{"id":6696,"date":"2024-04-11T19:27:14","date_gmt":"2024-04-11T16:27:14","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6696"},"modified":"2024-04-11T20:00:45","modified_gmt":"2024-04-11T17:00:45","slug":"dostat-sa-do-schranky-5-faktorov-uspesneho-dorucovania","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","title":{"rendered":"Ako sa dosta\u0165 do schr\u00e1nky: 5 faktorov \u00faspe\u0161n\u00e9ho doru\u010dovania"},"content":{"rendered":"<p>Mo\u017eno si mysl\u00edte, \u017ee k\u013e\u00fa\u010d k \u00faspe\u0161nej e-mailovej marketingovej kampani spo\u010d\u00edva vo faktoroch, ako je atrakt\u00edvny predmet, \u00fa\u010dinn\u00e1 v\u00fdzva na akciu a dokonca aj inovat\u00edvny a citliv\u00fd dizajn.<\/p>\n<p>Ide nepochybne o relevantn\u00e9 ukazovatele na vyhodnotenie vplyvu kampane, ale pri posudzovan\u00ed d\u00f4le\u017eitosti doru\u010dite\u013enosti s\u00fa v \u00fazad\u00ed. Ak spr\u00e1va nie je prijat\u00e1 v doru\u010denej po\u0161te va\u0161ich kontaktov, v\u0161etko predch\u00e1dzaj\u00face \u00fasilie vyjde nazmar.<\/p>\n<p>Chceme v\u00e1m poveda\u0165, ako MasterBase\u00ae zohr\u00e1va k\u013e\u00fa\u010dov\u00fa \u00falohu v doru\u010dite\u013enosti va\u0161ich spr\u00e1v a ako m\u00f4\u017eete pom\u00f4c\u0165 v tejto d\u00f4le\u017eitej misii.<\/p>\n<h3>5 faktorov, ktor\u00e9 ur\u010duj\u00fa doru\u010dite\u013enos\u0165 spr\u00e1vy:<\/h3>\n<h3>1. Reput\u00e1cia:<\/h3>\n<p>Ide o k\u013e\u00fa\u010dov\u00fd aspekt, ktor\u00fd je naj\u0165a\u017e\u0161ie dosiahnu\u0165, ale neznepokojujte sa, preto\u017ee je to na n\u00e1s ako na poskytovate\u013eoch e-mailov\u00fdch slu\u017eieb.<\/p>\n<p>Dobr\u00fa poves\u0165 u poskytovate\u013eov internetov\u00fdch slu\u017eieb (Yahoo, Gmail, Hotmail at\u010f.) mo\u017eno dosiahnu\u0165 len d\u00f4sledn\u00fdm zasielan\u00edm vhodn\u00fdch spr\u00e1v adres\u00e1tom, ktor\u00ed prejavia z\u00e1ujem o ich prij\u00edmanie.<\/p>\n<p>V spolo\u010dnosti MasterBase\u00ae pracujeme u\u017e viac ako 20 rokov a star\u00e1me sa o na\u0161u prest\u00ed\u017e u poskytovate\u013eov internetov\u00fdch slu\u017eieb, dodr\u017eiavame v\u0161etky technologick\u00e9 normy, aby sme zabezpe\u010dili, \u017ee ka\u017ed\u00fd mesiac sa do schr\u00e1nok pr\u00edjemcov dostane viac ako 600 mili\u00f3nov z\u00e1sielok, \u010do z n\u00e1s rob\u00ed najlep\u0161\u00edch spojencov na\u0161ich klientov pre \u00faspech ich kampan\u00ed.<\/p>\n<p>Dlhoro\u010dn\u00e9 poctiv\u00e9 fungovanie n\u00e1m prinieslo seri\u00f3zne meno na trhu a uznanie poskytovate\u013eov internetov\u00fdch slu\u017eieb, \u010do n\u00e1m umo\u017e\u0148uje zabezpe\u010di\u0165, aby sme spr\u00e1vy neposielali, ale doru\u010dovali.<\/p>\n<h3>2. Overovanie:<\/h3>\n<p>Tejto t\u00e9me sa podrobnej\u0161ie venujeme v na\u0161om \u010dl\u00e1nku <a href=\"https:\/\/masterbase.com\/sk\/es\/es\/es\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\/masterbase\/\">Overovanie vo svete e-mailov: V\u00fdznamn\u00e1 \u00faloha SPF, DKIM a DMARC.<\/a><\/p>\n<p>Ide o najtechnickej\u0161\u00ed aspekt toho, \u010do prezentujeme, a s\u00favis\u00ed so s\u00e9riou valid\u00e1ci\u00ed, a to tak v spr\u00e1vach, ako aj u odosielate\u013eov z\u00e1sielok, ktor\u00fdch dodr\u017eiavanie n\u00e1s stavia do \u010dela odvetvia a po\u017eiadaviek hlavn\u00fdch poskytovate\u013eov internetov\u00fdch slu\u017eieb, ktor\u00ed tieto valid\u00e1cie navrhli na rie\u0161enie spamu a phishingu.