{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-veci-ktore-treba-skontrolovat-pred-odoslanim-spravy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 vec\u00ed, ktor\u00e9 treba skontrolova\u0165 pred odoslan\u00edm spr\u00e1vy"},"content":{"rendered":"

Okrem vykonania sk\u00fa\u0161obnej z\u00e1sielky je potrebn\u00e9 presk\u00fama\u0165 mnoho \u010fal\u0161\u00edch aspektov.<\/strong><\/h1>\n

<\/strong><\/p>\n

Ka\u017ed\u00fd m\u00f4\u017ee urobi\u0165 chybu, najm\u00e4 v tomto \u010doraz n\u00e1ro\u010dnej\u0161om svete, kde sa v\u0161etci predh\u00e1\u0148aj\u00fa v tom, aby sa dostali na trh a predali ho sk\u00f4r ako konkurencia.<\/p>\n

Tento tlak znamen\u00e1, \u017ee niekedy veci nejd\u00fa pod\u013ea pl\u00e1nu, a \u010do je e\u0161te hor\u0161ie, vedie n\u00e1s k chyb\u00e1m, ktor\u00e9 sa nedaj\u00fa napravi\u0165, najm\u00e4 pokia\u013e ide o e-mailov\u00fd marketing.<\/p>\n

Po odoslan\u00ed spr\u00e1vy ju u\u017e nemo\u017eno opravi\u0165. Aby ste sa vyhli nepr\u00edjemnostiam, nutnosti ospravedlni\u0165 sa a zl\u00fdm v\u00fdsledkom, ktor\u00e9 z toho vypl\u00fdvaj\u00fa, vezmite na vedomie tento zoznam, ktor\u00fd zh\u0155\u0148a 10 vec\u00ed, ktor\u00e9 treba skontrolova\u0165 pred ka\u017ed\u00fdm odoslan\u00edm.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Ch\u00fdbaj\u00face alebo nefunk\u010dn\u00e9 odkazy<\/strong><\/h2>\n

Uistite sa, \u017ee va\u0161e odkazy funguj\u00fa. \u010ci smeruj\u00fa tam, kam maj\u00fa. \u010ci je \u013eu\u010fom jasn\u00e9, \u017ee by mali klikn\u00fa\u0165, a dokonca aj to, pre\u010do by mali v danom momente klikn\u00fa\u0165. Skontrolujte odkazy na svojich profiloch na soci\u00e1lnych sie\u0165ach.<\/p>\n

Vyhnite sa klasickej chybe \"str\u00e1nka 404 nebola n\u00e1jden\u00e1\". Nie je ni\u010d hor\u0161ie ako klikn\u00fa\u0165 a by\u0165 frustrovan\u00fd.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Pravopisn\u00e9 chyby<\/strong><\/h2>\n

Pravopisn\u00e9 chyby s\u00fa v marketingu d\u00f4le\u017eit\u00e9, najm\u00e4 v e-mailovej komunik\u00e1cii, ktor\u00e1 je priamym a osobn\u00fdm m\u00e9diom.<\/p>\n

Po\u0161kod\u00ed sa t\u00fdm poves\u0165 va\u0161ej zna\u010dky, zanech\u00e1te zl\u00fd dojem u svojich potenci\u00e1lnych z\u00e1kazn\u00edkov. Nehovoriac o tom, \u017ee tak\u00e1to chyba m\u00f4\u017ee zmeni\u0165 v\u00fdznam a z\u00e1mer nap\u00edsan\u00e9ho.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Skreslen\u00e9 obrazy<\/strong><\/h2>\n

Ako vyzeraj\u00fa va\u0161e obr\u00e1zky? To je skvel\u00e1 ot\u00e1zka, preto\u017ee existuj\u00fa r\u00f4zne typy \u010d\u00edta\u010diek e-mailov (Gmail, Yahoo, Notes, Outlook), ktor\u00e9 m\u00f4\u017eu va\u0161e obr\u00e1zky skresli\u0165: s\u00fa zmen\u0161en\u00e9, roz\u0161\u00edren\u00e9, pixelovan\u00e9, pr\u00edli\u0161 dlh\u00e9 alebo jednoducho nie s\u00fa vidie\u0165?<\/p>\n

