{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"preco-uvitacie-spravy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Pre\u010do s\u00fa uv\u00edtacie a popredajn\u00e9 spr\u00e1vy k\u013e\u00fa\u010dov\u00e9"},"content":{"rendered":"<h2>Ako ukazuj\u00fa \u0161t\u00fadie, spolo\u010dnosti, ktor\u00e9 vyu\u017e\u00edvaj\u00fa e-mailov\u00fd marketing na doru\u010dovanie spr\u00e1v v spr\u00e1vnom \u010dase a spr\u00e1vnym \u013eu\u010fom, m\u00f4\u017eu z\u00edska\u0165 ove\u013ea viac.<\/h2>\n<h3><strong>Uv\u00edtacie spr\u00e1vy: nevyhnutn\u00e9 pre ka\u017ed\u00fa e-mailov\u00fa marketingov\u00fa kampa\u0148<\/strong><\/h3>\n<p>Uv\u00edtacia spr\u00e1va je prv\u00e1 spr\u00e1va, ktor\u00fa odberate\u013e dostane po prihl\u00e1sen\u00ed sa do mailingov\u00e9ho zoznamu alebo po vykonan\u00ed k\u013e\u00fa\u010dovej akcie, ako je n\u00e1kup produktu alebo stiahnutie zdroja. Tento typ spr\u00e1vy je k\u013e\u00fa\u010dov\u00fd, preto\u017ee predstavuje za\u010diatok vz\u0165ahu medzi spolo\u010dnos\u0165ou a \u00fa\u010dastn\u00edkom, ud\u00e1va t\u00f3n bud\u00facej komunik\u00e1cie a je ide\u00e1lnou pr\u00edle\u017eitos\u0165ou na vytvorenie pozit\u00edvneho prv\u00e9ho dojmu.<\/p>\n<h2><strong>V\u00fdhody uv\u00edtacej spr\u00e1vy<\/strong><\/h2>\n<ul>\n<li><strong>Lojalita od za\u010diatku:<\/strong> Uv\u00edtacie spr\u00e1vy v\u00e1m umo\u017enia nadviaza\u0165 vz\u0165ah so z\u00e1kazn\u00edkom priate\u013esk\u00fdm a osobn\u00fdm sp\u00f4sobom. To vytv\u00e1ra pocit z\u00e1v\u00e4zku a d\u00f4very u\u017e pri prvom kontakte.<\/li>\n<li><strong>Vysok\u00e1 miera otvorenia a prekliku:<\/strong> \u0160t\u00fadie ukazuj\u00fa, \u017ee uv\u00edtacie spr\u00e1vy maj\u00fa v priemere 50% otvoren\u00ed, \u010do z nich rob\u00ed jednu z naj\u00fa\u010dinnej\u0161\u00edch spr\u00e1v v akejko\u013evek e-mailovej marketingovej strat\u00e9gii.<\/li>\n<li><strong>Predstavenie zna\u010dky a produktov:<\/strong> Uv\u00edtacia spr\u00e1va pon\u00faka pr\u00edle\u017eitos\u0165 predstavi\u0165 va\u0161u spolo\u010dnos\u0165, zd\u00f4razni\u0165 k\u013e\u00fa\u010dov\u00e9 produkty alebo slu\u017eby a nasmerova\u0165 nov\u00fdch odberate\u013eov na relevantn\u00fd obsah na va\u0161ej webovej str\u00e1nke.<\/li>\n<li><strong>Segment\u00e1cia od za\u010diatku:<\/strong> Prostredn\u00edctvom uv\u00edtac\u00edch spr\u00e1v m\u00f4\u017eete tie\u017e za\u010da\u0165 zhroma\u017e\u010fova\u0165 \u010fal\u0161ie \u00fadaje, ktor\u00e9 v\u00e1m umo\u017enia lep\u0161ie segmentova\u0165 z\u00e1kazn\u00edkov od za\u010diatku a prisp\u00f4sobi\u0165 ich bud\u00face interakcie s va\u0161ou zna\u010dkou.<\/li>\n<\/ul>\n<h2><strong>Charakteristika uv\u00edtacej spr\u00e1vy<\/strong><\/h2>\n<ul>\n<li><strong>Jasn\u00e9 a stru\u010dn\u00e9 posolstvo:<\/strong> Vysvetlite, kto ste a ak\u00e9 v\u00fdhody m\u00f4\u017ee odberate\u013e o\u010dak\u00e1va\u0165 od va\u0161ej zna\u010dky. Je to tie\u017e ide\u00e1lne miesto na po\u010fakovanie za pripojenie.