<\/p>\n<p>Existuj\u00fa tri hlavn\u00e9 valid\u00e1cie a ak s nami spolupracujete, takmer ur\u010dite ste o nich u\u017e po\u010duli:<\/p>\n<ul>\n<li><strong>ID odosielate\u013ea a SPF:<\/strong> Ide o met\u00f3dy overovania zalo\u017een\u00e9 na protokole IP. Pri tejto metodike odosielate\u013e ur\u010d\u00ed, ktor\u00e9 IP adresy s\u00fa opr\u00e1vnen\u00e9 odosiela\u0165 spr\u00e1vy z konkr\u00e9tnej dom\u00e9ny. Ke\u010f odosielate\u013e po\u017eiada poskytovate\u013ea internetov\u00fdch slu\u017eieb o pripojenie, poskytovate\u013e internetov\u00fdch slu\u017eieb over\u00ed, \u010di IP adresa servera, ktor\u00fd odosiela spr\u00e1vu, m\u00e1 na to povolenie z dom\u00e9ny uvedenej ako odosielate\u013e.<\/li>\n<li><strong>K\u013e\u00fa\u010d dom\u00e9ny a DKIM:<\/strong> Ide o overovanie zalo\u017een\u00e9 na kryptografii. Odosielate\u013e spr\u00e1vy prid\u00e1va do hlavi\u010dky spr\u00e1vy digit\u00e1lny podpis (k\u013e\u00fa\u010d), ktor\u00fd m\u00f4\u017eu overi\u0165 len poskytovatelia internetov\u00fdch slu\u017eieb. Zis\u0165uj\u00fa n\u00e1zov odosielaj\u00facej dom\u00e9ny a jej digit\u00e1lny podpis a vykon\u00e1vaj\u00fa vyh\u013ead\u00e1vanie DNS, aby overili, \u010di je digit\u00e1lny podpis autentick\u00fd.<\/li>\n<li><strong>Dmarc<\/strong>Ide o trochu nov\u0161ie overenie spomedzi mnoh\u00fdch, ktor\u00e9 presadzuj\u00fa ve\u013ek\u00ed poskytovatelia internetov\u00fdch slu\u017eieb na zabezpe\u010denie platnosti spr\u00e1v, a je zalo\u017een\u00e9 na zos\u00faladen\u00ed identifik\u00e1torov, ktor\u00e9 kontroluje SPF a DKIM spr\u00e1vy ako s\u00fa\u010das\u0165 robustnej\u0161ieho overovacieho procesu ne\u017e jeho samostatn\u00e9 zlo\u017eky.<\/li>\n<\/ul>\n<h3>3. Relevantnos\u0165:<\/h3>\n<p>Je to tie\u017e jeden z k\u013e\u00fa\u010dov\u00fdch strategick\u00fdch faktorov. V tomto pr\u00edpade je v\u0161ak na va\u0161ej spolo\u010dnosti, aby zabezpe\u010dila, \u017ee va\u0161e spr\u00e1vy bud\u00fa pre va\u0161ich z\u00e1kazn\u00edkov \u010do najrelevantnej\u0161ie.<\/p>\n<p>Strat\u00e9gia e-mailov\u00e9ho marketingu, ktor\u00e1 sa nezameriava na relevantnos\u0165, je ako kronika predpovedanej smrti, preto\u017ee roz\u010darov\u00e1va va\u0161e kontakty, presycuje va\u0161u komunik\u00e1ciu a sp\u00f4sobuje odmietanie va\u0161ich z\u00e1sielok a v najhor\u0161om pr\u00edpade je va\u0161a komunik\u00e1cia ozna\u010den\u00e1 ako spam.<\/p>\n<p>Relevantnos\u0165, rovnako ako reput\u00e1cia, s\u00fa strategick\u00e9 aspekty, ktor\u00e9 sa buduj\u00fa v priebehu \u010dasu; existuj\u00fa v\u0161ak jednoduch\u00e9 sp\u00f4soby merania relevantnosti, napr\u00edklad ukazovatele ako CTO (Click to Open) a CTR (Click through rate), ktor\u00e9 odr\u00e1\u017eaj\u00fa, ako akt\u00edvne sa va\u0161e kontakty zapojili do va\u0161ej spr\u00e1vy.<\/p>\n<p>Odpor\u00fa\u010dame, aby ste sa neuspokojili s otvoren\u00edm, ale v\u017edy sa sna\u017eili motivova\u0165 k akcii vo svojej spr\u00e1ve, aby ste potvrdili, \u017ee o va\u0161u komunik\u00e1ciu je skuto\u010dn\u00fd z\u00e1ujem. Mus\u00edte postupova\u0165 krok za krokom, kampa\u0148 za kampa\u0148ou, u\u010di\u0165 sa od svojich kontaktov a ako ich pote\u0161i\u0165 relevantn\u00fdmi spr\u00e1vami.<\/p>\n<p>Poskytovatelia internetov\u00fdch slu\u017eieb dnes monitoruj\u00fa spr\u00e1vanie kontaktov v spr\u00e1vach a pomocou zlo\u017eit\u00fdch algoritmov dok\u00e1\u017eu odhadn\u00fa\u0165 cie\u013e bud\u00facich spr\u00e1v od spolo\u010dnosti.