Nezab\u00fadajte, \u017ee existuj\u00fa obrazov\u00e9 filtre alebo blok\u00e1tory obr\u00e1zkov a \u017ee ak stav\u00edte na pr\u00edli\u0161 ve\u013ea obr\u00e1zkov, va\u0161a spr\u00e1va jednoducho nemus\u00ed ni\u010d prinies\u0165.<\/p>\n

Uistite sa, \u017ee obr\u00e1zky vyzeraj\u00fa dobre, tak ako boli ur\u010den\u00e9 na zobrazenie, ak nie, pred odoslan\u00edm ich opravte.<\/p>\n

Tie\u017e sa uistite, \u017ee ak sa obr\u00e1zok nena\u010d\u00edta, je za n\u00edm text, ktor\u00fd ho opisuje (alternat\u00edvny text).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Farby<\/strong><\/h2>\n

S\u00fa farba p\u00edsmen a farba pozadia vhodn\u00e9? Pod vhodnos\u0165ou rozumieme, \u017ee s\u00fa \u013eahko \u010ditate\u013en\u00e9, neru\u0161ia zrak ani s\u00fastredenie a \u017ee sp\u013a\u0148aj\u00fa \u00fa\u010del, na ktor\u00fd boli navrhnut\u00e9: komunikova\u0165.<\/p>\n

Niekedy sa na zv\u00fdraznenie spr\u00e1vy pou\u017e\u00edvaj\u00fa tvrd\u00e9 farby pozadia (\u010dierna, \u010derven\u00e1, zelen\u00e1), ktor\u00e9 s\u00edce up\u00fataj\u00fa pozornos\u0165 a odl\u00ed\u0161ia ju od ostatn\u00fdch e-mailov, ale ve\u013emi s\u0165a\u017euj\u00fa jej \u010d\u00edtanie. Bu\u010fte opatrn\u00ed.<\/p>\n

Niekedy niektor\u00e9 \u010d\u00edta\u010dky po\u0161ty nezobrazuj\u00fa farbu pozadia, ale bielu, a ak by boli p\u00edsmen\u00e1 rovnako biele, va\u0161a spr\u00e1va by sa stratila. Uistite sa, \u017ee vidite\u013enos\u0165 va\u0161ich spr\u00e1v nez\u00e1vis\u00ed od farby pozadia.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Usporiadan\u00fd form\u00e1t<\/strong><\/h2>\n

Skontrolujte medzery medzi vetami, ako aj to, \u010di maj\u00fa fotografie dostato\u010dn\u00fd priestor vo vz\u0165ahu k textu a \u010di tla\u010didlo v\u00fdzvy k akcii neprekr\u00fdva in\u00e9 prvky obsahu.<\/p>\n

Skontrolujte, \u010di je v\u0161etko na svojom mieste.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Predmet \/ Odosielate\u013e<\/strong><\/h2>\n

Odosielate\u013e, t. j. ten, kto spr\u00e1vu posiela, by mal by\u0165 n\u00e1zov va\u0161ej spolo\u010dnosti alebo meno, ktor\u00e9 je pre va\u0161e publikum najzn\u00e1mej\u0161ie.<\/p>\n

\u010co sa t\u00fdka predmetu, niekedy pri odosielan\u00ed e-mailu do syst\u00e9mu zostane predmet ako opis. Bu\u010fte opatrn\u00ed! Predmet nie je opis, je to v\u00fdzva na akciu, ktor\u00e1 motivuje \u013eud\u00ed, aby spr\u00e1vu otvorili. Skontrolujte, \u010di sp\u013a\u0148a tento predpoklad.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personaliz\u00e1cia<\/strong><\/h2>\n

