{"id":6795,"date":"2025-02-10T22:59:40","date_gmt":"2025-02-10T20:59:40","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6795"},"modified":"2025-02-12T13:27:30","modified_gmt":"2025-02-12T11:27:30","slug":"frekvencia-v-e-mailovom-marketingu-aka-je-idealna-frekvencia","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/frecuencia-en-email-marketing-cual-es-la-ideal\/masterbase\/","title":{"rendered":"Frekvencia v e-mailovom marketingu: Ak\u00e1 je ide\u00e1lna frekvencia?"},"content":{"rendered":"<p>Neexistuje univerz\u00e1lny vzorec, ale existuj\u00fa k\u013e\u00fa\u010dov\u00e9 z\u00e1sady a pr\u00edklady \u00faspechu, ktor\u00e9 v\u00e1m pom\u00f4\u017eu. Pozrime sa na to, ako definova\u0165 spr\u00e1vnu frekvenciu a zabr\u00e1ni\u0165 tomu, aby sa va\u0161i odberatelia c\u00edtili zahlten\u00ed.<\/p>\n<ol>\n<li>\n<h2><strong> Nejde len o mno\u017estvo, ale aj o relevantnos\u0165 <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Nejde o to, aby ste posielali e-maily ka\u017ed\u00fd de\u0148 alebo \u010dakali t\u00fd\u017edne medzi odoslan\u00edm. K\u013e\u00fa\u010dom je pon\u00faknu\u0165 relevantn\u00fd obsah pri ka\u017edej komunik\u00e1cii. Ak budete posiela\u0165 hodnotn\u00e9 inform\u00e1cie, odberatelia nebud\u00fa va\u0161u spr\u00e1vu vn\u00edma\u0165 ako otravn\u00fa.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> M\u00f3dna zna\u010dka segmentovala svoje publikum pod\u013ea konkr\u00e9tnych kateg\u00f3ri\u00ed (\u0161portov\u00e9 oble\u010denie, form\u00e1lne a neform\u00e1lne) a upravila frekvenciu zasielania. Odberatelia, ktor\u00ed dost\u00e1vali personalizovan\u00e9 odpor\u00fa\u010dania (dva e-maily t\u00fd\u017edenne), vyk\u00e1zali 18% pokles miery odhl\u00e1senia a 22% n\u00e1rast konverzie.\u00a0<\/p>\n<p><strong><em>Rada:<\/em><\/strong> Definujte r\u00f4zne frekvencie pod\u013ea z\u00e1ujmov jednotliv\u00fdch segmentov. Nie ka\u017ed\u00fd potrebuje dost\u00e1va\u0165 rovnak\u00e9 mno\u017estvo spr\u00e1v.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> A\/B testovanie na n\u00e1jdenie rovnov\u00e1hy <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Nespoliehajte sa len na predpoklady. A\/B testovanie v\u00e1m umo\u017en\u00ed upravi\u0165 frekvenciu kampan\u00ed na z\u00e1klade re\u00e1lnych \u00fadajov.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh<\/em><\/strong> Spolo\u010dnos\u0165 SaaS testovala zasielanie t\u00fd\u017edenn\u00fdch kampan\u00ed jedn\u00e9mu segmentu a dvojt\u00fd\u017ed\u0148ov\u00fdch kampan\u00ed druh\u00e9mu. Zistila, \u017ee pou\u017e\u00edvatelia, ktor\u00ed dost\u00e1vali t\u00fd\u017edenn\u00e9 e-maily, vykazovali o 15% vy\u0161\u0161iu mieru otvorenia, ale len vtedy, ke\u010f bol obsah relevantn\u00fd. Ak maily neprin\u00e1\u0161ali d\u00f4le\u017eit\u00e9 spr\u00e1vy, miera otvorenia rap\u00eddne klesla.\u00a0<\/p>\n<p><strong><em>Rada<\/em><\/strong> Analyzujte v\u00fdsledky testov a pravidelne upravujte frekvenciu s cie\u013eom maximalizova\u0165 interakciu.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"3\">\n<li>\n<h2><strong> Pozor na \u00fanavu pou\u017e\u00edvate\u013ea<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Odosielanie pr\u00edli\u0161 ve\u013ek\u00e9ho po\u010dtu spr\u00e1v m\u00f4\u017ee sp\u00f4sobi\u0165 tzv. \u00fanavu datab\u00e1zy. K tomu doch\u00e1dza, ke\u010f pou\u017e\u00edvatelia dost\u00e1vaj\u00fa to\u013eko e-mailov, \u017ee im prestan\u00fa venova\u0165 pozornos\u0165 alebo sa odhl\u00e1si.\u00a0<\/p>\n<p><strong>Ako sa mu vyhn\u00fa\u0165: <\/strong><\/p>\n<p>- Uistite sa, \u017ee ka\u017ed\u00e1 z\u00e1sielka m\u00e1 jasn\u00fd cie\u013e.\u00a0<\/p>\n<p>- Pou\u017eite \u00fadaje na segment\u00e1ciu pou\u017e\u00edvate\u013eov a posielajte im len to, \u010do ich zauj\u00edma.\u00a0<\/p>\n<p>- Vykonajte prieskumy, aby ste zistili, ak\u00fa frekvenciu zasielania preferuje ka\u017ed\u00fd predplatite\u013e.