{"id":6713,"date":"2025-04-10T19:36:26","date_gmt":"2025-04-10T16:36:26","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6713"},"modified":"2025-04-12T00:22:56","modified_gmt":"2025-04-11T21:22:56","slug":"preco-je-nakup-zoznamu-kontaktov-vzdy-zly-napad","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/por-que-comprar-una-listas-de-contactos-es-siempre-una-mala-idea\/masterbase\/","title":{"rendered":"Pre\u010do je n\u00e1kup zoznamu kontaktov v\u017edy zl\u00fd n\u00e1pad"},"content":{"rendered":"<p>Hoci sa tento postup m\u00f4\u017ee zda\u0165 kr\u00e1tkodobo u\u017eito\u010dn\u00fd, m\u00f4\u017ee ma\u0165 nezvratn\u00e9 negat\u00edvne d\u00f4sledky pre va\u0161u zna\u010dku a va\u0161e hospod\u00e1rske v\u00fdsledky.<\/p>\n<p>Ak pracujete s e-mailov\u00fdm marketingom, mus\u00edte pochopi\u0165, pre\u010do je t\u00e1to strat\u00e9gia bez v\u00fdnimky <strong>ve\u013emi zl\u00fd n\u00e1pad<\/strong>.<\/p>\n<p><strong>K\u00fapa alebo pren\u00e1jom zoznamu: ako sa to rob\u00ed?<\/strong><\/p>\n<p>Predt\u00fdm, ako prejdeme k d\u00f4vodom, objasnime si tri be\u017en\u00e9 sp\u00f4soby vytv\u00e1rania datab\u00e1zy:<\/p>\n<ol>\n<li><strong>K\u00fapte si zoznam:<\/strong><br \/>Mnoh\u00e9 spolo\u010dnosti pred\u00e1vaj\u00fa datab\u00e1zy pochybn\u00e9ho p\u00f4vodu. V\u00e4\u010d\u0161ina z nich nem\u00e1 v\u00fdslovn\u00fd s\u00fahlas kontaktov so zasielan\u00edm spr\u00e1v.<\/li>\n<li><strong>Pren\u00e1jom zoznamu:<\/strong><br \/>Podobne ako pri k\u00fape, ale s t\u00fdm rozdielom, \u017ee kampane za v\u00e1s posiela poskytovate\u013e. \u010casto v\u00e1m pon\u00fakaj\u00fa n\u00e1vrh HTML a doru\u010denie za podozrivo n\u00edzku cenu.<\/li>\n<li><strong>Organick\u00fd rast (jedin\u00e1 platn\u00e1 mo\u017enos\u0165):<\/strong><br \/>Pozost\u00e1va z budovania z\u00e1kladne prostredn\u00edctvom <strong>opt-in<\/strong>Kontakty poskytuj\u00fa svoje \u00fadaje v\u00fdmenou za nie\u010do hodnotn\u00e9 (exkluz\u00edvny obsah, \u00fa\u010das\u0165 na podujat\u00ed, z\u013eavy at\u010f.) a v\u00fdslovne v\u00e1s opr\u00e1v\u0148uj\u00fa zasiela\u0165 im ozn\u00e1menia.<\/li>\n<\/ol>\n<ol>\n<li><strong> Poru\u0161ujete z\u00e1kony o ochrane osobn\u00fdch \u00fadajov<\/strong><\/li>\n<\/ol>\n<p>Od zavedenia <strong>V\u0161eobecn\u00e9 nariadenie o ochrane \u00fadajov (GDPR)<\/strong> v Eur\u00f3pe je k\u00fapa alebo pren\u00e1jom kontaktn\u00fdch b\u00e1z bez v\u00fdslovn\u00e9ho s\u00fahlasu <strong>z\u00e1va\u017en\u00e9 poru\u0161enie<\/strong>.<\/p>\n<p>A to nielen v Eur\u00f3pe. Krajiny ako Braz\u00edlia (s LGPD), Mexiko, Argent\u00edna, Kolumbia a \u010cile posilnili svoje pr\u00e1vne predpisy. V Spojen\u00fdch \u0161t\u00e1toch sa prijali z\u00e1kony, ako napr. <strong>Z\u00e1kon CAN-SPAM<\/strong> zakazuj\u00fa posielanie spr\u00e1v bez jasn\u00e9ho predch\u00e1dzaj\u00faceho povolenia.