{"id":6725,"date":"2024-07-10T13:51:19","date_gmt":"2024-07-10T10:51:19","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6725"},"modified":"2024-09-13T13:15:09","modified_gmt":"2024-09-13T10:15:09","slug":"4-chyby-v-predmete-spravy-ktore-mozu-ovplyvnit-jej-otvorenie","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/4-errores-en-el-asunto-que-pueden-afectar-la-apertura-de-tu-mensaje\/masterbase\/","title":{"rendered":"4 chyby v predmete spr\u00e1vy, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 jej otvorenie"},"content":{"rendered":"<h1>Nie v\u0161etci v\u0161ak vedia, ak\u00e9 chyby m\u00f4\u017eu sp\u00f4sobova\u0165, \u017ee ich niektor\u00ed pr\u00edjemcovia jednoducho ignoruj\u00fa.<\/h1>\n<h2>Predmet je rovnako rozhoduj\u00facim faktorom \u00faspechu alebo ne\u00faspechu va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed ako spr\u00e1va zoznamu kontaktov na zabezpe\u010denie doru\u010dite\u013enosti a definovanie obsahu.<\/h2>\n<p>Bohu\u017eia\u013e, pr\u00edli\u0161 ve\u013ea spolo\u010dnost\u00ed sa na\u010falej dop\u00fa\u0161\u0165a amat\u00e9rskych ch\u00fdb, ktor\u00e9 ved\u00fa k v\u00fdrazn\u00e9mu poklesu miery otvorenia.<\/p>\n<p>Aby sme v\u00e1m pomohli tento trend zvr\u00e1ti\u0165, uv\u00e1dzame \u0161tyri chyby v predmetoch, ktor\u00fdch sa niektor\u00ed na\u0161i klienti \u010dasto dop\u00fa\u0161\u0165aj\u00fa a ktor\u00fdm by ste sa mali za ka\u017ed\u00fa cenu vyhn\u00fa\u0165.<\/p>\n<h2 style=\"margin-left: 30px;\">Chyba \u010d. 1: Ve\u013emi dlh\u00e9 ot\u00e1zky<\/h2>\n<p>Ak sme sa na Twitteri a Instagrame nie\u010do nau\u010dili, tak to, \u017ee \u013eudia s\u00fa neust\u00e1le v pohybe a ich pozornos\u0165 je \u010doraz prchavej\u0161ia.<\/p>\n<p>Predmety e-mailov\u00fdch kampan\u00ed s d\u013a\u017ekou do 15 znakov maj\u00fa najvy\u0161\u0161iu mieru otvorenia. K tomu sa prid\u00e1va skuto\u010dnos\u0165, \u017ee v\u00e4\u010d\u0161ina obrazoviek telef\u00f3nov zobrazuje len 4 a\u017e 7 slov.<\/p>\n<p>Tento scen\u00e1r n\u00e1s stavia pred v\u00fdzvu: dok\u00e1za\u0165 poveda\u0165 viac na \u010do najmen\u0161om priestore a pritom urobi\u0165 dobr\u00fd dojem.<\/p>\n<p>Dbajte na to, aby bol predmet va\u0161ich spr\u00e1v v\u017edy kr\u00e1tky a atrakt\u00edvny. \u0160t\u00fadie v tejto oblasti odpor\u00fa\u010daj\u00fa nikdy neprekro\u010di\u0165 50 znakov, \u010do sta\u010d\u00ed na to, aby ste up\u00fatali pozornos\u0165 pr\u00edjemcu a zabr\u00e1nili mu vymaza\u0165 va\u0161e spr\u00e1vy.<\/p>\n<p>Hoci je to ve\u013ek\u00e1 v\u00fdzva, je to z\u00e1rove\u0148 pr\u00edle\u017eitos\u0165 rozvin\u00fa\u0165 kreativitu s fr\u00e1zami, ktor\u00e9 skuto\u010dne vynikn\u00fa v doru\u010den\u00fdch po\u0161tov\u00fdch schr\u00e1nkach va\u0161ich kontaktov pln\u00fdch spamu.<\/p>\n<h2><strong>\u00a0 \u00a0 \u00a0 Chyba \u010d. 2: S\u00fastredenie sa na seba a nie na publikum<\/strong><\/h2>\n<p>V za\u010diatkoch bol e-mail sp\u00f4sobom, ako sa okam\u017eite spoji\u0165 s priate\u013emi a bl\u00edzkymi prostredn\u00edctvom internetu, ale situ\u00e1cia sa zmenila.<\/p>\n<p>Dnes je pravdepodobnej\u0161ie, \u017ee preva\u017en\u00e1 v\u00e4\u010d\u0161ina spr\u00e1v zahlcuj\u00facich schr\u00e1nky va\u0161ich kontaktov je spam od spolo\u010dnost\u00ed, ktor\u00e9 im chc\u00fa nie\u010do preda\u0165, pri\u010dom upozor\u0148uj\u00fa na v\u00fdhodn\u00fa ponuku svojich produktov alebo slu\u017eieb (zameriavaj\u00fa sa na ne). In\u00fdmi slovami, ide o mno\u017estvo \u0161umu a nie o spr\u00e1vy od priate\u013ea alebo niekoho, koho pr\u00edjemca pozn\u00e1.