{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"co-chcu-zakaznici-pri-komunikacii-s-vasou-znackou-prostrednictvom-e-mailu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"\u010co chc\u00fa z\u00e1kazn\u00edci pri komunik\u00e1cii s va\u0161ou zna\u010dkou prostredn\u00edctvom e-mailu?"},"content":{"rendered":"

Chc\u00fa sa dozvedie\u0165 o svojich ob\u013e\u00faben\u00fdch zna\u010dk\u00e1ch, komunikova\u0165 s nimi, vyjadri\u0165 svoj n\u00e1zor, vies\u0165 rozhovor.<\/h3>\n

<\/p>\n

Spokojnos\u0165 a udr\u017eanie z\u00e1kazn\u00edkov je najd\u00f4le\u017eitej\u0161\u00edm cie\u013eom va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>\n

Chceme v\u00e1m poskytn\u00fa\u0165 nieko\u013eko tipov, ako si vybudova\u0165 dlhodob\u00fd vz\u0165ah so z\u00e1kazn\u00edkmi t\u00fdm, \u017ee jasne ur\u010d\u00edte, \u010do od va\u0161ej e-mailovej marketingovej komunik\u00e1cie o\u010dak\u00e1vaj\u00fa.<\/p>\n

1. Okam\u017eit\u00e9 reakcie:<\/h2>\n

Zaka\u017ed\u00fdm, ke\u010f z\u00e1kazn\u00edk vyvol\u00e1 reakciu alebo pochybnosti, odpovedzte r\u00fdchlo. Ak si k\u00fapia niektor\u00fd z va\u0161ich produktov alebo slu\u017eieb, prv\u00e1 vec, ktor\u00fa by ste mali urobi\u0165, je napr\u00edklad po\u010fakova\u0165 im uv\u00edtacou spr\u00e1vou.<\/p>\n

Tieto typy e-mailov maj\u00fa vo v\u0161eobecnosti vysok\u00fa mieru otvorenia. Vyu\u017eite v\u00fdhody\u00e9<\/span>chelo vo svoj prospech poskytovan\u00edm obsahu s pridanou hodnotou.<\/p>\n

Potvr\u010fte, \u017ee va\u0161a transakcia prebehla \u00faspe\u0161ne. Upozorn\u00ed v\u00e1s na to, kedy\u00e1<\/span>ak\u00e9 s\u00fa pr\u00edpadn\u00e9 \u010fal\u0161ie kroky a vyjasnite si o\u010dak\u00e1vania t\u00fdkaj\u00face sa bud\u00faceho vz\u0165ahu.<\/p>\n

Vyu\u017eite t\u00fato pr\u00edle\u017eitos\u0165 a obozn\u00e1mte ich so svojou webovou str\u00e1nkou a jej obsahom. M\u00f4\u017eete ich dokonca po\u017eiada\u0165 o vyplnenie prieskumu spokojnosti.<\/p>\n

2. \u010eal\u0161ie inform\u00e1cie:<\/h2>\n

Klient je\u00e1<\/span>\u00a0ochotn\u00fd poskytn\u00fa\u0165 v\u00e1m viac osobn\u00fdch \u00fadajov, preto\u017ee d\u00fafa, \u017ee sa mu podar\u00ed nadviaza\u0165 vz\u0165ah, zv\u00fd\u0161i\u0165 interakciu a dial\u00f3g. Chce po\u010d\u00fava\u0165 a by\u0165 vypo\u010dut\u00fd.<\/p>\n

Vytv\u00e1rajte spr\u00e1vne ot\u00e1zky a nikdy sa nep\u00fdtajte na nie\u010do, \u010do nesk\u00f4r nepou\u017eijete. Vytv\u00e1rajte prieskumy a dotazn\u00edky, ktor\u00e9 sa \u013eahko vyp\u013a\u0148aj\u00fa a maj\u00fa primeran\u00fa d\u013a\u017eku.<\/p>\n