\u00a0<\/p>\n<p><strong><em>Pr\u00edklad<\/em><\/strong>: Platforma online kurzov poslala svojim predplatite\u013eom kr\u00e1tky prieskum a zistila, \u017ee 40% uprednost\u0148uje zasielanie dvojt\u00fd\u017ed\u0148ov\u00fdch z\u00e1sielok pred t\u00fd\u017edenn\u00fdmi. \u00dapravou frekvencie zn\u00ed\u017eili po\u010det odhl\u00e1\u0161ok o 20%.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> Variabiln\u00e1 frekvencia pod\u013ea \u017eivotn\u00e9ho cyklu z\u00e1kazn\u00edka<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ide\u00e1lna frekvencia sa m\u00f4\u017ee meni\u0165 v z\u00e1vislosti od f\u00e1zy, v ktorej sa \u00fa\u010dastn\u00edk nach\u00e1dza. Napr\u00edklad po\u010das uv\u00edtacieho procesu m\u00f4\u017eu by\u0165 spr\u00e1vy \u010dastej\u0161ie, ale po etablovan\u00ed je vhodn\u00e9 ich zn\u00ed\u017ei\u0165, aby nedo\u0161lo k ich zahlteniu.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh<\/em><\/strong>Jedna technologick\u00e1 spolo\u010dnos\u0165 upravila svoje uv\u00edtacie kampane na jeden e-mail ka\u017ed\u00e9 tri dni po\u010das prv\u00fdch dvoch t\u00fd\u017ed\u0148ov a potom pre\u0161la na dvojt\u00fd\u017ed\u0148ov\u00e9 zasielanie. T\u00fdm sa zv\u00fd\u0161ila po\u010diato\u010dn\u00e1 retencia o 35% a dlhodobo sa udr\u017eala n\u00edzka miera odhl\u00e1senia.\u00a0<\/p>\n<p><strong><em>Rada<\/em><\/strong>Pou\u017e\u00edvajte automatiz\u00e1ciu e-mailov\u00e9ho marketingu na automatick\u00e9 prisp\u00f4sobenie frekvencie pod\u013ea spr\u00e1vania pou\u017e\u00edvate\u013eov.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"5\">\n<li>\n<h2><strong> Informuje o frekvencii a umo\u017e\u0148uje prisp\u00f4sobenie<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ujasnite svojim odberate\u013eom, ako \u010dasto im budete posiela\u0165 spr\u00e1vy, a ak je to mo\u017en\u00e9, dajte im mo\u017enos\u0165 prisp\u00f4sobi\u0165 si ich. T\u00fdm, \u017ee bud\u00fa ma\u0165 pocit kontroly, je menej pravdepodobn\u00e9, \u017ee sa z odberu odhl\u00e1si.\u00a0<\/p>\n<p><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh<\/em><\/strong>: Internetov\u00fd obchod pridal do svojho formul\u00e1ra na predplatn\u00e9 mo\u017enos\u0165 zvoli\u0165 si frekvenciu dod\u00e1vok. V\u00fdsledkom bolo zv\u00fd\u0161enie po\u010dtu predplatite\u013eov o 12%.\u00a0<\/p>\n<p><strong><em>Rada<\/em><\/strong>V ka\u017edom e-maile m\u00f4\u017eete uvies\u0165 odkaz, pomocou ktor\u00e9ho m\u00f4\u017ee pou\u017e\u00edvate\u013e zmeni\u0165 svoje preferencie bez toho, aby sa musel odhl\u00e1si\u0165.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Z\u00e1ver: Obsah je kr\u00e1\u013e<\/strong><\/h2>\n<p>Okrem frekvencie je skuto\u010dne d\u00f4le\u017eit\u00e1 aj relevantnos\u0165 obsahu. Ak m\u00e1te nie\u010do hodnotn\u00e9 na ozn\u00e1menie, urobte to. Ak nie, je lep\u0161ie po\u010dka\u0165. Nezabudnite, \u017ee segment\u00e1cia publika a personaliz\u00e1cia spr\u00e1v s\u00fa k\u013e\u00fa\u010dom k udr\u017eaniu pozornosti a zn\u00ed\u017eeniu po\u010dtu odhl\u00e1\u0161ok.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3><strong>Z\u00e1vere\u010dn\u00e9 odpor\u00fa\u010danie:<\/strong><\/h3>\n<p>Ak h\u013ead\u00e1te spo\u013eahliv\u00fa platformu na spr\u00e1vu svojich kampan\u00ed a optimaliz\u00e1ciu frekvencie odosielania, zv\u00e1\u017ete MasterBase\u00ae. V\u010faka viac ako 20 rokom sk\u00fasenost\u00ed na trhu a pr\u00edtomnosti v nieko\u013ek\u00fdch krajin\u00e1ch v\u00e1m pom\u00f4\u017ee posiela\u0165 efekt\u00edvne a personalizovan\u00e9 e-maily, \u010d\u00edm maximalizuje retenciu va\u0161ich odberate\u013eov.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/sk\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"ebook email 20 tipov\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Frekvencia, s akou posielate e-mailov\u00e9 marketingov\u00e9 kampane, m\u00f4\u017ee rozhodn\u00fa\u0165 o \u00faspechu alebo ne\u00faspechu va\u0161ej strat\u00e9gie.