{"id":1988,"date":"2023-09-27T13:14:00","date_gmt":"2023-09-27T10:14:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=1988"},"modified":"2023-12-29T08:58:40","modified_gmt":"2023-12-29T06:58:40","slug":"optimizacija-preoblikovanja-prodaje-z-avtomatizacijo-procesov","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/transformacion-en-ventas-optimizacion-a-traves-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Preoblikovanje prodaje: optimizacija z avtomatizacijo procesov"},"content":{"rendered":"<p>V dana\u0161njem poslovnem okolju sta u\u010dinkovitost in agilnost klju\u010d do uspeha. Avtomatizacija procesov je postala bistveno orodje za podjetja, ki jim omogo\u010da izbolj\u0161anje produktivnosti in kakovosti na \u0161tevilnih podro\u010djih. V tem \u010dlanku bomo obravnavali primer srednje velikega podjetja, ki mu je z uvedbo avtomatizacije treh klju\u010dnih procesov uspelo pove\u010dati svoj prodajni potencial.<\/p>\n<h2>Avtomatizacija postopka iskanja strank<\/h2>\n<p><strong>Pred avtomatizacijo:<\/strong><\/p>\n<p>Postopek iskanja strank je temeljil na ro\u010dnem iskanju v zbirkah podatkov in dru\u017eabnih omre\u017ejih. To je predstavljalo veliko te\u017eavo, saj je zahtevalo veliko \u010dasa in \u010dlove\u0161kih virov.<\/p>\n<p><strong>Izzivi za avtomatizacijo:<\/strong><\/p>\n<p>Glavni izziv je bil najti re\u0161itev, ki bi samodejno prepoznala in razvrstila potencialne stranke glede na merila, specifi\u010dna za podjetje.<\/p>\n<p><strong>Izvedena re\u0161itev:<\/strong><\/p>\n<p>Podjetje je uvedlo avtomatizirano re\u0161itev, ki z naprednimi algoritmi analizira profile dru\u017ebenih medijev, demografske podatke in vzorce spletnega vedenja. To jim omogo\u010da natan\u010dno in u\u010dinkovito razvr\u0161\u010danje in kvalifikacijo potencialnih strank.<\/p>\n<p><strong>Kvantitativni rezultati:<\/strong><\/p>\n<p>Avtomatizacija tega procesa je zmanj\u0161ala \u010das, porabljen za iskanje strank, za 60%, kar je prineslo 35% donosnosti nalo\u017ebe (ROI).<\/p>\n<h2>Avtomatizacija sledenja svincu<\/h2>\n<p><strong>Pred avtomatizacijo:<\/strong><\/p>\n<p>Spremljanje potencialnih strank je potekalo ro\u010dno prek e-po\u0161te in telefonskih klicev. Zaradi tega je bilo zelo te\u017eko vzdr\u017eevati stalno in prilagojeno komunikacijo.<\/p>\n<p><strong>Izzivi za avtomatizacijo:<\/strong><\/p>\n<p>Glavni izziv je bil uvesti re\u0161itev, ki bi omogo\u010dala avtomatizirano komunikacijo, vendar brez izgube personalizacije v interakciji s potencialnimi strankami.<\/p>\n<p><strong>Izvedena re\u0161itev:<\/strong><\/p>\n<p>Razvit je bil sistem za upravljanje odnosov s strankami (CRM), integriran z orodji za avtomatizacijo tr\u017eenja. To je omogo\u010dilo na\u010drtovanje personaliziranih e-po\u0161tnih sporo\u010dil in sporo\u010dil glede na vedenje in \u017eelje vsake potencialne stranke.<\/p>\n<p><strong>Kvantitativni rezultati:<\/strong><\/p>\n<p>Avtomatizacija sledenja vodilnim stranem je pove\u010dala stopnjo konverzije za 25% in ustvarila donosnost nalo\u017ebe v vi\u0161ini 45%.<\/p>\n<h2>Avtomatizacija procesa poro\u010danja o prodaji<\/h2>\n<p><strong>Pred avtomatizacijo:<\/strong><\/p>\n<p>Poro\u010dila o prodaji so se pripravljala ro\u010dno iz podatkov, razpr\u0161enih v razli\u010dnih sistemih, kar je povzro\u010dilo zamude pri pridobivanju najnovej\u0161ih informacij in te\u017eave pri sprejemanju strate\u0161kih odlo\u010ditev.<\/p>\n<p><strong>Izzivi za avtomatizacijo:<\/strong><\/p>\n<p>Osrednji cilj je bil samodejno in v realnem \u010dasu povezati in obdelati velike koli\u010dine podatkov.<\/p>\n<p><strong>Izvedena re\u0161itev:<\/strong><\/p>\n<p>Vzpostavljen je bil sistem poslovne inteligence (BI), ki je bil povezan z ustreznimi podatkovnimi zbirkami in procesi. Ta sistem ustvarja samodejna in prilagojena poro\u010dila v skladu z dolo\u010denimi klju\u010dnimi kazalniki uspe\u0161nosti (KPI).<\/p>\n<p><strong>Kvantitativni rezultati:<\/strong><\/p>\n<p>Avtomatizacija poro\u010danja o prodaji je zmanj\u0161ala porabo \u010dasa za 70% in izbolj\u0161ala natan\u010dnost poro\u010danja za 95%, kar je prineslo donosnost nalo\u017ebe v vi\u0161ini 50%.<\/p>\n<p>V podjetju MasterBase\u00ae smo pripravljeni in imamo idealno platformo, s katero vam lahko pomagamo preprosto, u\u010dinkovito in cenovno ugodno izvajati procese avtomatizacije. Ne \u010dakajte ve\u010d, da optimizirate svoje poslovanje in dvignete prodajo na vi\u0161jo raven.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/www.es.masterbase.com\/academia\/descubreautomatizacion.html\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 650px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/img.masterbase.com\/v2\/1\/5581\/b\/news\/enero\/2023\/banner-da.png?w=800&#038;ssl=1\" alt=\"\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V dana\u0161njem poslovnem okolju sta u\u010dinkovitost in agilnost klju\u010d do uspeha. <\/p>","protected":false},"author":239642484,"featured_media":2576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1389],"tags":[],"class_list":["post-1988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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