<\/p>\n<p>Aby ste sa nestali len \u010fal\u0161\u00edm gener\u00e1torom hluku s ponukami a propaga\u010dn\u00fdmi akciami zameran\u00fdmi na va\u0161u spolo\u010dnos\u0165, mali by ste sa zamera\u0165 na svoje publikum a pon\u00faknu\u0165 konkr\u00e9tne v\u00fdhody, ktor\u00e9 va\u0161e kontakty ocenia.<\/p>\n<p>\u013du\u010fom nebude vadi\u0165, ke\u010f sa dozvedia o va\u0161ich ve\u013ek\u00fdch novink\u00e1ch, chc\u00fa vedie\u0165, \u010do z toho pre nich vypl\u00fdva. Preto sa uistite, \u017ee predmet spr\u00e1vy je zameran\u00fd priamo na z\u00e1ujmy, potreby, vkus a v\u00fdber va\u0161ich kontaktov. Povedzte im presne, \u010do dostan\u00fa, ke\u010f klikn\u00fa na otvorenie va\u0161ej spr\u00e1vy.<\/p>\n<p>Jednoduch\u00fdm sp\u00f4sobom je nahradi\u0165 v\u0161etky slov\u00e1 \"my\" a \"na\u0161e\" slovami \"vy\" a \"va\u0161e\".<\/p>\n<p>Niektor\u00e9 pr\u00edklady:<\/p>\n<ul>\n<li>\u010eakujeme, \u017ee ste si stiahli na\u0161u elektronick\u00fa knihu \u2192 Tu je va\u0161a bezplatn\u00e1 elektronick\u00e1 kniha!<\/li>\n<li>Zozn\u00e1mte sa s na\u0161imi najd\u00f4le\u017eitej\u0161\u00edmi funkciami \u2192 Zr\u00fdchlite svoj predaj pomocou t\u00fdchto nov\u00fdch funkci\u00ed!<\/li>\n<li>M\u00e1me skvel\u00e9 spr\u00e1vy. \u2192 T\u00e1to skvel\u00e1 spr\u00e1va sa v\u00e1m bude p\u00e1\u010di\u0165.<\/li>\n<\/ul>\n<p>Taktie\u017e segmentujte svoju z\u00e1klad\u0148u kontaktov, aby ste prisp\u00f4sobili svoje spr\u00e1vy. Pri tvorbe predmetu spr\u00e1vy pou\u017e\u00edvajte k\u013e\u00fa\u010dov\u00e9 \u00fadaje, ktor\u00e9 odr\u00e1\u017eaj\u00fa z\u00e1ujmy v\u00e1\u0161ho publika. Pom\u00f4\u017ee to zv\u00fd\u0161i\u0165 ich relevantnos\u0165 pre va\u0161e publikum a n\u00e1sledne zv\u00fd\u0161i\u0165 pravdepodobnos\u0165 kliknut\u00ed.<\/p>\n<h2 style=\"margin-left: 30px;\">Chyba \u010d. 3: Netestovanie<\/h2>\n<p>Ke\u010f pripravujete ve\u013emi d\u00f4le\u017eit\u00fa e-mailov\u00fa marketingov\u00fa kampa\u0148 pre svoju spolo\u010dnos\u0165, posledn\u00e1 vec, ktor\u00fa chcete urobi\u0165, je strati\u0165 publikum pou\u017eit\u00edm nespr\u00e1vneho predmetu.<\/p>\n<p>Mus\u00edte sa uisti\u0165, \u017ee predmet je ten spr\u00e1vny, \u017ee prin\u00e1\u0161a najlep\u0161ie mo\u017en\u00e9 v\u00fdsledky, ale mnoh\u00ed market\u00e9ri prehliadaj\u00fa jeho d\u00f4le\u017eitos\u0165 a nakoniec vypustia nezmyseln\u00fd alebo zle cielen\u00fd text, nap\u00edsan\u00fd len 5 min\u00fat pred pl\u00e1novan\u00fdm odoslan\u00edm mailu.<\/p>\n<p>Aby sme t\u00fato chybu napravili, neodpor\u00fa\u010dame slepo posl\u00facha\u0165 <em>status quo<\/em>. Aj ke\u010f ste \u00faspe\u0161ne uplatnili tucet osved\u010den\u00fdch postupov v danej problematike, nezab\u00fadajte, \u017ee ka\u017ed\u00fd \u010dlovek alebo skupina posluch\u00e1\u010dov je in\u00e1 a na t\u00fa ist\u00fa vetu m\u00f4\u017ee reagova\u0165 ve\u013emi odli\u0161ne.<\/p>\n<p>Vytvorte si vlastn\u00e9 osved\u010den\u00e9 postupy a potom ich pou\u017eite. Po\u010d\u00favajte n\u00e1zory a a\u017e potom p\u00ed\u0161te. Po\u010d\u00favajte rady odborn\u00edkov a potom ich vysk\u00fa\u0161ajte.<\/p>\n<p>Osved\u010den\u00e9 postupy, ako aj n\u00e1pady va\u0161ich kolegov by mali by\u0165 len z\u00e1kladom pre za\u010datie anal\u00fdzy. Pri za\u010dat\u00ed e-mailovej marketingovej kampane uskuto\u010dnite brainstorming so svoj\u00edm t\u00edmom, aby ste ur\u010dili samotn\u00fa spr\u00e1vu aj mo\u017en\u00e9 predmety.