{"id":6821,"date":"2025-02-10T22:13:32","date_gmt":"2025-02-10T20:13:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6821"},"modified":"2025-02-12T13:32:45","modified_gmt":"2025-02-12T11:32:45","slug":"6-malych-trikov-na-zvysenie-miery-preklikov-na-vase-spravy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/6-pequenos-trucos-para-aumentar-la-tasa-de-clics-en-tus-mensajes\/masterbase\/","title":{"rendered":"6 mal\u00fdch trikov na zv\u00fd\u0161enie miery preklikov na va\u0161e spr\u00e1vy"},"content":{"rendered":"<p>Je nielen prejavom z\u00e1ujmu, ale aj prv\u00fdm krokom ku konverzii. Tu je 6 jednoduch\u00fdch a \u00fa\u010dinn\u00fdch trikov, ktor\u00e9 m\u00f4\u017eete uplatni\u0165 hne\u010f teraz, aby ste zv\u00fd\u0161ili mieru preklikov a t\u00fdm aj mo\u017enosti predaja.\u00a0<\/p>\n<\/p>\n<ol>\n<li>\n<h2><strong> Va\u0161a spr\u00e1va by mala poch\u00e1dza\u0165 od skuto\u010dn\u00e9ho \u010dloveka, nie od spolo\u010dnosti. <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Odberatelia d\u00f4veruj\u00fa viac e-mailom, ktor\u00e9 poch\u00e1dzaj\u00fa od skuto\u010dnej osoby, ako t\u00fdm od generick\u00e9ho odosielate\u013ea.<\/p>\n<p>\u0160t\u00fadie z odvetvia uk\u00e1zali, \u017ee personaliz\u00e1cia mena odosielate\u013ea m\u00f4\u017ee zv\u00fd\u0161i\u0165 mieru otvorenia, a t\u00fdm aj mieru prekliku.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Technologick\u00e1 spolo\u010dnos\u0165 vykonala A\/B testy s 50 000 kontaktmi. Zaslan\u00edm e-mailov od odosielate\u013ea s vlastn\u00fdm menom (napr. \"Lucia Perez\" namiesto \"Marketingov\u00fd t\u00edm\") zv\u00fd\u0161ili mieru otvorenia o 3% a mieru prekliku o 7%.\u00a0<\/p>\n<p><strong><em>Rada: <\/em><\/strong>Testujte A\/B, aby ste na\u0161li najlep\u0161\u00ed pr\u00edstup pre svoje odvetvie a typ publika.\u00a0<\/p>\n<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> Optimaliz\u00e1cia textu n\u00e1h\u013eadu <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Text n\u00e1h\u013eadu je t\u00e1 mal\u00e1 veta, ktor\u00e1 sa zobraz\u00ed ved\u013ea predmetu e-mailu v doru\u010denej po\u0161te. Hoci ju mnoho \u013eud\u00ed ignoruje, m\u00e1 ve\u013ek\u00fd vplyv na rozhodnutie otvori\u0165 e-mail.<\/p>\n<p>Ak to nenastav\u00edte, va\u0161e publikum uvid\u00ed prv\u00fdch nieko\u013eko riadkov tela spr\u00e1vy, \u010do m\u00f4\u017ee vies\u0165 k zm\u00e4tku alebo nez\u00e1ujmu.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh<\/em><\/strong>: Elektronick\u00fd obchod zv\u00fd\u0161il mieru otvorenia o 10% t\u00fdm, \u017ee uviedol atrakt\u00edvny text n\u00e1h\u013eadu, napr\u00edklad: *\"Dnes m\u00e1te posledn\u00fa \u0161ancu vyu\u017ei\u0165 z\u013eavu 20%\".\u00a0<\/p>\n<p><strong><em>Poradenstvo<\/em><\/strong>:<\/p>\n<ul>\n<li>Text n\u00e1h\u013eadu mus\u00ed by\u0165 kr\u00e1tky (menej ako 50 znakov).<\/li>\n<li>Uistite sa, \u017ee dop\u013a\u0148a t\u00e9mu, aby vzbudila zvedavos\u0165.<\/li>\n<li>\u00a0<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong> Prid\u00e1vanie odkazov na obr\u00e1zky<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Neobmedzujte odkazy na tla\u010didl\u00e1 alebo text v e-maile. Vyu\u017e\u00edvajte aj obr\u00e1zky, preto\u017ee pou\u017e\u00edvatelia na ne \u010dasto klikaj\u00fa intuit\u00edvne.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Maloobchodn\u00fd predajca s m\u00f3dou pridal odkazy k obr\u00e1zkom svojich produktov a zaznamenal zv\u00fd\u0161enie miery preklikov o 12%.\u00a0<\/p>\n<p>Ako to urobi\u0165? Vyberte obr\u00e1zok v editore **MasterBase\u00ae** HTML a prepojte ho s pr\u00edslu\u0161nou cie\u013eovou str\u00e1nkou.