{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"ako-moze-marketing-profitovat-z-automatizacie-procesov","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Ako m\u00f4\u017ee marketing profitova\u0165 z automatiz\u00e1cie procesov"},"content":{"rendered":"<p style=\"text-align: justify;\">V dobe internetu a digit\u00e1lnych technol\u00f3gi\u00ed st\u00e1le existuje mnoho marketingov\u00fdch procesov, ktor\u00e9 m\u00f4\u017eu profitova\u0165 z automatiz\u00e1cie procesov.<\/p>\n<p style=\"text-align: justify;\">Ako dobr\u00fd marketingov\u00fd mana\u017e\u00e9r si dok\u00e1\u017eem predstavi\u0165, \u017ee h\u013ead\u00e1te sp\u00f4soby, ako transformova\u0165 svoje marketingov\u00e9 oddelenie, aby pracovalo r\u00fdchlej\u0161ie a aby ste sa vyhli zme\u0161kan\u00fdm predajn\u00fdm pr\u00edle\u017eitostiam.<\/p>\n<p style=\"text-align: justify;\">Automatiz\u00e1cia procesov m\u00f4\u017ee by\u0165 najlep\u0161\u00edm rie\u0161en\u00edm na pozit\u00edvnu transform\u00e1ciu marketingu vo va\u0161ej organiz\u00e1cii.<\/p>\n<p style=\"text-align: justify;\">Existuje viacero \u010dinnost\u00ed, ktor\u00fdch zavedenie automatizovan\u00fdch procesov m\u00f4\u017ee vies\u0165 k v\u00fdrazn\u00e9mu zv\u00fd\u0161eniu efekt\u00edvnosti a \u010dasu. Konkr\u00e9tne v oblasti predaja a marketingu mo\u017eno opakovan\u00e9 \u00falohy zn\u00ed\u017ei\u0165 takmer o 80%.<\/p>\n<p style=\"text-align: justify;\">Ke\u010f\u017ee sa o\u010dak\u00e1va, \u017ee do roku 2022 bude automatizovan\u00fdch 59% podnikov\u00fdch procesov, \u013eudia bud\u00fa ma\u0165 ove\u013ea viac \u010dasu a priestoru na kreat\u00edvne \u00falohy. Automatiz\u00e1cia zohr\u00e1va \u010doraz d\u00f4le\u017eitej\u0161iu \u00falohu a \u010dasto ju u\u013eah\u010duje jej jednoduch\u00e1 integr\u00e1cia s existuj\u00facou infra\u0161trukt\u00farou IT.<\/p>\n<p style=\"text-align: justify;\">Automatiz\u00e1ciu procesov v marketingu m\u00f4\u017eeme rozdeli\u0165 do troch kateg\u00f3ri\u00ed:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Prev\u00e1dzkov\u00fd marketing<\/li>\n<li>Lojalita z\u00e1kazn\u00edkov<\/li>\n<li>Sk\u00fasenosti z\u00e1kazn\u00edkov<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Prev\u00e1dzkov\u00fd marketing<\/h4>\n<p style=\"text-align: justify;\">Marketing je pln\u00fd opakuj\u00facich sa \u00faloh, ktor\u00e9 zah\u0155\u0148aj\u00fa viacero syst\u00e9mov. Napr\u00edklad minul\u00fd t\u00fd\u017ede\u0148 sme spustili proces, ktor\u00fd n\u00e1m pomohol r\u00fdchlo ur\u010di\u0165, kto \u00faspe\u0161ne absolvoval certifika\u010dn\u00e9 kurzy na\u0161ej akad\u00e9mie, aby sme mohli vytvori\u0165 personalizovan\u00fd diplom, ktor\u00fd sa automaticky posiela e-mailom ka\u017ed\u00e9mu, kto ho absolvuje. Ka\u017ed\u00e1 marketingov\u00e1 organiz\u00e1cia si je vedom\u00e1 mno\u017estva zd\u013ahavej pr\u00e1ce rozlo\u017eenej do viacer\u00fdch syst\u00e9mov.<\/p>\n<h4 style=\"text-align: justify;\">Lojalita z\u00e1kazn\u00edkov<\/h4>\n<p style=\"text-align: justify;\">Dne\u0161n\u00ed CMO zohr\u00e1vaj\u00fa priamej\u0161iu \u00falohu pri zap\u00e1jan\u00ed z\u00e1kazn\u00edkov. Marketingov\u00e9 oddelenie chce vyu\u017e\u00edva\u0165 v\u0161etky zdroje \u00fadajov na zlep\u0161enie presnosti aktiv\u00edt zameran\u00fdch na z\u00e1kazn\u00edka a relevantnosti pou\u017e\u00edvan\u00e9ho obsahu.<\/p>\n<h4 style=\"text-align: justify;\">Sk\u00fasenosti z\u00e1kazn\u00edkov<\/h4>\n<p style=\"text-align: justify;\">Azda najzauj\u00edmavej\u0161\u00edm pr\u00ednosom automatizovan\u00fdch procesov v marketingu je aplik\u00e1cia strojov\u00e9ho u\u010denia na marketingov\u00fd lievik a z\u00e1kazn\u00edcku sk\u00fasenos\u0165. Rozhodnutia, ktor\u00e9 s\u00fa v na\u0161om pracovnom procese zalo\u017een\u00e9 na pravidl\u00e1ch, sa m\u00f4\u017eu \u010dasom zlep\u0161ova\u0165 na z\u00e1klade sk\u00fasenost\u00ed z\u00edskan\u00fdch zo strojov\u00e9ho u\u010denia.