{"id":6895,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6895"},"modified":"2024-01-09T16:39:03","modified_gmt":"2024-01-09T14:39:03","slug":"klucove-komponenty-prospektoveho-e-mailu-ktore-by-nikdy-nemali-chybat","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/componentes-claves-de-un-email-de-prospeccion-que-nunca-deben-faltar\/masterbase\/","title":{"rendered":"K\u013e\u00fa\u010dov\u00e9 komponenty prospektov\u00e9ho e-mailu, ktor\u00e9 nesm\u00fa ch\u00fdba\u0165"},"content":{"rendered":"

Z\u00edska\u0165 odpovede na va\u0161e predajn\u00e9 prospektov\u00e9 spr\u00e1vy je \u0165a\u017e\u0161ie ako kedyko\u013evek predt\u00fdm: pod\u013ea ned\u00e1vnej \u0161t\u00fadie je priemern\u00e1 miera odpoved\u00ed na tieto studen\u00e9 z\u00e1sielky len 8,5%. Dobrou spr\u00e1vou je, \u017ee 8 z 10 kupuj\u00facich st\u00e1le uprednost\u0148uje kontaktovanie e-mailom.<\/p>\n

Ak v\u0161ak chcete uspie\u0165 v dne\u0161nom konkuren\u010dnom predajnom prostred\u00ed, mus\u00edte zvoli\u0165 cielenej\u0161\u00ed pr\u00edstup a uisti\u0165 sa, \u017ee oslov\u00edte spr\u00e1vnych kupuj\u00facich spr\u00e1vnym posolstvom v spr\u00e1vnom \u010dase.<\/p>\n

V tomto \u010dl\u00e1nku sa budeme zaobera\u0165 5 k\u013e\u00fa\u010dov\u00fdmi zlo\u017ekami \u00fa\u010dinn\u00fdch prospektov\u00fdch e-mailov<\/p>\n

\u010co je to predajn\u00fd vyh\u013ead\u00e1vac\u00ed e-mail?<\/h2>\n

Prospektov\u00e1 spr\u00e1va sa pou\u017e\u00edva na za\u010datie konverz\u00e1cie s potenci\u00e1lnym z\u00e1kazn\u00edkom. Pova\u017euje sa za studen\u00fd kontakt, preto\u017ee obchodn\u00fd z\u00e1stupca pr\u00edjemcu nepozn\u00e1. Cie\u013eom je predstavi\u0165 seba a svoju spolo\u010dnos\u0165, vyvola\u0165 z\u00e1ujem a znalosti o va\u0161om produkte a v ide\u00e1lnom pr\u00edpade zabezpe\u010di\u0165 stretnutie na prediskutovanie potrieb potenci\u00e1lneho z\u00e1kazn\u00edka.<\/p>\n

Personaliz\u00e1cia, na\u010dasovanie a relevantnos\u0165 pre pr\u00edjemcu m\u00f4\u017eu rozhodn\u00fa\u0165 o tom, \u010di dostanete odpove\u010f alebo skon\u010d\u00edte v prie\u010dinku so spamom. Napr\u00edklad na spr\u00e1vy odoslan\u00e9 v pracovn\u00fdch d\u0148och medzi 13. a 16. hodinou sa dost\u00e1va najviac odpoved\u00ed, zatia\u013e \u010do na spr\u00e1vy odoslan\u00e9 v piatok a cez v\u00edkend sa zvy\u010dajne dost\u00e1va najmenej odpoved\u00ed.<\/p>\n

Ak chcete nap\u00edsa\u0165 \u00fa\u010dinn\u00fa predajn\u00fa spr\u00e1vu, mus\u00edte vynalo\u017ei\u0165 \u00fasilie. \u010casto to znamen\u00e1 venova\u0165 \u010das zahrnutiu jedine\u010dn\u00fdch inform\u00e1ci\u00ed o va\u0161om potenci\u00e1lnom z\u00e1kazn\u00edkovi a ur\u010di\u0165 optim\u00e1lne na\u010dasovanie pre va\u0161e konkr\u00e9tne publikum.<\/p>\n

5 k\u013e\u00fa\u010dov\u00fdch zlo\u017eiek efekt\u00edvneho predajn\u00e9ho prospektov\u00e9ho e-mailu<\/h2>\n

