{"id":13068,"date":"2024-04-11T18:58:24","date_gmt":"2024-04-11T15:58:24","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=13068"},"modified":"2024-04-11T19:53:46","modified_gmt":"2024-04-11T16:53:46","slug":"beyond-the-click-revolucionira-vase-e-postno-trzenje-z-interaktivnimi-izkusnjami","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sl\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/","title":{"rendered":"Ve\u010d od klika: revolucionarno spremenite tr\u017eenje e-po\u0161te z interaktivnimi izku\u0161njami"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Za\u010dnimo z maloprodajnim sektorjem. Spletna trgovina z modnimi dodatki je uvedla e-po\u0161tna sporo\u010dila s slikovnimi vrtiljaki in mo\u017enostjo \"praskanja in dobitka\", kjer so stranke lahko na\u0161le zanimive popuste. Rezultat? Osupljivo 40% pove\u010danje stopnje klikov in 15% pove\u010danje neposredne prodaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drug primer je podjetje za programsko opremo, ki je svoje glasilo spremenilo v vrsto mini iger, v katerih so bile na zabaven na\u010din razlo\u017eene njegove storitve. S tem ni le izobra\u017eevalo svojih naro\u010dnikov o zapletenih izdelkih, temve\u010d je doseglo tudi 50% ve\u010d odprtij e-po\u0161te in 22% ve\u010d klikov na svoji strani s cenami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne smemo izpustiti storitvenega sektorja. Potovalno podjetje je za\u010delo po\u0161iljati e-po\u0161tna sporo\u010dila z anketo, ki so uporabnikom omogo\u010dala, da oblikujejo svoj idealni po\u010ditni\u0161ki paket, v zameno pa je zbralo dragocene podatke in pove\u010dalo \u0161tevilo rezervacij za 20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interaktivnost pa se ne ustavi pri B2C. Na podro\u010dju B2B je agencija za digitalno tr\u017eenje uvedla interaktivno poro\u010danje, ki je strankam omogo\u010dilo, da so v realnem \u010dasu videli svojo donosnost nalo\u017eb. To je po eni strani spodbudilo preglednost, po drugi strani pa okrepilo njihov odnos s strankami, zaradi \u010desar se je \u0161tevilo zadr\u017eanih strank pove\u010dalo za 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drugi trend so vdelani videoposnetki. Eden od proizvajalcev \u0161portne opreme je po\u0161iljal e-po\u0161tna sporo\u010dila z videoposnetki o uporabi svojih izdelkov. Ta e-po\u0161tna sporo\u010dila so imela 35% vi\u0161jo stopnjo vklju\u010denosti kot standardna e-po\u0161tna sporo\u010dila in pove\u010dala obisk strani z izdelki za 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kozmeti\u010dno podjetje je to tehniko uporabilo pri lansiranju izdelka z GIF-i, ki prikazujejo uporabo izdelka pred in po njej, kar je v tednu lansiranja prineslo 30% ve\u010djo vklju\u010denost in 20% ve\u010djo prodajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interaktivne izku\u0161nje so se izkazale za dragocene tudi za nevladne organizacije. Ena od kampanj za donacije je vklju\u010devala \u0161tevec prispevkov v realnem \u010dasu, ki je ustvaril ob\u010dutek nujnosti in skupnosti, zaradi \u010desar se je \u0161tevilo donacij v primerjavi s prej\u0161njimi e-po\u0161tnimi kampanjami pove\u010dalo za 45%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kako lahko posnemate te primere in izbolj\u0161ate svojo strategijo? Za\u010dnite s spoznavanjem svojega ob\u010dinstva. Analizirajte podatke in ugotovite, kaj jih navdu\u0161uje. Nato uporabite interaktivno oblikovanje e-po\u0161te in ustvarite vsebino, ki ne le obve\u0161\u010da, temve\u010d tudi spodbuja k dejanjem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zapomnite si, da je klju\u010dnega pomena eksperimentiranje. Preizkusite razli\u010dne vrste interaktivnosti, da ugotovite, katere od njih najbolj odmevajo pri va\u0161em ob\u010dinstvu. In seveda poskrbite, da bodo vsi interaktivni elementi odli\u010dno delovali na mobilnih napravah, saj se ve\u010dina interakcij zgodi prav tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce se spra\u0161ujete, s katerim orodjem lahko to uresni\u010dite, je odgovor: MasterBase\u00ae. Njegov ve\u010d kot dve desetletji dolg ugled na trgu, kjer zagotavlja napredne re\u0161itve za e-po\u0161tno tr\u017eenje v ve\u010d dr\u017eavah v regiji, govori sam zase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne glede na to, ali \u017eelite uvesti novosti na podro\u010dju interaktivnosti ali izbolj\u0161ati donosnost nalo\u017ebe, ima MasterBase\u00ae orodja in podporo, ki jo potrebujete, da svoje kampanje dvignete na vi\u0161jo raven. Z MasterBase\u00ae va\u0161a e-po\u0161tna sporo\u010dila postanejo vrata v svet, kjer vsak klik odpre novo mo\u017enost za povezavo in konverzijo. To ni samo e-po\u0161tno tr\u017eenje; to je evolucija komunikacije, ki pritegne in zadr\u017ei pozornost v svetu, polnem mote\u010dih dejavnikov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/sl\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Naj vas popeljemo na potovanje po dinami\u010dnem svetu interaktivnih izku\u0161enj e-po\u0161tnega tr\u017eenja, kjer blagovne znamke premikajo meje ustvarjalnosti in tehnologije, da bi se s svojim ob\u010dinstvom povezale na na\u010dine, ki prej niso bili mogo\u010di.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-13068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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