<\/p>\n<p style=\"text-align: justify;\">Ni\u017e\u0161ie s\u00fa uveden\u00e9 niektor\u00e9 zo sp\u00f4sobov, ako efekt\u00edvne implementova\u0165 automatizovan\u00e9 procesy v r\u00e1mci marketingov\u00e9ho oddelenia.<\/p>\n<h2 style=\"text-align: justify;\">Prev\u00e1dzkov\u00fd marketing<\/h2>\n<h4 style=\"text-align: justify;\">Monitorovanie cien a hospod\u00e1rskej s\u00fa\u0165a\u017ee<\/h4>\n<p style=\"text-align: justify;\">Automatizovan\u00e9 procesy umo\u017e\u0148uj\u00fa sledova\u0165 webov\u00e9 str\u00e1nky a ceny konkurentov v re\u00e1lnom \u010dase a dost\u00e1va\u0165 ozn\u00e1menia o zmen\u00e1ch. Spolo\u010dnosti tak m\u00f4\u017eu primerane upravi\u0165 svoje ceny bez toho, aby museli postupne prech\u00e1dza\u0165 webov\u00e9 str\u00e1nky konkurentov.<\/p>\n<h4 style=\"text-align: justify;\">U\u013eah\u010denie prechodu zo star\u00fdch na nov\u00e9 rie\u0161enia<\/h4>\n<p style=\"text-align: justify;\">S rast\u00facim po\u010dtom softv\u00e9ru pre predaj a marketing, od akceler\u00e1cie predaja a\u017e po automatiz\u00e1ciu marketingu, spolo\u010dnosti \u010doraz \u010dastej\u0161ie prech\u00e1dzaj\u00fa zo star\u0161\u00edch syst\u00e9mov na nov\u00e9 rie\u0161enia.<\/p>\n<p style=\"text-align: justify;\">Prenos v\u0161etk\u00fdch t\u00fdchto inform\u00e1ci\u00ed m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00fd a zd\u013ahav\u00fd. Spolo\u010dnosti, ktor\u00e9 sa rozhodn\u00fa zavies\u0165 automatizovan\u00e9 procesy, v\u0161ak \u013eahko pres\u00favaj\u00fa inform\u00e1cie z jedn\u00e9ho syst\u00e9mu do druh\u00e9ho, pri\u010dom nedoch\u00e1dza k naru\u0161eniu \u010dinnosti a nehroz\u00ed riziko ch\u00fdb sp\u00f4soben\u00fdch \u013eudsk\u00fdm faktorom.<\/p>\n<h4 style=\"text-align: justify;\">Monitorovanie soci\u00e1lnych m\u00e9di\u00ed<\/h4>\n<p style=\"text-align: justify;\">Soci\u00e1lne m\u00e9di\u00e1 nadobudli zna\u010dn\u00fd v\u00fdznam, preto\u017ee s\u00fa prostred\u00edm, v ktorom sa uskuto\u010d\u0148uje mnoho propaga\u010dn\u00fdch akci\u00ed a in\u00fdch d\u00f4le\u017eit\u00fdch obchodn\u00fdch krokov. \u013dudia sa u\u017e nespoliehaj\u00fa len na tradi\u010dn\u00e9 formy marketingu, ale \u010doraz viac podporuj\u00fa ich digit\u00e1lnu modalitu. Prostredn\u00edctvom vytv\u00e1rania automatizovan\u00fdch procesov mo\u017eno podnikom pom\u00f4c\u0165 monitorova\u0165 ich v\u00fdkonnos\u0165 vo svete soci\u00e1lnych m\u00e9di\u00ed.<\/p>\n<p style=\"text-align: justify;\">Na z\u00e1klade porovnania s ostatn\u00fdmi pr\u00edspevkami m\u00f4\u017eete zisti\u0165, pre\u010do konkr\u00e9tny pr\u00edspevok z\u00edskava viac \"p\u00e1\u010di sa mi to\" a zdie\u013ean\u00ed; m\u00f4\u017eete analyzova\u0165 jeho v\u00fdkonnos\u0165 a v pr\u00edpade potreby vykona\u0165 zmeny a \u00fapravy profilov a pr\u00edspevkov.<\/p>\n<h4 style=\"text-align: justify;\">Z\u00edskavanie marketingov\u00fdch \u00fadajov z r\u00f4znych form\u00e1tov<\/h4>\n<p style=\"text-align: justify;\">Vzh\u013eadom na to, \u017ee \u00fadaje sa objavuj\u00fa v r\u00f4znych form\u00e1toch, od oby\u010dajn\u00e9ho textu a\u017e po papierov\u00e9 pozn\u00e1mky, m\u00f4\u017ee by\u0165 \u0165a\u017ek\u00e9 ich v\u0161etky pre\u010d\u00edta\u0165 a zada\u0165. V\u010faka prijatiu automatizovan\u00fdch procesov m\u00f4\u017eete pou\u017ei\u0165 technol\u00f3giu optick\u00e9ho rozpozn\u00e1vania znakov na \u010d\u00edtanie inform\u00e1ci\u00ed z r\u00f4znych zdrojov a ich automatick\u00e9 zad\u00e1vanie do syst\u00e9mu CRM bez straty presnosti.