Uistite sa, \u017ee va\u0161e prospektov\u00e9 spr\u00e1vy obsahuj\u00fa tieto prvky:<\/p>\n

1. Atrakt\u00edvny predmet<\/strong><\/p>\n

Predmet je rozhoduj\u00faci pre up\u00fatanie pozornosti potenci\u00e1lnych z\u00e1kazn\u00edkov. \u0160t\u00fadie ukazuj\u00fa, \u017ee 33% \u013eud\u00ed otv\u00e1ra spr\u00e1vy len na z\u00e1klade predmetu. A pod\u013ea spolo\u010dnosti Yes Lifecycle Marketing maj\u00fa e-maily s personalizovan\u00fdmi predmetmi o 50% vy\u0161\u0161iu mieru otvorenia.<\/p>\n

Medzi \u010fal\u0161ie techniky, ktor\u00e9 preuk\u00e1zate\u013ene zvy\u0161uj\u00fa po\u010det otvoren\u00fdch spr\u00e1v, patr\u00ed pridanie ot\u00e1zky, emoji alebo \u010d\u00edsla do predmetu spr\u00e1vy. Emoji bude z\u00e1visie\u0165 od toho, \u010di sa zameriavate na kone\u010dn\u00e9ho spotrebite\u013ea (B2C) alebo na podniky (B2B): je vhodnej\u0161ie, ak sa zameriavate na prv\u00fa skupinu.<\/p>\n

2. Zameranie na hodnotu<\/strong><\/p>\n

Ak sa ni\u010d vo va\u0161ej spr\u00e1ve net\u00fdka z\u00e1ujmov potenci\u00e1lneho z\u00e1kazn\u00edka, m\u00f4\u017eete si by\u0165 ist\u00ed, \u017ee ho nebudete motivova\u0165. Po\u010dn\u00fac prvou vetou vyzdvihnite v\u00fdhody a hodnotu, ktor\u00fa m\u00f4\u017eu z\u00edska\u0165 z v\u00e1\u0161ho produktu. Nezabudnite zd\u00f4razni\u0165, ako m\u00f4\u017ee vyrie\u0161i\u0165 ich konkr\u00e9tne probl\u00e9my alebo zlep\u0161i\u0165 ich situ\u00e1ciu.<\/p>\n

Aby ste to \u00faspe\u0161ne zvl\u00e1dli, mus\u00edte venova\u0165 ur\u010dit\u00fd \u010das d\u00f4kladn\u00e9mu prieskumu potenci\u00e1lneho klienta, aby ste sa dozvedeli o rozsahu jeho \u010dinnosti, jeho slab\u00fdch str\u00e1nkach a \u0161pecifick\u00fdch potreb\u00e1ch. Mal\u00fd prieskum v\u00e1m m\u00f4\u017ee u\u0161etri\u0165 dlh\u00fa cestu.<\/p>\n

3. Kr\u00e1tke spr\u00e1vy<\/strong><\/p>\n

\u010eal\u0161\u00edm faktorom, ktor\u00fd treba ma\u0165 na pam\u00e4ti pri p\u00edsan\u00ed chladn\u00e9ho e-mailu, je to, \u017ee pr\u00edjemcovi posielate nie\u010do, o \u010do nepo\u017eiadal, \u010do znamen\u00e1, \u017ee ak sa rozhodne e-mail otvori\u0165, mus\u00edte sa r\u00fdchlo dosta\u0165 do popredia a vyjadri\u0165 svoj n\u00e1zor.<\/p>\n

Ak je spr\u00e1va pr\u00edli\u0161 dlh\u00e1, z\u00e1ujemca si ju nepre\u010d\u00edta. Hoci neexistuje \u017eiadne pevn\u00e9 pravidlo, pokia\u013e ide o d\u013a\u017eku predajn\u00e9ho prospektov\u00e9ho e-mailu, vo v\u0161eobecnosti plat\u00ed, \u017ee \u010d\u00edm krat\u0161\u00ed, t\u00fdm lep\u0161\u00ed. Sna\u017ete sa, aby va\u0161e prospektov\u00e9 spr\u00e1vy nemali viac ako 200 slov (ale op\u00e4\u0165 plat\u00ed, \u017ee menej je viac).<\/p>\n

