{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-je-mrtvy-preco-e-mailovi-marketeri-uprednostnuju-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"Je CTR m\u0155tvy? Pre\u010do e-mailov\u00ed market\u00e9ri uprednost\u0148uj\u00fa CTOR"},"content":{"rendered":"

Odkedy sa e-mailov\u00fd marketing stal v 90. rokoch 20. storo\u010dia legit\u00edmnym marketingov\u00fdm kan\u00e1lom, obchodn\u00edci s e-mailmi merali svoje v\u00fdsledky pod\u013ea dvoch ukazovate\u013eov: miery otvorenia a miery prekliku.<\/p>\n

Miera otvorenia meria percento pr\u00edjemcov, ktor\u00ed otvorili e-mail, \u010do pom\u00e1ha pos\u00fadi\u0165 v\u00fdkonnos\u0165 predmetu a n\u00e1h\u013eadu. Miera preklikov (CTR) meria percento pr\u00edjemcov, ktor\u00ed klikli na odkazy v e-maile, v porovnan\u00ed s celkov\u00fdm po\u010dtom \u00fa\u010dastn\u00edkov, ktor\u00ed e-mail dostali.<\/p>\n

To znamen\u00e1, \u017ee n\u00edzka miera otvorenia m\u00f4\u017ee zn\u00ed\u017ei\u0165 mieru prekliku, aj ke\u010f ve\u013ek\u00e9 percento pr\u00edjemcov, ktor\u00ed otvorili v\u00e1\u0161 e-mail, kliklo na va\u0161u webov\u00fa str\u00e1nku. Vzh\u013eadom na to nemus\u00ed by\u0165 miera prekliku najlep\u0161\u00edm ukazovate\u013eom anga\u017eovanosti.<\/p>\n

Ako teda presne zmera\u0165 skuto\u010dn\u00fa \u00farove\u0148 zapojenia va\u0161ich e-mailov\u00fdch kampan\u00ed? Pomocou miery prekliku na otvorenie alebo CTOR.<\/p>\n

\u010co je to miera preklikov na otvorenie (CTOR)?<\/h2>\n

Miera kliknutia na odkaz (Click-to-open rate - CTOR) meria percento jedine\u010dn\u00fdch pr\u00edjemcov, ktor\u00ed klikli na odkaz po otvoren\u00ed e-mailu. V\u00e4\u010d\u0161ina e-mailov\u00fdch market\u00e9rov uprednost\u0148uje meranie anga\u017eovanosti pomocou CTOR, preto\u017ee t\u00e1to metrika zoh\u013ead\u0148uje len pr\u00edjemcov, ktor\u00ed otvorili a pre\u010d\u00edtali e-maily.<\/p>\n

Ako vypo\u010d\u00edta\u0165 CTOR<\/h2>\n

V\u00fdpo\u010det miery prekliku na otvorenie je jednoduch\u00fd: Za\u010dnite vydelen\u00edm po\u010dtu jedine\u010dn\u00fdch preklikov po\u010dtom jedine\u010dn\u00fdch otvoren\u00ed. Potom toto \u010d\u00edslo vyn\u00e1sobte 100. Odpove\u010fou je va\u0161a hodnota CTOR.<\/p>\n

Uve\u010fme si pr\u00edklad: Odo\u0161lete e-mail 5 000 odberate\u013eom. E-mail otvor\u00ed 80 odberate\u013eov a celkovo d\u00f4jde k 40 kliknutiam. Takto sa vypo\u010d\u00edta CTOR: (40\/80) x 100 = 50%. To by znamenalo, \u017ee v\u00e1\u0161 CTOR je ve\u013emi vysok\u00fd, pri\u010dom v\u00e4\u010d\u0161ina \u00fa\u010dastn\u00edkov, ktor\u00ed e-mail otvorili, klikla na odkazy.<\/p>\n

Pri pou\u017e\u00edvan\u00ed tohto vzorca je d\u00f4le\u017eit\u00e9 po\u010d\u00edta\u0165 len jedine\u010dn\u00e9 otvorenia a kliknutia. Ak napr\u00edklad jeden z va\u0161ich odberate\u013eov r\u00e1no otvor\u00ed v\u00e1\u0161 e-mail a klikne na odkaz, nesk\u00f4r ve\u010der sa k nemu vr\u00e1ti a klikne na\u0148 znova. Nechcete, aby bol tento odberate\u013e zapo\u010d\u00edtan\u00fd dvakr\u00e1t, preto\u017ee by to zmenilo anal\u00fdzu. Preto by mal CTOR po\u010d\u00edta\u0165 len jedine\u010dn\u00e9 otvorenia a kliknutia.<\/p>\n

Ako zlep\u0161i\u0165 svoj CTOR<\/h2>\n

Bez oh\u013eadu na to, \u010di svoj syst\u00e9m CTOR monitorujete u\u017e dlho, alebo s t\u00fdm len za\u010d\u00ednate, v\u017edy je \u010do zlep\u0161ova\u0165. Tu je nieko\u013eko krokov, ktor\u00e9 m\u00f4\u017eete podnikn\u00fa\u0165 na zlep\u0161enie svojho CTOR:<\/p>\n