Vz\u0165ah, ktor\u00fd si budujete, v\u00e1m poskytne potrebn\u00fd \u010das.i<\/span>ct. j.<\/span>Program by mal by\u0165 otvoren\u00fd nov\u00fdm ot\u00e1zkam v s\u00falade s v\u00fdvojom interakcie.<\/p>\n

Zriadenie centra preferenci\u00ed na va\u0161ej webovej lokalite je \u010fal\u0161\u00edm sp\u00f4sobom, ako prida\u0165 hodnotu, podpori\u0165 interakciu a dozvedie\u0165 sa viac o va\u0161ich z\u00e1kazn\u00edkoch na z\u00e1klade typu inform\u00e1ci\u00ed, ktor\u00e9 si vyberaj\u00fa.<\/p>\n

3. Nechajte ho hovori\u0165 o va\u0161ej zna\u010dke:<\/h2>\n

Vzh\u013eadom na to, \u017ee z\u00e1kazn\u00edk akceptoval vz\u0165ah s va\u0161ou zna\u010dkou, je tie\u017e\u00a0<\/span>je mo\u017en\u00e9 o v\u00e1s hovori\u0165. Tento v\u00edrusov\u00fd efekt je d\u00f4le\u017eit\u00fd pre rast.<\/p>\n

M\u00f4\u017eete tie\u017e vyu\u017ei\u0165 rozmach soci\u00e1lnych m\u00e9di\u00ed a prin\u00fati\u0165 ich zdie\u013ea\u0165 inform\u00e1cie o va\u0161ej zna\u010dke.<\/p>\n

Otvorte priestor na konverz\u00e1ciu, z\u00edskavajte sp\u00e4tn\u00fa v\u00e4zbu a u\u013eah\u010dite reakciu na \u0148u, a to tak medzi vami a z\u00e1kazn\u00edkmi, ako aj medzi sebou navz\u00e1jom.<\/p>\n

4. Reinkorpor\u00e1cia:<\/h2>\n

Ak klient nereaguje na va\u0161u komunik\u00e1ciu, mo\u017eno to ch\u00e1pa\u0165 sk\u00f4r ako sign\u00e1l, aby ste s t\u00fdm nie\u010do urobili. a\u00a0<\/span>zmena strat\u00e9gie, a nie jednoduch\u00e9 opustenie, ktor\u00e9 by sp\u00f4sobilo odstr\u00e1nenie z\u00e1kazn\u00edka z va\u0161ej registra\u010dnej z\u00e1kladne.<\/p>\n

Urobte l\u00e1kav\u00fa, neodolate\u013en\u00fa ponuku. Preg\u00fa<\/span>V\u00fdbor regi\u00f3nov\u00e9<\/span>\u00a0\u017eiadna odpove\u010f alebo \u010do\u00a0vyroben\u00e9<\/span>\u00a0odstup. Sk\u00f4r ne\u017e sa vzd\u00e1te n\u00e1deje na z\u00e1kazn\u00edka alebo ho jednoducho vyma\u017eete, preto\u017ee nereaguje, vypracujte taktiku, ktor\u00e1 v\u00e1m umo\u017en\u00ed op\u00e4tovne ho zauja\u0165.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Dne\u0161n\u00ed z\u00e1kazn\u00edci sa sna\u017eia nadviaza\u0165 vz\u0165ah so zna\u010dkami. Technol\u00f3gia to umo\u017e\u0148uje r\u00fdchlym, pru\u017en\u00fdm a nekomplikovan\u00fdm sp\u00f4sobom.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/co-chcu-zakaznici-pri-komunikacii-s-vasou-znackou-prostrednictvom-e-mailu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. La tecnolog\u00eda lo permite de forma r\u00e1pida, \u00e1gil y sin complicaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/co-chcu-zakaznici-pri-komunikacii-s-vasou-znackou-prostrednictvom-e-mailu\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-19T17:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email?\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\"},\"wordCount\":471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\",\"name\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? 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