{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-napacnih-predstav-o-dostavljivosti-ki-jih-je-treba-razjasniti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 napa\u010dnih predstav o dostavljivosti, ki jih je treba razjasniti"},"content":{"rendered":"

V nadaljevanju bomo pojasnili \"7 napa\u010dnih predstav o dostavljivosti v e-po\u0161tnem tr\u017eenju\", ki jih mnogi tr\u017eniki \u0161e vedno napa\u010dno razumejo.<\/h2>\n

1. Ne moti me, da sem ozna\u010den kot neza\u017eelena po\u0161ta, saj lahko vedno nadaljujem s po\u0161iljanjem sporo\u010dil.<\/strong><\/h3>\n

\u010ce ljudje va\u0161a e-po\u0161tna sporo\u010dila ozna\u010dijo za ne\u017eeleno po\u0161to, je to obi\u010dajno zato, ker v tem, kar jim po\u0161iljate, ne najdejo vrednosti ali pa se po\u010dutijo zasi\u010dene. Nekateri uporabniki celo ozna\u010dijo e-po\u0161tna sporo\u010dila kot ne\u017eeleno po\u0161to, kar je hiter na\u010din odjave. Nadaljnje po\u0161iljanje e-po\u0161tnih sporo\u010dil tem stikom lahko resno \u0161kodi ugledu va\u0161e blagovne znamke, kar pomeni izgubo zaupanja in zmanj\u0161anje prodaje.<\/p>\n

Poleg tega so ponudniki internetnih storitev (ISP), kot so Gmail, Yahoo in Outlook, strogi do ra\u010dunov, ki prejemajo veliko prito\u017eb glede ne\u017eelene po\u0161te. Ali ste vedeli, da ti trije ponudniki upravljajo pribli\u017eno 80% svetovnih e-po\u0161tnih naslovov?<\/p>\n

\u010ce kr\u0161ite njihova pravila, vam lahko onemogo\u010dijo dostop do velikega dela potencialnih strank, kar lahko povzro\u010di finan\u010dne izgube in \u0161kodi verodostojnosti va\u0161e blagovne znamke.<\/p>\n

2. Naro\u010dniki preberejo in razumejo moj pravilnik o zasebnosti<\/strong><\/h3>\n

\u010ceprav je politika zasebnosti bistvenega pomena, je nerealno pri\u010dakovati, da jo bodo prebrali vsi va\u0161i naro\u010dniki.<\/p>\n

\u0160tudije ka\u017eejo, da pribli\u017eno 90% uporabnikov presko\u010di branje pravilnikov o zasebnosti.<\/p>\n

Zato morate v vsakem obrazcu jasno navesti, kako boste uporabili njihove podatke. Bodite transparentni glede tega, kaj boste storili z njihovimi podatki, in to jasno povejte tudi v e-po\u0161tnih sporo\u010dilih.<\/p>\n

3. Z uporabo zunanjega ponudnika sta moja IP in blagovna znamka za\u0161\u010ditena.<\/strong><\/h3>\n

Ponudniki internetnih storitev lahko razlikujejo med ponudnikom po\u0161iljanja (va\u0161a platforma za tr\u017eenje e-po\u0161te) in subjektom, ki stoji za vsebino (va\u0161a blagovna znamka).<\/p>\n

\u010ce ima zunanji ponudnik slab ugled, lahko to neposredno vpliva na dostavljivost in ugled va\u0161e blagovne znamke in va\u0161e intelektualne lastnine.<\/p>\n

Zato niste izvzeti iz kazni, \u010de va\u0161 ponudnik izvaja sporne prakse. Izberite zanesljivo platformo za e-po\u0161tno tr\u017eenje, da za\u0161\u010ditite ugled svoje blagovne znamke.<\/p>\n

4. Vlaganje v oglase pri ponudnikih internetnih storitev izbolj\u0161a dostavljivost.<\/strong><\/h3>\n

Med nalo\u017ebami v ogla\u0161evanje in stopnjo dostavljivosti ni nobene povezave.<\/p>\n

Poraba za Googlove oglase ali dru\u017ebene medije ne pove\u010duje mo\u017enosti, da boste dosegli predale prejete po\u0161te v Gmailu.<\/p>\n

\u010ce va\u0161a e-po\u0161tna sporo\u010dila ne upo\u0161tevajo soglasja prejemnikov, bodo verjetno ozna\u010dena kot ne\u017eelena po\u0161ta, ne glede na znesek, porabljen za ogla\u0161evanje.<\/p>\n