<\/p>\n<p>Po dokon\u010den\u00ed ich otestujte. S t\u00fdmito \u00fadajmi v ruke budete m\u00f4c\u0165 s istotou smerova\u0165 k \u00faspechu svojej kampane a z\u00e1rove\u0148 minimalizova\u0165 riziko. Tak ako bez rizika nie je odmena, s dobre vypo\u010d\u00edtan\u00fdm rizikom bude va\u0161a odmena ove\u013ea v\u00e4\u010d\u0161ia.<\/p>\n<h2><strong>\u00a0 \u00a0 \u00a0 \u00a0Chyba \u010d. 4: Snaha by\u0165 v\u0161estrann\u00fd<\/strong><\/h2>\n<p>Predmet by mal v podstate up\u00fata\u0165 pozornos\u0165. Bol navrhnut\u00fd tak, aby bol kr\u00e1tkou uk\u00e1\u017ekou spr\u00e1vy vo vn\u00fatri. Trv\u00e1me na tom, \u017ee ide o stru\u010dn\u00fa uk\u00e1\u017eku.<\/p>\n<p>Mnoh\u00ed market\u00e9ri nechc\u00fa ni\u010d vynecha\u0165 a do tohto textu zahrn\u00fa cel\u00fa kampa\u0148.<\/p>\n<p>V s\u00favislosti s vyjadren\u00edm \"na\u010do kupova\u0165 kravu, ke\u010f m\u00f4\u017eete dosta\u0165 mlieko zadarmo\" si kladieme ot\u00e1zku: pre\u010do by \u010ditate\u013e otv\u00e1ral va\u0161u spr\u00e1vu, ak u\u017e m\u00e1 v\u0161etky inform\u00e1cie? To znamen\u00e1, \u017ee ak predmet spr\u00e1vy u\u017e obsahuje v\u0161etko, \u010do potrebuje vedie\u0165, ak\u00fa by mal motiv\u00e1ciu klikn\u00fa\u0165 a otvori\u0165 va\u0161u spr\u00e1vu?<\/p>\n<p>T\u00fato chybu mo\u017eno opravi\u0165 vyvolan\u00edm zvedavosti pr\u00edjemcu v predmete spr\u00e1vy.<\/p>\n<p>In\u00fdmi slovami, v predmete spr\u00e1vy sa uv\u00e1dza dostatok inform\u00e1ci\u00ed na to, aby zaujal \u010ditate\u013ea, ale vynech\u00e1va sa to, \u010do je potrebn\u00e9 na to, aby \u010ditate\u013e spr\u00e1vu otvoril a uspokojil svoju zvedavos\u0165.<\/p>\n<p>Niektor\u00e9 pr\u00edklady:<\/p>\n<ul>\n<li>Sprievodca trendmi na t\u00fato zimu<\/li>\n<li>Prich\u00e1dzate o najlep\u0161iu \u010das\u0165 n\u00e1\u0161ho \u010dasopisu<\/li>\n<li>Kedy je najlep\u0161\u00ed \u010das na kreativitu?<\/li>\n<li>Ak to urobila ona, pre\u010do nie ty?<\/li>\n<\/ul>\n<p>V\u0161\u00edmajte si d\u00f4le\u017eitos\u0165 predmetu spr\u00e1vy a vyh\u00fdbajte sa chyb\u00e1m v \u0148om, aby sa va\u0161e spr\u00e1vy otv\u00e1rali ako prv\u00e9. Len tak bud\u00fa va\u0161e kampane schopn\u00e9 splni\u0165 obchodn\u00e9 ciele, pre ktor\u00e9 boli navrhnut\u00e9.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/sk\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-13073\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728-300x194.png?resize=625%2C404&#038;ssl=1\" alt=\"ebook e-mail Ako vytvori\u0165 \u00faspe\u0161n\u00e9 e-mailov\u00e9 marketingov\u00e9 kampane\" width=\"625\" height=\"404\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V\u0161etci vieme, \u017ee predmet spr\u00e1vy zohr\u00e1va k\u013e\u00fa\u010dov\u00fa \u00falohu pri otv\u00e1ran\u00ed va\u0161ich spr\u00e1v.<\/p>","protected":false},"author":239642484,"featured_media":15096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 errores en el asunto que pueden afectar la apertura de tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Lo que no todos saben es qu\u00e9 fallas pueden estar ocasionando que algunos destinatarios simplemente los ignoren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/4-chyby-v-predmete-spravy-ktore-mozu-ovplyvnit-jej-otvorenie\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 errores en el asunto que pueden afectar la apertura de tu mensaje - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Lo que no todos saben es qu\u00e9 fallas pueden estar ocasionando que algunos 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