<\/p>\n<p>\ud83d\udd12 <strong>\u010co znamen\u00e1 \"s\u00fahlas\"?<\/strong><br \/>\u017de osoba <strong>slobodne prijat\u00e9<\/strong> prij\u00edma\u0165 va\u0161e spr\u00e1vy. S\u00fahlas udelen\u00fd tretej strane nie je platn\u00fd. Ove\u013ea menej zak\u00fapen\u00e1 ponuka, v ktorej v\u00e1s nikto nepozn\u00e1.<\/p>\n<p>\ud83d\udc49 <strong>Skuto\u010dn\u00fd pr\u00edklad:<\/strong> V roku 2023 bola franc\u00fazska spolo\u010dnos\u0165 pokutovan\u00e1 sumou 250 000 EUR za pou\u017e\u00edvanie zak\u00fapenej datab\u00e1zy bez preuk\u00e1zania s\u00fahlasu. Ne\u0161lo o \u017eiadne poru\u0161enie bezpe\u010dnosti, len o nespr\u00e1vny postup.<\/p>\n<ol start=\"2\">\n<li><strong> Nepoznaj\u00fa v\u00e1s a nechc\u00fa v\u00e1s po\u010du\u0165<\/strong><\/li>\n<\/ol>\n<p>Posiela\u0165 spr\u00e1vy niekomu, kto v\u00e1s nepozn\u00e1, je ako telefonova\u0165 cudz\u00edm \u013eu\u010fom a nie\u010do im pred\u00e1va\u0165. Je to invaz\u00edvne, otravn\u00e9 a neetick\u00e9.<\/p>\n<ul>\n<li>Mnoh\u00e9 z nich ozna\u010dia va\u0161e spr\u00e1vy ako <strong>spam<\/strong>.<\/li>\n<li>Ostatn\u00e9 bud\u00fa okam\u017eite ukon\u010den\u00e9.<\/li>\n<li>Niektor\u00ed by sa dokonca mohli s\u0165a\u017eova\u0165 na d\u00e1tovom \u00farade.<\/li>\n<\/ul>\n<p>Po\u0161kod\u00ed to imid\u017e va\u0161ej zna\u010dky. A \u010do je najhor\u0161ie: str\u00e1cate pr\u00edle\u017eitosti s \u013eu\u010fmi, ktor\u00ed <strong>\u00e1no<\/strong> ak by ste postupovali spr\u00e1vne, mohli ste dosta\u0165 povolenie.<\/p>\n<p>\ud83c\udfaf <strong>\u00daspe\u0161n\u00fd pr\u00edbeh je opa\u010dn\u00fd:<\/strong><br \/>\u010c\u00edlsky fintech <strong>Fintual<\/strong> rozr\u00e1stli svoju z\u00e1klad\u0148u kontaktov organicky pomocou hodnotn\u00e9ho obsahu (pr\u00edru\u010dky, simul\u00e1tory, blogy) ako h\u00e1\u010dika, aby sa pou\u017e\u00edvatelia zaregistrovali. Za menej ako rok zdvojn\u00e1sobili mieru otvoren\u00fdch kontaktov bez toho, aby si k\u00fapili jedin\u00fa adresu.<\/p>\n<ol start=\"3\">\n<li><strong> Po\u0161kodzujete svoju poves\u0165 v oblasti prepravy<\/strong><\/li>\n<\/ol>\n<p>Zaka\u017ed\u00fdm, ke\u010f niekto ozna\u010d\u00ed va\u0161u spr\u00e1vu ako spam, poskytovatelia slu\u017eieb, ako s\u00fa Gmail, Outlook alebo Yahoo, to zaznamenaj\u00fa.<\/p>\n<ul>\n<li>Ak nahromad\u00edte negat\u00edvne spr\u00e1vy, va\u0161a dom\u00e9na sa dostane do <strong>\u010dierne listiny<\/strong>.<\/li>\n<li>Va\u0161a miera doru\u010denia prudko klesne.<\/li>\n<li>Dokonca aj legit\u00edmni pou\u017e\u00edvatelia m\u00f4\u017eu presta\u0165 dost\u00e1va\u0165 va\u0161e kampane.