<\/li>\n<li><strong>Okam\u017eit\u00e1 v\u00fdzva na akciu:<\/strong> Povzbu\u010fte odberate\u013eov, aby urobili \u010fal\u0161\u00ed krok, napr\u00edklad vyplnili svoj profil, presk\u00famali webov\u00e9 str\u00e1nky, uskuto\u010dnili svoj prv\u00fd n\u00e1kup alebo sledovali va\u0161e soci\u00e1lne siete.<\/li>\n<li><strong>Atrakt\u00edvny dizajn a s\u00falad s va\u0161ou zna\u010dkou:<\/strong> Uistite sa, \u017ee dizajn spr\u00e1vy je vizu\u00e1lne pr\u00ed\u0165a\u017eliv\u00fd a odr\u00e1\u017ea imid\u017e va\u0161ej zna\u010dky.<\/li>\n<li><strong>Ponuka hodnoty:<\/strong> Prvotn\u00e1 z\u013eava, zdroj zdarma alebo exkluz\u00edvny pr\u00edstup s\u00fa vynikaj\u00face sp\u00f4soby, ako priv\u00edta\u0165 nov\u00fdch predplatite\u013eov.<\/li>\n<\/ul>\n<h3><strong>\u00daspe\u0161n\u00e9 pr\u00edbehy spolo\u010dnost\u00ed, ktor\u00e9 pou\u017e\u00edvaj\u00fa pozdravn\u00e9 spr\u00e1vy<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> Spolo\u010dnos\u0165 vyr\u00e1baj\u00faca matrace posiela jednoduch\u00fa, ale \u00fa\u010dinn\u00fa uv\u00edtaciu spr\u00e1vu, ktor\u00e1 posil\u0148uje ich hodnotov\u00fa ponuku a povzbudzuje odberate\u013eov, aby presk\u00famali ich produkty. V\u010faka \u010dist\u00e9mu dizajnu a jasnej v\u00fdzve k akcii sa im podarilo zv\u00fd\u0161i\u0165 po\u010diato\u010dn\u00e9 konverzie o 15%.<\/li>\n<li><strong>Netflix:<\/strong> Streamovac\u00ed gigant vyu\u017e\u00edva svoje uv\u00edtacie spr\u00e1vy na personaliz\u00e1ciu pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku od za\u010diatku. Netflix sa p\u00fdta na preferencie sledovania nov\u00fdch predplatite\u013eov, \u010do mu umo\u017e\u0148uje pon\u00faka\u0165 presnej\u0161ie odpor\u00fa\u010dania a zvy\u0161ova\u0165 mieru udr\u017eania pou\u017e\u00edvate\u013eov o 20%.<\/li>\n<li><strong>Airbnb:<\/strong> Vo svojich uv\u00edtac\u00edch spr\u00e1vach pon\u00faka Airbnb nov\u00fdm pou\u017e\u00edvate\u013eom sprievodcu pou\u017e\u00edvan\u00edm platformy a personalizovan\u00e9 odpor\u00fa\u010dania na z\u00e1klade polohy. To viedlo k n\u00e1rastu po\u010dtu rezerv\u00e1ci\u00ed od nov\u00fdch pou\u017e\u00edvate\u013eov o 25%.<\/li>\n<\/ul>\n<p>Z kvantitat\u00edvneho h\u013eadiska spolo\u010dnosti, ktor\u00e9 za\u010dlenili uv\u00edtacie spr\u00e1vy, uv\u00e1dzaj\u00fa v\u00fdrazn\u00e9 zlep\u0161enie anga\u017eovanosti z\u00e1kazn\u00edkov. \u0160t\u00fadia spolo\u010dnosti Experian ukazuje, \u017ee miera otvorenia t\u00fdchto spr\u00e1v je v priemere 4-kr\u00e1t vy\u0161\u0161ia ako pri tradi\u010dn\u00fdch propaga\u010dn\u00fdch z\u00e1sielkach a miera preklikov sa m\u00f4\u017ee zv\u00fd\u0161i\u0165 a\u017e o 10%.<\/p>\n<h3><strong>Spr\u00e1vy sp\u00fa\u0161\u0165an\u00e9 pod\u013ea \u017eivotn\u00e9ho cyklu z\u00e1kazn\u00edka<\/strong><\/h3>\n<p>Na\u010dasovan\u00e9 spr\u00e1vy spusten\u00e9 ur\u010dit\u00fdmi akciami z\u00e1kazn\u00edka, ako je prv\u00fd n\u00e1kup alebo nov\u00fd n\u00e1kup, vykazuj\u00fa vynikaj\u00facu odozvu spotrebite\u013eov.