\u00a0<\/p>\n<p><strong><em>Rada: <\/em><\/strong>Pou\u017e\u00edvajte p\u00fatav\u00e9 obr\u00e1zky, ktor\u00e9 s\u00favisia s obsahom spr\u00e1vy.\u00a0<\/p>\n<p>Tento trik je ide\u00e1lny pre e-maily s vizu\u00e1lnym obsahom, ako s\u00fa katal\u00f3gy produktov alebo \u0161peci\u00e1lne propaga\u010dn\u00e9 akcie.\u00a0<\/p>\n<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> Pridanie alternat\u00edvneho textu k tla\u010didl\u00e1m a obr\u00e1zkom <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Mnoh\u00e9 e-mailov\u00e9 slu\u017eby (napr\u00edklad Gmail, Outlook a Yahoo) blokuj\u00fa automatick\u00e9 na\u010d\u00edtanie obr\u00e1zkov, \u010do znamen\u00e1, \u017ee ve\u013ek\u00e1 \u010das\u0165 va\u0161ich odberate\u013eov nemus\u00ed vidie\u0165 tla\u010didl\u00e1 v\u00fdzvy k akcii.<\/p>\n<p>Ak chcete pred\u00eds\u0165 strate kliknut\u00ed, uistite sa, \u017ee obr\u00e1zky maj\u00fa alternat\u00edvne texty opisuj\u00face o\u010dak\u00e1van\u00fa akciu.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Spolo\u010dnos\u0165 Sony vo svojich kampaniach pou\u017e\u00edva alternat\u00edvny text, aby sa zabezpe\u010dilo, \u017ee aj ke\u010f sa obr\u00e1zky nena\u010d\u00edtaj\u00fa, spr\u00e1va zostane jasn\u00e1: \"Kliknut\u00edm sem sa dostanete k ponuke\".\u00a0<\/p>\n<p><strong><em>Poradenstvo:<\/em><\/strong><\/p>\n<ul>\n<li>Pridajte alternat\u00edvny text, napr\u00edklad: \"Kliknut\u00edm z\u00edskate z\u013eavu\" alebo \"Viac inform\u00e1ci\u00ed n\u00e1jdete tu\".<\/li>\n<li>Upravte text v HTML editore MasterBase\u00ae.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h2><strong> Obsahuje tla\u010didl\u00e1 na zdie\u013eanie v soci\u00e1lnych m\u00e9di\u00e1ch <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ak chcete maximalizova\u0165 po\u010det kliknut\u00ed a dosah svojich kampan\u00ed, pridajte tla\u010didl\u00e1 na zdie\u013eanie v soci\u00e1lnych sie\u0165ach. Na rozdiel od tla\u010didiel \"nasleduj n\u00e1s\" umo\u017e\u0148uj\u00fa pou\u017e\u00edvate\u013eom zdie\u013ea\u0165 ponuku so svojimi priate\u013emi alebo sledovate\u013emi, \u010do zn\u00e1sobuje vidite\u013enos\u0165 v\u00e1\u0161ho posolstva.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh<\/em><\/strong><strong>:<\/strong> Maloobchodn\u00fd predajca elektroniky zahrnul do svojich kampan\u00ed tla\u010didl\u00e1 na zdie\u013eanie a dosiahol 15% n\u00e1rast po\u010dtu kliknut\u00ed a 8% viac predajov v\u010faka soci\u00e1lnym odpor\u00fa\u010daniam.\u00a0<\/p>\n<p><strong><em>Poradenstvo<\/em><\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Umiestnite tla\u010didl\u00e1 \"zdie\u013ea\u0165\" ved\u013ea prezentovan\u00fdch pon\u00fak alebo propaga\u010dn\u00fdch akci\u00ed.<\/li>\n<li>Uistite sa, \u017ee zdie\u013ean\u00fd odkaz vedie na optimalizovan\u00fa vstupn\u00fa str\u00e1nku.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h2><strong> Najd\u00f4le\u017eitej\u0161ie inform\u00e1cie umiestnite na za\u010diatok e-mailu.<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>\u0160t\u00fadie vizu\u00e1lneho spr\u00e1vania ukazuj\u00fa, \u017ee v\u00e4\u010d\u0161ina pou\u017e\u00edvate\u013eov skenuje e-maily v tvare p\u00edsmena \"F\".<\/p>\n<p>To znamen\u00e1, \u017ee k\u013e\u00fa\u010dov\u00e9 prvky, ako je logo, hlavi\u010dka a v\u00fdzva na akciu, by mali by\u0165 vidite\u013en\u00e9 od za\u010diatku, aby r\u00fdchlo up\u00fatali pozornos\u0165.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh<\/em><\/strong>: Kozmetick\u00e1 zna\u010dka reorganizovala svoje e-maily tak, aby sa k\u013e\u00fa\u010dov\u00e9 propaga\u010dn\u00e9 akcie umiestnili na za\u010diatok, a dosiahla zv\u00fd\u0161enie miery preklikov o 20%.