<\/li>\n<\/ul>\n<p>\ud83d\udcc9 <strong>Priamy d\u00f4sledok:<\/strong> Nez\u00e1le\u017e\u00ed na tom, ak\u00e1 dobr\u00e1 je va\u0161a kampa\u0148, ak sa nedostane do schr\u00e1nky, <strong>nie je dobr\u00e9<\/strong>.<\/p>\n<p>\ud83d\udca1 Na platform\u00e1ch ako napr. <strong>MasterBase\u00ae<\/strong>Poves\u0165 odosielate\u013ea je starostlivo spravovan\u00e1. N\u00e1kup zoznamov je v rozpore s cel\u00fdm syst\u00e9mom ochrany a dobr\u00fdmi integrovan\u00fdmi postupmi.<\/p>\n<ol start=\"4\">\n<li><strong> Pravdepodobne ste \u0148ou trpeli aj vy<\/strong><\/li>\n<\/ol>\n<p>Dostali ste e-mail od nezn\u00e1mej spolo\u010dnosti, ktor\u00e1 v\u00e1m pon\u00faka slu\u017ebu, o ktor\u00fa ste ne\u017eiadali?<\/p>\n<ul>\n<li>Otvorili ste ho?<\/li>\n<li>\u010c\u00edtali ste ju so z\u00e1ujmom?<\/li>\n<li>Alebo ste ju ozna\u010dili ako odpad?<\/li>\n<\/ul>\n<p>Boli ste tam. Viete, ak\u00e9 to je. Tak pre\u010do to robi\u0165 in\u00fdm?<\/p>\n<p>Str\u00e1nka <strong>e-mailov\u00fd marketing funguje, ak je zalo\u017een\u00fd na d\u00f4vere a hodnote<\/strong>nie v preru\u0161ovan\u00ed alebo klamstve.<\/p>\n<ol start=\"5\">\n<li><strong> N\u00e1vratnos\u0165 invest\u00edcie je ni\u017e\u0161ia, ako sa zd\u00e1<\/strong><\/li>\n<\/ol>\n<p>N\u00e1kup z\u00e1kladne sa zd\u00e1 by\u0165 lacn\u00fd. Ale v\u00fdsledky s\u00fa slab\u00e9:<\/p>\n<ul>\n<li>Ve\u013emi n\u00edzka miera otvorenia (v priemere menej ako 5%).<\/li>\n<li>Ve\u013ea a ve\u013ea odrazov.<\/li>\n<li>Ved\u013eaj\u0161ie \u0161kody: zl\u00e1 poves\u0165, zablokovanie a strata \u010dasu.<\/li>\n<\/ul>\n<p>\ud83d\udcca <strong>Skuto\u010dnos\u0165:<\/strong> Pod\u013ea v\u00fdskumu DMA UK maj\u00fa zak\u00fapen\u00e9 zoznamy v\u00fdkonnos\u0165 <strong>7-kr\u00e1t menej<\/strong> ako organicky vytvoren\u00e9 zoznamy. A miera odhl\u00e1senia z odberu je a\u017e <strong>20-kr\u00e1t v\u00e4\u010d\u0161\u00ed<\/strong>.<\/p>\n<ol start=\"6\">\n<li><strong> Existuj\u00fa lep\u0161ie sp\u00f4soby, ako z\u00edska\u0165 publikum<\/strong><\/li>\n<\/ol>\n<p>Namiesto n\u00e1kupu sa zamerajte na akvizi\u010dn\u00e9 strat\u00e9gie zalo\u017een\u00e9 na <strong>obsah hodnoty<\/strong>:<\/p>\n<ul>\n<li>Biele knihy<\/li>\n<li>Webov\u00e9 semin\u00e1re<\/li>\n<li>Bezplatn\u00e9 kurzy<\/li>\n<li>Elektronick\u00e9 knihy na stiahnutie<\/li>\n<li>Bezplatn\u00e9 konzult\u00e1cie<\/li>\n<\/ul>\n<p>Ka\u017ed\u00e1 akcia, pri ktorej pou\u017e\u00edvate\u013e dobrovo\u013ene odovzd\u00e1 svoju e-mailov\u00fa adresu, je prejavom d\u00f4very.