<\/p>\n<p>Konkr\u00e9tne, ak poskytovate\u013e internetov\u00fdch slu\u017eieb zist\u00ed, \u017ee jednu z va\u0161ich z\u00e1sielok ozna\u010dil zna\u010dn\u00fd po\u010det kontaktov ako spam, ostatn\u00e9 z\u00e1sielky z tej istej kampane (a pr\u00edpadne aj z bud\u00facich kampan\u00ed) sa dostan\u00fa do prie\u010dinka s nevy\u017eiadanou po\u0161tou. In\u00fdmi slovami, spoliehaj\u00fa sa na spr\u00e1vanie svojich pou\u017e\u00edvate\u013eov a uplat\u0148uj\u00fa v\u010dasn\u00e9 ochrann\u00e9 opatrenia.<\/p>\n<h3>4. Predmet a dizajn:<\/h3>\n<p>Toto je mo\u017eno najzauj\u00edmavej\u0161\u00ed aspekt doru\u010dite\u013enosti, ale z\u00e1rove\u0148 aj najkozmetickej\u0161\u00ed. Je v\u0161eobecne zn\u00e1me, \u017ee si mus\u00edte d\u00e1va\u0165 pozor na slov\u00e1, ktor\u00e9 pou\u017e\u00edvate v predmete spr\u00e1vy, a na obsah samotnej spr\u00e1vy.<\/p>\n<p>Na na\u0161om blogu n\u00e1jdete mno\u017estvo u\u017eito\u010dn\u00fdch materi\u00e1lov o tomto bode. Okrem toho d\u00f4razne odpor\u00fa\u010dame pou\u017e\u00edva\u0165 responz\u00edvne form\u00e1ty \u0161abl\u00f3n, ktor\u00e9 sa daj\u00fa prisp\u00f4sobi\u0165 r\u00f4znym s\u00fa\u010dasn\u00fdm zariadeniam (mobil, tablet, stoln\u00fd po\u010d\u00edta\u010d).<\/p>\n<h3>5. Odla\u010fovanie kontaktn\u00fdch b\u00e1z:<\/h3>\n<p>\u010eal\u0161\u00ed d\u00f4le\u017eit\u00fd aspekt doru\u010dite\u013enosti: Je nevyhnutn\u00e9 neust\u00e1le kontrolova\u0165 metriky kampane, aby ste eliminovali \u0165a\u017eko doru\u010dite\u013en\u00e9 kontakty, ako aj z\u00edska\u0165 povolenie pre ka\u017ed\u00fd nov\u00fd kontakt, ktor\u00fd prid\u00e1te do svojich z\u00e1znamov v MasterBase\u00ae.<\/p>\n<p>T\u00fdm sa zabezpe\u010d\u00ed, \u017ee va\u0161a spolo\u010dnos\u0165 pracuje na platnom a povolenom z\u00e1klade. Na zabezpe\u010denie tohto spr\u00e1vneho postupu poskytovatelia internetov\u00fdch slu\u017eieb vyvinuli r\u00f4zne techniky, napr\u00edklad pou\u017e\u00edvanie \"spamov\u00fdch pasc\u00ed\": Ke\u010f niektor\u00e9 po\u0161tov\u00e9 schr\u00e1nky ich vlastnej dom\u00e9ny - ktor\u00e9 s\u00fa zastaran\u00e9 alebo nepou\u017e\u00edvan\u00e9 - vykazuj\u00fa n\u00e1hlu aktivitu, usudzuj\u00fa, \u017ee posielate do zak\u00fapen\u00fdch a neaktu\u00e1lnych datab\u00e1z. V tak\u00fdchto pr\u00edpadoch nastavuj\u00fa aj mechanizmy na blokovanie bud\u00facich z\u00e1sielok.<\/p>\n<p>Doru\u010dite\u013enos\u0165 je vstupnou br\u00e1nou k maxim\u00e1lnemu vyu\u017eitiu va\u0161ej e-mailovej marketingovej strat\u00e9gie. K \u00faspe\u0161n\u00e9mu v\u00fdsledku prispieva siln\u00e9 partnerstvo medzi odosielate\u013eom (va\u0161a spolo\u010dnos\u0165) a odosielate\u013eom (MasterBase\u00ae).<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/sk\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Zistite, ako v\u00e1m MasterBase\u00ae pom\u00e1ha dosiahnu\u0165 schr\u00e1nku va\u0161ich kontaktov a ak\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu v tom zohr\u00e1va va\u0161a spolo\u010dnos\u0165.<\/p>","protected":false},"author":239642484,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/dostat-sa-do-schranky-5-faktorov-uspesneho-dorucovania\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo MasterBase\u00ae te ayuda a alcanzar la bandeja de entrada de tus contactos y qu\u00e9 tan clave es el rol que tu empresa juega en ello.\" \/>\n<meta property=\"og:url\" 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