\u00a0<\/p>\n<p><strong><em>Poradenstvo<\/em><\/strong>:<\/p>\n<ul>\n<li>Umiestnite logo, hlavn\u00e9 posolstvo a tla\u010didlo akcie v hornej \u010dasti.<\/li>\n<li>Vyhnite sa pre\u0165a\u017eeniu spr\u00e1vy pr\u00edli\u0161 ve\u013ek\u00fdm mno\u017estvom inform\u00e1ci\u00ed na za\u010diatku.<\/li>\n<\/ul>\n<h2><strong>Z\u00e1ver: mal\u00e9 \u00fapravy, ve\u013ek\u00e9 v\u00fdsledky\u00a0 <\/strong><\/h2>\n<p>Zlep\u0161enie miery preklikov vo va\u0161ich kampaniach si nevy\u017eaduje radik\u00e1lnu zmenu, ale optimaliz\u00e1ciu ka\u017ed\u00e9ho detailu s cie\u013eom maximalizova\u0165 zapojenie. Tieto triky v\u00e1m pom\u00f4\u017eu premeni\u0165 viac kliknut\u00ed na predajn\u00e9 pr\u00edle\u017eitosti - od personaliz\u00e1cie odosielate\u013ea a\u017e po pridanie strategick\u00fdch odkazov.\u00a0<\/p>\n<p>Ak chcete svoje kampane posun\u00fa\u0165 na vy\u0161\u0161iu \u00farove\u0148 a efekt\u00edvne ich optimalizova\u0165, d\u00f4verujte spolo\u010dnosti MasterBase\u00ae. V\u010faka viac ako 20 rokom sk\u00fasenost\u00ed a p\u00f4sobeniu vo viacer\u00fdch krajin\u00e1ch je ide\u00e1lnou platformou, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytv\u00e1ra\u0165 personalizovan\u00e9, p\u00fatav\u00e9 a efekt\u00edvne mailingy, ktor\u00e9 prin\u00e1\u0161aj\u00fa skuto\u010dn\u00e9 v\u00fdsledky.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-tipos-de-email-que-usted-debe-conocer-y-utilizar\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"712\" height=\"460\" data-attachment-id=\"14878\" data-permalink=\"https:\/\/masterbase.com\/sk\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/10-tipos-de-email-que-debes-conocer-y-utilizar\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" data-orig-size=\"712,460\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 10 tipos de email que debes conocer y utilizar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email 10 tipos de email que debes conocer y utilizar&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=712%2C460&#038;ssl=1\" alt=\"ebook e-mail 10 typov e-mailov, ktor\u00e9 by ste mali pozna\u0165 a pou\u017e\u00edva\u0165\" class=\"wp-image-14878\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?w=712&amp;ssl=1 712w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>K\u013e\u00fa\u010dom k \u00faspechu akejko\u013evek digit\u00e1lnej strat\u00e9gie je prin\u00fati\u0165 odberate\u013eov klikn\u00fa\u0165 na odkaz v r\u00e1mci e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>","protected":false},"author":239642484,"featured_media":21364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 peque\u00f1os trucos para aumentar la tasa de clics en tus mensajes - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/6-malych-trikov-na-zvysenie-miery-preklikov-na-vase-spravy\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 peque\u00f1os trucos para aumentar la tasa de clics en tus mensajes - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conseguir que tus suscriptores hagan clic en un enlace dentro de tus campa\u00f1as de email marketing es clave para el \u00e9xito de cualquier estrategia digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/6-malych-trikov-na-zvysenie-miery-preklikov-na-vase-spravy\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T20:13:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T11:32:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/3.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das 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