Edini na\u010din za ohranjanje visoke stopnje dostavljivosti je, da ob\u010dinstvu po\u0161iljate ustrezno in dragoceno vsebino.<\/p>\n

5. To ni nezakonito, zato to lahko storim.<\/strong><\/h3>\n

\u010ceprav kupovanje seznamov stikov ali po\u0161iljanje e-po\u0161tnih sporo\u010dil ljudem, ki niso dali soglasja, ni nezakonito, to ni trajnostna strategija.<\/p>\n

Tr\u017eenje e-po\u0161te temelji na zaupanju, uporabniki pa cenijo svojo zasebnost. \u010ce jih zasujete z neza\u017eelenimi e-po\u0161tnimi sporo\u010dili, boste hitro ozna\u010deni kot neza\u017eelena po\u0161ta.<\/p>\n

Svoje naro\u010dnike spo\u0161tujte in jim po\u0161iljajte le ustrezne in \u017eelene vsebine. To gradi dolgoro\u010dno zvestobo in omogo\u010da bolj\u0161e stopnje interakcije.<\/p>\n

6. Ponudniki internetnih storitev me ne morejo blokirati, ker je moja blagovna znamka znana.<\/strong><\/h3>\n

Ponudniki internetnih storitev ocenjujejo kakovost e-po\u0161tnih sporo\u010dil na podlagi povratnih informacij uporabnikov in interakcije, ne pa na podlagi mo\u010di va\u0161e blagovne znamke.<\/p>\n

\u010ce so va\u0161a e-po\u0161tna sporo\u010dila ozna\u010dena kot neza\u017eelena, bo to vplivalo na va\u0161o dostavljivost, ne glede na to, ali ste zagonsko podjetje ali velika svetovna blagovna znamka.<\/p>\n

Ponudniki internetnih storitev dajejo prednost uporabni\u0161ki izku\u0161nji, zato je upo\u0161tevanje dobrih praks tr\u017eenja e-po\u0161te klju\u010dnega pomena za ohranitev dostopa do po\u0161tnega predala va\u0161ega ob\u010dinstva.<\/p>\n

7. Ve\u010dji kot je moj seznam stikov, ve\u010d prodaje bom dobil<\/strong><\/h3>\n

V e-po\u0161tnem tr\u017eenju ve\u010d ni vedno bolje. \u010ce je velik del va\u0161ega seznama stikov neaktiven, neanga\u017eiran ali zastarel, lahko to vpliva na va\u0161o dostavljivost.<\/p>\n

Podatki ka\u017eejo, da visoko segmentirani in anga\u017eirani seznami dosegajo do 4-krat vi\u0161jo stopnjo odprtosti in 2-krat vi\u0161jo stopnjo klikov.<\/p>\n

Osredoto\u010danje na \u010dist in anga\u017eiran seznam namesto na koli\u010dino pomaga za\u0161\u010dititi va\u0161 ugled in pove\u010da va\u0161e mo\u017enosti za konverzijo.<\/p>\n

Za u\u010dinkovito tr\u017eenje e-po\u0161te izberite MasterBase\u00ae.<\/strong><\/h3>\n

Za zanesljivo in u\u010dinkovito strategijo e-po\u0161tnega tr\u017eenja, ki izpolnjuje najbolj\u0161e prakse glede dostavljivosti, zaupajte podjetju MasterBase\u00ae. Podjetje MasterBase\u00ae z ve\u010d kot 20-letnimi izku\u0161njami v ve\u010d dr\u017eavah izstopa kot vodilno podjetje v panogi e-po\u0161tnega tr\u017eenja in podjetjem, kot je va\u0161e, pomaga pove\u010dati doseg in rezultate z e-po\u0161tnimi re\u0161itvami, ki temeljijo na podatkih.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Dostopnost je temelj vsakega programa tr\u017eenja e-po\u0161te. Ne glede na to, kako ustvarjalna ali dobro oblikovana so va\u0161a e-po\u0161tna sporo\u010dila, ne bodo imela u\u010dinka, \u010de ne bodo prispela v po\u0161tne predale va\u0161ega ob\u010dinstva.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sl\/7-napacnih-predstav-o-dostavljivosti-ki-jih-je-treba-razjasniti\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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