<\/p>\n<h2 style=\"text-align: justify;\">Lojalita z\u00e1kazn\u00edkov<\/h2>\n<h4 style=\"text-align: justify;\">Spravodajsk\u00e9 spr\u00e1vy<\/h4>\n<p style=\"text-align: justify;\">Vypracovanie spravodajsk\u00fdch spr\u00e1v a ich pravideln\u00e1 aktualiz\u00e1cia je pre spolo\u010dnosti \u010dasovo n\u00e1ro\u010dn\u00e1. Najjednoduch\u0161\u00edm sp\u00f4sobom je vytvori\u0165 automatizovan\u00fd proces, ktor\u00fd sa o to postar\u00e1 a bude generova\u0165 automatick\u00e9 spravodajsk\u00e9 spr\u00e1vy. M\u00f4\u017ee pom\u00f4c\u0165 identifikova\u0165 a upozorni\u0165 na nov\u00fdch \u00fa\u010dastn\u00edkov trhu.<\/p>\n<h4 style=\"text-align: justify;\">Upselling a cross-selling<\/h4>\n<p style=\"text-align: justify;\">Odosielanie cielen\u00fdch spr\u00e1v existuj\u00facim z\u00e1kazn\u00edkom s cie\u013eom zv\u00fd\u0161i\u0165 predaj na z\u00e1klade ich profilu prostredn\u00edctvom kr\u00ed\u017eov\u00e9ho predaja alebo zv\u00fd\u0161en\u00e9ho predaja, pri\u010dom zist\u00edte, \u010do si k\u00fapili a ak\u00e9 s\u00favisiace produkty im m\u00f4\u017eete pon\u00faknu\u0165.<\/p>\n<h4 style=\"text-align: justify;\">Prieskumy<\/h4>\n<p style=\"text-align: justify;\">Existuje obdobie nieko\u013ek\u00fdch hod\u00edn, pr\u00edpadne nieko\u013ek\u00fdch dn\u00ed, ke\u010f obraz va\u0161ej slu\u017eby alebo v\u00fdrobku zost\u00e1va v pam\u00e4ti kupuj\u00faceho, ktor\u00e9 by sa malo vyu\u017ei\u0165 na vykonanie prieskumu. Mus\u00edte udiera\u0165 kladivom, ke\u010f je \u017eelezo hor\u00face. A na to existuje len jeden sp\u00f4sob, a to pomocou automaticky vytvoren\u00fdch prieskumov v re\u00e1lnom \u010dase.<\/p>\n<p style=\"text-align: justify;\">Existuj\u00fa tri pr\u00edpady pou\u017eitia, v ktor\u00fdch s\u00fa automatizovan\u00e9 prieskumy ide\u00e1lne. Po prv\u00e9, na z\u00edskanie sp\u00e4tnej v\u00e4zby o va\u0161ej slu\u017ebe alebo produkte. Druh\u00fdm je z\u00edskanie sp\u00e4tnej v\u00e4zby o sk\u00fasenostiach s va\u0161ou str\u00e1nkou. A tret\u00edm, najd\u00f4le\u017eitej\u0161\u00edm, je da\u0165 z\u00e1kazn\u00edkovi pocit, \u017ee si ho cen\u00edte.<\/p>\n<p style=\"text-align: justify;\">Bohu\u017eia\u013e, len m\u00e1lo \u013eud\u00ed venuje pozornos\u0165 spr\u00e1vnemu \u010dasu na zaslanie prieskumu svojim z\u00e1kazn\u00edkom. A pr\u00e1ve to je pod\u013ea n\u00e1s k\u013e\u00fa\u010dov\u00fdm prvkom pri zvy\u0161ovan\u00ed miery odpoved\u00ed.<\/p>\n<h2 style=\"text-align: justify;\">Sk\u00fasenosti z\u00e1kazn\u00edkov<\/h2>\n<h4 style=\"text-align: justify;\">Ukladanie inform\u00e1ci\u00ed o existuj\u00facich a nov\u00fdch z\u00e1kazn\u00edkoch<\/h4>\n<p style=\"text-align: justify;\">V\u00fdznamn\u00fdm pr\u00edpadom pou\u017eitia automatiz\u00e1cie procesov je ukladanie inform\u00e1ci\u00ed o z\u00e1kazn\u00edkoch organizovan\u00fdm a \u013eahko dostupn\u00fdm sp\u00f4sobom. Automatick\u00e1 klasifik\u00e1cia r\u00f4znych kateg\u00f3ri\u00ed \u00fadajov, ako aj jednoduch\u00e1 a segmentovan\u00e1 vizualiz\u00e1cia \u00fadajov v r\u00e1mci celej spolo\u010dnosti, m\u00f4\u017ee u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed a umo\u017e\u0148uje, aby sa manu\u00e1lne zad\u00e1vanie t\u00fdchto inform\u00e1ci\u00ed do na\u0161ich syst\u00e9mov stalo minulos\u0165ou.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V dobe internetu a digit\u00e1lnych technol\u00f3gi\u00ed st\u00e1le existuje mnoho marketingov\u00fdch procesov, ktor\u00e9 m\u00f4\u017eu profitova\u0165 z automatiz\u00e1cie procesov.