1. Pou\u017e\u00edvajte tla\u010didl\u00e1 CTA<\/h2>\n

Dobr\u00fd e-mail obsahuje nieko\u013eko prvkov: presved\u010div\u00fd text, atrakt\u00edvne obr\u00e1zky a presved\u010div\u00e9 v\u00fdzvy na akciu. A v emailoch s ve\u013ek\u00fdm mno\u017estvom textu si tla\u010didl\u00e1 CTA z\u00edskavaj\u00fa ve\u013ek\u00fa pozornos\u0165.<\/p>\n

M\u00f4\u017eete pou\u017ei\u0165 textov\u00e9 CTA, napr\u00edklad \"Kliknite sem pre viac inform\u00e1ci\u00ed\". Niektor\u00e9 spr\u00e1vy o \u00fadajoch v\u0161ak nazna\u010duj\u00fa, \u017ee tla\u010didl\u00e1 m\u00f4\u017eu zv\u00fd\u0161i\u0165 mieru kliknut\u00ed.<\/p>\n

Je d\u00f4le\u017eit\u00e9 umiestni\u0165 CTA po prezent\u00e1cii ponuky, nie pred \u0148ou. Nakoniec by mala by\u0165 dostato\u010dne v\u00fdrazn\u00e1, aby vynikla, ale nie tak\u00e1 ve\u013ek\u00e1, aby br\u00e1nila celkov\u00e9mu pou\u017e\u00edvate\u013esk\u00e9mu z\u00e1\u017eitku.<\/p>\n

2. Prehodno\u0165te svoje ponuky<\/h2>\n

Jedn\u00fdm z d\u00f4vodov, pre\u010do m\u00f4\u017ee by\u0165 miera kliknut\u00ed a otvoren\u00ed n\u00edzka, je to, \u017ee va\u0161e ponuky nie s\u00fa v s\u00falade so z\u00e1ujmami v\u00e1\u0161ho publika. Odberatelia m\u00f4\u017eu otvori\u0165 spr\u00e1vu, ale ke\u010f sa posun\u00fa nadol, \u017eiadny z odkazov ich nezaujme.<\/p>\n

Tu odpor\u00fa\u010dame segmentova\u0165 v\u00e1\u0161 e-mailov\u00fd zoznam: zaist\u00edte tak, \u017ee budete posiela\u0165 e-maily, ktor\u00e9 va\u0161ich odberate\u013eov skuto\u010dne zauj\u00edmaj\u00fa.<\/p>\n

3. Lep\u0161ie jedin\u00e9 CTA<\/h2>\n

Existuje nieko\u013eko takt\u00edk, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165, pokia\u013e ide o e-mailov\u00e9 CTA. Niektor\u00e9 zna\u010dky uprednost\u0148uj\u00fa pou\u017e\u00edvanie viacer\u00fdch CTA vo svojich e-mailoch, pri\u010dom nechaj\u00fa odberate\u013eov klikn\u00fa\u0165 na t\u00fa, ktor\u00e1 sa im zd\u00e1 najzauj\u00edmavej\u0161ia. \u010casto sa to vyskytuje v e-mailoch s komer\u010dn\u00fdmi ponukami. Ide o to, \u017ee viac CTA sa rovn\u00e1 viac pr\u00edle\u017eitost\u00ed na zv\u00fd\u0161enie CTR.<\/p>\n

Jednou z nev\u00fdhod tohto pr\u00edstupu je pre\u0165a\u017eenie v\u00fdberom. In\u00fdmi slovami: pre spotrebite\u013eov je \u0165a\u017ek\u00e9 rozhodn\u00fa\u0165 sa, preto\u017ee maj\u00fa na v\u00fdber z pr\u00edli\u0161 ve\u013ek\u00e9ho mno\u017estva mo\u017enost\u00ed.<\/p>\n

Vzh\u013eadom na to zv\u00e1\u017ete testovanie jedn\u00e9ho CTA. Ak je po\u017eadovan\u00e1 len jedna akcia, m\u00f4\u017eete zv\u00fd\u0161i\u0165 CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Odkedy sa e-mailov\u00fd marketing stal v 90. rokoch 20. storo\u010dia legit\u00edmnym marketingov\u00fdm kan\u00e1lom, obchodn\u00edci s e-mailmi merali svoje v\u00fdsledky pod\u013ea dvoch ukazovate\u013eov: miery otvorenia a miery prekliku.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/ctr-je-mrtvy-preco-e-mailovi-marketeri-uprednostnuju-ctor\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T21:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5429\" \/>\n\t<meta property=\"og:image:height\" content=\"3053\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%cf%84%ce%bf-ctr-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-%ce%bd%ce%b5%ce%ba%cf%81%cf%8c-%ce%b5%cf%80%ce%b5%ce%b9%ce%b4%ce%ae-%ce%bf%ce%b9-%ce%ad%ce%bc%cf%80%ce%bf%cf%81%ce%bf%ce%b9-%ce%b7%ce%bb%ce%b5%ce%ba\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%cf%84%ce%bf-ctr-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-%ce%bd%ce%b5%ce%ba%cf%81%cf%8c-%ce%b5%cf%80%ce%b5%ce%b9%ce%b4%ce%ae-%ce%bf%ce%b9-%ce%ad%ce%bc%cf%80%ce%bf%cf%81%ce%bf%ce%b9-%ce%b7%ce%bb%ce%b5%ce%ba\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfHa muerto el CTR? 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