroniko je izvedla 48-urno akcijo hitre prodaje. S po\u0161iljanjem sporo\u010dil z zadevo: \"Samo danes: 30% popust na va\u0161e najljub\u0161e pripomo\u010dke\" so dosegli 30% vi\u0161jo stopnjo odprtosti od obi\u010dajnega povpre\u010dja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Svet<\/em><\/strong>Nujnost uporabljajte poredko. Kombinirajte jo z resni\u010dnimi dejstvi, da si pridobite zaupanje in ne boste videti zavajajo\u010di.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Poskusite s kratkimi in jedrnatimi besedami<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V svetu, kjer uporabniki dnevno prejmejo na stotine sporo\u010dil, kratke in jasne vrstice s temo praviloma izstopajo. Mobilne naprave so to potrebo \u0161e pove\u010dale, saj se dolgi predmeti na zaslonu zlahka prekinejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Priporo\u010dilo<\/strong>Vsebina naj bo od 5 do 7 besed (ali manj kot 50 znakov).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Zgodba o uspehu<\/em><\/strong>: Storitev naro\u010dnine na obroke je poslala po\u0161to s tema dvema elementoma:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica A: \"Novi recepti za vas\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica B: \"Slastna ve\u010derja v 20 minutah\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica B je imela 18% vi\u0161jo stopnjo odprtosti, saj je jasno in hitro sporo\u010dala koristi sporo\u010dila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Svet:<\/em><\/strong> Jasnost uporabite v svojo korist. Jasno sporo\u010dilo bo vedno pritegnilo ve\u010d pozornosti kot dvoumno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. V vrstici predmeta postavite vpra\u0161anja ali uporabite \u0161tevilke.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vpra\u0161anja vzbujajo radovednost, \u0161tevilke pa zagotavljajo jasnost in strukturo. Vpra\u0161anja, ki zdru\u017eujejo oba elementa, imajo obi\u010dajno bolj\u0161e rezultate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Ali ste vedeli, da lahko prihranite do 50%?\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"5 hitrih nasvetov za izbolj\u0161anje tr\u017eenja e-po\u0161te\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Zgodba o uspehu:<\/em><\/strong> Marketin\u0161ko svetovalno podjetje je poslalo informacijsko kampanjo z dvema razli\u010dnima tema. Razli\u010dica, ki je vklju\u010devala \u0161tevilko \"3 klju\u010di za pove\u010danje va\u0161e vklju\u010denosti\", je dosegla 12% ve\u010d odprtij kot splo\u0161na tema \"Izbolj\u0161ajte svojo vklju\u010denost\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Svet<\/em><\/strong>Uporabite odprta vpra\u0161anja ali privla\u010dne \u0161tevilke, da vzbudite radovednost bralcev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Stalno A\/B testiranje: \u010darobne formule ni.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najbolj\u0161e vpra\u0161anje ni vedno najbolj ustvarjalno. Kar deluje v eni kampanji, morda ne bo delovalo v drugi. Zato je testiranje A\/B bistvenega pomena, da razumete, kaj imajo va\u0161i naro\u010dniki najraje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Zgodba o uspehu:<\/em><\/strong> Potovalno podjetje je za promocijo svojih po\u010ditni\u0161kih paketov poslalo dve razli\u010dici izdaje:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica A: \"S to ponudbo pobegnite na pla\u017eo\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dica B: \"Samo za 48 ur: 2\u00d71 za pakete na pla\u017ei\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po testiranju A\/B so ugotovili, da je razli\u010dica B podvojila \u0161tevilo odprtij. To spoznanje jim je omogo\u010dilo, da so podobne strategije ponovili v prihodnjih kampanjah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Svet<\/em><\/strong>Pred za\u010detkom glavne kampanje testirajte z manj\u0161imi skupinami in izmerite rezultate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zaklju\u010dek: vpra\u0161anje je va\u0161a prva prilo\u017enost, da pritegnete pozornost.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uspeh va\u0161e kampanje je v veliki meri odvisen od prvih nekaj sekund, ko uporabnik vidi va\u0161e e-po\u0161tno sporo\u010dilo. Dobra vrstica predmeta lahko pomeni razliko med tem, ali boste pritegnili njihovo pozornost ali jo izgubili. Eksperimentirajte z mo\u010dnimi besedami, personalizacijo, vpra\u0161anji in ob\u010dutkom nujnosti, da odkrijete, kaj se najbolje pove\u017ee z va\u0161im ob\u010dinstvom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017eelite optimizirati vrstice predmeta e-po\u0161te in preprosto izvajati teste A\/B, zaupajte MasterBase\u00ae. Z ve\u010d kot 20-letnimi izku\u0161njami na trgu vam MasterBase\u00ae ponuja orodja, ki jih potrebujete za personalizacijo, segmentacijo in testiranje vsake podrobnosti va\u0161ih kampanj, kar zagotavlja u\u010dinkovite in merljive rezultate.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/sl\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"e-knjiga e-po\u0161ta Struktura sporo\u010dila za e-po\u0161tno tr\u017eenje\" class=\"wp-image-14081\" style=\"width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Predmet elektronskega sporo\u010dila je prvi stik z ob\u010dinstvom in v veliki meri dolo\u010da, ali bo va\u0161e sporo\u010dilo prebrano ali prezrto.<\/p>","protected":false},"author":239642484,"featured_media":21365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-21331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized 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