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/ako-moze-marketing-profitovat-z-automatizacie-procesov\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/ako-moze-marketing-profitovat-z-automatizacie-procesov\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-13T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3.jpg?fit=2700%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2700\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos\",\"datePublished\":\"2023-03-13T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:41:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/\"},\"wordCount\":1109,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3.jpg?fit=2700%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/\",\"name\":\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3.jpg?fit=2700%2C2000&ssl=1\",\"datePublished\":\"2023-03-13T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:41:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3.jpg?fit=2700%2C2000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3.jpg?fit=2700%2C2000&ssl=1\",\"width\":2700,\"height\":2000,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/et\\\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ako m\u00f4\u017ee marketing profitova\u0165 z automatiz\u00e1cie procesov - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sk\/ako-moze-marketing-profitovat-z-automatizacie-procesov\/masterbase\/","og_locale":"sk_SK","og_type":"article","og_title":"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae","og_description":"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.","og_url":"https:\/\/masterbase.com\/sk\/ako-moze-marketing-profitovat-z-automatizacie-procesov\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-03-13T19:43:00+00:00","article_modified_time":"2024-01-09T14:41:05+00:00","og_image":[{"width":2700,"height":2000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3.jpg?fit=2700%2C2000&ssl=1","type":"image\/jpeg"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Alejandro Dur\u00e1n","Predpokladan\u00fd \u010das \u010d\u00edtania":"5 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos","datePublished":"2023-03-13T19:43:00+00:00","dateModified":"2024-01-09T14:41:05+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/"},"wordCount":1109,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3.jpg?fit=2700%2C2000&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/","url":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/","name":"Ako m\u00f4\u017ee marketing profitova\u0165 z automatiz\u00e1cie procesov - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3.jpg?fit=2700%2C2000&ssl=1","datePublished":"2023-03-13T19:43:00+00:00","dateModified":"2024-01-09T14:41:05+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3.jpg?fit=2700%2C2000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3.jpg?fit=2700%2C2000&ssl=1","width":2700,"height":2000,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sv\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae","description":"Automaty, ktor\u00e9 pracuj\u00fa pre v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/sk\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Is","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3.jpg?fit=2700%2C2000&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/comments?post=6600"}],"version-history":[{"count":1,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6600\/revisions"}],"predecessor-version":[{"id":7768,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6600\/revisions\/7768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/media\/7767"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/media?parent=6600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/categories?post=6600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/tags?post=6600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}