<\/p>\n<p>Pom\u00f4\u017eu v\u00e1m tie\u017e zisti\u0165, \u010do m\u00e1te posla\u0165 \u010falej, \u010d\u00edm sa va\u0161e kampane stan\u00fa konzistentnej\u0161\u00edmi.<\/p>\n<p>Tieto spr\u00e1vy sa riadia tzv. strat\u00e9giami \u017eivotn\u00e9ho cyklu z\u00e1kazn\u00edka. Typ kampane zameranej na nich z\u00e1vis\u00ed od vyvolanej akcie a \u0161t\u00e1dia z\u00e1kazn\u00edka (nov\u00fd, rast\u00faci, zrel\u00fd, pas\u00edvny).<\/p>\n<p>Pod\u013ea \u0161t\u00fadie <strong>eMarketer<\/strong>46% spolo\u010dnost\u00ed vyu\u017e\u00edva tak\u00e9to strat\u00e9gie.<\/p>\n<p>78% spolo\u010dnost\u00ed vyu\u017e\u00edva uv\u00edtacie programy a 45% popredajn\u00e9 programy. Nasleduj\u00fa kampane kr\u00ed\u017eov\u00e9ho predaja a zv\u00fd\u0161en\u00e9ho predaja a s 33% pas\u00edvne programy aktiv\u00e1cie z\u00e1kazn\u00edkov.<\/p>\n<p>Mo\u017enos\u0165 sp\u00fa\u0161\u0165ania spr\u00e1v pod\u013ea f\u00e1zy z\u00e1kazn\u00edka nepochybne zvy\u0161uje relevantnos\u0165 a personaliz\u00e1ciu t\u00fdchto spr\u00e1v.<\/p>\n<h3><strong>V\u00fdhody pre spolo\u010dnosti<\/strong><\/h3>\n<p>\u0160t\u00fadia jasne ukazuje v\u00fdhody tohto typu strat\u00e9gie. 67% spolo\u010dnost\u00ed uv\u00e1dza, \u017ee ich hlavn\u00fdm efektom je, \u017ee zvy\u0161uj\u00fa anga\u017eovanos\u0165 svojho zoznamu kontaktov. V druhom rade (55%) zvy\u0161uj\u00fa mieru otvorenia a mieru kliknut\u00ed a 54% zvy\u0161uje spokojnos\u0165 a udr\u017eanie z\u00e1kazn\u00edkov.<\/p>\n<p>Tvrdia tie\u017e, \u017ee vidia priamy vplyv na dosiahnut\u00e9 zisky, a to prostredn\u00edctvom zv\u00fd\u0161en\u00e9ho predaja a lep\u0161ieho predaja, \u010do znamen\u00e1 aj vy\u0161\u0161iu n\u00e1vratnos\u0165 invest\u00edci\u00ed (ROI).<\/p>\n<p>Napokon, tento typ e-mailovej marketingovej kampane podporuje aj rozmanitos\u0165 komunik\u00e1cie, \u010d\u00edm minimalizuje \u00fanavu v\u00e1\u0161ho zoznamu kontaktov, preto\u017ee op\u00fa\u0161\u0165a propaga\u010dn\u00fd monol\u00f3g, ktor\u00fd niektor\u00e9 spolo\u010dnosti tak zneu\u017e\u00edvaj\u00fa a ktor\u00fd vy\u010derp\u00e1va vz\u0165ah s va\u0161imi z\u00e1kazn\u00edkmi.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/sk\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"ebook e-mail Vyu\u017eite silu uv\u00edtacieho e-mailu\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>K\u013e\u00fa\u010dom k \u00faspe\u0161n\u00fdm e-mailov\u00fdm marketingov\u00fdm kampaniam je vedie\u0165, \u010do a komu posiela\u0165. Uv\u00edtacie a popredajn\u00e9 spr\u00e1vy maj\u00fa v\u00e4\u010d\u0161ie vyu\u017eitie a \u00fa\u010dinnos\u0165. S\u00fa s\u00fa\u010das\u0165ou va\u0161ej strat\u00e9gie?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. 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