4. Personaliz\u00e1cia a relevantnos\u0165<\/strong><\/p>\n

Ako u\u017e bolo spomenut\u00e9 vy\u0161\u0161ie, personaliz\u00e1cia je nevyhnutn\u00e1, ak o\u010dak\u00e1vate, \u017ee predajn\u00fd prospektov\u00fd e-mail prinesie v\u00fdsledky. Je to \u00fa\u010dinn\u00e1 taktika, v\u010faka ktorej sa va\u0161i potenci\u00e1lni z\u00e1kazn\u00edci c\u00edtia cenen\u00ed, a m\u00f4\u017ee v priemere zv\u00fd\u0161i\u0165 mieru odozvy o 17%. Ak chcete skuto\u010dne vynikn\u00fa\u0165 v schr\u00e1nke potenci\u00e1lnych z\u00e1kazn\u00edkov, mus\u00edte dosiahnu\u0165, aby ka\u017ed\u00fd e-mail znel tak, akoby bol vytvoren\u00fd \u0161peci\u00e1lne pre nich a len pre nich.<\/p>\n

Dbajte na to, aby ste svoje spr\u00e1vy prisp\u00f4sobili konkr\u00e9tnemu pr\u00edjemcovi a uk\u00e1zali, \u017ee rozumiete jeho potreb\u00e1m a probl\u00e9mom. Dobr\u00fdm za\u010diatkom je uvies\u0165 ich meno, pracovn\u00fa poz\u00edciu a n\u00e1zov spolo\u010dnosti, ale m\u00f4\u017eete ich oslovi\u0165 e\u0161te priamej\u0161ie a zablaho\u017eela\u0165 im k ned\u00e1vnemu z\u00edskaniu finan\u010dn\u00fdch prostriedkov alebo k novej poz\u00edcii, pr\u00edpadne ich pochv\u00e1li\u0165 za ned\u00e1vny \u010dl\u00e1nok alebo zauj\u00edmav\u00fd pr\u00edspevok na LinkedIn. Nezabudnite, \u017ee ste si ich predt\u00fdm pre\u0161tudovali.<\/p>\n

Tip pre profesion\u00e1lov: Nastavte si upozornenia na sledovanie potenci\u00e1lnych potenci\u00e1lnych z\u00e1kazn\u00edkov a dost\u00e1vajte e-mailov\u00e9 upozornenia, ke\u010f spolo\u010dnos\u0165 z\u00edska peniaze, objav\u00ed sa na titulke alebo prijme nov\u00e9ho mana\u017e\u00e9ra.<\/p>\n

5. Zahr\u0148te v\u00fdzvu na akciu<\/strong><\/p>\n

Nikdy by ste nemali posiela\u0165 e-mailov\u00e9 spr\u00e1vy typu \"len kontrola\", ktor\u00e9 neposkytuj\u00fa \u017eiadnu hodnotu pre potenci\u00e1lneho z\u00e1kazn\u00edka: v\u0161etky e-mailov\u00e9 spr\u00e1vy by mali pom\u00e1ha\u0165 v procese predaja. Zv\u00e1\u017ete zaradenie \"z\u00e1ujmovej\" CTA (Call To Action - v\u00fdzva na akciu) do svojej \u010fal\u0161ej studenej spr\u00e1vy, ktor\u00e1 je prisp\u00f4soben\u00e1 konkr\u00e9tnym z\u00e1ujmom alebo preferenci\u00e1m pr\u00edjemcu, a nie v\u0161eobecnej CTA, napr\u00edklad \"k\u00fapte teraz\".<\/p>\n

Stru\u010dne povedan\u00e9: Pokia\u013e je to mo\u017en\u00e9, nep\u00fdtajte sa potenci\u00e1lnych z\u00e1kazn\u00edkov, \u010do si myslia alebo \u010di si chc\u00fa dohodn\u00fa\u0165 stretnutie, ale pou\u017eite CTA zalo\u017een\u00fa na z\u00e1ujme.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Z\u00edska\u0165 odpovede na va\u0161e predajn\u00e9 prospektov\u00e9 spr\u00e1vy je \u0165a\u017e\u0161ie ako kedyko\u013evek predt\u00fdm: pod\u013ea ned\u00e1vnej \u0161t\u00fadie je priemern\u00e1 miera odpoved\u00ed na tieto studen\u00e9 z\u00e1sielky len 8,5%.<\/p>","protected":false},"author":239642484,"featured_media":7001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nComponentes 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