Z\u00e1kladn\u00e1 personaliz\u00e1cia zah\u0155\u0148a pozdrav a meno osoby, ktorej je spr\u00e1va ur\u010den\u00e1.<\/p>\n

Uistite sa, \u017ee s\u00fa spr\u00e1vne. Skontrolujte tie\u017e, \u010di je v\u00e1\u0161 zoznam kontaktov aktu\u00e1lny a spr\u00e1vne nap\u00edsan\u00fd.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>V s\u00falade s AntiSpam<\/strong><\/h2>\n

Ak sa nechcete dosta\u0165 do probl\u00e9mov, dodr\u017eiavajte z\u00e1kon. Uistite sa, \u017ee v\u00e1\u0161 e-mail obsahuje fyzick\u00fa adresu va\u0161ej spolo\u010dnosti a \u017ee je v \u0148om uveden\u00e9, \u017ee ste ho odoslali vy (n\u00e1zov spolo\u010dnosti) prostredn\u00edctvom odosielate\u013ea (napr. MasterBase<\/a>).<\/p>\n

Urobte si jasn\u00fd predmet, ktor\u00fd bude v s\u00falade s va\u0161\u00edm posolstvom.<\/p>\n

Nakoniec sa uistite, \u017ee mo\u017enos\u0165 odhl\u00e1senia nielen obsahuje, ale \u017ee aj funguje. A v\u017edy dodr\u017eujte z\u00e1v\u00e4zok, \u017ee nebudete op\u00e4tovne posiela\u0165 spr\u00e1vy t\u00fdm, ktor\u00ed sa odhl\u00e1sili.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Mo\u017enos\u0165 zobrazenia na webe<\/strong><\/h2>\n

V\u017edy uve\u010fte mo\u017enos\u0165 \"zobrazi\u0165 t\u00fato spr\u00e1vu na webe\" \/ \"zobrazi\u0165 online\". Ke\u010f\u017ee neexistuje absol\u00fatna z\u00e1ruka, \u017ee sa spr\u00e1va zobraz\u00ed v ka\u017edej \u010d\u00edta\u010dke po\u0161ty presne pod\u013ea n\u00e1vrhu, nezabudnite pr\u00edjemcovi poskytn\u00fa\u0165 najbezpe\u010dnej\u0161iu mo\u017enos\u0165 \u0161tandardn\u00e9ho form\u00e1tu: zobrazi\u0165 ju na webe.<\/p>\n

10.\u00a0<\/strong>\u00a0R\u00f4zne zariadenia<\/strong><\/h2>\n

Existuj\u00fa nielen r\u00f4zne \u010d\u00edta\u010dky e-mailov, ale aj r\u00f4zne zariadenia, na ktor\u00fdch pou\u017e\u00edvatelia kontroluj\u00fa svoju schr\u00e1nku: stolov\u00e9 po\u010d\u00edta\u010de alebo mobiln\u00e9 telef\u00f3ny (smartf\u00f3ny alebo tablety). Odpor\u00fa\u010danie je v\u017edy myslie\u0165 najprv na mobiln\u00e9 zariadenia, preto\u017ee ak spr\u00e1va vyzer\u00e1 dobre na mobile, bude vyzera\u0165 dobre aj na stolov\u00fdch po\u010d\u00edta\u010doch.<\/p>\n

V ide\u00e1lnom pr\u00edpade by ste v\u0161ak mali pred odoslan\u00edm spr\u00e1vy otestova\u0165 ka\u017ed\u00e9 z r\u00f4znych zariaden\u00ed.<\/p>\n

Je e\u0161te nie\u010do, \u010do je pod\u013ea v\u00e1s d\u00f4le\u017eit\u00e9 skontrolova\u0165 pred odoslan\u00edm spr\u00e1vy?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Chybova\u0165 je \u013eudsk\u00e9. Niektor\u00fdm chyb\u00e1m sa v\u0161ak d\u00e1 pred\u00eds\u0165, preto je dobr\u00e9 vedie\u0165, na \u010do si da\u0165 pozor pred odoslan\u00edm spr\u00e1vy. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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