<\/p>\n<p>\ud83c\udf31 <strong>Pr\u00edklad:<\/strong> Softv\u00e9rov\u00e1 spolo\u010dnos\u0165 <strong>HubSpot<\/strong> nikdy nek\u00fapil z\u00e1kladne. Cel\u00e9 svoje publikum vybudoval pomocou u\u017eito\u010dn\u00e9ho obsahu, sprievodcov a bezplatn\u00fdch n\u00e1strojov. Dnes je svetov\u00fdm l\u00eddrom v oblasti inbound marketingu.<\/p>\n<p><strong>Z\u00e1ver<\/strong><\/p>\n<p>N\u00e1kup alebo pren\u00e1jom zoznamov kontaktov je v rozpore so z\u00e1konom, po\u0161kodzuje va\u0161u zna\u010dku, zni\u017euje doru\u010dite\u013enos\u0165 a zanech\u00e1va v\u00e1s \u010faleko od skuto\u010dn\u00fdch v\u00fdsledkov e-mailov\u00e9ho marketingu.<\/p>\n<p>Vybudovanie pevn\u00fdch z\u00e1kladov od z\u00e1kladov si vy\u017eaduje \u010das a \u00fasilie. Je to v\u0161ak jedin\u00fd \u00fa\u010dinn\u00fd a udr\u017eate\u013en\u00fd sp\u00f4sob.<\/p>\n<p>Ak ste pripraven\u00ed robi\u0165 e-mailov\u00fd marketing profesion\u00e1lne, <strong>MasterBase\u00ae<\/strong> je va\u0161\u00edm najlep\u0161\u00edm spojencom. V\u010faka viac ako 20 rokom sk\u00fasenost\u00ed, pr\u00edtomnosti vo viacer\u00fdch krajin\u00e1ch a pokro\u010dilej technol\u00f3gii spr\u00e1vy kontaktov, doru\u010dovania a automatiz\u00e1cie v\u00e1m pom\u00f4\u017ee vybudova\u0165 skuto\u010dn\u00e9 a trval\u00e9 vz\u0165ahy s va\u0161imi posluch\u00e1\u010dmi.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/sk\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"zoznam e-mailov\u00fdch kontaktov ebook\" class=\"wp-image-10240\" style=\"width:548px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Pokia\u013e ide o r\u00fdchle a lacn\u00e9 spustenie e-mailov\u00fdch marketingov\u00fdch kampan\u00ed, m\u00f4\u017ee sa n\u00e1kup alebo pren\u00e1jom zoznamu kontaktov zda\u0165 ako najpraktickej\u0161ie rie\u0161enie.<\/p>","protected":false},"author":239642484,"featured_media":22058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 comprar una listas de contactos es siempre una mala idea - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/preco-je-nakup-zoznamu-kontaktov-vzdy-zly-napad\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 comprar una listas de contactos es siempre una mala idea - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Cuando se trata de lanzar campa\u00f1as de email marketing r\u00e1pido y a bajo costo, comprar o arrendar una lista de contactos puede parecer la soluci\u00f3n m\u00e1s pr\u00e1ctica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/preco-je-nakup-zoznamu-kontaktov-vzdy-zly-napad\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T16:36:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T21:22:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/3.png?fit=1200%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das 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