<\/p>","protected":false},"author":239642484,"featured_media":21362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/frekvencia-v-e-mailovom-marketingu-aka-je-idealna-frekvencia\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La frecuencia con la que env\u00edas campa\u00f1as de email marketing puede determinar el \u00e9xito o fracaso de tu estrategia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/frekvencia-v-e-mailovom-marketingu-aka-je-idealna-frekvencia\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T20:59:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T11:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal?\",\"datePublished\":\"2025-02-10T20:59:40+00:00\",\"dateModified\":\"2025-02-12T11:27:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/\",\"name\":\"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-02-10T20:59:40+00:00\",\"dateModified\":\"2025-02-12T11:27:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"Frecuencia en email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\\\/pagrindine-duomenu-baze\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Frekvencia v e-mailovom marketingu - ak\u00e1 je ide\u00e1lna frekvencia? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sk\/frekvencia-v-e-mailovom-marketingu-aka-je-idealna-frekvencia\/masterbase\/","og_locale":"sk_SK","og_type":"article","og_title":"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae","og_description":"La frecuencia con la que env\u00edas campa\u00f1as de email marketing puede determinar el \u00e9xito o fracaso de tu estrategia.","og_url":"https:\/\/masterbase.com\/sk\/frekvencia-v-e-mailovom-marketingu-aka-je-idealna-frekvencia\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-02-10T20:59:40+00:00","article_modified_time":"2025-02-12T11:27:30+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Alejandro Dur\u00e1n","Predpokladan\u00fd \u010das \u010d\u00edtania":"4 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal?","datePublished":"2025-02-10T20:59:40+00:00","dateModified":"2025-02-12T11:27:30+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/"},"wordCount":726,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/lt\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/","url":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/","name":"Frekvencia v e-mailovom marketingu - ak\u00e1 je ide\u00e1lna frekvencia? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1","datePublished":"2025-02-10T20:59:40+00:00","dateModified":"2025-02-12T11:27:30+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"Frecuencia en email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/lt\/koks-yra-idealus-daznis-el-pasto-rinkodaroje\/pagrindine-duomenu-baze\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/da\/"},{"@type":"ListItem","position":2,"name":"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/lt\/#website","url":"https:\/\/masterbase.com\/lt\/","name":"MasterBase\u00ae","description":"Automaty, ktor\u00e9 pracuj\u00fa pre v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/lt\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/lt\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/lt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/sk\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1LB","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/comments?post=6795"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6795\/revisions"}],"predecessor-version":[{"id":21349,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6795\/revisions\/21349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/media\/21362"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/media?parent=6795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/categories?post=6795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/tags?post=6795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}